Golden Arches
The Golden Arches are the symbol of McDonald's, the global fast-food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's".
History
In 1952, brothers Richard and Maurice McDonald decided they needed a new building to house their popular, efficient hamburger restaurant in San Bernardino, California. They wanted this building to have an entirely new design which would achieve two goals: even greater efficiency, and an eye-catching appearance. They interviewed at least four architects altogether, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana, in the fall of 1952. The arches had a direct bearing on the interviewing process and their choice of Meston: the first architect they interviewed objected to the arches the brothers wanted; a second wanted to change the arches; a third, prominent Los Angeles architect Douglas Honnold, said that if the brothers were going to tell him what to do they would be better off doing it themselves.