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How Saasteps automates sales process to speed revenue generation

Overview

Saasteps provides an end-to-end Salesforce native revenue management platform built on a single data model. The SAASRAM Suite helps businesses automate their entire revenue lifecycle on one unified platform, without custom code or integrations. This can include automating key processes, such as payment processing, quoting, and renewals, allowing sales staff to more quickly close deals and generate recurring revenue. Saasteps co-founders Tim Beck and Ron Costa demonstrate some of the key features of the platform.

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Transcript

00:00 [This transcript was auto-generated.]
Welcome to DEMO, the show where companies come in and show us their latest products and services. Today, I'm joined by Tim Beck. He is one of the cofounders of Saasteps. Welcome to the show, Tim.
Thank you. Glad to be here.
So what product you're going to show us today.
So Saasteps is actually developed a product line, the Salesforce platform, we actually have decided to connect multiple different products into one Solution Suite. So today, we're going to share with you an introduction to our revenue acceleration management solution, right?
And so who is this designed for? I'm assuming that because it's Salesforce, you've, you're enabling this for sales team members, within a company, whether it's big or small, right?
Yeah, actually, it works for lots of different companies. In fact, even if you don't have Salesforce, you can use our product because you only need one Salesforce license to use our entire end to end suite. So any company that's managing customer business is or customer relationships, and they want to actually manage revenue, we actually take all of those manual processes put it all into one end to end system. So from the first handshake to the renewal, everything is automated. And
and why would a company use this if they've already got Salesforce is? Is it you're taking a lot of the steps that Salesforce doesn't do and in automating them? Or like why would they want to then add this other product? Absolutely.
Great question. You know, history of software in general came from on premise mainframe to SAS hybrid to SAS, then Salesforce obviously said, Hey, build everything with no code. The problem is that over time, people had to build code to customize different things and integrate them all together. Okay, we spent 12 years basically figuring out how to bring it all together in one data model, all on Salesforce, all declarative. So everything seamlessly works together. You don't need large implementation teams to do these implementations. You could do it yourself.
So what is the big problem that you're addressing? It feels like you're automating a lot of manual processes within the sales process, right?
Absolutely. I mean, again, when you think about onboarding customers, that comes from E commerce, to having that initial conversation to then creating a quote, creating bills, invoices and renewals. So every single person that manages those different processes, and department now can work in one system. Okay, so that's really what we're doing.
And what would companies do if they didn't have this this option? Would they? Would it be pen and paper? Would it be, they would just kind of deal with whatever Salesforce was doing? Or some other kinds of platforms? Yeah, I
mean, lots of companies still use Excel, lots of people do manual processes, people will still piece things together. I mean, Salesforce themselves sells a revenue lifecycle management solution, it's still piecing different things together with a lot of integration, it just takes a lot of time, money to monetize on all that data that you really want to benefit from. So what we're doing is we're saying, Hey, you can literally copy your data, paste it in our system, and you're gonna be implemented in days to weeks versus months or years, which is millions of dollars, which is not helping you grow your revenue, right. So that's what you know, other companies, when you think about it, they're just doing these manual processes. We come in, we understand their data, we understand their business processes, we download a system, we put all their data in our system, and everything runs flawlessly. So that's the difference. Right? You can do it manual, which is fine. We're just going to accelerate it. Alright. And now
something new with this show. We've got your co founder here. Ron Costa, he's going to show us the demo he's going to run us through.
Absolutely. Let's
let's get right on set and do the demo. Perfect.
Thank you so much.
All right. So Ron Costa, you're one of the cofounders of Saasteps, you're going to run a smooth demo. Correct? Correct. All right, shows what you got.
All right, cool. So we are one managed package available in the App Exchange. And what we have here is a demo company. There's literally no sales, nothing within this company, the best way that we started things, it's with an onboarding opportunity. So let's create an opportunity to send for online payment. So I'm just going to complete the standard opportunity fields here. They have their feuds, assign a contact. And these are the steps fields. Again, we are natively built on the platform. So we extend Salesforce functionality. And all that I have to do release, choose how often am I going to build this customer. So I'm going to just put periodic one, so this will be on a monthly billing term. Now that we have the opportunity created. Let's select a few products to build that quote, essentially, the first thing here that you can see right off the bat is that we use multiple price books per opportunity. And we had to create our own Select Product screen because the standard select products is quite limited for the use cases that we provide. I change the view here to favorite products because as a salesperson, I have my own set of favorite products. So in here, I'm just going to select a few products and build this quote. Now that I added the products to the quote, the next step is to manage that quote. So we have another component where you get a holistic view about the deal that you're negotiating with the customer. So we have a couple of information here that we can take a look at the First one is this product. The first one consulting services, there are upgrades and downgrades available for it. So as I am, you know, talking to the customer, maybe I want to suggest an upgrade. So instead of deleting that product from the opportunity, going back to the opportunity and adding a new product, I'm just going to click suggested upgrade. And here on the left side, I can see the before and after effect. As soon as I click Quick Save, what the system is going to do is replace that line item with the one that I've just chosen. The second line item contains a pricing table. So in fact, this customer, they want 15 licenses, 15 seats for this product. And as I change the quantity from one to 15, the SaaS RAM suite automatically detected that you're on the second tier now. So I am, I have the freedom to give a 5% discount without seeking for approval. So with that, I'm just going to save this opportunity. And now we're going to change the stage and send it for online payment. To do that, all you have to do really is change it to perform an invoice. And now that created the new invoice record for us. Now, there's a couple of ways that we can send this for online payments, but we just going to make it simple, we send the link to the customer customer's going to click on that link either from their mobile device for their tablet device or their desktop computer. At this point, we're not consuming any Salesforce licenses at all, we are using the Salesforce community, an invoice got rendered. And as a customer, all I have to do is input my credit card number and complete the billing information.
And this is what the the customer would see?
exactly. Okay.
And if the if someone wasn't using this, this could this could take multiple days or hours. So like, how long would this take for us for a salesperson to implement?
Oh, it's gonna be, it's gonna take quite a few days and the customer, they have the ability to do this all by themselves. Yeah, through a portal. So as a customer just inputted my credit card number, the we made a connection to the payment gateway, we only tokenize the customer, so we are fully PCI compliant, we got the information back from the payment gateway, it's a successful payment. So now let's go back to Salesforce where we had an open invoice and an open opportunity, as I refresh the screen, and we captured the response from the payment gateway. Now we have that transaction record for auditing purposes. And as I go back to the opportunity, since we already got the payment, the system closed when that opportunity for us all automatically. Now to do this in the traditional way you can think on the the amount of manual effort and accuracy that goes in, in in line by doing that. So right now we on boarded this customer, we can go back to its account, we can visualize opportunities. And from here, since we had renewable based products, we already created that renewal opportunity or year from now. So again, as a sales rep, I don't need to worry about, you know, add ons, upsells and down cells, our application is going to take care of all of that for you. So what we can do here, you know, following the customer revenue lifecycle management, what traditionally happens is there is an add on sale. So I'm just going to put here add on more survey licenses. And again, just completing the standard opportunity information. Now let's assume we're selling this six months from now, I don't need to worry about these fields anymore, because we already have a subscription in place. So as I created this opportunity, I'm going to add more survey licenses. So I'm going to my favorite products. And we're going to add five additional survey response packs. And from here as I scroll down, you can see the end date is anchored because we already got a subscription in place. And with that, once again, we can go through the Performa invoice model. Send this for external payments, customers going to receive an email, click on the link pay it and then we got the repeatable model. And
so so how long would it take for a company to set this up? Is this pretty quick processes that are all of these based on templates or is it just really easy to kind of quick customize it and we can
get this up and running? Less than a day actually, that's because we're again, we're just extending Salesforce opportunity functionality.
All right, very cool.
That's awesome. Thank you, Keith.
Okay, we brought back Tim in for one final question. You've got a lot of features here with this platform. So where can people go for more info? And
it's really easy. I mean, our website is fully updated, Saasteps.com. And SaaS is a play on two words, SaaS and steps, we take one s out of the middle. So we blend things together. That's everything we do. And you
offer free trial for as well. You don't absolutely want to get the credit card immediately right
now. I mean, anybody that's got a Salesforce sandbox, we can download our package. Let you guys test it out, and then ultimately see if it's something you want. And if it is great, let's talk about moving forward. All right,
Tim Beck road caster. Thanks for joining the show and showing the demo. Thank you. That's all the time we have for today's episode. Be sure to like the video, subscribe to the channel and any thoughts you have below. Join us every month for new episodes of DEMO. I'm Keith Shaw. Thanks for watching.