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Last updated on Jul 1, 2024

Here's how you can assertively negotiate a business deal.

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Negotiating a business deal requires assertiveness—a confident and forceful quality that can help you secure favorable terms. Assertiveness is not about being aggressive or domineering; rather, it's about being clear and steadfast in your position while respecting the other party. To negotiate assertively, you need to understand your value proposition, communicate effectively, and be prepared to walk away if the terms are not satisfactory. Remember, the goal is to reach an agreement that benefits both sides, so maintaining a professional demeanor is key. By following these tips, you can enhance your negotiation skills and become more successful in business development.

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