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Last updated on Aug 30, 2024

Your client's risk appetite clashes with your launch strategy. How will you bridge the gap?

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Navigating the delicate balance between a client's risk appetite and your launch strategy can be a challenging task. When your client is risk-averse and your launch strategy is aggressive, or vice versa, finding common ground is essential for success. Risk management is the identification, evaluation, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability or impact of unfortunate events. Understanding your client's comfort level with risk and aligning it with the strategic objectives of the launch is a critical step in bridging the gap between differing perspectives.

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