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Last updated on Jul 1, 2024

You're managing conflicting opinions between key clients. How do you navigate project direction effectively?

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When you're at the helm of a project with key clients pulling in different directions, your role in navigating project direction is critical. As a professional in Customer Relationship Management (CRM), you understand that CRM involves strategies and technologies that companies use to manage and analyze customer interactions throughout the customer lifecycle. The goal is to improve business relationships with customers, assisting in customer retention and driving sales growth. But what happens when your clients have conflicting opinions? The challenge is not only to find a common ground but also to ensure that the project's direction aligns with the strategic goals of all parties involved.

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