How can you empathize with difficult customers and maintain a solution-focused approach?
Empathy is a key skill for sales coaching, especially when dealing with difficult customers. Empathy helps you understand the customer's emotions, needs, and perspectives, and shows them that you care about their situation. However, empathy alone is not enough to solve the customer's problem and close the sale. You also need to maintain a solution-focused approach, which means helping the customer find the best way to achieve their desired outcome. In this article, you will learn how to empathize with difficult customers and maintain a solution-focused approach, using some practical tips and examples.
-
Jermaine EdwardsTeaching CEOs and Customer Leaders how to build organisations their customers never want to leave | Customer Strategist…
-
Ivan GrubisicReferral Partnerships Manager - North America @ OFX (Working on Impact.com)
-
Vinod SridharHelping High net worth Vendors to drive their Sales on Amazon.com
Difficult customers are those who express dissatisfaction, frustration, anger, or hostility towards you, your product, or your company. They may have unrealistic expectations, demand special treatment, complain frequently, or threaten to leave. Difficult customers can be challenging for sales coaches, as they can affect your confidence, motivation, and performance. However, difficult customers also matter, because they represent an opportunity to improve your skills, build trust, and create loyal advocates. By empathizing with difficult customers and maintaining a solution-focused approach, you can turn a negative situation into a positive one.
-
👂 Active Listening: Give full attention to understand their concerns and frustrations. 🤲 Show Empathy: Acknowledge their feelings and validate their experiences. 🔍 Identify Underlying Issues: Look beyond the immediate complaint to understand deeper concerns. 🗣 Clear Communication: Explain things clearly and avoid jargon to prevent further confusion. 💡 Focus on Solutions: Steer the conversation towards practical solutions and options. 🔄 Stay Patient: Keep a calm demeanor, even if the conversation becomes challenging. 👥 Collaboration: Work with the customer to find a mutually agreeable solution. 📝 Follow-Up: Ensure their issue is resolved and check back for additional support if needed.
-
First off, put on your empathy hat. Step into their shoes, feel their pain, and show them you're not just a sales ninja but a human too. Listen actively, acknowledge their concerns, and let 'em know you've got their back. Now, here's the secret sauce – keep it solution-focused. Instead of dwelling on the prob, shift gears to the fix.
-
I that working towards a solution while dealing with difficult customers helps build confidence in the relationship and retain loyal customers after a solution has been arrived at.
-
There are a few things to unpack when we discuss 'difficult customers'. Difficult customers in my perspective is a customer that has an unmet expectation, a value that has been violated or belief that is not unaligned with yours. This doesn't make them wrong. It points to an opportunity to set a new standard of work together. Difficult customers matter because they are often a mirror to a deficiency in the business, an ineffective process or poor communication. All helpful things to acknowledge.
-
🤝🏼Using solution-focused questions and approaches to the conversation can shift the perspective and tone. Building trust and keeping it along the way is key. Avoid asking 'why' questions. Using 'what' questions is more powerful and productive. ❓"What are the main contributors to this situation." Exploring client expectations by asking: ❓"What is already working in the right direction?" (This question could remove emotional barriers if the discussion is not progressing.) In the spirit of progress, a follow up question could be: ❓"What would be the next sign of progress?"
Empathizing with difficult customers means attempting to understand their feelings and thoughts. It doesn't mean agreeing with them, but instead acknowledging their emotions and showing respect. To do this, you should actively and attentively listen without interrupting, judging, or defending yourself. Use verbal and non-verbal cues to show that you are paying attention, such as nodding, smiling, or saying "I see" or "I understand". Reflect back what they are saying and feeling by using phrases like "It sounds like you are..." or "You seem to be...". Validate their emotions and needs with phrases like "I can see why you are..." or "I appreciate that you...". Apologize sincerely and genuinely if you or your company made a mistake or caused any inconvenience. Lastly, thank them for sharing their feedback and giving you a chance to help them.
-
One of the most effective means I've found in responding to a difficult customers is stating your intent and desire. As good as 'nodding' and saying 'i understand' is. Very rarely does it truly cut through the tension in a helpful way for the other person. In addition to this we have to aim to establish a collaborative conversation through empathy. E.g. Early in the call, state what your approach is. After hearing the customers concern, acknowledge, then restate how you want to serve them [the key] add you'd like their help. Ask if they'd be open to that. Most say yes, this provides an opportunity for shared understanding with a less combative experience.
Maintaining a solution-focused approach means focusing on the future and possible solutions, rather than the past and problems. To achieve this, you should ask open-ended questions that explore the customer's goals, preferences, and concerns. Additionally, use positive language and offer options that match the customer's needs and expectations. Make sure to confirm the customer's agreement and satisfaction, and follow up and follow through by delivering on your promises, checking in on the customer's progress, and asking for feedback. This will help you move the conversation forward and guide the customer towards a positive outcome.
-
I agree with the overall approach. I'd add, in the pursuit of being solution focused, continue to include the resolution to the emotional by adding it to the outcome. This does two things. It re confirms your care for how they feel and also begins to raise the emotion in advance of it being accomplished. Opens up their willingness to cooperate. E.g. Say "We have a couple of options to solve this, this will help us get X solved and remove the [emotion] you've experienced. You can only say this if you have high degree of certainty in the solution.
To illustrate how to empathize with difficult customers and maintain a solution-focused approach, here are some examples of how to respond. When a customer is angry because the product they ordered was delayed or damaged, you can express your sympathy and offer a refund, replacement, or discount for their next order. For customers who are unhappy because their product did not meet their expectations, you can ask them more about what they were hoping to achieve and suggest another product that suits their needs better. When customers are skeptical or resistant due to a lack of trust, you can show respect for their opinion and provide them with evidence or guarantees. Overall, it is important to be understanding and provide solutions that will help customers reach their goals.
-
Couple examples of empathizing State the value of their comments "you raised something really important. I want to make sure we spent the right amount of time responding to this" Reflection: If there isn't an immediate resolution to that call. Perhaps what the customer has raised is more complex. State a future intent: "We've covered a number of options, we may have to look further than we have. I want to make sure you leave confident we're going to solve this and we get the right solution. I need to consult another team. Can I call you back?"
-
important to know, every customer is an individual with a story, pressures, needs, desires, fears and responsibilities. Holding the view of a person will help in each engagement to truly treat that person as one. Rather than going through the motions.
Rate this article
More relevant reading
-
Sales CoachingHow can you show empathy to your sales team?
-
Sales CoachingHere's how you can effectively manage challenging feedback from clients.
-
Sales CoachingHere's how you can establish open and transparent communication with your boss in sales coaching.
-
Outside SalesHow can you build rapport with customers who are in a position of vulnerability?