AI in marketing: It's time to move from the "wow" of 2023 to the "how" of 2024 with our framework, the "AI for Marketing Engine." In this LinkedIn newsletter, Alison Wagonfeld and Marie Gulin-Merle just returned from the #CannesLions2024 International Festival of Creativity, where they spoke about this new AI framework. Take a look at how it can help you take advantage of AI in your marketing. There's even an assessment of what you're doing against what's possible ↓
Thank you for sharing this insightful article. It’s exciting to see how Google’s Cloud and Ads marketing teams are leveraging AI to transform the marketing landscape. The “AI for Marketing Engine” framework, with its focus on measurement and insights, media and personalization, and creativity and content, provides a comprehensive approach to integrating AI in marketing efforts. Investing in first-party data strategy and utilizing AI-powered tools can indeed drive significant growth and efficiency. Examples like PepsiCo’s innovative use of QR codes to build first-party relationships and gain deeper audience insights are particularly inspiring. For marketers at any stage of their AI journey, Google’s framework offers valuable guidance on how to harness AI’s potential to enhance marketing strategies and achieve competitive advantage. It’s clear that moving beyond the hype and focusing on actionable strategies is key to unlocking AI’s full potential in marketing. Thank you again for this valuable resource. Looking forward to implementing these insights. Best regards.
This article brilliantly captures the transformative power of AI in marketing! 🚀 From leveraging first-party data to predicting customer behavior, the insights shared here are invaluable. PepsiCo's innovative approach is a testament to AI's potential in driving deeper, more profitable customer relationships. Kudos to the Google Cloud team for paving the way with such groundbreaking strategies!
"From hype to how" sums up Cannes 2024 so well. Excited to continue helping our customers in the journey.
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Indira B.
3d
Fantastic insights on the practical applications of AI in marketing! The "AI for Marketing Engine" framework is a game-changer, especially with its focus on leveraging first-party data and predictive analytics. Real-world examples like PepsiCo's innovative use of AI highlight the potential for deeper consumer connections and enhanced marketing efficiency. A must-read for anyone looking to stay ahead in the marketing game! #AI #Marketing #Innovation #DataDriven
Thanks for sharing these insights! The AI for Marketing Engine sounds like a game-changer for modern marketing strategies. Excited to see how these frameworks can drive efficiency and growth.
Great insights on the practical applications of AI in marketing! Google Cloud's approach to leveraging AI for personalized customer experiences and predictive analytics is transformative. Excited to see how these innovations will further enhance marketing strategies and drive measurable results.
Project Manager | Delivering Results with Efficiency & innovation
3dLove this