Google Marketing Platform’s Post

The explosion of streaming has redefined what people mean when they say they’re going to watch TV — and AI is primed to help us reimagine what marketers can do. New Google solutions can help to: ✅ Unify your media to connect with viewers across all the content they love. ✅ Enrich the performance of your streaming ads with first-party data. ✅ Put Google AI to work to make your CTV dollars work harder, and create closer connections with viewers. Download or save our guide 👇

Authentic LGBTQ+ representation in advertising isn't just about inclusivity, it's about connecting with a diverse audience, building brand loyalty, and reflecting the real world we live in. Partnering with organizations like GLAAD can help brands create impactful campaigns that resonate with the LGBTQ+ community, driving growth and positive social change. Learn more on how you can ensure your ads are inclusive → https://goo.gle/4cA6j65

Set up enhanced conversions in Search Ads 360 and get a clearer picture of your campaign performance. Enhanced conversions provide a privacy-first way to uncover hidden conversions to optimize your bidding strategy and improve your measurement with more accurate data.

Reach Uber's riders on the move! Through Uber's new partnership with Google Ad Manager, Journey Ads are now available in Display & Video 360, letting you programmatically tap into this massive audience and drive results for your brand. → https://goo.gle/45n5FXl

Missed the #GML2024 excitement? No worries! Check out our breakdown of updates for Google Marketing Platform and discover ways you can use AI to drive your enterprise marketing campaigns forward. 🚀 → https://goo.gle/4cmu69q

Display & Video 360 buyers, you can now access Roku's TV streaming inventory! Through Roku Exchange, harness exclusive Roku data to deliver relevant ads to highly engaged viewers. → https://goo.gle/4efNQNX

There are many ways to find success in a post third-party cookie world but PAIR (that's Publisher Advertiser Identity Reconciliation) is definitely one of them. Get the 4 PAIR takeaways from IAB Tech Lab's 10th Anniversary Summit session with LiveRamp's Travis Clinger, as shared by our very own Jessica Nussbaum: 1⃣ Stand out with relevant ads powered by your first-party data. 2⃣ Sustain durable advertising strategies amid signal loss. 3⃣ Secure your data: No sharing, no pooling, you keep full ownership of your data. 4⃣ Standardize on IAB Tech Lab's open-source protocols for a reliable, interoperable solution. WATCH as Shailley Singh talks about PAIR. Additionally, LEARN MORE about the IAB Tech Lab PAIR and how to engage with it → https://goo.gle/3XfzpDs #EndOfTheBeginning #TechLabSummit

The summer sports season is in full swing, and fans are excited to catch every moment of the action! But with so many games happening, how do brands keep up with their audience? That's where DAZN steps in. We sat down with Joe Connors, their VP of Programmatic and Advanced Advertising, to hear how marketers can use Display & Video 360 to reach sports fans on DAZN’s exciting content. Tune in to learn more. https://goo.gle/3x84Wwi

YouTube Shorts bought through Display & Video 360 helps brands easily mix in popular, short videos with their other streaming ads, reaching audiences wherever and however they watch. KINESSO’s Samantha Primack breaks it down ↓