Attending this course and passing the exam earns 1 UX Certification credit, which also counts towards the optional UX Management Specialty.
Learn more about NN/g's UX Certification Program.
Content Strategy and Governance
Techniques and tools for implementing an actionable content strategy
Learning Objectives
Learning Objectives
In this course, you’ll learn how to:
- Create a content strategy and supporting components
- Implement efficient processes for user-centered content design
- Establish and enforce standards for quality and consistency
- Measure content over time to iterate, optimize, and retire it
- Reduce unproductive debates about content
Topics Covered
Topics Covered
- Developing a content strategy
- Components of content strategy
- Measurement and optimization
- Accessibility and inclusivity
- Inventories and audits
- Research to inform content design
- Prioritizing methods
- Formats and metrics
- Structured content and modeling
- Collaboration with content partners
- Workflows that work and flow
- Content management models
- Tools and artificial intelligence (AI)
- Calendars for planning
- Training content managers
- Editorial standards, design systems, and style guides
- Establishing and enforcing standards
- Ongoing content governance
Who Should Attend
Who Should Attend
- Anyone leading or working with content throughout product development
- Individuals seeking to improve their team’s content strategy, creation, and management processes
Format
Format
This course is an interactive lecture, supplemented with individual and group exercises to immediately practice and apply takeaways. There will be both small-group and workshop-wide discussion to expand on ideas and share examples.
The course also includes:
- Templates to get started
- Book and reading recommendations
UX Certification Credit
UX Certification Credit
Participant Comments
Participant Comments
This course provided excellent suggestions, methodologies, and information on content management. I can't wait to bring all of it to my team and game plan how to best implement at my organization. Thank you!
Amy Winfrey, Habitat for Humanity International
I captured so much valuable information to share back with my team. Not only how to create an effective content strategy but also how to have effective conversations with stakeholders to articulate the value of a content strategy and what that means to our business goals; conversely, understanding the cost of not having a well-defined content strategy to help achieve business goals.
Marie Lockwood, The Dow Chemical Company
Great information! I'm a UX Writer and we focus on the content design, but don't have a defined content strategy. This will be incredibly helpful. Looking forward to sharing this information with my team.
Jennifer White, TriNet
I love all the tools and templates, and the class had a thorough look at putting together a solid content management strategy, what was involved, and great methods to get buy in from your organization.
Courtney Borgers, Designsensory
The course provided additional pillars of the content strategy process we weren't considering - frequency in retiring content, and criteria. The templates, and the recommended style guides were very helpful. Anna is a great course leader who was engaging, present, and had welcoming and positive energy.
Bridget Andrews, Brookfield Residential
This course was really great for me as a beginner in the content strategy journey. The content is approachable, the examples and workbooks are tangible, and you'll leave inspired to continue on your own content strategy journey. This was my first NN/g conference, and it was amazing – you won't even notice how the day flies by!
Victoria Meschino, Slalom
I have been doing Content Strategy for over two decades, so it was really helpful to remind me of my practice and instill confidence again. The tools were really helpful. I reaffirmed what we do and why it is important. Thank you!
Victoria Whatmore, Luminary
All of the templates and resources were a great bonus.
Terra Biollo, EPCOR
More Participant Comments
Content strategy lays out the past, present, and future of information in the users’ experience and lives in continual iteration. Creating and maintaining successful content starts with prioritizing it and purposeful planning to ensure it thrives.
This course will help you understand what content strategy is and provide tools and templates to develop a sustainable content strategy and management process that fits your organization’s context, size, users, and team needs. Shift from replacing Lorem ipsum late in the design process, to leading UX work and product development with a content-first approach.