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Selection Bias in UX Research

Summary: Every research study has bias, but you can curate and prioritize certain biases to address the questions that are important to you.

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Users who have plenty of money can be hard to motivate to participate in research. Word-of-mouth networking, flexibility in scheduling, and remote studies might help you recruit them.

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Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. A former computational neuroscientist, his expertise includes quantitative user experience research, statistics, analytics, and data science.

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