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Jo Jones

Jo Jones is fashion editor for the Observer

  • IMG 0509 JADE SWIM

    Splashing out: 10 swim brands to know – in pictures

    Sustainable, reversible, colourful and customisable, this summer’s body-positive swimwear has everything you need for a great day at the beach
  • George Russell and Lewis Hamilton

    We love: fashion fixes for the week ahead – in pictures

  • Dries Van Noten - Runway - Spring/Summer 2023 Paris Fashion Week<br>PARIS, FRANCE - SEPTEMBER 28: A model walks the runway during the Dries Van Noten Ready to Wear Spring/Summer 2023 fashion show as part of the Paris Fashion Week on September 28, 2022 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)

    Ice sculptures and David Bowie: Dries Van Noten’s best shows – in pictures

  • Brianna Lance &amp; Other Stories 005

    We love: fashion fixes for the week ahead – in pictures

    Richly detailed watercolour painting dresses, indigo-dyed Funtua cotton and the perfect festival bag.
  • Erin O Conner and Charles Jeffrey backstage SS25

    Beth Ditto and bunny ears: backstage at Loverboy’s 10th anniversary show – in pictures

    The atmosphere was electric as Glaswegian designer Charles Jeffrey celebrated a decade of his offbeat, joyful label in the courtyard of London’s Somerset House
  • 2419 20240304 APC 001 0216 R1

    We love: fashion fixes for the week ahead – in pictures

    Katie Holmes for APC, Zandra Rhodes’s iconic prints and a Tate jewellery collection
  • A model wearing a hot pink and orange crocket knit dress sitting down in front of a pale pink wall

    We love: Fashion fixes for the week ahead – in pictures

    Summertime 90s nostalgia, plant-based trainers and new resortwear from Harry Styles’ brand, Pleasing
  • Model wearing a printed bikini and stripe shirt

    We love: fashion fixes for the week ahead – in pictures

  • A washing line hanging a variety of different summer clothing essentials

    Get ready for summer: 12 new-season wardrobe essentials – in pictures

  • Jigsaw x Roksanda

    We love: fashion fixes for the week ahead – in pictures

  • Three female models wearing different styles of blue and white striped shirts

    Trend watch: striped shirts

  • A group of female models wearing different styles of denim jeans

    20 ways to get good jeans: denim fashion special

    Horseshoe or high-waisted? White or indigo? Perfect denims are your go-to staple, but finding the right fit, style and colour is tricky. Here, fashion experts and trendsetters have all the answers
  • A female model holding a pink scarf that is blowing in the wind

    We love: fashion fixes for the week ahead – in pictures

    The perfect summer LBD, festival fever and day-to-night summer knits
  • Panache SS24F Puglia BetteBikini SW1842A HighWaistBeltedBrief SW1845A PugliaPrint T F

    We love: fashion fixes for the week ahead – in pictures

    Vibrant retro swimwear, a collection inspired by Italian palazzos and swirling Venetian glass, and zesty neon for summer.
  • A colourful collage of musician Billie Eilish and two models wearing knitted tank tops

    Editors’ picks: How to style a knitted tank top for summer 5 ways – in pictures

  • 24SS SP Select Ottolinger 005 x Puma

    We love: fashion fixes for the week ahead – in pictures

  • SANDRO Louis Barthelemy 07 013

    We love: fashion fixes for the week ahead – in pictures

    Swimwear to stand out in, Sandro’s collaboration with French artist Louis Barthélemy and Ganni’s size-inclusive collection.
  • Rokh X H&M will launch in selected stores and online at hm.com on 18 April.

    We love: fashion fixes for the week ahead – in pictures

    H&M X Rokh, luggage upgrades and a free exhibition to mark 100 years of Umbro
  • A composite of different models wearing maxi skirts against a colourful background

    Trend watch: maxi skirts are taking the floor

    Separates are officially the new power players. The dress is dead, long live the long skirt
  • MC8A5026 copy 2

    We Love: Fashion fixes for the week ahead – in pictures

    Football strips, fresh new kicks and wallet-friendly jewellery
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