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{{Short description|Generic top-level domain}}
'''.app''' is a gTLD ([[generic top-level domain]]) in [[ICANN]]’s New gTLD Program.<ref name="ICANN"/> Google purchased the gTLD in an ICANN Auction of Last Resort in February of 2015.
{{Infobox top level domain
|name=.app
|document=[https://www.icann.org/en/registry-agreements/details/app ICANN registry agreement]
|refregistereddomains=<ref>[https://ntldstats.com/tld/app nTLD stats. greenSec GmbH.]</ref>
|dateregistereddomains=3 January 2023
|registereddomains=641,273
|website={{URL|https://get.app}}
|disputepolicy=
|DNSname=
|structure=
|image=.app gTLD logo.png
|restrictions=
|actualuse=
|intendeduse=[[Application software|Application]] branding, etc
|registry=[[Google Registry]]
|status=Active
|type=[[Generic top-level domain]] (gTLD)
|introduced=June 2015 {{small|(registered)}}<br/>May 2018 {{small|(public availability)}}
|dnssec=Yes
}}'''.app''' is a [[generic top-level domain]] (gTLD) in [[ICANN]]'s New gTLD Program.<ref name="ICANN"/> [[Google]] purchased the gTLD in an ICANN Auction of Last Resort in February 2015.<ref name="businessinsider" /><ref name="gtldresults" />


The TLD is of interest due to its utility in regards to branding [[Mobile app|mobile]], [[Web application|web]], and [[app (computing)|other applications]].
The TLD is of interest due to its utility in regards to branding [[Mobile app|mobile]], [[Web application|web]], and [[app (computing)|other applications]].<ref name="GoogleBlog-052018" />


==History==
==History==
The development of the .app domain name began in 2012 after ICANN announced its "New gTLD Program".<ref name="ICANN"/> The program's goal is to expand the current variety of namespaces by an almost unlimited quantity of new entries. In January 2012 the program received its first applications and in 2013 first serious investment inflow. The first part of program's domain names has been released in late 2014.
The development of the .app domain name began in 2012 after ICANN announced its "New gTLD Program".<ref name="ICANN"/> The program's goal is to expand the current variety of namespaces by an almost unlimited quantity of new entries. In January 2012 the program received its first applications and in 2013 first serious investment inflow. The first part of the program's domain names were released in late 2014.


On 25 February 2015 Google won the ICANN Auction of Last Resort for the .app gTLD, via their Charleston Road Registry Inc. company, paying $US25 million.<ref name="businessinsider"/><ref name="gtldresults"/> Google opened public registration of the domain in May 2018.<ref name="GoogleBlog-052018">{{cite web |url=https://blog.google/topics/developers/introducing-app-more-secure-home-apps-web/|title=Introducing .app, a more secure home for apps on the web|publisher=Google|date=May 1, 2018|access-date=May 7, 2018}}</ref>
On 25 February 2015 Google won the ICANN Auction of Last Resort for the .app gTLD, via their Charleston Road Registry Inc. company, paying US$25 million.<ref name="businessinsider"/><ref name="gtldresults"/> Google opened public registration of the domain in May 2018.<ref name="GoogleBlog-052018">{{cite web |url=https://blog.google/topics/developers/introducing-app-more-secure-home-apps-web/|title=Introducing .app, a more secure home for apps on the web|date=May 1, 2018|access-date=May 7, 2018}}</ref>


==Use and purpose==
==Use and purpose==
The name "app" is a short form of the word ''application'' often used in the [[IT]] sector. This domain name is to be used by developer companies, professionals and enthusiast developers and entrepreneurs applications, app-support services or other useful related products and tools.<ref name="businessinsider"/><ref name="ICANN-app"/>
The name "app" is a short form of the word ''application'' often used in the [[IT]] sector. This domain name is to be used by developer companies, professionals and enthusiast developers and entrepreneurs applications, app-support services or other useful related products and tools.<ref name="businessinsider"/><ref name="ICANN-app"/>


Because of its potential for use as a domain name space for mobile, web, and other applications—as well as for related products—the .app domain name creation is of interest to many development companies, professionals or enthusiast developers.<ref name="uniteddomains"/><ref name="stackoverflow"/> The .app gTLD would allow users to easily recognize a Web site dedicated to an application or related product or service, which has benefits in terms of brandability.
Because of its potential for use as a domain name space for mobile, web, and other applications—as well as for related products—the .app domain name creation is of interest to many development companies, professionals or enthusiast developers.<ref name="uniteddomains"/> The .app gTLD would allow users to easily recognize a Web site dedicated to an application or related product or service, which has benefits in terms of brandability.


.app Domains are, according to Gandi.net and other Resellers, "a security-focused space, meaning that HTTPS is required for all websites."<ref>{{cite web |title=.APP Domain Names - Rules |url=https://www.gandi.net/en/tlds/app/rules?country=CR&currency=SEK&grid=C |website=gandi.net |accessdate=5 December 2018 |ref=gandi}}</ref>
.app domains are, according to Gandi.net and other Resellers, "a security-focused space, meaning that [[HTTPS]] is required for all websites."<ref>{{cite web |title=.APP Domain Names - Rules |url=https://www.gandi.net/en/tlds/app/rules?country=CR&currency=SEK&grid=C |website=gandi.net |accessdate=5 December 2018 |ref=gandi}}</ref> This is accomplished by including the .app top-level domain on the [[HTTP Strict Transport Security|HSTS]] preload list, making HTTPS required on all connections to .app websites.
This is accomplished by including the .app top-level domain on the [[HTTP Strict Transport Security|HSTS]] preload list, making HTTPS required on all connections to .app websites.


==See also==
==See also==
Line 20: Line 39:
* [[Generic top-level domain]]
* [[Generic top-level domain]]
* [[Sponsored top-level domain]]
* [[Sponsored top-level domain]]

==External links==
* [https://get.app/ Google - Get App product site]
* [https://www.youtube.com/watch?v=kBkX30Cj7Bw Release Presentation by gTLD Google Development Team — Ben McIlwain and Adrienne Porter Felt]


==References==
==References==
Line 59: Line 74:
}}</ref>
}}</ref>


<ref name="stackoverflow">
<ref name="businessinsider">{{cite web
{{cite web
|url= https://stackoverflow.com/questions/11199845/where-can-i-purchase-app-tld
|title= Where can I purchase .app TLD?
|publisher= stackoverflow
|author=
|date=
|accessdate= 2 March 2015
}}</ref>

<ref name="businessinsider">
{{cite web
|url= http://www.businessinsider.com.au/google-just-paid-25-million-to-buy-the-entire-app-web-domain-2015-2
|url= http://www.businessinsider.com.au/google-just-paid-25-million-to-buy-the-entire-app-web-domain-2015-2
|title= Google just paid $25 million to buy the entire '.app' web domain
|title= Google just paid $25 million to buy the entire '.app' web domain
Line 77: Line 81:
|date= 27 Feb 2015
|date= 27 Feb 2015
|accessdate= 27 July 2015
|accessdate= 27 July 2015
|archive-date= 11 February 2021
|archive-url= https://web.archive.org/web/20210211035721/https://www.businessinsider.com.au/google-just-paid-25-million-to-buy-the-entire-app-web-domain-2015-2
|url-status= dead
}}</ref>
}}</ref>


Line 89: Line 96:
|archive-date = 2015-06-29
|archive-date = 2015-06-29
|url-status = dead
|url-status = dead
}}</ref>
|df =
}}</ref>
}}
}}

==External links==
* [https://get.app/ Google - Get App product site]
* [https://www.youtube.com/watch?v=kBkX30Cj7Bw Release Presentation by gTLD Google Development Team] — Ben McIlwain and [[Adrienne Porter Felt]]


{{GTLD}}
{{GTLD}}
{{Google LLC}}


[[Category:Top-level domains]]
[[Category:Generic top-level domains]]
[[Category:Google top-level domains]]

Latest revision as of 19:05, 22 May 2024

.app
IntroducedJune 2015 (registered)
May 2018 (public availability)
TLD typeGeneric top-level domain (gTLD)
StatusActive
RegistryGoogle Registry
Intended useApplication branding, etc
Registered domains641,273 (3 January 2023)[1]
DocumentsICANN registry agreement
DNSSECYes
Registry websiteget.app

.app is a generic top-level domain (gTLD) in ICANN's New gTLD Program.[2] Google purchased the gTLD in an ICANN Auction of Last Resort in February 2015.[3][4]

The TLD is of interest due to its utility in regards to branding mobile, web, and other applications.[5]

History[edit]

The development of the .app domain name began in 2012 after ICANN announced its "New gTLD Program".[2] The program's goal is to expand the current variety of namespaces by an almost unlimited quantity of new entries. In January 2012 the program received its first applications and in 2013 first serious investment inflow. The first part of the program's domain names were released in late 2014.

On 25 February 2015 Google won the ICANN Auction of Last Resort for the .app gTLD, via their Charleston Road Registry Inc. company, paying US$25 million.[3][4] Google opened public registration of the domain in May 2018.[5]

Use and purpose[edit]

The name "app" is a short form of the word application often used in the IT sector. This domain name is to be used by developer companies, professionals and enthusiast developers and entrepreneurs applications, app-support services or other useful related products and tools.[3][6]

Because of its potential for use as a domain name space for mobile, web, and other applications—as well as for related products—the .app domain name creation is of interest to many development companies, professionals or enthusiast developers.[7] The .app gTLD would allow users to easily recognize a Web site dedicated to an application or related product or service, which has benefits in terms of brandability.

.app domains are, according to Gandi.net and other Resellers, "a security-focused space, meaning that HTTPS is required for all websites."[8] This is accomplished by including the .app top-level domain on the HSTS preload list, making HTTPS required on all connections to .app websites.

See also[edit]

References[edit]

  1. ^ nTLD stats. greenSec GmbH.
  2. ^ a b "New gTLD Program". Retrieved 2 March 2015.
  3. ^ a b c Jillian D'Onfro (27 Feb 2015). "Google just paid $25 million to buy the entire '.app' web domain". Business Insider. Archived from the original on 11 February 2021. Retrieved 27 July 2015.
  4. ^ a b "New gTLD Auction Results". ICANN. Archived from the original on 2015-06-29. Retrieved 27 July 2015.
  5. ^ a b "Introducing .app, a more secure home for apps on the web". May 1, 2018. Retrieved May 7, 2018.
  6. ^ ".app". ICANNWiki. Retrieved 2 March 2015.
  7. ^ "With .APP: there's finally a domain for that". united domains. Retrieved 2 March 2015.
  8. ^ ".APP Domain Names - Rules". gandi.net. Retrieved 5 December 2018.

External links[edit]