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Strong customer relationships take on an increasing importance in today’s competitive commercial society. Contact management is where you find the first steps into customer relationships management (CRM). Also referred to as personal information manager software, it is one of the most important and powerful business tools a company can have.

Contact management is a system that involves all methods that a customer uses to contact a business. Its objective is to obtain a single view of the customer irrespective of the contact or touch (point). Contact management centers upon meeting customers' requirements at several customer contact points.

Information for a contact management is maintained, collecte, and retrieved from your databases. Significance of this type management is applied in where you can not truly communicate and succeed with clients if not you have access to their entire history. But, there are certain separations existing between departments, which make it hard to see a customers' total value. For that reason, access is set in real time as well as make available at each customer contact point.

A number of ways are available a customer to contact a business. Among many, more popular include face-to-face, snail mail, e-mail, overnighting, phone, Internet, and fax. The multiplicity in customer contact points refers to increased flexibility and translates into better relation with customers.

Contact managers help develop better customer service. These professional help your staves administer contacts with customers and other outsiders, including prospects, clients, and your business partners. A contact manager creates a user interface to the power of a database, permitting quick access to all relevant information. When a customer calls, the manager produces the entire history of the customer; this includes proposals, contracts, schedules, calls meetings, etc.

Personal Information Managers (PIMs) and Collaboration and Communication Solutions (like Microsoft Outlook) are often categorized under the contact managers. PIMs help distribute information from your hand held to your computer. to be more precise, it is a database consisting of information from Rolodexes, notes, email, etc. A PIM contains an address book,a calendar, and a to-do list. Unlike contact managers, however, personal information managers do not combine any of its contact information. Though PIMs store the same information kept by contact managers, it is not connected to contacts.

Collaboration and communication solutions are designed to help users in ordering information on the desktop. Then they help communicate and share that information between colleagues in a department, workgroup, and team. Outlook, agood example of communication solutions, is internally focused rather than externally focused; this is a key difference. With Outlook, it is easy to perform certain tasks, such as sharing information and communicating within an establishment. Outlook is based on email, an address book, a scheduling manager, and a document management effectiveness.

Revision as of 14:17, 27 March 2006

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