Editing Aquarelle.com Group
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== Overview == |
== Overview == |
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In 1987, brothers Henri de Maublanc and François de Maublanc opened the first Aquarelle flower shop in Paris. Over the next 10 years, they built up a network of 22 fully owned shops throughout France. |
In 1987, brothers Henri de Maublanc and François de Maublanc opened the first Aquarelle flower shop in Paris. Over the next 10 years, they built up a network of 22 fully owned shops throughout France. |
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In 1997, the brothers launched Aquarelle.com as an online flower delivery service. Unlike other similar flower delivery services such as [[Interflora|Fleurop-Interflora]] who rely on local florists for the design and delivery of the flowers, |
In 1997, the brothers launched Aquarelle.com as an online flower delivery service. Unlike other similar flower delivery services such as [[Interflora|Fleurop-Interflora]] who rely on local florists for the design and delivery of the flowers, Aquarelle design and make their own compositions in their workshops in [[Brasseuse]]<ref>{{Cite web|url=http://www.journaldunet.com/ebusiness/commerce/aquarelle-com/|title=Journal du Net|last=|first=|date=|website=}}</ref><ref>{{Cite web|url=http://france3-regions.francetvinfo.fr/picardie/oise/picardie-matin-en-direct-de-brasseuse-60-chez-le-leader-francais-de-vente-de-fleurs-par-internet-650905.html/|title=France 3|last=|first=|date=2 September 2015|website=}}</ref> and use the French express postal service for delivery. |
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Today, the Aquarelle.com Group employs around 120 people<ref>{{Cite web|url=http://www.edubourse.com/finance/actualites.php?actu=17710|title=Edubourse|last=|first=|date=|website=}}</ref> and their online activities have almost completely displaced the offline business. Of the 22 shops in place at their peak, only the Paris and Rennes shops remain.<ref>{{Cite web|url=http://www.usine-digitale.fr/annuaire-start-up/aquarelle-com-la-reussite-familiale,283444|title=Usine Digitale|last=|first=|date=|website=}}</ref> |
Today, the Aquarelle.com Group employs around 120 people<ref>{{Cite web|url=http://www.edubourse.com/finance/actualites.php?actu=17710|title=Edubourse|last=|first=|date=|website=}}</ref> and their online activities have almost completely displaced the offline business. Of the 22 shops in place at their peak, only the Paris and Rennes shops remain.<ref>{{Cite web|url=http://www.usine-digitale.fr/annuaire-start-up/aquarelle-com-la-reussite-familiale,283444|title=Usine Digitale|last=|first=|date=|website=}}</ref> |
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