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{{Short description|French e-commerce company}}
{{Multiple issues|
{{Orphan|date=May 2016}}
{{more citations needed|date=May 2016}}
{{refimprove|date=May 2016}}
{{Advert|date=July 2024}}
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The '''Aquarelle.com Group''' is a French [[ecommerce|E-commerce]] company specializing in [[flower delivery]].<ref>{{cite web |title=Aquarelle Com Group SA |url=https://www.bloomberg.com/profile/company/0306257D:FP |website=Bloomberg |access-date=30 August 2024}}</ref> Based in the [[Paris]] suburb of [[Levallois-Perret]], the organization is privately owned and led by the founders, Henri and François de Maublanc.
}}
[[File:Logo officiel de Aquarelle.png|thumb|Logo of Aquarelle]]

⚫
The '''Aquarelle Group''' is a [[France|French]] [[ecommerce]] company specialising in [[flower delivery]]. Based in the [[Paris]] suburb of Levallois-Perret, the organization is privately owned and led by the founders, Henri and François de Maublanc.
[[File:Logo AQfr 326x70-corporate.jpg|thumb]]


== Overview ==
== Overview ==
In 1987, brothers Henri de Maublanc and François de Maublanc opened the first Aquarelle flower shop in Paris. Over the next 10 years, they built up a network of 22 fully owned shops throughout France.
In 1987, brothers Henri de Maublanc and François de Maublanc opened the first Aquarelle flower shop in Paris. Over the next 10 years, they built up a network of 22 fully owned shops throughout France.
In 1997, the brothers launched aquarelle.com as an online flower delivery service. Unlike other similar flower delivery services such as [[Interflora|Fleurop-Interflora]] who rely on local florists for the design and delivery of the flowers, Aquarelle design and make their own compositions in their workshops in Brasseuse <ref>{{Cite web|url=http://www.journaldunet.com/ebusiness/commerce/aquarelle-com/|title=Journal du Net|last=|first=|date=|website=}}</ref><ref>{{Cite web|url=http://france3-regions.francetvinfo.fr/picardie/oise/picardie-matin-en-direct-de-brasseuse-60-chez-le-leader-francais-de-vente-de-fleurs-par-internet-650905.html/|title=France 3|last=|first=|date=|website=}}</ref> and use the French express postal service for delivery.
In 1997, the brothers launched Aquarelle.com as an online flower delivery service. Unlike other similar flower delivery services such as [[Interflora|Fleurop-Interflora]] who rely on local florists for the design and delivery of the flowers, the Aquarelle company designs and makes its own compositions in its workshops in [[Brasseuse]]<ref>{{Cite web|url=http://www.journaldunet.com/ebusiness/commerce/aquarelle-com/|title=Journal du Net|last=|first=|date=|website=}}</ref><ref>{{Cite web|url=http://france3-regions.francetvinfo.fr/picardie/oise/picardie-matin-en-direct-de-brasseuse-60-chez-le-leader-francais-de-vente-de-fleurs-par-internet-650905.html/|title=France 3|last=|first=|date=2 September 2015|website=}}</ref> and use the French express postal service for delivery.
Today, the Aquarelle Group employs around 120 people<ref>{{Cite web|url=http://www.edubourse.com/finance/actualites.php?actu=17710|title=Edubourse|last=|first=|date=|website=}}</ref> and their online activities have almost completely displaced the offline business. Of the 22 shops in place at their peak, only the Paris and Rennes shops remain.<ref>{{Cite web|url=http://www.usine-digitale.fr/annuaire-start-up/aquarelle-com-la-reussite-familiale,283444|title=Usine Digitale|last=|first=|date=|website=}}</ref>
Today, the Aquarelle.com Group employs around 120 people<ref>{{Cite web|url=http://www.edubourse.com/finance/actualites.php?actu=17710|title=Edubourse|last=|first=|date=|website=}}</ref> and their online activities have almost completely displaced the offline business. Of the 22 shops in place at their peak, only the Paris and Rennes shops remain.<ref>{{Cite web|url=http://www.usine-digitale.fr/annuaire-start-up/aquarelle-com-la-reussite-familiale,283444|title=Usine Digitale|last=|first=|date=|website=}}</ref>


== Activities ==
== Activities ==
Initially specialising in flowery delivery, Aquarelle began expanding its range in 2005:
Initially specializing in flowery delivery, Aquarelle began expanding its range in 2005:


- Flowers (since 1997) <ref>{{Cite web|url=http://www.e-marketing.fr/Marketing-Direct/Article/Aquarelle-com-photographier-les-fleurs-pour-mieux-les-livrer-10122-1.htm|title=E-marketing|last=|first=|date=|website=}}</ref>
* Flowers (since 1997)<ref>{{Cite web|url=http://www.e-marketing.fr/Marketing-Direct/Article/Aquarelle-com-photographier-les-fleurs-pour-mieux-les-livrer-10122-1.htm |title=E-marketing |url-status=dead |archiveurl=https://web.archive.org/web/20160610030337/http://www.e-marketing.fr/Marketing-Direct/Article/Aquarelle-com-photographier-les-fleurs-pour-mieux-les-livrer-10122-1.htm |archivedate=2016-06-10 }}</ref>
- Flowers and chocolates (since 2005)
* Flowers and chocolates (since 2005)
- Flowers and gift boxes (since 2009)
* Flowers and gift boxes (since 2009)
- Flowers and scented candles (since 2012)
* Flowers and scented candles (since 2012)


== International ==
== International ==
Through partnerships and subsidiaries, Aquarelle Group offers similar services in the following countries:<ref>{{Cite web|url=http://www.journaldunet.com/dossiers/aquarelle/23.shtml|title=JDN Listing|last=|first=|date=|website=}}</ref>
Through partnerships and subsidiaries, Aquarelle.com Group offers similar services in the following countries:<ref>{{Cite web|url=http://www.journaldunet.com/dossiers/aquarelle/23.shtml|title=JDN Listing|last=|first=|date=|website=}}</ref>

⚫
France: [http://www.aquarelle.com www.aquarelle.com]
Belgium and Luxembourg: [http://www.aquarelle.be www.aquarelle.be]
* France: [https://www.aquarelle.com www.aquarelle.com]
Netherlands: [http://www.aquarelle.nl www.aquarelle.nl]
* Belgium and Luxembourg: [https://www.aquarelle.be www.aquarelle.be]
Germany: [http://www.aquarelle.de www.aquarelle.de]
* Netherlands: [https://www.aquarelle.nl www.aquarelle.nl]
United Kingdom: [http://www.aquarelle.co.uk www.aquarelle.co.uk]
* Germany: [https://www.aquarelle.de www.aquarelle.de]
Spain: [http://www.aquarelle.es www.aquarelle.es]
* United Kingdom: [http://www.aquarelle.co.uk www.aquarelle.co.uk]
⚫
* Spain: [https://www.aquarelle.es www.aquarelle.es]
In the United States : [http://www.odealarose.com www.odealarose.com] <ref>{{Cite web|url=http://www.businessinsider.com/ode-a-la-rose-french-bankers-florist-start-up-rose-deliver-new-york-2011-7?IR=T|title=Ode à la Rose|last=|first=|date=|website=Business Insider}}</ref><ref>{{Cite web|url=http://www.jmc-investment.net/news/2014/6/23/jmc-invests-in-ode-a-la-rose|title=JMC Investment|last=|first=|date=|website=}}</ref>
* the United States : [https://www.odealarose.com www.odealarose.com]<ref>{{Cite web|url=http://www.businessinsider.com/ode-a-la-rose-french-bankers-florist-start-up-rose-deliver-new-york-2011-7?IR=T|title=Ode à la Rose|last=|first=|date=|website=Business Insider}}</ref><ref>{{Cite web|url=http://www.jmc-investment.net/news/2014/6/23/jmc-invests-in-ode-a-la-rose|title=JMC Investment|last=|first=|date=|website=}}</ref><ref>{{Cite web|url=http://www.alleywatch.com/2015/01/meet-a-nyc-florist-with-a-french-accent-and-a-personalized-message-app-for-you/|title=AlleyWatch|last=|first=|date=14 January 2015|website=}}</ref>
⚫
In partnership with 123fleurs, the Aquarelle Group offers worldwide services: [http://www.123fleurs.com www.123fleurs.com] <ref>{{Cite web|url=http://fleurmagazine.fr/fr/123fleurs-et-aquarelle-annoncent-leur-partenariat/|title=123Fleurs|last=|first=|date=|website=}}</ref>

⚫
In partnership with 123fleurs, the Aquarelle Group offers worldwide services: [https://www.123fleurs.com www.123fleurs.com]<ref>{{Cite web|url=http://fleurmagazine.fr/fr/123fleurs-et-aquarelle-annoncent-leur-partenariat/|title=123Fleurs|last=|first=|date=13 May 2015|website=}}</ref>


== Fair trade ==
== Fair trade ==
Since 12 April 2016, alongside [[Système U]], the roses delivered by Aquarelle.com in France are certified [[Fair trade]]/Max Havelaar <ref>{{Cite web|url=http://www.maxhavelaarfrance.org/actualites/actualites/a-la-une/445-nouvelle-historique-ouvriers-horticoles.html|title=FairTrade Max Havelaar|last=|first=|date=|website=}}</ref><ref>{{Cite web|url=http://www.lesechos.fr/industrie-services/conso-distribution/021832448352-le-site-aquarelle-adopte-la-rose-equitable-1213248.php|title=FairTrade Flowers|last=|first=|date=|website=Les Echos}}</ref><ref>{{Cite web|url=http://www.bioaddict.fr/article/aquarelle-com-propose-desormais-des-roses-issues-du-commerce-equitable-a5359p1.html|title= Bioaddict|last=|first=|date=|website=}}</ref>
Since 12 April 2016, alongside [[Système U]], the roses delivered by Aquarelle.com in France are certified [[Fair trade]]/[[Association Max Havelaar France|Max Havelaar]].<ref>{{Cite web|url=http://www.maxhavelaarfrance.org/actualites/actualites/a-la-une/445-nouvelle-historique-ouvriers-horticoles.html|title=FairTrade Max Havelaar|last=|first=|date=|website=|access-date=2016-05-11|archive-url=https://web.archive.org/web/20170801233637/https://www.maxhavelaarfrance.org/actualites/actualites/a-la-une/445-nouvelle-historique-ouvriers-horticoles.html|archive-date=2017-08-01|url-status=dead}}</ref><ref>{{Cite web|url=http://www.lesechos.fr/industrie-services/conso-distribution/021832448352-le-site-aquarelle-adopte-la-rose-equitable-1213248.php|title=FairTrade Flowers|last=|first=|date=12 April 2016|website=Les Echos}}</ref><ref>{{Cite web|url=http://www.bioaddict.fr/article/aquarelle-com-propose-desormais-des-roses-issues-du-commerce-equitable-a5359p1.html|title= Bioaddict|last=|first=|date=|website=}}</ref>

== Sponsoring ==
Aquarelle has been the primary sponsor for several skippers including Simoné Bianchetti and [[Yannick Bestaven]] for major events such as [[Vendée Globe]],<ref>{{Cite web|url=http://www.yachtsandyachting.com/news/3108|title=Vendée Globe|website=Yacts and Yachting}}</ref> the [[Solidaire du Chocolat]], the Mini Transat,<ref>{{Cite magazine|url=http://www.yachtingworld.com/news/thompson-pipped-at-post-in-mini-transat-56410|title=Aquarelle.com wins the mini Transat|magazine=Yachting World|date=30 October 2001}}</ref><ref>{{Cite web|url=https://www.telegraph.co.uk/sport/3016040/Yachting-Success-still-sinking-in-for-Britains-Curwen.html|title=Curwen comes second to Aquarelle.com|website=Telegraph|date=2 November 2001 }}</ref> and [[Transat Jacques Vabre]]. Yannick Bestaven won the Jacques Vabre Class40 in 2011.<ref>{{Cite web|url=http://www.yachtsandyachting.com/news/160542|website=Yachts and yachting|title=Yannick Bestaven wins Jacques Vabre}}</ref>
Aquarelle also sponsors classical music festivals in Deauville, France – both the “Festival de Pâques“ and the August Festival.

== .brand TLD ==
Since 2014, Aquarelle.com Group operates the .aquarelle [[List of Internet top-level domains#Brand top-level domains|TLD]].<ref>{{Cite web|url=https://www.icann.org/resources/agreement/aquarelle-2014-07-24-en
|title=ICANN|last=|first=|date=|website=ICANN}}</ref> Implementation started in 2016.


==References==
==References==
{{Reflist}}
{{Reflist}}


{{France top-level domains}}


[[Category:Online retailers of France]]

[[Category:Flowers]]
[[Category:Commerce websites]]
[[Category:E-commerce]]
[[Category:Floristry]]
[[Category:Florist companies]]
[[Category:Florist companies]]

Latest revision as of 05:30, 9 October 2024

The Aquarelle.com Group is a French E-commerce company specializing in flower delivery.[1] Based in the Paris suburb of Levallois-Perret, the organization is privately owned and led by the founders, Henri and François de Maublanc.

Logo of Aquarelle

Overview

[edit]

In 1987, brothers Henri de Maublanc and François de Maublanc opened the first Aquarelle flower shop in Paris. Over the next 10 years, they built up a network of 22 fully owned shops throughout France. In 1997, the brothers launched Aquarelle.com as an online flower delivery service. Unlike other similar flower delivery services such as Fleurop-Interflora who rely on local florists for the design and delivery of the flowers, the Aquarelle company designs and makes its own compositions in its workshops in Brasseuse[2][3] and use the French express postal service for delivery. Today, the Aquarelle.com Group employs around 120 people[4] and their online activities have almost completely displaced the offline business. Of the 22 shops in place at their peak, only the Paris and Rennes shops remain.[5]

Activities

[edit]

Initially specializing in flowery delivery, Aquarelle began expanding its range in 2005:

  • Flowers (since 1997)[6]
  • Flowers and chocolates (since 2005)
  • Flowers and gift boxes (since 2009)
  • Flowers and scented candles (since 2012)

International

[edit]

Through partnerships and subsidiaries, Aquarelle.com Group offers similar services in the following countries:[7]

In partnership with 123fleurs, the Aquarelle Group offers worldwide services: www.123fleurs.com[11]

Fair trade

[edit]

Since 12 April 2016, alongside Système U, the roses delivered by Aquarelle.com in France are certified Fair trade/Max Havelaar.[12][13][14]

Sponsoring

[edit]

Aquarelle has been the primary sponsor for several skippers including Simoné Bianchetti and Yannick Bestaven for major events such as Vendée Globe,[15] the Solidaire du Chocolat, the Mini Transat,[16][17] and Transat Jacques Vabre. Yannick Bestaven won the Jacques Vabre Class40 in 2011.[18] Aquarelle also sponsors classical music festivals in Deauville, France – both the “Festival de Pâques“ and the August Festival.

.brand TLD

[edit]

Since 2014, Aquarelle.com Group operates the .aquarelle TLD.[19] Implementation started in 2016.

References

[edit]
  1. ^ "Aquarelle Com Group SA". Bloomberg. Retrieved 30 August 2024.
  2. ^ "Journal du Net".
  3. ^ "France 3". 2 September 2015.
  4. ^ "Edubourse".
  5. ^ "Usine Digitale".
  6. ^ "E-marketing". Archived from the original on 2016-06-10.
  7. ^ "JDN Listing".
  8. ^ "Ode à la Rose". Business Insider.
  9. ^ "JMC Investment".
  10. ^ "AlleyWatch". 14 January 2015.
  11. ^ "123Fleurs". 13 May 2015.
  12. ^ "FairTrade Max Havelaar". Archived from the original on 2017-08-01. Retrieved 2016-05-11.
  13. ^ "FairTrade Flowers". Les Echos. 12 April 2016.
  14. ^ "Bioaddict".
  15. ^ "Vendée Globe". Yacts and Yachting.
  16. ^ "Aquarelle.com wins the mini Transat". Yachting World. 30 October 2001.
  17. ^ "Curwen comes second to Aquarelle.com". Telegraph. 2 November 2001.
  18. ^ "Yannick Bestaven wins Jacques Vabre". Yachts and yachting.
  19. ^ "ICANN". ICANN.
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