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{{Short description|Singapore food corporation}}
{{Prose|date=November 2022}}
{{Use Singapore English|date=March 2015}}
{{Use Singapore English|date=March 2015}}
{{Use dmy dates|date=January 2016}}
{{Use dmy dates|date=January 2016}}
{{Infobox company
{{Infobox company
| name = BreadTalk Group Private Limited
| name = BreadTalk Group Pte Ltd
| logo = File:BreadTalk logo.svg
| logo =
| logo_caption =
| logo_caption =
| image = BreadTalk.jpg
| image = BreadTalk IHQ - 20231027 - RKSY.jpg
| image_caption = The international headquarters of BreadTalk
| image_size = 300
| image_caption = A BreadtTalk outlet in Singapore
| trading_name = <!-- d/b/a/, doing business as - if different from legal name above -->
| trading_name = <!-- d/b/a/, doing business as - if different from legal name above -->
| native_name =
| native_name =
Line 20: Line 21:
| foundation = {{start date and age|2000}}
| foundation = {{start date and age|2000}}
| defunct =
| defunct =
| location_city =
| location_country = Singapore
| location = 30 Tai Seng St, #01-04 BreadTalk IHQ, [[Singapore]] 534013
| locations = >1,000 stores (4Q2019)<ref name="finance4q2019">{{Cite web|title=BREADTALK GROUP LIMITED Financial Statements and Dividend Announcement For The Fourth Quarter and Year Ended 31 December 2019|url=https://links.sgx.com/FileOpen/BTG_4Q2019_Results.ashx?App=Announcement&FileID=597562}}</ref>
| locations = >1,000 stores (4Q2019)<ref name="finance4q2019">{{Cite web|title=BREADTALK GROUP LIMITED Financial Statements and Dividend Announcement For The Fourth Quarter and Year Ended 31 December 2019|url=https://links.sgx.com/FileOpen/BTG_4Q2019_Results.ashx?App=Announcement&FileID=597562}}</ref>
| area_served = Worldwide
| area_served =
| key_people = {{ubl|Dr George Quek Meng Tong (Co-Founder, Chairman, Group CEO)|Katherine Lee Lih Leng (Co-Founder, Deputy Chairman)}}
| key_people = {{ubl|Dr George Quek Meng Tong (Co-Founder, Chairman, Group CEO)|Katherine Lee Lih Leng (Co-Founder, Deputy Chairman)}}
| products = Baked breads
| products =
| production =
| production =
| services =
| services =
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| intl =
| intl =
| former type =
| former type =
| location = Singapore
| homepage = {{URL|www.breadtalk.com|}}
| homepage = {{URL|www.breadtalk.com|}}
| bodystyle =
| bodystyle =
}}
}}


'''BreadTalk Group Private Limited''', commonly known as just '''BreadTalk''', is a [[Singapore]]an [[multinational corporation|multinational]] food and beverage conglomerate headquartered in [[Paya Lebar]], [[Singapore]].
'''BreadTalk Group Private Limited''' is a [[Singapore]]an [[multinational corporation|multinational]] snack and beverage corporation headquartered in [[Paya Lebar]], [[Singapore]].


==History==
==History==
BreadTalk Group Pte Ltd was founded as a bakery brand in Singapore and opened it first outlet at [[Bugis Junction]] in July 2000. It was listed on the [[Singapore Exchange]] in 2003. It has since expanded to more than 900 retail stores spread across 15 markets. Its brand portfolio consists of BreadTalk, Toast Box, Food Republic, Food Junction, Bread Society, Thye Moh Chan, The Icing Room, Sō Ramen, Butter Bean and Charlie Tea in Singapore. Din Tai Fung, Song Fa Bak Kut Teh and Wu Pao Chun are franchised brands.<ref>{{Cite web|url=https://www.breadtalk.com/|title=BreadTalk Group Pte Ltd|date=2000-04-27|website=Breadtalk|language=en|access-date=2024-04-27}}</ref>
[[File:BreakTalkBreads.jpg|thumb|An assortment of sandwiches sold at BreadTalk]]
BreadTalk was founded as a bakery brand in Singapore in 2000. It has since expanded to more than 900 retail stores spread across 15 markets. Its brand portfolio consists of BreadTalk, Toast Box, Food Republic, Food Junction, Bread Society, Thye Moh Chan, The Icing Room, Sō Ramen, Butter Bean and Charlie Tea in Singapore. Din Tai Fung, Song Fa Bak Kut Teh and Wu Pao Chun are franchised brands.


Alongside Singapore, the company also has a network of owned bakery outlets in Mainland China, Indonesia, Malaysia, the Philippines, Hong Kong, Thailand and Taiwan as well as franchised bakery outlets across other Asian countries, Europe and the Middle East. It also owns and operates the [[Din Tai Fung]] restaurants in Singapore, Thailand and the United Kingdom, as well as the [[Food Republic]] food atria in Singapore, China, Taiwan, Hong Kong and Malaysia. In December 2018, the Group opened its first Din Tai Fung restaurant in London, United Kingdom.<ref>{{Cite web|url=https://www.businesstimes.com.sg/companies-markets/breadtalk-enters-europe-with-din-tai-fungs-london-flagship|title=BreadTalk enters Europe with Din Tai Fung's London flagship|last=U-Wen|first=Lee|date=2018-12-06|website=The Business Times|language=en|access-date=2019-09-02}}</ref><ref>{{Cite web|url=https://www.straitstimes.com/business/breadtalk-debuts-in-london-with-din-tai-fung-flagship|title=BreadTalk debuts in London with Din Tai Fung flagship|last=hermes|date=2018-12-06|website=The Straits Times|language=en|access-date=2019-09-02}}</ref>
The Group has a network of owned bakery outlets in Singapore, PRC, Malaysia, Hong Kong and Thailand as well as franchised bakery outlets across Asia, Europe and the Middle East. It also owns and operates the Din Tai Fung restaurants in Singapore, Thailand and the United Kingdom, as well as the Food Republic food atria in Singapore, China, Taiwan, Hong Kong and Malaysia. In December 2018, the Group opened its first Din Tai Fung restaurant in London.<ref>{{Cite web|url=https://www.businesstimes.com.sg/companies-markets/breadtalk-enters-europe-with-din-tai-fungs-london-flagship|title=BreadTalk enters Europe with Din Tai Fung's London flagship|last=U-Wen|first=Lee|date=2018-12-06|website=The Business Times|language=en|access-date=2019-09-02}}</ref><ref>{{Cite web|url=https://www.straitstimes.com/business/breadtalk-debuts-in-london-with-din-tai-fung-flagship|title=BreadTalk debuts in London with Din Tai Fung flagship|last=hermes|date=2018-12-06|website=The Straits Times|language=en|access-date=2019-09-02}}</ref>


On 20 February 2019, BreadTalk Group bought out its Thai joint venture partner's 50% stake, The Minor Food Group, for S$6.96 million.<ref>{{cite news |date=20 February 2019 |title=BreadTalk buys out joint venture partner in Thailand for $6.96m |publisher=The Straits Times |url=https://www.straitstimes.com/business/companies-markets/breadtalk-buys-out-joint-venture-partner-in-thailand-for-696m |accessdate=2 September 2019}}</ref>
The company was listed on the [[Singapore Exchange]] in 2003, before subsequently delisting back as a private company in 2020.


BreadTalk Group announced on 2 September 2019 that it planned to buy Food Junction, a food court operator similar to Food Republic (a BreadTalk brand), for $80 million.<ref>{{cite web |last1=Seow |first1=Bei Yi |date=2 September 2019 |title=BreadTalk to buy foodcourt operator Food Junction for $80m |url=https://www.straitstimes.com/business/companies-markets/breadtalk-to-buy-food-court-operator-food-junction-for-80m |accessdate=2 September 2019 |website=The Straits Times}}</ref> The [[Competition and Consumer Commission of Singapore]] allowed the acquisition on 15 October 2019 as the acquisition would not substantially reduce competition, and would also allow BreadTalk to better compete with other food operators.<ref>{{cite web |last1=Choo |first1=Yun Ting |date=15 October 2019 |title=Competition watchdog clears BreadTalk's proposed acquisition of Food Junction |url=https://www.straitstimes.com/business/companies-markets/competition-watchdog-clears-breadtalks-proposed-acquisition-of-food |accessdate=20 October 2019 |website=The Straits Times}}</ref>
===Milestones===
BreadTalk Group Pte Ltd's milestones are:<ref>{{cite web|url=https://www.breadtalk.com/en/milestones/|title=Milestones|work=BreadTalk}}</ref>


On 5 June 2020, the company was delisted from the Singapore Exchange.<ref>{{cite web |last1=Choo |first1=Yun Ting |date=3 June 2020 |title=BreadTalk delisting from SGX on June 5 |url=https://www.straitstimes.com/business/companies-markets/breadtalk-delisting-from-sgx-on-june-5-after-completion-of-acquisition-by |accessdate=3 June 2020 |website=The Straits Times}}</ref>
* Opened its first outlet at [[Bugis Junction]] in July 2000.

* Listed on SGX SESDAQ ([[Singapore Exchange]]) in 2003. It delisted from the SGX on 5 June 2020.<ref>{{cite web |last1=Choo |first1=Yun Ting |title=BreadTalk delisting from SGX on June 5 |url=https://www.straitstimes.com/business/companies-markets/breadtalk-delisting-from-sgx-on-june-5-after-completion-of-acquisition-by |accessdate=3 June 2020 |website=The Straits Times |date=3 June 2020}}</ref>
== Company milestones ==
* Established [[China|PRC]] headquarters and opened its first outlet in [[Shanghai]] in 2003.
{| class="wikitable"
* Brought in [[Din Tai Fung]] in 2004.
|+
* Launched [[Food Republic]] at [[Wisma Atria]] in 2005.
! colspan="2" |Milestones
* Opened 100th international BreadTalk store in Shanghai in 2007.
|-
* Launched 1st Food Republic in [[Kuala Lumpur]], [[Malaysia]] in 2007.
|'''Year'''
* Opened inaugural BreadTalk stores in [[Oman]] in 2008.
|'''Event'''
* Launched 1st Bread Society outlet, an artisanal bakery in [[ION Orchard]] in 2009.
|-
* Ground Breaking ceremony for the IHQ Building in 2011.
|2003
* Global launch of concept BreadTalk outlet in Shanghai in 2012.
|Established [[China|PRC]] headquarters and opened its first outlet in [[Shanghai]]<ref>{{cite web |title=Milestones |url=https://www.breadtalk.com/en/milestones/ |work=BreadTalk}}</ref>
* Launched a new global concept BreadTalk outlet in [[VivoCity]] in 2015.
|-
* BreadTalk Group inked joint venture to enter the United Kingdom with Din Tai Fung restaurants in 2016.
|2004
* BreadTalk inked an agreement to enter [[Myanmar]] market in 2016.
|Brought in [[Din Tai Fung]]
* Food Republic, Toast Box and BreadTalk opened outlets iAT [[Shanghai Disneyland]] in 2016.
|-
* BreadTalk Group inked a joint venture with Song Fa Bak Kut Teh to expand into new markets such as China and Thailand. Its first outlet opened in July 2018 in Shanghai.
|2005
* BreadTalk opens the first Myanmar outlet at Junction City Mall in Yangon on 10 May 2017.
|Launched [[Food Republic]] (now under name Food Opera) at [[Wisma Atria]]
* Toast Box opens the first outlet at Terminal 3 of [[Soekarno-Hatta International Airport]], Jakarta in May 2017.
|-
* BreadTalk Group enters a joint venture with Wu Pao Chun Bakery for expansion into four major cities in China.
|2007
* BreadTalk Group partners with Shenzhen Pindao to bring popular tea beverage brands Nayuki and Tai Gai to Singapore and Thailand.
|Opened 100th international BreadTalk store in Shanghai
* BreadTalk partners with Som Datt Group for expansion into [[India]] on 18 January 2018.<ref>{{cite news |last1=Lee |first1=Marissa |title=BreadTalk partners Som Datt Group for India franchise |url=https://www.businesstimes.com.sg/companies-markets/breadtalk-partners-som-datt-group-for-india-franchise |accessdate=2 September 2019 |publisher=The Business Times |date=18 January 2018}}</ref>
|-
* Food Republic opens its first Direct Operated Restaurant ‘Sergeant Kitchen’ in Bangkok in March 2018.
|2007
* BreadTalk returns to India on 17 October 2018.<ref>{{cite news |last1=Ganapathy |first1=Nirmala |title=BreadTalk returns to India with an outlet in Delhi and 15 more planned in 3 years (premium article) |url=https://www.straitstimes.com/asia/south-asia/breadtalk-returns-to-india-with-an-outlet-in-delhi-and-15-more-planned-in-3-years |accessdate=2 September 2019 |publisher=The Straits Times |date=17 October 2018}}</ref>
|Launched 1st Food Republic in [[Kuala Lumpur]], [[Malaysia]]
* BreadTalk Group buys out its Thai joint venture partner's 50% stake, The Minor Food Group, for S$6.96 million on 20 February 2019.<ref>{{cite news |title=BreadTalk buys out joint venture partner in Thailand for $6.96m |url=https://www.straitstimes.com/business/companies-markets/breadtalk-buys-out-joint-venture-partner-in-thailand-for-696m |accessdate=2 September 2019 |publisher=The Straits Times |date=20 February 2019}}</ref>
|-
* BreadTalk Group opens the first Wu Pao Chun store in South East Asia in May 2019.
|2008
* BreadTalk Group announced on 2 September 2019 that it planned to buy Food Junction, a food court operator similar to Food Republic (a BreadTalk brand), for $80 million.<ref>{{cite web |last1=Seow |first1=Bei Yi |title=BreadTalk to buy foodcourt operator Food Junction for $80m |url=https://www.straitstimes.com/business/companies-markets/breadtalk-to-buy-food-court-operator-food-junction-for-80m |accessdate=2 September 2019 |website=The Straits Times |date=2 September 2019}}</ref> The [[Competition and Consumer Commission of Singapore]] allowed the acquisition on 15 October 2019 as the acquisition would not substantially reduce competition, and would also allow BreadTalk to better compete with other food operators.<ref>{{cite web |last1=Choo |first1=Yun Ting |title=Competition watchdog clears BreadTalk's proposed acquisition of Food Junction |url=https://www.straitstimes.com/business/companies-markets/competition-watchdog-clears-breadtalks-proposed-acquisition-of-food |accessdate=20 October 2019 |website=The Straits Times |date=15 October 2019}}</ref>
|Opened inaugural BreadTalk stores in [[Oman]]
*BreadTalk Group opens its first Butter Bean outlet at [[Funan, Singapore|Funan]] mall on 28 August 2020.<ref name=":0">{{Cite web|title=Soy Milk On Tap & Hip ‘Kopitiam’ With Korean-Style Sandwiches By BreadTalk|url=https://www.todayonline.com/8days/eatanddrink/newsandopening/soy-milk-tap-hip-kopitiam-korean-style-sandwiches-breadtalk|access-date=2020-11-14|website=TODAYonline}}</ref>
|-
*BreadTalk Group opens its first Charlie Tea outlet at [[Takashimaya Shopping Centre]], [[Ngee Ann City]] in September 2020.<ref name=":1">{{Cite web|last=|first=|date=2020-08-23|title=Novel eats coming your way soon|url=https://www.straitstimes.com/lifestyle/food/novel-eats-coming-your-way-soon|access-date=2020-11-14|website=The Straits Times|language=en}}</ref>
|2009
*BreadTalk Group strikes deal with First Street Teochew Fish Soup and has opened the first new outlet under the partnership in BreadTalk IHQ on 11 November 2020.<ref>{{Cite web|title=First Street Teochew Fish Soup Hawkers Ink Lucrative Deal With BreadTalk Group|url=https://www.todayonline.com/8days/eatanddrink/newsandopening/first-street-teochew-fish-soup-hawkers-ink-lucrative-deal-breadtalk|access-date=2020-11-14|website=TODAYonline}}</ref>
|Launched 1st Bread Society outlet, an artisanal bakery in [[ION Orchard]]
|-
|2011
|Ground Breaking ceremony for the IHQ Building
|-
|2012
|Global launch of concept BreadTalk outlet in Shanghai
|-
|2015
|Launched a new global concept BreadTalk outlet in [[VivoCity]]
|-
|2016
|BreadTalk Group inked joint venture to enter the United Kingdom with Din Tai Fung restaurants
|-
|2016
|BreadTalk inked an agreement to enter [[Myanmar]] market
|-
|2016
|Food Republic, Toast Box and BreadTalk opened outlets iAT [[Shanghai Disneyland]]
|-
|2017
|BreadTalk opens the first Myanmar outlet at Junction City Mall in Yangon
|-
|2017
|Toast Box opens the first outlet at Terminal 3 of [[Soekarno-Hatta International Airport]], Jakarta
|-
|2018
|BreadTalk Group inked a joint venture with Song Fa Bak Kut Teh to expand into new markets such as China and Thailand. Its first outlet opened in Shanghai
|-
|2018
|BreadTalk Group enters a joint venture with Wu Pao Chun Bakery for expansion into four major cities in China.
|-
|2018
|BreadTalk Group partners with Shenzhen Pindao to bring popular tea beverage brands Nayuki and Tai Gai to Singapore and Thailand.
|-
|2018
|BreadTalk partners with Som Datt Group for expansion into [[India]]<ref>{{cite news |last1=Lee |first1=Marissa |date=18 January 2018 |title=BreadTalk partners Som Datt Group for India franchise |publisher=The Business Times |url=https://www.businesstimes.com.sg/companies-markets/breadtalk-partners-som-datt-group-for-india-franchise |accessdate=2 September 2019}}</ref>
|-
|2018
|Food Republic opens its first Direct Operated Restaurant ‘Sergeant Kitchen’ in Bangkok in March 2018.
|-
|2019
|BreadTalk Group opens the first Wu Pao Chun store in South East Asia
|-
|2020
|BreadTalk Group opens its first Butter Bean outlet at [[Funan, Singapore|Funan]] mall<ref name=":0">{{Cite web |title=Soy Milk On Tap & Hip 'Kopitiam' With Korean-Style Sandwiches By BreadTalk |url=https://www.todayonline.com/8days/eatanddrink/newsandopening/soy-milk-tap-hip-kopitiam-korean-style-sandwiches-breadtalk |access-date=2020-11-14 |website=TODAYonline}}</ref>
|-
|2020
|BreadTalk Group opens its first Charlie Tea outlet at [[Takashimaya Shopping Centre]], [[Ngee Ann City]]<ref name=":1">{{Cite web |last= |first= |date=2020-08-23 |title=Novel eats coming your way soon |url=https://www.straitstimes.com/lifestyle/food/novel-eats-coming-your-way-soon |access-date=2020-11-14 |website=The Straits Times |language=en}}</ref>
|-
|2020
|BreadTalk Group strikes deal with First Street Teochew Fish Soup and has opened the first new outlet under the partnership in BreadTalk IHQ<ref>{{Cite web |title=First Street Teochew Fish Soup Hawkers Ink Lucrative Deal With BreadTalk Group |url=https://www.todayonline.com/8days/eatanddrink/newsandopening/first-street-teochew-fish-soup-hawkers-ink-lucrative-deal-breadtalk |access-date=2020-11-14 |website=TODAYonline}}</ref>
|}

== Awards ==

* SPBA Most Promising Brand Award 2002<ref>{{Cite web|title=BreadTalk Group - Our Milestones|url=https://www.breadtalk.com/en/milestones/|access-date=2022-01-24|website=www.breadtalk.com}}</ref>
* Design for Asia Award, Hong Kong Design Centre 2004<ref>{{Cite web|title=DFA Design for Asia Awards|url=https://dfaa.dfaawards.com/en/|access-date=2022-01-24|website=dfaa.dfaawards.com}}</ref>
* Five Star Diamond Brand, World Brand Laboratory in Shanghai, PRC<ref>{{Cite news|date=24 January 2022|title=World Brand Lab releases 2021 "Five-Star Diamond Award"|url=https://inf.news/en/economy/1d86f5c03c91c825a72f7544a52f27b0.html}}</ref>
* World Branding Awards 2017<ref>{{Cite web|last=WBA|date=2016-05-09|title=BreadTalk|url=https://awards.brandingforum.org/brands/breadtalk/|access-date=2022-01-24|website=World Branding Awards|language=en-GB}}</ref>


==Other Brands==
==Other Brands==
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===Toast Box===
===Toast Box===
[[File:HK TKO 將軍澳 Tseung Kwan O PopCorn shopping mall Toast Box restaurant October 2021 SS2 01.jpg|thumb|A ToastBox outlet]]
{{multiple image
[[File:Toast in Taiwanese style.jpg|thumb|ToastBox dessert]]
| align = right
BreadTalk Group operates the Toast Box concept, serving mainly coffee and [[kaya toast]] among other more modern snacks. These Toast Box outlets are typically attached to the main BreadTalk outlet or in a Food Republic food court. There have been stand-alone stores in recent years.
| direction = vertical
| width = 230
| header =
| image1 = ToastBox.jpg
| alt1 =
| caption1 = A ToastBox outlet in Singapore
| image2 = Toastboxkayatoasthalfboiledegg.jpg
| alt2 =
| caption2 = [[Kaya toast]], half-boiled eggs and coffee sold at a ToastBox outlet
}}
BreadTalk Group also operates the Toast Box concept, serving mainly coffee and the country's [[kaya toast]] among other more modern snacks. These Toast Box outlets are typically attached to the main BreadTalk outlet or in a Food Republic food court. There have been stand-alone stores in recent years.


===Din Tai Fung===
===Din Tai Fung===
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=== Sō Ramen===
=== Sō Ramen===
Sō Ramen is a [[ramen]] restaurant. It also offers Koshihikari rice grown from [[Niigata Prefecture|Niigata]].
Sō Ramen, originally known as Ramenplay, is a [[ramen]] restaurant. It also offers Koshihikari rice grown from [[Niigata Prefecture|Niigata]].


=== Butter Bean ===
=== Butter Bean ===
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=== Charlie Tea ===
=== Charlie Tea ===
Charlie Tea is a home-grown brand by BreadTalk Group specialising in a variety of tea beverages, including bubble tea, and baked goods.<ref name=":1" /><ref>{{Cite web|title=Is BreadTalk’s New Bubble Tea Cafe Charlie Tea Worth A Visit?|url=https://www.todayonline.com/8days/eatanddrink/newsandopening/breadtalks-new-bubble-tea-cafe-charlie-tea-worth-visit|access-date=2020-11-14|website=TODAYonline}}</ref>
Charlie Tea is a home-grown brand by BreadTalk Group specialising in a variety of tea beverages, including bubble tea, and baked goods.<ref name=":1" /><ref>{{Cite web|title=Is BreadTalk's New Bubble Tea Cafe Charlie Tea Worth A Visit?|url=https://www.todayonline.com/8days/eatanddrink/newsandopening/breadtalks-new-bubble-tea-cafe-charlie-tea-worth-visit|access-date=2020-11-14|website=TODAYonline}}</ref>


==Controversies==
==Controversies==
On 25 March 2015, BreadTalk pulled buns which commemorated [[Lee Kuan Yew]] off its shelves after receiving flak from the public. Lee, who had served as the first Prime Minister of Singapore and is considered the country's founding father, had died 2 days earlier at the age of 91. Although the proceeds from sale of the buns were meant for charitable purposes, miscommunication of intentions led to the misunderstanding.<ref>{{cite web|title=BreadTalk apologises for Lee Kuan Yew commemorative bun|url=https://www.todayonline.com/singapore/breadtalk-apologises-lee-kuan-yew-commemorative-bun|accessdate=23 October 2016}}</ref><ref>{{cite web|title=Singaporeans say BreadTalk's Lee Kuan Yew bun is in poor taste|url=https://www.asiaone.com/singapore/singaporeans-say-breadtalks-lee-kuan-yew-bun-poor-taste|accessdate=23 October 2016|archive-url=https://web.archive.org/web/20161023210434/http://news.asiaone.com/news/singapore/singaporeans-say-breadtalks-lee-kuan-yew-bun-poor-taste|archive-date=23 October 2016|url-status=live}}</ref> BreadTalk subsequently apologised publicly<ref>{{cite web|title=BreadTalk pulls buns commemorating Mr Lee Kuan Yew off shelves after receiving flak|url=https://www.straitstimes.com/singapore/breadtalk-pulls-buns-commemorating-mr-lee-kuan-yew-off-shelves-after-receiving-flak|accessdate=23 October 2016}}</ref> on its Facebook page.<ref>{{cite web|title=BreadTalk® Singapore Apology for Lee Kuan Yew's themed bun|url=https://www.facebook.com/breadtalksingapore/posts/958559957521548|accessdate=23 October 2016}}</ref>
On 25 March 2015, BreadTalk pulled buns commemorating [[Lee Kuan Yew]] off shelves after receiving flak from the public. Although the proceeds from sale of the buns were meant for charitable purposes, poor communication of intentions led to the misunderstanding.<ref>{{cite web|title=BreadTalk apologises for Lee Kuan Yew commemorative bun|url=https://www.todayonline.com/singapore/breadtalk-apologises-lee-kuan-yew-commemorative-bun|accessdate=23 October 2016}}</ref><ref>{{cite web|title=Singaporeans say BreadTalk's Lee Kuan Yew bun is in poor taste|date=26 March 2015 |url=https://www.asiaone.com/singapore/singaporeans-say-breadtalks-lee-kuan-yew-bun-poor-taste|accessdate=23 October 2016|archive-url=https://web.archive.org/web/20161023210434/http://news.asiaone.com/news/singapore/singaporeans-say-breadtalks-lee-kuan-yew-bun-poor-taste|archive-date=23 October 2016|url-status=live}}</ref> BreadTalk apologised publicly<ref>{{cite news|title=BreadTalk pulls buns commemorating Mr Lee Kuan Yew off shelves after receiving flak|newspaper=The Straits Times |date=25 March 2015 |url=https://www.straitstimes.com/singapore/breadtalk-pulls-buns-commemorating-mr-lee-kuan-yew-off-shelves-after-receiving-flak|accessdate=23 October 2016 |last1=Baker |first1=Jalelah Abu }}</ref> on its Facebook page.<ref>{{cite web|title=BreadTalk® Singapore Apology for Lee Kuan Yew's themed bun|website=[[Facebook]] |url=https://www.facebook.com/breadtalksingapore/posts/958559957521548 |archive-url=https://ghostarchive.org/iarchive/facebook/118082901569262/958559957521548 |archive-date=2022-02-26 |url-access=limited|accessdate=23 October 2016}}{{cbignore}}</ref>

On 4 August 2015, BreadTalk stopped selling [[Soy milk|soya milk]] previously labelled "freshly prepared" as they confirmed (after being confronted with photographic evidence) that the product was repackaged [[Yeo Hiap Seng|Yeo's]] soya milk packet drink. Prior to investigations, the company had initially denied that they were misleading customers.<ref>{{cite news|title=BreadTalk stops selling soya milk; confirms that item was repackaged from Yeo's packet drink|newspaper=The Straits Times |date=4 August 2015 |url=https://www.straitstimes.com/singapore/breadtalk-accused-of-selling-packaged-soya-milk-as-freshly-prepared|accessdate=5 August 2015 |last1=Lim |first1=Jessica }}</ref><ref>{{cite web|title=BreadTalk temporarily pulls bottled soya bean milk from shelves|url=https://www.channelnewsasia.com/news/singapore/breadtalk-temporarily/2028008.html|archive-url=https://web.archive.org/web/20151008082253/https://www.channelnewsasia.com/news/singapore/breadtalk-temporarily/2028008.html|archive-date=8 October 2015|accessdate=2019-09-22|url-status=live}}</ref> After the details had gone [[Viral marketing|viral]] online, Breadtalk eventually apologised for its actions.<ref>{{cite news|title=BreadTalk says sorry for not-so-fresh soya milk|newspaper=The Straits Times |date=5 August 2015 |url=https://www.straitstimes.com/lifestyle/food/breadtalk-says-sorry-for-not-so-fresh-soya-milk|accessdate=5 August 2015 |last1=Lim |first1=Jessica }}</ref> On 6 August 2015, the [[Consumers Association of Singapore]] warned Breadtalk they would pursue action if the practice continued.<ref>{{cite news|title=BreadTalk gets stern warning from Case|newspaper=The Straits Times |date=7 August 2015 |url=https://www.straitstimes.com/singapore/breadtalk-gets-stern-warning-from-case|accessdate=7 August 2015 |last1=Lim |first1=Jessica }}</ref><ref>{{cite web|title=Soya milk 'mistake' a serious matter|url=https://news.asiaone.com/news/singapore/soya-milk-mistake-serious-matter?xtor=EREC-16-1[Cxense_Newsletter]-20150808-[soya-milk-mistake-serious-matter]&xts=542258|accessdate=8 August 2015|archive-url=https://web.archive.org/web/20161220211400/http://news.asiaone.com/news/singapore/soya-milk-mistake-serious-matter?xtor=EREC-16-1%5bCxense_Newsletter%5d-20150808-%5bsoya-milk-mistake-serious-matter%5d&xts=542258|archive-date=20 December 2016|url-status=dead}}</ref>


BreadTalk's China franchise was also accused of selling food with expired ingredients, although such a claim has yet to be proven.<ref>{{Cite web |last1=Lim |first1=Joyce |url=https://www.straitstimes.com/business/companies-markets/breadtalk-denies-shenzhen-tvs-allegations-over-oil |title=BreadTalk denies Shenzhen TV's allegations over oil |website=The Straits Times |access-date=8 November 2020 |date=22 August 2015}}</ref> Seemingly contaminated wheatmeal and butter two years past its expiry date were among discoveries claimed by an undercover reporter at Hangzhou Guangqi Trade Co, in the eastern city of Hangzhou.<ref>{{Cite web|title=BreadTalk a client of firm selling expired food|url=http://www.szdaily.com/content/2014-03/17/content_9227284.htm|access-date=2021-06-15|website=www.szdaily.com}}</ref>
On 4 August 2015, BreadTalk stopped selling [[Soy milk|soya milk]] previously labelled "freshly prepared" as it was alleged that the product was repackaged from [[Yeo Hiap Seng|Yeo's]] soya milk packet drink, another Singaporean company. Prior to investigations, the company had initially denied that they were misleading customers.<ref>{{cite web|title=BreadTalk stops selling soya milk; confirms that item was repackaged from Yeo's packet drink|url=https://www.straitstimes.com/singapore/breadtalk-accused-of-selling-packaged-soya-milk-as-freshly-prepared|accessdate=5 August 2015}}</ref><ref>{{cite web|title=BreadTalk temporarily pulls bottled soya bean milk from shelves|url=https://www.channelnewsasia.com/news/singapore/breadtalk-temporarily/2028008.html|archive-url=https://web.archive.org/web/20151008082253/https://www.channelnewsasia.com/news/singapore/breadtalk-temporarily/2028008.html|archive-date=8 October 2015|accessdate=2019-09-22|url-status=live}}</ref> After the details had gone [[Viral marketing|viral]] online, Breadtalk eventually apologised for its actions.<ref>{{cite web|title=BreadTalk says sorry for not-so-fresh soya milk|url=https://www.straitstimes.com/lifestyle/food/breadtalk-says-sorry-for-not-so-fresh-soya-milk|accessdate=5 August 2015}}</ref> On 7 August 2015, BreadTalk was subequently warned by the Consumer Association of Singapore (CASE).<ref>{{cite web|title=BreadTalk gets stern warning from Case|url=https://www.straitstimes.com/singapore/breadtalk-gets-stern-warning-from-case|accessdate=7 August 2015}}</ref><ref>{{cite web|title=Soya milk 'mistake' a serious matter|url=https://news.asiaone.com/news/singapore/soya-milk-mistake-serious-matter?xtor=EREC-16-1[Cxense_Newsletter]-20150808-[soya-milk-mistake-serious-matter]&xts=542258|accessdate=8 August 2015|archive-url=https://web.archive.org/web/20161220211400/http://news.asiaone.com/news/singapore/soya-milk-mistake-serious-matter?xtor=EREC-16-1%5bCxense_Newsletter%5d-20150808-%5bsoya-milk-mistake-serious-matter%5d&xts=542258|archive-date=20 December 2016|url-status=dead}}</ref>


On 10 June 2019, the [[Public Utilities Board]] (PUB) disclosed that BreadTalk was fined [[S$]]16,300 for repeated offences of illegal waste discharge into sewers, making it among 38 companies fined for similar offences. Prior to this, BreadTalk was slapped a fine of S$19,000 for six other incidents of illegal waste discharge.<ref>{{Cite web |last1=Awang |first1=Nabilah |url=https://www.todayonline.com/singapore/breadtalk-fined-s16300-repeatedly-discharging-illegal-waste-sewers |title=BreadTalk fined S$16,300 for repeatedly discharging illegal waste into sewers |website=Today |access-date=8 October 2019 |date=10 June 2019}}</ref>
On 10 June 2019, the [[Public Utilities Board]] (PUB) disclosed that BreadTalk was fined [[S$]]16,300 for repeated offences of illegal waste discharge into sewers, making it among 38 companies fined for similar offences. Prior to this, BreadTalk was charged with a fine of S$19,000 for six other incidents of illegal waste discharge.<ref>{{Cite web |last1=Awang |first1=Nabilah |url=https://www.todayonline.com/singapore/breadtalk-fined-s16300-repeatedly-discharging-illegal-waste-sewers |title=BreadTalk fined S$16,300 for repeatedly discharging illegal waste into sewers |website=Today |access-date=8 October 2019 |date=10 June 2019}}</ref>


==See also==
==See also==
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{{portalbar|Singapore|Companies|Food|Drink}}
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[[Category:Bakeries of Singapore]]
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[[Category:Food and drink companies of Singapore]]
[[Category:Food and drink companies of Singapore]]
[[Category:Multinational companies headquartered in Singapore]]
[[Category:Multinational companies headquartered in Singapore]]
[[Category:Singaporean brands]]
[[Category:Companies formerly listed on the Singapore Exchange]]
[[Category:Companies formerly listed on the Singapore Exchange]]

Latest revision as of 14:50, 16 June 2024

BreadTalk Group Pte Ltd
Company typePrivately held company
IndustryFood and beverage
Founded2000; 24 years ago (2000)
HeadquartersSingapore
Number of locations
>1,000 stores (4Q2019)[1]
Key people
  • Dr George Quek Meng Tong (Co-Founder, Chairman, Group CEO)
  • Katherine Lee Lih Leng (Co-Founder, Deputy Chairman)
RevenueIncrease SG$170.4 million (4Q2019)[1]
Number of employees
7,000
Divisions4
Websitewww.breadtalk.com

BreadTalk Group Private Limited is a Singaporean multinational snack and beverage corporation headquartered in Paya Lebar, Singapore.

History

[edit]

BreadTalk Group Pte Ltd was founded as a bakery brand in Singapore and opened it first outlet at Bugis Junction in July 2000. It was listed on the Singapore Exchange in 2003. It has since expanded to more than 900 retail stores spread across 15 markets. Its brand portfolio consists of BreadTalk, Toast Box, Food Republic, Food Junction, Bread Society, Thye Moh Chan, The Icing Room, Sō Ramen, Butter Bean and Charlie Tea in Singapore. Din Tai Fung, Song Fa Bak Kut Teh and Wu Pao Chun are franchised brands.[2]

The Group has a network of owned bakery outlets in Singapore, PRC, Malaysia, Hong Kong and Thailand as well as franchised bakery outlets across Asia, Europe and the Middle East. It also owns and operates the Din Tai Fung restaurants in Singapore, Thailand and the United Kingdom, as well as the Food Republic food atria in Singapore, China, Taiwan, Hong Kong and Malaysia. In December 2018, the Group opened its first Din Tai Fung restaurant in London.[3][4]

On 20 February 2019, BreadTalk Group bought out its Thai joint venture partner's 50% stake, The Minor Food Group, for S$6.96 million.[5]

BreadTalk Group announced on 2 September 2019 that it planned to buy Food Junction, a food court operator similar to Food Republic (a BreadTalk brand), for $80 million.[6] The Competition and Consumer Commission of Singapore allowed the acquisition on 15 October 2019 as the acquisition would not substantially reduce competition, and would also allow BreadTalk to better compete with other food operators.[7]

On 5 June 2020, the company was delisted from the Singapore Exchange.[8]

Company milestones

[edit]
Milestones
Year Event
2003 Established PRC headquarters and opened its first outlet in Shanghai[9]
2004 Brought in Din Tai Fung
2005 Launched Food Republic (now under name Food Opera) at Wisma Atria
2007 Opened 100th international BreadTalk store in Shanghai
2007 Launched 1st Food Republic in Kuala Lumpur, Malaysia
2008 Opened inaugural BreadTalk stores in Oman
2009 Launched 1st Bread Society outlet, an artisanal bakery in ION Orchard
2011 Ground Breaking ceremony for the IHQ Building
2012 Global launch of concept BreadTalk outlet in Shanghai
2015 Launched a new global concept BreadTalk outlet in VivoCity
2016 BreadTalk Group inked joint venture to enter the United Kingdom with Din Tai Fung restaurants
2016 BreadTalk inked an agreement to enter Myanmar market
2016 Food Republic, Toast Box and BreadTalk opened outlets iAT Shanghai Disneyland
2017 BreadTalk opens the first Myanmar outlet at Junction City Mall in Yangon
2017 Toast Box opens the first outlet at Terminal 3 of Soekarno-Hatta International Airport, Jakarta
2018 BreadTalk Group inked a joint venture with Song Fa Bak Kut Teh to expand into new markets such as China and Thailand. Its first outlet opened in Shanghai
2018 BreadTalk Group enters a joint venture with Wu Pao Chun Bakery for expansion into four major cities in China.
2018 BreadTalk Group partners with Shenzhen Pindao to bring popular tea beverage brands Nayuki and Tai Gai to Singapore and Thailand.
2018 BreadTalk partners with Som Datt Group for expansion into India[10]
2018 Food Republic opens its first Direct Operated Restaurant ‘Sergeant Kitchen’ in Bangkok in March 2018.
2019 BreadTalk Group opens the first Wu Pao Chun store in South East Asia
2020 BreadTalk Group opens its first Butter Bean outlet at Funan mall[11]
2020 BreadTalk Group opens its first Charlie Tea outlet at Takashimaya Shopping Centre, Ngee Ann City[12]
2020 BreadTalk Group strikes deal with First Street Teochew Fish Soup and has opened the first new outlet under the partnership in BreadTalk IHQ[13]

Awards

[edit]
  • SPBA Most Promising Brand Award 2002[14]
  • Design for Asia Award, Hong Kong Design Centre 2004[15]
  • Five Star Diamond Brand, World Brand Laboratory in Shanghai, PRC[16]
  • World Branding Awards 2017[17]

Other Brands

[edit]

Food Republic

[edit]
Main article: Food Republic

BreadTalk Group's Food Republic foodcourts in Singapore are situated in shopping malls such as Wisma Atria, Vivocity and Suntec City. Overseas, there are food courts in Hong Kong (also in Silvercord of Canton Road, Tsim Sha Tsui), the People's Republic of China, Malaysia, Taiwan and Thailand.

Food Junction

[edit]

BreadTalk Group acquired Food Junction in 2019.

Toast Box

[edit]
A ToastBox outlet
ToastBox dessert

BreadTalk Group operates the Toast Box concept, serving mainly coffee and kaya toast among other more modern snacks. These Toast Box outlets are typically attached to the main BreadTalk outlet or in a Food Republic food court. There have been stand-alone stores in recent years.

Din Tai Fung

[edit]
Main article: Din Tai Fung

BreadTalk Group is the franchisee of Taiwanese Xiao Long Bao restaurant, Din Tai Fung. It opened its first restaurant in the upscale Paragon shopping mall and has opened other outlets in the island, including one in Bishan and another in the basement annex of Raffles City. Din Tai Fung has 8 branches in Thailand. It was announced that BreadTalk Group has also been awarded the franchise to operate Din Tai Fung in the United Kingdom. This was the result of successful partnerships and the positive reputation that BreadTalk Group has had in managing the franchise in Singapore and Thailand.

The Icing Room

[edit]

The Icing Room is the first-ever "Design-It-Yourself" cakes and pastry shop.

Thye Moh Chan

[edit]

This 70-year old Teochew bakery was acquired in 2013.

Wu Pao Chun

[edit]

BreadTalk Group opened the first Wu Pao Chun store in South East Asia in May 2019.

Bread Society

[edit]

Bread Society embraces traditional artisanal baking techniques using highly nutritious ingredients.

Sanpoutei

[edit]

BreadTalk Group continued to partner with the Sanpou Group to expand its variety of ramen shops in Singapore. Since 2014, Sanpoutei, which specialises in Niigata-style shoyu ramen has been operating in Holland Village. Another outlet in Shaw Centre was subsequently added, in line with the successful product reception in Singapore.

Sō Ramen

[edit]

Sō Ramen, originally known as Ramenplay, is a ramen restaurant. It also offers Koshihikari rice grown from Niigata.

Butter Bean

[edit]

Butter Bean is a home-grown brand by BreadTalk Group operating as a hip café concept. It offers contemporary twists to traditional Singaporean dishes.[11]

Charlie Tea

[edit]

Charlie Tea is a home-grown brand by BreadTalk Group specialising in a variety of tea beverages, including bubble tea, and baked goods.[12][18]

Controversies

[edit]

On 25 March 2015, BreadTalk pulled buns commemorating Lee Kuan Yew off shelves after receiving flak from the public. Although the proceeds from sale of the buns were meant for charitable purposes, poor communication of intentions led to the misunderstanding.[19][20] BreadTalk apologised publicly[21] on its Facebook page.[22]

On 4 August 2015, BreadTalk stopped selling soya milk previously labelled "freshly prepared" as they confirmed (after being confronted with photographic evidence) that the product was repackaged Yeo's soya milk packet drink. Prior to investigations, the company had initially denied that they were misleading customers.[23][24] After the details had gone viral online, Breadtalk eventually apologised for its actions.[25] On 6 August 2015, the Consumers Association of Singapore warned Breadtalk they would pursue action if the practice continued.[26][27]

BreadTalk's China franchise was also accused of selling food with expired ingredients, although such a claim has yet to be proven.[28] Seemingly contaminated wheatmeal and butter two years past its expiry date were among discoveries claimed by an undercover reporter at Hangzhou Guangqi Trade Co, in the eastern city of Hangzhou.[29]

On 10 June 2019, the Public Utilities Board (PUB) disclosed that BreadTalk was fined S$16,300 for repeated offences of illegal waste discharge into sewers, making it among 38 companies fined for similar offences. Prior to this, BreadTalk was charged with a fine of S$19,000 for six other incidents of illegal waste discharge.[30]

See also

[edit]

References

[edit]
  1. ^ a b "BREADTALK GROUP LIMITED Financial Statements and Dividend Announcement For The Fourth Quarter and Year Ended 31 December 2019".
  2. ^ "BreadTalk Group Pte Ltd". Breadtalk. 27 April 2000. Retrieved 27 April 2024.
  3. ^ U-Wen, Lee (6 December 2018). "BreadTalk enters Europe with Din Tai Fung's London flagship". The Business Times. Retrieved 2 September 2019.
  4. ^ hermes (6 December 2018). "BreadTalk debuts in London with Din Tai Fung flagship". The Straits Times. Retrieved 2 September 2019.
  5. ^ "BreadTalk buys out joint venture partner in Thailand for $6.96m". The Straits Times. 20 February 2019. Retrieved 2 September 2019.
  6. ^ Seow, Bei Yi (2 September 2019). "BreadTalk to buy foodcourt operator Food Junction for $80m". The Straits Times. Retrieved 2 September 2019.
  7. ^ Choo, Yun Ting (15 October 2019). "Competition watchdog clears BreadTalk's proposed acquisition of Food Junction". The Straits Times. Retrieved 20 October 2019.
  8. ^ Choo, Yun Ting (3 June 2020). "BreadTalk delisting from SGX on June 5". The Straits Times. Retrieved 3 June 2020.
  9. ^ "Milestones". BreadTalk.
  10. ^ Lee, Marissa (18 January 2018). "BreadTalk partners Som Datt Group for India franchise". The Business Times. Retrieved 2 September 2019.
  11. ^ a b "Soy Milk On Tap & Hip 'Kopitiam' With Korean-Style Sandwiches By BreadTalk". TODAYonline. Retrieved 14 November 2020.
  12. ^ a b "Novel eats coming your way soon". The Straits Times. 23 August 2020. Retrieved 14 November 2020.
  13. ^ "First Street Teochew Fish Soup Hawkers Ink Lucrative Deal With BreadTalk Group". TODAYonline. Retrieved 14 November 2020.
  14. ^ "BreadTalk Group - Our Milestones". www.breadtalk.com. Retrieved 24 January 2022.
  15. ^ "DFA Design for Asia Awards". dfaa.dfaawards.com. Retrieved 24 January 2022.
  16. ^ "World Brand Lab releases 2021 "Five-Star Diamond Award"". 24 January 2022.
  17. ^ WBA (9 May 2016). "BreadTalk". World Branding Awards. Retrieved 24 January 2022.
  18. ^ "Is BreadTalk's New Bubble Tea Cafe Charlie Tea Worth A Visit?". TODAYonline. Retrieved 14 November 2020.
  19. ^ "BreadTalk apologises for Lee Kuan Yew commemorative bun". Retrieved 23 October 2016.
  20. ^ "Singaporeans say BreadTalk's Lee Kuan Yew bun is in poor taste". 26 March 2015. Archived from the original on 23 October 2016. Retrieved 23 October 2016.
  21. ^ Baker, Jalelah Abu (25 March 2015). "BreadTalk pulls buns commemorating Mr Lee Kuan Yew off shelves after receiving flak". The Straits Times. Retrieved 23 October 2016.
  22. ^ "BreadTalk® Singapore Apology for Lee Kuan Yew's themed bun". Facebook. Archived from the original on 26 February 2022. Retrieved 23 October 2016.
  23. ^ Lim, Jessica (4 August 2015). "BreadTalk stops selling soya milk; confirms that item was repackaged from Yeo's packet drink". The Straits Times. Retrieved 5 August 2015.
  24. ^ "BreadTalk temporarily pulls bottled soya bean milk from shelves". Archived from the original on 8 October 2015. Retrieved 22 September 2019.
  25. ^ Lim, Jessica (5 August 2015). "BreadTalk says sorry for not-so-fresh soya milk". The Straits Times. Retrieved 5 August 2015.
  26. ^ Lim, Jessica (7 August 2015). "BreadTalk gets stern warning from Case". The Straits Times. Retrieved 7 August 2015.
  27. ^ "Soya milk 'mistake' a serious matter". Archived from the original on 20 December 2016. Retrieved 8 August 2015.
  28. ^ Lim, Joyce (22 August 2015). "BreadTalk denies Shenzhen TV's allegations over oil". The Straits Times. Retrieved 8 November 2020.
  29. ^ "BreadTalk a client of firm selling expired food". www.szdaily.com. Retrieved 15 June 2021.
  30. ^ Awang, Nabilah (10 June 2019). "BreadTalk fined S$16,300 for repeatedly discharging illegal waste into sewers". Today. Retrieved 8 October 2019.
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