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{{Short description|Swedish production company}}
{{Multiple issues|
{{more citations needed|date=April 2015}}
{{Advert|date=December 2018}}
}}
{{Infobox company
{{Infobox company
| name = DreamHack AB
| name = DreamHack
| logo = [[File:DreamHack Logo New BOW.jpg|250px]]
| logo = Dreamhack Logo 2024.svg
| logo_size = 250px
| type = [[Aktiebolag]]
| type =
| traded_as =
| traded_as =
| foundation = {{start date and age|1994}}
| foundation = {{start date and age|1994}}
| founder = {{unbulleted list|Kenny Eklund|Martin Öjes|}}
| location = [[Hägersten]], [[Stockholm]], [[Sweden]]
| location = [[Hägersten]], [[Stockholm]], [[Sweden]]
| key_people =
| key_people =
| industry = [[Show business|Entertainment]]
| industry = [[Show business|Entertainment]]
| products = [[Esports]] tournaments<br>[[Gaming convention]]
| products = [[Esports]] tournaments<br>[[Gaming convention]]
| parent = [[Modern Times Group]] (merged with [[ESL (company)|ESL]])
| parent = [[ESL (company)|ESL Gaming]]
| homepage = [https://dreamhack.com/ Official site]
| website = {{url|dreamhack.com}}
}}
}}
'''DreamHack''' is a Swedish production company specializing in [[esports]] tournaments and other [[gaming convention]]s. It is recognized by the [[Guinness Book of Records]] and [[Twin Galaxies]] as being the world's largest [[LAN party]] and [[computer]] festival with the world's fastest [[Internet connection]], and the most generated [[Internet traffic|traffic]].<ref name="new record">{{cite web |title=DreamHack news|date=Winter 2011|language=sv | url=http://www.dreamhack.se/dhw11/2011/11/30/dhw11-slar-alla-rekord/|publisher=Dreamhack AB}}</ref> The Internet connection record was beaten in 2012 by the second largest computer festival in the world, [[The Gathering (computer party)|The Gathering]] in [[Norway]].<ref>{{cite web|url=http://www.gathering.org/tg12/en/news/27/56/Fastest-in-the-universe/ |title=Fastest in the universe |publisher=Gathering.org |date=1 March 2012 |access-date=27 Nov 2012}}</ref> Since 2015, it is part of [[digital entertainment]] company [[Modern Times Group]].<ref>{{Cite news|url=https://www.mtg.com/press-releases/mtg-acquires-dreamhack/|title=MTG acquires DreamHack {{!}} MTG|work=MTG|access-date=2017-11-14|language=en-US}}</ref><ref>{{Cite news|url=https://www.thescoreesports.com/news/4767-modern-times-group-acquires-dream-hack-ab|title=Modern Times Group acquires DreamHack AB|access-date=2017-11-14|language=en-CA}}</ref> It usually holds its events in [[Western Europe]] and [[North America]].<ref>{{Cite news|url=https://www.mymetmedia.com/the-metropolitan/dreamhack-esports-denver/|title=Dreamhack brings eSports to Denver|date=2017-10-25|work=My Met Media|access-date=2017-11-14|language=en-US}}</ref>
'''DreamHack''' is an [[ESL (company)|ESL Gaming]] brand specializing in [[esports]] tournaments and other [[gaming convention]]s. It is recognized by the [[Guinness Book of Records]] and [[Twin Galaxies]] as being the world's largest [[LAN party]] and [[computer]] festival with the world's fastest [[Internet connection]]<ref>{{Cite web|title=Com Hem wins Guinness World Record title for 1.6 Tbps internet at DreamHack Summer|url=https://www.telecompaper.com/news/com-hem-wins-guinness-world-record-title-for-16-tbps-internet-at-dreamhack-summer--1278543|access-date=2021-09-02|website=www.telecompaper.com|language=en}}</ref> and the most generated [[Internet traffic|traffic]].<ref>{{Cite web|date=2019-11-27|title=Dreamhack 2019 Explained|url=https://americanesports.net/blog/dreamhack-2019-explained/|access-date=2021-09-02|website=American Esports|language=en-US}}</ref> It usually holds its events in [[Western Europe]] and [[North America]].<ref>{{Cite news|url=https://www.mymetmedia.com/the-metropolitan/dreamhack-esports-denver/|title=Dreamhack brings eSports to Denver|date=2017-10-25|work=My Met Media|access-date=2017-11-14|language=en-US}}</ref>


==Events summary==
==Events summary==
DreamHack calls itself the world's largest "digital festival".<ref name="old record">{{cite web |title=Guinness World Records - News - KEEPING IN TOUCH | url=http://www.guinnessworldrecords.com/news/2008/01/080107.aspx | archive-url=https://web.archive.org/web/20090320050404/http://guinnessworldrecords.com/news/2008/01/080107.aspx | archive-date=20 March 2009 }}</ref><ref>{{cite web |title=Guinness World Record - Record for largest LAN party |url=http://www.guinnessworldrecords.com/world-records/3000/largest-lan-party |date=1 Dec 2007|access-date=10 Mar 2013}}</ref><ref>{{Cite web|url=https://in.bookmyshow.com/events/dreamhack-mumbai-2018/ET00087423|title=Dreamhack 2018 Mumbai|website=BookMyShow}}</ref> Its events include [[local area network]] gathering with [[concert|live concerts]] and competitions in [[digital art]] and [[esports]]. The first DreamHack event was held in [[Malung]], [[Sweden]].<ref>{{cite web |title=Dreamhack on Twitter |url=https://twitter.com/DreamHack/status/586498461069135872 |website=Twitter |access-date=3 November 2020 |language=en}}</ref> DreamHack held several gaming events throughout Europe: in [[Stockholm]] and [[Jönköping]], Sweden, [[Tours]], [[France]], [[Bucharest]] and [[Cluj]], [[Romania]], [[Valencia]] and [[Seville]], [[Spain]], [[London]], [[England]] and [[Leipzig]], [[Germany]]. In May 2016 DreamHack held its first event on the North American continent in [[Austin]], [[Texas]].<ref>{{cite web|url=http://dreamhackaustin.com/|title=DreamHack Austin}}</ref> In August 2016, it held its first event in [[Montreal]], [[Quebec]].<ref>{{cite web|url=https://www.tsn.ca/dreamhack-montreal-scheduled-for-august-1.466346|title=DreamHack Montreal scheduled for August|author=Andrew Robichaud|date=7 April 2016|publisher=TSN|access-date=14 April 2016}}</ref> The winter event consistently has approximately 10% more visitors than the summer event, but in other respects they are quite similar. Both events are 72 hours (stretching over 4 days), and have scheduled activity around the clock, every day.<ref name="schedule">{{cite web|url=http://www.dreamhack.se/dhw11/about/schedule/ |title=Schedule|date=Winter 2011|publisher=Dreamhack AB |access-date=27 Nov 2012}}</ref>
DreamHack's events include [[local area network]] gatherings with [[concert|live concerts]] and competitions in [[digital art]] and [[esports]]. The first event was held in [[Malung]], [[Sweden]].<ref>{{Cite web|title=DreamHack announces 2020 World Tour schedule – festival to visit 10 cities in Europe, North America, and Asia|url=https://news.cision.com/dreamhack/r/dreamhack-announces-2020-world-tour-schedule---festival-to-visit-10-cities-in-europe--north-america-,c2986386|access-date=2021-09-02|website=News Powered by Cision|language=en}}</ref> The company has held several gaming events throughout Europe, in [[Stockholm]], [[Jönköping]], [[Tours]], [[Bucharest]], [[Cluj]], [[Valencia]], [[Seville]], [[London]], and [[Leipzig]]. In May 2016, it held its first North American event in [[Austin, Texas|Austin]], [[Texas]].<ref>{{Cite web|date=2016-03-22|title=DreamHack Austin: First Event in North America|url=https://girlsongames.ca/2016/03/22/dreamhack-austin-first-event-in-north-america/|access-date=2021-09-02|website=Girls on Games|language=en-CA}}</ref> In August 2016, it held its first Canada event in [[Montreal]], [[Quebec]].<ref>{{cite web|url=https://www.tsn.ca/dreamhack-montreal-scheduled-for-august-1.466346|title=DreamHack Montreal scheduled for August|author=Andrew Robichaud|date=7 April 2016|publisher=TSN|access-date=14 April 2016}}</ref> Winter events consistently have about 10% more visitors than summer events.

As of winter 2011, the event covers the entire [[Elmia Exhibition and Convention Centre]] as well as the neighbouring [[ice hockey arena]] and [[racket sports]] centre. The total number of participants were 27,000, of which ≈800 were crew.<ref name="new record" />


Attendees' ages range from elementary school to senior citizens, though the average age is 16–17. People arrive from all over the world to participate.<ref name="2015 dreamhack">{{cite web|url=http://dreamhack.ro/bucharest-2015/dreamhack-bucharest-2015-a-marcat-noi-premiere-in-lumea-sportului-electronic/|title=Dreamhack 2015|date=April 2015|publisher=Dreamhack|access-date=10 May 2015|url-status=dead|archive-url=https://web.archive.org/web/20150501161008/http://dreamhack.ro/bucharest-2015/dreamhack-bucharest-2015-a-marcat-noi-premiere-in-lumea-sportului-electronic/|archive-date=1 May 2015}}</ref>
[[Attendance|Attendees]] range from [[elementary school]] students to [[Senior Citizens|senior citizens]]. The average age is 16–17.<ref>{{Cite web|date=2019-08-29|title=Dreamhack in Sweden: The World's Largest Digital Event|url=https://www.slowtravelstockholm.com/off-the-beaten-track/dreamhack-in-sweden-the-worlds-largest-digital-event/|access-date=2021-09-02|website=Slow Travel Stockholm|language=en-US}}</ref>


The event consists of five major components: the festival, the gaming competitions, the digital arts competitions, the live concerts and the expo.
The event has five major components:
{| class="wikitable"
{| class="wikitable"
|-
|-
Line 31: Line 28:
! Description
! Description
|-
|-
| Festival
| '''Festival'''
| Every seated participant gets a table (60&nbsp;cm deep and 83&nbsp;cm wide), a chair, a power socket and a LAN socket through which DreamHack supplies one of the fastest Internet connections in the world as of 2011 .<ref name="new record" /> To this place they bring their own equipment of choice, usually a display or TV and a computer or console. Some bring their own office chairs to substitute the ones supplied. Since there is activity around the clock, participants can sleep in the adjacent sleeping halls, to which they bring their own sleeping equipment.
| Every seated participant gets a table (60&nbsp;cm deep and 83&nbsp;cm wide), a chair, a power socket and a LAN socket.<ref>{{Cite web|last=Freddy|date=2021-08-11|title=Dreamhack Fortnite Register |url=https://www.seminarsonly.com/news/dreamhack-fortnite-register-https-dreamhack-com-sign-up/|access-date=2021-09-02|website=Seminarsonly|language=en-US}}</ref> Participants bring their own equipment of choice, usually a display or TV and a computer or console. Some bring their own office chairs to substitute the ones supplied. Since there is activity around the clock, participants can sleep in the adjacent sleeping halls, for which they bring their own sleeping equipment.
|-
|-
| Gaming competitions
| '''Gaming competitions'''
| With a total prize pool of over 3 million [[Swedish krona|SEK]], the DreamHack [[esports]] competitions attract professional players from all over the world, most notably [[South Korea]]. From DreamHack, about one hundred different video streams are broadcast over the Internet, of which most cover the esports competitions. 21 of them are produced by DreamHack crew, the rest are independent and include [[Sveriges Television|Swedish national TV]]. These are watched by people from all continents in the world, and at DHW11 the number of unique viewers were over 1.6 million, which is another record.<ref name="twitchtv record">{{cite web|url=http://www.dreamhack.se/dhw11/2011/12/06/dreamhack-and-twitch-tv-announce-record-breaking-online-viewership/|title=DreamHack and Twitch.TV Announce Record Breaking Online Viewership|publisher=DreamHack AB|date=Winter 2011}}</ref>
| With a total prize pool of over 3 million [[Swedish krona|SEK]], the DreamHack [[esports]] competitions attract professional players from all over the world. About one hundred different video streams are broadcast over the Internet, mostly covering the esports competitions. 21 of them are produced by DreamHack crew, the rest are independent and include [[Sveriges Television|Swedish national TV]]
|-
|-
| Digital arts competitions
| '''Digital arts competitions'''
| In the DreamHack Kreativ competition participants compete in creating all things digital, including photographs, drawings, music, 3D-models, demos, games, animations and movies. It is for many the most important part of the event, since competitions of this kind are very rare, and places where these artists get to meet their audience in person are even rarer. Some participants spend the entire event producing a creative works, such as a movie or piece of music. The hours-long final ceremony, during which all submissions are presented on the huge screens and sound system of MainStage, draws a big crowd and is highly appreciated by the audience.
| In the DreamHack Kreativ competition participants compete in creating all things digital, including [[photograph]]s, [[drawing]]s, [[music]], [[3D models|3D-models]], [[Demoscene|demos]], games, [[animation]]s and [[movies]]. Some participants spend the entire event producing creative works, such as a movie or piece of music. During final ceremony, all submissions are presented on the main stage.
|-
|-
| Live concerts
| '''Live concerts'''
| Every evening and night there are big musical acts on MainStage. This aspect of DreamHack has increased dramatically in popularity and is a major factor in the rise in sale of daypasses, hinting that future concerts are likely to be even grander. The technological direction of the festival is reflected in that MainStage is unusually visual for a stage of this size, with a sophisticated setup of lasers, lights and professional video broadcast equipment.
| Musical festivals are held every evening and night. This aspect of DreamHack has increased dramatically in popularity and is a major factor in the rise in sale of [[Day pass|daypasses]]. The stage is set up with lasers, lights and professional video broadcasting equipment.
|-
|-
| Expo
| '''Expo'''
| Many companies present their products in the expo area and it is common for big game development studios to allow visitors to play the games currently under development. There are also various seminars and lectures, as well as a shop selling computer equipment.
| Many companies present their products in the expo area and it is common for big game development studios to allow visitors to play the games currently under development. There are also various seminars and lectures, as well as a shop selling computer equipment.
|-
|-
| The Dreamies
| '''The Dreamies'''
| A yearly award show introduced in 2020, where a jury gives awards to the best games, characters, eSports teams, and content creators in multiple categories.
| A yearly award show introduced in 2020, where a jury gives awards to the best games, most compelling characters, best eSports teams, and content creators in multiple categories.
|}
|}


DreamHack is arranged with the help of about 800 volunteers, set up in "Crew Teams". They work in shifts to provide service for the visitors around the clock, like the support crew that have a helpdesk where the participants can address their technical problems. The organization also relies on local police and security officers who patrol the area.
DreamHack events are arranged with the help of about 800 [[volunteers]], set up in "Crew Teams", who work in shifts to provide around-the-clock services for visitors. A support crew has a [[Help desk|helpdesk]] where participants can address technical problems. The festival also relies on local [[police]] and [[security officers]] who patrol the area.


==History==
==History==
[[Image:Winter 2004 DreamHack LAN Party.jpg|right|thumb|290px|Computer screens illuminated at DreamHack Winter 2004.]]
[[Image:Winter 2004 DreamHack LAN Party.jpg|right|thumb|290px|Computer screens illuminated at DreamHack Winter 2004]]


Dreamhack began as a small gathering of schoolmates and friends in the basement of an elementary school in Malung, Sweden, in the early 1990s. In 1994, it was moved to the school cafeteria and became one of the larger regional demo tech and gaming events at the time. This event was also the first to be called DreamHack.
Dreamhack began as a small gathering of schoolmates and friends in the basement of an elementary school in Malung, Sweden, in the early 1990s. In 1994, it was moved to the school [[cafeteria]] and became one of the larger regional demo tech and gaming events at the time. This event was also the first to be called DreamHack.


In 1997, the event took place at [[Arena Kupolen]] in [[Borlänge]] and became the largest LAN party of Sweden and the third largest party in Scandinavia at the time. Furthermore, DreamHack 2001 and the upcoming events were held at the Elmia exhibition centre in Jönköping, where it has been since.
In 1997, the event took place at Arena Kupolen in [[Borlänge]] and became the largest LAN party of Sweden and the third largest party in [[Scandinavia]] at the time. Furthermore, DreamHack 2001 and the upcoming events were held at the [[Elmia]] exhibition centre in [[Jönköping]], where it has been since.


In 2002, DreamHack had events twice a year. DreamHack Summer in June was focused on computer games. DreamHack Winter was more focused on computer program demos and was held during the last weekend of November. Today, Summer and winter events are about the same.
In 2002, DreamHack had events twice a year. Initially, DreamHack Summer in June was focused on computer games, and DreamHack Winter was more focused on computer program demos and was held during the last weekend of November. Today, the focus of summer and winter is same.


In 2011, DreamHack AB went through a corporate reform, renewing the company administration.
In 2007, the founders of DreamHack received a diploma of honor from the municipality of [[Jönköping]], [[Sweden]] for being important to business, education, and society of the local community.


In 2011, DreamHack AB went through a corporate reform, renewing the company administration. DreamHack winter 2011 hosted League of Legends season 1 World Championship. The next year's [[League of Legends World Championship]] was held independently.
DreamHack winter 2011 hosted League of Legends season 1 World Championship. The next year's [[League of Legends World Championship]] was held independently.


It was announced on November 15, 2012, that DreamHack would be partnering with [[Major League Gaming]] (MLG) and [[Electronic Sports League]] (ESL) to help facilitate the growth and development of the North American and European [[esports]] scene. These partnerships included universal rankings, unified competition structures, and more.<ref>{{cite web|url=http://www.majorleaguegaming.com/news/dreamhack-esl-and-mlg-partner-to-unify-and-elevate-esports-globally/|title=DreamHack, Electronic Sports League and Major League Gaming Partner to Unify and Elevate eSports Globally|publisher=Major League Gaming}}</ref>
It was announced on November 15, 2012, that DreamHack would be partnering with [[Major League Gaming]] (MLG) and [[Electronic Sports League]] (ESL) to help facilitate the growth and development of the North American and European [[esports]] scene. These partnerships included universal rankings, unified competition structures, and more.<ref>{{Cite web|last=Tach|first=Dave|date=2012-11-15|title=MLG, Dreamhack and ESL partnership aims to unify global eSports|url=https://www.polygon.com/2012/11/15/3651360/mlg-dreamhack-and-esl-partnership-aims-to-unify-global-esports|access-date=2021-09-02|website=Polygon|language=en}}</ref>


In 2013, DreamHack AB grew into a corporation. Later they added a third event during the late summer in Stockholm. It was hosted at Globe Arenas in 2014
In 2013, DreamHack AB grew into a corporation. Later they added a third event during the late summer in Stockholm. It was hosted at Globe Arenas in 2014.


In November 2015, Modern Times Group bought DreamHack for 244 million [[Swedish krona]].<ref>{{Cite web|date=2015-11-12|title=Modern Times Group is at it again, this time acquiring Dreamhack|url=https://www.criticalhit.net/gaming/modern-times-group-is-at-it-again-this-time-acquiring-dreamhack/|access-date=2021-09-02|website=Critical Hit|language=en-GB}}</ref>
In November 2015, Modern Times Group bought DreamHack for 244 million [[Swedish krona]].<ref>{{cite web|url=http://www.mtg.com/press-releases/mtg-acquires-dreamhack/|title=MTG acquires DreamHack|website=MTG|date=November 12, 2015|access-date=November 12, 2015}}</ref> At the Winter 2015 event, commentator Richard Lewis and [[Alliance (esports)|Alliance]] ''[[Dota 2]]'' player Jonathan 'Loda' Berg had a physical altercation,<ref>{{cite web|url=http://www.pcgamer.com/richard-lewis-dreamhack-esports-update/|title=Richard Lewis "initiated physical contact" according to DreamHack|first=Chris |last=Thursten|website=[[PC Gamer]]|date= November 30, 2015|access-date=January 7, 2016}}</ref><ref>{{cite web|url=http://esports.inquirer.net/12630/dreamhack-releases-official-statement-regarding-physical-altercation-between-loda-and-richard-lewis|title=DreamHack Releases Official Statement Regarding Physical Altercation between Loda and Richard Lewis|first=John Paolo "Brightroar" |last=Bago|website=[[Inquirer.net]]|publisher=Philippine Daily Inquirer|date=November 29, 2015|access-date=January 7, 2016}}</ref><ref>{{cite web|url=https://www.polygon.com/2015/12/1/9829576/dreamhack-fight-loda-breitbart-richard-lewis-assault|title=Backstage fight at esports tournament reignites in social media|first=Owen S.|last=Good|date=1 December 2015|website=Polygon}}</ref> which resulted in Lewis's permanent ban from future DreamHack events.<ref>{{cite web|url=http://www.allinmag.com/e-sports/inside-esports/the-personalities/dec-3-2015-shively-richard-lewis-banned-from-dreamhack|title=LEWIS BLACKLISTED|first=NICK|last=SHIVELY|website=[[All In Magazine]]|date=December 3, 2015|access-date=January 7, 2016|archive-url=https://web.archive.org/web/20160323184131/http://www.allinmag.com/e-sports/inside-esports/the-personalities/dec-3-2015-shively-richard-lewis-banned-from-dreamhack|archive-date=2016-03-23|url-status=dead}}</ref>


In 2020, on the 30th of September, [[ESL (company)|ESL]] announced that it had merged with DreamHack. The two companies are functioning as one, but the two brands are operated separately.<ref>{{Cite web|date=2020-09-30|title=ESL and Dreamhack announce they will merge|url=https://www.espn.com/esports/story/_/id/30007910/esl-dreamhack-announce-merge|access-date=2020-12-12|website=ESPN.com|language=en}}</ref>
In 2020, on the 30th of September, ESL announced that it had merged with DreamHack. The two companies are functioning as one, but the two brands are operated separately.<ref>{{Cite news|date=2020-10-01|title=ESL, DreamHack merge; brands to remain separate|language=en|work=Reuters|url=https://www.reuters.com/article/esports-business-dreamhack-esl-merge-idUSFLM3pGR49|access-date=2021-09-02}}</ref>


==References==
==References==
Line 77: Line 74:


==External links==
==External links==
* [http://www.dreamhack.se/ Official website]
* [https://dreamhack.com/ Official website]
* [https://web.archive.org/web/20110819143700/https://kreativ.dreamhack.se/main Official website of the creative competitions]


{{Video Game Trade Shows}}
{{Video Game Trade Shows}}

Revision as of 13:57, 8 June 2024

DreamHack
IndustryEntertainment
Founded1994; 30 years ago (1994)
Founder
  • Kenny Eklund
  • Martin Öjes
HeadquartersHägersten, Stockholm, Sweden
ProductsEsports tournaments
Gaming convention
ParentESL Gaming
Websitedreamhack.com

DreamHack is an ESL Gaming brand specializing in esports tournaments and other gaming conventions. It is recognized by the Guinness Book of Records and Twin Galaxies as being the world's largest LAN party and computer festival with the world's fastest Internet connection[1] and the most generated traffic.[2] It usually holds its events in Western Europe and North America.[3]

Events summary

DreamHack's events include local area network gatherings with live concerts and competitions in digital art and esports. The first event was held in Malung, Sweden.[4] The company has held several gaming events throughout Europe, in Stockholm, Jönköping, Tours, Bucharest, Cluj, Valencia, Seville, London, and Leipzig. In May 2016, it held its first North American event in Austin, Texas.[5] In August 2016, it held its first Canada event in Montreal, Quebec.[6] Winter events consistently have about 10% more visitors than summer events.

Attendees range from elementary school students to senior citizens. The average age is 16–17.[7]

The event has five major components:

Component Description
Festival Every seated participant gets a table (60 cm deep and 83 cm wide), a chair, a power socket and a LAN socket.[8] Participants bring their own equipment of choice, usually a display or TV and a computer or console. Some bring their own office chairs to substitute the ones supplied. Since there is activity around the clock, participants can sleep in the adjacent sleeping halls, for which they bring their own sleeping equipment.
Gaming competitions With a total prize pool of over 3 million SEK, the DreamHack esports competitions attract professional players from all over the world. About one hundred different video streams are broadcast over the Internet, mostly covering the esports competitions. 21 of them are produced by DreamHack crew, the rest are independent and include Swedish national TV
Digital arts competitions In the DreamHack Kreativ competition participants compete in creating all things digital, including photographs, drawings, music, 3D-models, demos, games, animations and movies. Some participants spend the entire event producing creative works, such as a movie or piece of music. During final ceremony, all submissions are presented on the main stage.
Live concerts Musical festivals are held every evening and night. This aspect of DreamHack has increased dramatically in popularity and is a major factor in the rise in sale of daypasses. The stage is set up with lasers, lights and professional video broadcasting equipment.
Expo Many companies present their products in the expo area and it is common for big game development studios to allow visitors to play the games currently under development. There are also various seminars and lectures, as well as a shop selling computer equipment.
The Dreamies A yearly award show introduced in 2020, where a jury gives awards to the best games, most compelling characters, best eSports teams, and content creators in multiple categories.

DreamHack events are arranged with the help of about 800 volunteers, set up in "Crew Teams", who work in shifts to provide around-the-clock services for visitors. A support crew has a helpdesk where participants can address technical problems. The festival also relies on local police and security officers who patrol the area.

History

Computer screens illuminated at DreamHack Winter 2004

Dreamhack began as a small gathering of schoolmates and friends in the basement of an elementary school in Malung, Sweden, in the early 1990s. In 1994, it was moved to the school cafeteria and became one of the larger regional demo tech and gaming events at the time. This event was also the first to be called DreamHack.

In 1997, the event took place at Arena Kupolen in Borlänge and became the largest LAN party of Sweden and the third largest party in Scandinavia at the time. Furthermore, DreamHack 2001 and the upcoming events were held at the Elmia exhibition centre in Jönköping, where it has been since.

In 2002, DreamHack had events twice a year. Initially, DreamHack Summer in June was focused on computer games, and DreamHack Winter was more focused on computer program demos and was held during the last weekend of November. Today, the focus of summer and winter is same.

In 2011, DreamHack AB went through a corporate reform, renewing the company administration.

DreamHack winter 2011 hosted League of Legends season 1 World Championship. The next year's League of Legends World Championship was held independently.

It was announced on November 15, 2012, that DreamHack would be partnering with Major League Gaming (MLG) and Electronic Sports League (ESL) to help facilitate the growth and development of the North American and European esports scene. These partnerships included universal rankings, unified competition structures, and more.[9]

In 2013, DreamHack AB grew into a corporation. Later they added a third event during the late summer in Stockholm. It was hosted at Globe Arenas in 2014.

In November 2015, Modern Times Group bought DreamHack for 244 million Swedish krona.[10]

In 2020, on the 30th of September, ESL announced that it had merged with DreamHack. The two companies are functioning as one, but the two brands are operated separately.[11]

References

  1. ^ "Com Hem wins Guinness World Record title for 1.6 Tbps internet at DreamHack Summer". www.telecompaper.com. Retrieved 2021-09-02.
  2. ^ "Dreamhack 2019 Explained". American Esports. 2019-11-27. Retrieved 2021-09-02.
  3. ^ "Dreamhack brings eSports to Denver". My Met Media. 2017-10-25. Retrieved 2017-11-14.
  4. ^ "DreamHack announces 2020 World Tour schedule – festival to visit 10 cities in Europe, North America, and Asia". News Powered by Cision. Retrieved 2021-09-02.
  5. ^ "DreamHack Austin: First Event in North America". Girls on Games. 2016-03-22. Retrieved 2021-09-02.
  6. ^ Andrew Robichaud (7 April 2016). "DreamHack Montreal scheduled for August". TSN. Retrieved 14 April 2016.
  7. ^ "Dreamhack in Sweden: The World's Largest Digital Event". Slow Travel Stockholm. 2019-08-29. Retrieved 2021-09-02.
  8. ^ Freddy (2021-08-11). "Dreamhack Fortnite Register". Seminarsonly. Retrieved 2021-09-02.
  9. ^ Tach, Dave (2012-11-15). "MLG, Dreamhack and ESL partnership aims to unify global eSports". Polygon. Retrieved 2021-09-02.
  10. ^ "Modern Times Group is at it again, this time acquiring Dreamhack". Critical Hit. 2015-11-12. Retrieved 2021-09-02.
  11. ^ "ESL, DreamHack merge; brands to remain separate". Reuters. 2020-10-01. Retrieved 2021-09-02.
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