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{{short description|Subscription watch company}}
{{UPE|date=March 2019}}
{{orphan|date=May 2017}}
{{orphan|date=May 2017}}


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'''Eleven James''' is an online subscription rental service for luxury watches.<ref>{{Cite web|url=https://www.forbes.com/sites/arieladams/2015/04/23/the-netflix-of-luxury-watches-eleven-james-adds-new-low-priced-149-per-month-option/#766df79a7573|title=Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option|first=Ariel|last=Adams}}</ref> It was founded in 2013 in [[New York City]] and offers both men's and women's timepieces.<ref name="auto">{{Cite web|url=http://www.alleywatch.com/2017/01/this-nyc-startup-just-raised-10m-to-bring-luxury-watches-to-you/|title=This NYC Startup Just Raised $10M to Bring Luxury Watches To You - AlleyWatch|date=Jan 18, 2017}}</ref> Members pay a flat monthly subscription.<ref>{{Cite web|url=https://www.forbes.com/sites/nancyolson/2016/11/16/eleven-james-caters-to-women-and-their-watches/|title=Eleven James Caters To Women And Their Watches|first=Nancy|last=Olson}}</ref>
'''Eleven James''' was an online subscription rental service for luxury watches.<ref>{{Cite web|url=https://www.forbes.com/sites/arieladams/2015/04/23/the-netflix-of-luxury-watches-eleven-james-adds-new-low-priced-149-per-month-option/#766df79a7573|title=Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option|first=Ariel|last=Adams|website=[[Forbes]] }}</ref> It was founded in 2013 in [[New York City]] and offers both men's and women's timepieces.<ref name="auto">{{Cite web|url=http://www.alleywatch.com/2017/01/this-nyc-startup-just-raised-10m-to-bring-luxury-watches-to-you/|title=This NYC Startup Just Raised $10M to Bring Luxury Watches To You - AlleyWatch|date=Jan 18, 2017}}</ref>
which provides them access to a diverse collection of watch brands and styles.<ref name="auto1">{{Cite web|url=https://www.crunchbase.com/organization/eleven-james#/entity|title=Eleven James|website=CrunchBase}}</ref>


Eleven James offers vintage watch styles as well as popular luxury brands including [[Rolex]], [[Patek Philippe]], [[Audemars Piguet]], [[Breitling SA|Breitling]] and more.<ref name="auto2">{{Cite web|url=http://www.businessinsider.com/eleven-james-lets-you-rent-rolexes-2016-6|title=This startup has raised $8 million to be the Netflix of luxury watches}}</ref> Eleven James has often been referred to as the "Netflix of watches" due to their subscription model which operates much like the disc rental plans from [[Netflix]].<ref>{{Cite web|url=https://www.forbes.com/sites/arieladams/2015/04/23/the-netflix-of-luxury-watches-eleven-james-adds-new-low-priced-149-per-month-option/#25e05b277573|title=Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option|first=Ariel|last=Adams}}</ref>
The service shutdown in August 2018 due to financing issues.<ref>{{Cite news|url=https://www.hodinkee.com/articles/what-actually-happened-to-eleven-james|title=Business News: What Actually Happened To Eleven James?|work=HODINKEE|access-date=2018-09-05|language=en}}</ref>
Eleven James offered vintage watch styles as well as popular luxury brands including [[Rolex]], [[Patek Philippe]], [[Audemars Piguet]], [[Breitling SA|Breitling]] and more.<ref name="auto2">{{Cite web|url=http://www.businessinsider.com/eleven-james-lets-you-rent-rolexes-2016-6|title=This startup has raised $8 million to be the Netflix of luxury watches|website=[[Business Insider]] }}</ref> Eleven James was often referred to as the "Netflix of watches" due to their subscription model which operated much like the disc rental plans from [[Netflix]].<ref>{{Cite web|url=https://www.forbes.com/sites/arieladams/2015/04/23/the-netflix-of-luxury-watches-eleven-james-adds-new-low-priced-149-per-month-option/#25e05b277573|title=Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option|first=Ariel|last=Adams|website=[[Forbes]] }}</ref>


==History==
==History==


Eleven James was founded in 2013 by Randy Brandoff, former [[NetJets]] CMO.<ref>{{Cite web|url=https://www.entrepreneur.com/article/241138|title=Time Waits for No Man With This Watch-Rental Startup|first=Geoff|last=Weiss|date=Dec 19, 2014}}</ref> Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company’s sale to Pernod Ricard in 2014.<ref>{{Cite web|url=https://elevenjames.com/about|title=About The Company}}</ref> The company's name itself is a reference to the man whom Brandoff calls the prototypical Eleven James member: James Bond, the spy who's always equipped with gadgets.<ref name="auto2"/> Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment.<ref name="auto2"/> As of January 2017, Eleven James raised $30 million of additional capital.<ref name="auto"/> To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including [[BoxGroup]], [[Kenny Dichter]], and Jason Saltzman.<ref name="auto1"/><ref>{{Cite web|url=https://techcrunch.com/2013/12/02/eleven-james-is-a-new-startup-that-lets-you-rent-your-wrist-wear/|title=Eleven James Is A New Startup That Lets You Rent Your Wrist Wear|first=John|last=Biggs}}</ref>
Eleven James was founded in 2013 by Randy Brandoff, former [[NetJets]] CMO.<ref>{{Cite web|url=https://www.entrepreneur.com/article/241138|title=Time Waits for No Man With This Watch-Rental Startup|first=Geoff|last=Weiss|date=Dec 19, 2014}}</ref> Brandoff also helped to launch Tequila Avion, a spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company's sale to Pernod Ricard in 2014.<ref>{{Cite web|url=https://elevenjames.com/about|title=About The Company}}{{Dead link|date=December 2019 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>
Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment.<ref name="auto2"/> As of January 2017, Eleven James raised $30 million of additional capital.<ref name="auto"/> To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including [[BoxGroup]], [[Kenny Dichter]], and Jason Saltzman.<ref>{{Cite web|url=https://techcrunch.com/2013/12/02/eleven-james-is-a-new-startup-that-lets-you-rent-your-wrist-wear/|title=Eleven James Is A New Startup That Lets You Rent Your Wrist Wear|first=John|last=Biggs|date=3 December 2013 }}</ref>


==References==
==References==

Latest revision as of 01:49, 1 June 2023

Eleven James
IndustryRetail
FoundedNew York, New York, 2013
Headquarters
New York, New York
,
U.S.
Area served
United States
Key people
Olivier Reza - CEO
ProductsWatches
Websitewww.elevenjames.com

Eleven James was an online subscription rental service for luxury watches.[1] It was founded in 2013 in New York City and offers both men's and women's timepieces.[2]

The service shutdown in August 2018 due to financing issues.[3]

Eleven James offered vintage watch styles as well as popular luxury brands including Rolex, Patek Philippe, Audemars Piguet, Breitling and more.[4] Eleven James was often referred to as the "Netflix of watches" due to their subscription model which operated much like the disc rental plans from Netflix.[5]

History

[edit]

Eleven James was founded in 2013 by Randy Brandoff, former NetJets CMO.[6] Brandoff also helped to launch Tequila Avion, a spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company's sale to Pernod Ricard in 2014.[7]

Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment.[4] As of January 2017, Eleven James raised $30 million of additional capital.[2] To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including BoxGroup, Kenny Dichter, and Jason Saltzman.[8]

References

[edit]
  1. ^ Adams, Ariel. "Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option". Forbes.
  2. ^ a b "This NYC Startup Just Raised $10M to Bring Luxury Watches To You - AlleyWatch". Jan 18, 2017.
  3. ^ "Business News: What Actually Happened To Eleven James?". HODINKEE. Retrieved 2018-09-05.
  4. ^ a b "This startup has raised $8 million to be the Netflix of luxury watches". Business Insider.
  5. ^ Adams, Ariel. "Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option". Forbes.
  6. ^ Weiss, Geoff (Dec 19, 2014). "Time Waits for No Man With This Watch-Rental Startup".
  7. ^ "About The Company".[permanent dead link]
  8. ^ Biggs, John (3 December 2013). "Eleven James Is A New Startup That Lets You Rent Your Wrist Wear".


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