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==History==
==History==


Eleven James was founded in 2013 by Randy Brandoff, former [[NetJets]] CMO.<ref>{{Cite web|url=https://www.entrepreneur.com/article/241138|title=Time Waits for No Man With This Watch-Rental Startup|first=Geoff|last=Weiss|date=Dec 19, 2014}}</ref> Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company’s sale to Pernod Ricard in 2014.<ref>{{Cite web|url=https://elevenjames.com/about|title=https://elevenjames.com/about|website=elevenjames.com}}</ref> The company's name itself is a reference to the man whom Brandoff calls the prototypical Eleven James member: James Bond, the spy who's always equipped with gadgets<ref name="auto2"/>. Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment<ref name="auto2"/>. As of January 2017, Eleven James raised $30 million of additional capital<ref name="auto"/>. To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including [[BoxGroup]], [[Kenny Dichter]], and [[Jason Saltzman]].<ref name="auto1"/><ref>{{Cite web|url=http://social.techcrunch.com/2013/12/02/eleven-james-is-a-new-startup-that-lets-you-rent-your-wrist-wear/|title=Eleven James Is A New Startup That Lets You Rent Your Wrist Wear|first=John|last=Biggs}}</ref>
Eleven James was founded in 2013 by Randy Brandoff, former [[NetJets]] CMO.<ref>{{Cite web|url=https://www.entrepreneur.com/article/241138|title=Time Waits for No Man With This Watch-Rental Startup|first=Geoff|last=Weiss|date=Dec 19, 2014}}</ref> Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company’s sale to Pernod Ricard in 2014.<ref>{{Cite web|url=https://elevenjames.com/about|title=About The Company}}</ref> The company's name itself is a reference to the man whom Brandoff calls the prototypical Eleven James member: James Bond, the spy who's always equipped with gadgets<ref name="auto2"/>. Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment<ref name="auto2"/>. As of January 2017, Eleven James raised $30 million of additional capital<ref name="auto"/>. To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including [[BoxGroup]], [[Kenny Dichter]], and [[Jason Saltzman]].<ref name="auto1"/><ref>{{Cite web|url=http://social.techcrunch.com/2013/12/02/eleven-james-is-a-new-startup-that-lets-you-rent-your-wrist-wear/|title=Eleven James Is A New Startup That Lets You Rent Your Wrist Wear|first=John|last=Biggs}}</ref>




Revision as of 01:03, 11 May 2017

File:ElevenJamesLogo.jpg
Eleven James Logo
Eleven James
IndustryRetail
FoundedNew York, New York, 2013
Headquarters
New York, New York
,
U.S.
Area served
United States
Key people
Randy Brandoff - Founder & CEO
ProductsWatches
Websitewww.elevenjames.com

Eleven James is an online subscription rental service for luxury watches[1]. It was founded in 2013 in New York City and offers both men's and women's timepieces[2]. Members pay a flat monthly subscription[3]. which provides them access to a diverse collection of watch brands and styles[4].

Eleven James offers vintage watch styles as well as popular luxury brands including Rolex, Patek Philippe, Audemars Piguet, Breitling and more[5].Eleven James has often been referred to as the "Netflix of watches" due to their subscription model which operates much like the disc rental plans from Netflix. [6]

History

Eleven James was founded in 2013 by Randy Brandoff, former NetJets CMO.[7] Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company’s sale to Pernod Ricard in 2014.[8] The company's name itself is a reference to the man whom Brandoff calls the prototypical Eleven James member: James Bond, the spy who's always equipped with gadgets[5]. Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment[5]. As of January 2017, Eleven James raised $30 million of additional capital[2]. To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including BoxGroup, Kenny Dichter, and Jason Saltzman.[4][9]



References

  1. ^ Adams, Ariel. "Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option".
  2. ^ a b "This NYC Startup Just Raised $10M to Bring Luxury Watches To You - AlleyWatch". Jan 18, 2017.
  3. ^ Olson, Nancy. "Eleven James Caters To Women And Their Watches".
  4. ^ a b "Eleven James". CrunchBase.
  5. ^ a b c "This startup has raised $8 million to be the Netflix of luxury watches".
  6. ^ Adams, Ariel. "Eleven James, The 'Netflix Of Luxury Watches,' Adds New $149 Per Month Option".
  7. ^ Weiss, Geoff (Dec 19, 2014). "Time Waits for No Man With This Watch-Rental Startup".
  8. ^ "About The Company".
  9. ^ Biggs, John. "Eleven James Is A New Startup That Lets You Rent Your Wrist Wear".
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