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Eleven James

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File:ElevenJamesLogo.jpg
Eleven James Logo
Eleven James
IndustryRetail
FoundedNew York, New York, 2013
Headquarters
New York, New York
,
U.S.
Area served
United States
Key people
Randy Brandoff - Founder & CEO
ProductsWatches
Websitewww.elevenjames.com

Eleven James is an online subscription rental service for luxury watches[1]. It was founded in 2013 in New York City and offers both men's and women's timepieces[2]. Members pay a flat monthly subscription[3]. which provides them access to a diverse collection of watch brands and styles[4].

Eleven James offers vintage watch styles as well as popular luxury brands including Rolex, Patek Philippe, Audemars Piguet, Breitling and more[5].Eleven James has often been referred to as the "Netflix of watches" due to their subscription model which operates much like the disc rental plans from Netflix. [6]

History

Eleven James was founded in 2013 by Randy Brandoff, former NetJets CMO.[7] Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the company’s sale to Pernod Ricard in 2014.[8] The company's name itself is a reference to the man whom Brandoff calls the prototypical Eleven James member: James Bond, the spy who's always equipped with gadgets[9]. Since launching Eleven James in 2014, the company raised $6.72 million in a Series A investment[10]. As of January 2017, Eleven James raised $30 million of additional capital[11]. To date, Eleven James has secured $38.12 million in funding from both private investors and corporations including BoxGroup, Kenny Dichter, and Jason Saltzman.[12][13]



References

  1. ^ https://www.forbes.com/sites/arieladams/2015/04/23/the-netflix-of-luxury-watches-eleven-james-adds-new-low-priced-149-per-month-option/#766df79a7573
  2. ^ http://www.alleywatch.com/2017/01/this-nyc-startup-just-raised-10m-to-bring-luxury-watches-to-you/
  3. ^ https://www.forbes.com/sites/nancyolson/2016/11/16/eleven-james-caters-to-women-and-their-watches/#223dbccd39a2
  4. ^ https://www.crunchbase.com/organization/eleven-james#/entity
  5. ^ http://www.businessinsider.com/eleven-james-lets-you-rent-rolexes-2016-6
  6. ^ https://www.forbes.com/sites/arieladams/2015/04/23/the-netflix-of-luxury-watches-eleven-james-adds-new-low-priced-149-per-month-option/#25e05b277573
  7. ^ https://www.entrepreneur.com/article/241138
  8. ^ https://elevenjames.com/about
  9. ^ http://www.businessinsider.com/eleven-james-lets-you-rent-rolexes-2016-6
  10. ^ http://www.businessinsider.com/eleven-james-lets-you-rent-rolexes-2016-6
  11. ^ http://www.alleywatch.com/2017/01/this-nyc-startup-just-raised-10m-to-bring-luxury-watches-to-you/
  12. ^ https://www.crunchbase.com/organization/eleven-james#/entity
  13. ^ https://techcrunch.com/2013/12/02/eleven-james-is-a-new-startup-that-lets-you-rent-your-wrist-wear/
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