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{{Short description|American technology company}}
{{Short description|American technology company}}
{{Infobox website
{{Infobox company
| name = Momentive Global Inc.
| name = SurveyMonkey Inc.
| logo = SurveyMonkey Logo.svg
| logo = Momentive-logo.png
| company_type = [[Public company]]
| type = [[Privately held company|Private]] (1999–2018, since 2023)
| traded_as = {{unbulleted list|{{NASDAQ|MNTV}}|[[Russell 2000]] component}}
| traded_as = {{unbulleted list|{{NASDAQ was|MNTV}} (2021–23)|{{NASDAQ was|SVMK}} (2018–21)}}
| former_names = Momentive Global Inc. (2021–23)
| foundation = {{Start date and age|1999}}<ref name=USAToday2012Scott>{{cite news|last=Scott|first=Martin|title=Customer research easier in digital era|url=http://usatoday30.usatoday.com/MONEY/usaedition/2012-08-28-Efficient-Small-Business-Ecommerce_CV_U.htm|access-date=20 February 2013|newspaper=USA Today|date=27 August 2012}}</ref>
| foundation = {{Start date and age|1999}}<ref name=USAToday2012Scott>{{cite news|last=Scott|first=Martin|title=Customer research easier in digital era|url=http://usatoday30.usatoday.com/MONEY/usaedition/2012-08-28-Efficient-Small-Business-Ecommerce_CV_U.htm|access-date=20 February 2013|newspaper=USA Today|date=27 August 2012}}</ref>
| location = [[San Mateo, California]], U.S.
| locations = [[San Mateo, California|San Mateo]], [[Portland, Oregon|Portland]], [[Seattle]], [[Dublin]], [[Ottawa]], [[London]], [[Sydney]]<ref>{{cite web|url=https://www.surveymonkey.com/mp/aboutus/office-locations/|title=SurveyMonkey Office Locations|access-date=24 July 2016}}</ref>
| hq_location = [[San Mateo, California]], U.S.
| locations = [[San Mateo, California|San Mateo]], [[Portland, Oregon|Portland]], [[Dublin]], [[Ottawa]], [[London]], [[Amsterdam]], [[Sydney]]<ref>{{cite web|url=https://www.surveymonkey.com/mp/aboutus/office-locations/|title=SurveyMonkey Office Locations|access-date=24 July 2016}}</ref>
| area_served = Worldwide
| area_served = Worldwide
| founder = [[Ryan Finley (businessman)|Ryan Finley]] <br> Chris Finley
| founders = {{unbulleted list|[[Ryan Finley (businessman)|Ryan Finley]] | Chris Finley}}
⚫
| industry = {{unbulleted list|[[Software as a service]] | Online survey services}}
| CEO = [[Zander Lurie]], CEO<ref name=SurveyMonkeyCEO>{{cite web|url=http://recode.net/2016/01/13/lurie-departs-gopro-to-take-ceo-job-at-surveymonkey/ |title=Lurie Departs GoPro to Take CEO Job at SurveyMonkey |publisher=Recode |access-date=2016-01-13}}</ref>
⚫
| products = Cloud-based experience management and survey software
⚫
| industry = SAAS / Online survey services
| revenue = {{increase}} {{US$|481 million|link=yes}} (2022)
⚫
| products = Cloud-based experience management and survey software
| revenue = {{increase}} {{US$|481 million|link=yes}} (2022)<ref name="Form 10K" />
| operating_income = {{increase}} {{US$|-81 million}} (2022)
| operating_income = {{increase}} {{US$|-81 million}} (2022)<ref name="Form 10K" />
| net_income = {{increase}} {{US$|-90 million}} (2022)
| net_income = {{increase}} {{US$|-90 million}} (2022)<ref name="Form 10K" />
| assets = {{decrease}} {{US$|810 million}} (2022)
| assets = {{decrease}} {{US$|810 million}} (2022)<ref name="Form 10K" />
| equity = {{decrease}} {{US$|287 million}} (2022)
| equity = {{decrease}} {{US$|287 million}} (2022)<ref name="Form 10K" />
| key_people = Eric Johnson (CEO)<ref name=replace />
| owner = [[Symphony Technology Group]]
| key_people = [[Serena Williams]],<ref>{{cite web|url=http://fortune.com/2019/03/08/serena-williams-international-womens-day/|title=Serena Williams on International Women's Day: 'We Must Band Together to Fight for What's Fair' |publisher=Fortune |access-date=29 March 2019}}</ref> {{small|board of directors}}<br>[[David Ebersman]], {{small|board of directors}}<br>[[Sheryl Sandberg]], {{small|board of directors}}<br>[[Susan Decker]], {{small|board of directors}}<br>[[Brad D. Smith]], {{small|board of directors}}
| num_employees = 1,300 (November 2023)
| url = {{url|momentive.ai}}
| website = {{url|surveymonkey.com}}
⚫
| programming_language= .NET, Python
⚫
| footnotes = <ref name="Form 10K" />
⚫
<!--| programming_language= .NET, Python
| registration = Required for creating a survey
| registration = Required for creating a survey
| num_users = 25,000,000
| num_users = 25,000,000
⚫
| num_employees = 1,400 (December 2022)<ref name="Form 10K" />
| language = [[Danish language|Danish]], [[German language|German]], [[English language|English]], [[Spanish language|Spanish]], [[French language|French]], [[Korean language|Korean]], [[Italian language|Italian]], [[Dutch language|Dutch]], [[Japanese language|Japanese]], [[Norwegian language|Norwegian]], [[Portuguese language|Portuguese]], [[Russian language|Russian]], [[Finnish language|Finnish]], [[Swedish language|Swedish]], [[Mandarin Chinese]], [[Turkish language|Turkish]]
| language = [[Danish language|Danish]], [[German language|German]], [[English language|English]], [[Spanish language|Spanish]], [[French language|French]], [[Korean language|Korean]], [[Italian language|Italian]], [[Dutch language|Dutch]], [[Japanese language|Japanese]], [[Norwegian language|Norwegian]], [[Portuguese language|Portuguese]], [[Russian language|Russian]], [[Finnish language|Finnish]], [[Swedish language|Swedish]], [[Mandarin Chinese]], [[Turkish language|Turkish]]
| language_footnote = <ref>{{cite web|url=https://www.surveymonkey.com/|title=SurveyMonkey: Free online survey software & questionnaire tool|access-date=24 July 2016}}</ref>
| language_footnote = <ref>{{cite web|url=https://www.surveymonkey.com/|title=SurveyMonkey: Free online survey software & questionnaire tool|access-date=24 July 2016}}</ref> -->}}
}}


'''Momentive Global Inc.''' (formerly '''SurveyMonkey Inc.''') is an [[experience management]] company that offers cloud-based software in brand insights, market insights, product experience, employee experience, customer experience, online survey development, and a suite of paid back-end programs.<ref>{{Cite web|url=https://fortune.com/2021/06/09/surveymonkey-changes-name-momentive-expands-beyond-surveys/|title=SurveyMonkey changes its name as it expands beyond surveys|last=Vanian|first=Jonathan|date=9 June 2021|access-date=25 June 2021}}</ref><ref name="Surveys"/>
'''SurveyMonkey Inc.''' (formerly '''Momentive Global Inc.''' for a short period) is an [[experience management]] company that offers cloud-based software in brand insights, market insights, product experience, employee experience, customer experience, online survey development, and a suite of paid back-end programs.<ref>{{Cite web|url=https://fortune.com/2021/06/09/surveymonkey-changes-name-momentive-expands-beyond-surveys/|title=SurveyMonkey changes its name as it expands beyond surveys|last=Vanian|first=Jonathan|date=9 June 2021|access-date=25 June 2021}}</ref><ref name="Surveys"/>
Along with a 200,000 square foot headquarter building in [[San Mateo, California]], SurveyMonkey has offices in [[Portland, Oregon|Portland]], [[Seattle]], [[Dublin]], [[Ottawa]], [[London]], and [[Sydney]].<ref>{{Cite web|url=https://www.bizjournals.com/sanfrancisco/news/2019/03/15/surveymonkey-modern-workplaces-san-mateo-office.html|title=Modern Workplaces: Inside SurveyMonkey's bananas office space in San Mateo|last=Boerner|first=Dean|date=15 March 2019|access-date=25 June 2021}}</ref> {{As of| 2022}}, SurveyMonkey employed around 1,400 people.<ref name="Form 10K">{{Cite web|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1739936/000095017023003212/mntv-20221231.htm|title=US SEC: Form 10-K Momentive Global, Inc.|publisher=[[U.S. Securities and Exchange Commission]]|date=17 February 2023}}</ref>
Along with a 200,000 square foot headquarter building in [[San Mateo, California]], SurveyMonkey has offices in [[Portland, Oregon|Portland]], [[Ottawa]], [[Dublin]], [[Amsterdam]], [[London]], and [[Sydney]].<ref>{{Cite web|url=https://www.bizjournals.com/sanfrancisco/news/2019/03/15/surveymonkey-modern-workplaces-san-mateo-office.html|title=Modern Workplaces: Inside SurveyMonkey's bananas office space in San Mateo|last=Boerner|first=Dean|date=15 March 2019|access-date=25 June 2021}}</ref> {{As of| 2022}}, SurveyMonkey employed around 1,400 people.<ref name="Form 10K">{{Cite web|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1739936/000095017023003212/mntv-20221231.htm|title=US SEC: Form 10-K Momentive Global, Inc.|publisher=[[U.S. Securities and Exchange Commission]]|date=17 February 2023}}</ref>

⚫
On June 9, 2021, SurveyMonkey announced its rebrand to Momentive with the intent to better represent their [[business-to-business]] product suite. SurveyMonkey will continue to operate as a subsidiary survey platform.<ref>{{Cite web|url=https://www.forbes.com/sites/martyswant/2021/06/09/surveymonkey-rebrands-as-momentive-to-fuel-its-growing-enterprise-business/?sh=4f76edef2189|title=SurveyMonkey Rebrands As Momentive To Fuel Its Growing Enterprise Business|last=Swant|first=Marty|website=[[Forbes]] |date=9 June 2021|access-date=25 June 2021}}</ref> The Momentive Inc. product portfolio includes Momentive, GetFeedback, and SurveyMonkey.<ref name="Surveys">{{Cite web|url=https://www.inc.com/guides/2010/07/how-to-use-online-tools-for-customer-surveys.html|title=How to Use Online Tools for Customer Surveys|date=15 June 2021|access-date=25 June 2021}}</ref>


Two years later in June 2023 the company rebranded itself back to SurveyMonkey after getting acquired by an investor group led by [[Symphony Technology Group]].<ref name=replace>{{cite web |url=https://www.research-live.com/article/news/momentive-replaces-ceo-and-changes-name-back-to-surveymonkey/id/5113423 |title=Momentive replaces CEO and changes name back to SurveyMonkey |date=15 June 2023}}</ref><ref name=pehub />
⚫
On June 9, 2021, SurveyMonkey announced its rebrand to Momentive with the intent to better represent their [[business-to-business]] product suite. SurveyMonkey will continue to operate as a subsidiary survey platform.<ref>{{Cite web|url=https://www.forbes.com/sites/martyswant/2021/06/09/surveymonkey-rebrands-as-momentive-to-fuel-its-growing-enterprise-business/?sh=4f76edef2189|title=SurveyMonkey Rebrands As Momentive To Fuel Its Growing Enterprise Business|last=Swant|first=Marty|website=[[Forbes]] |date=9 June 2021|access-date=25 June 2021}}</ref> The Momentive Inc. product portfolio includes Momentive, GetFeedback, and SurveyMonkey.<ref name="Surveys">{{Cite web|url=https://www.inc.com/guides/2010/07/how-to-use-online-tools-for-customer-surveys.html|title=How to Use Online Tools for Customer Surveys|last=Staff|first=Inc.|date=15 June 2021|access-date=25 June 2021}}</ref>


==History==
==History==
===Founding===
===Founding===
SurveyMonkey was founded by [[Ryan Finley (businessman)|Ryan Finley]] and Chris Finley in 1999. In 2009, Spectrum Equity and [[Bain Capital]] acquired a majority interest in the company.<ref>{{Cite web|url=https://www.forbes.com/sites/martyswant/2021/06/09/surveymonkey-rebrands-as-momentive-to-fuel-its-growing-enterprise-business/?sh=4f76edef2189|title=SurveyMonkey Rebrands As Momentive To Fuel Its Growing Enterprise Business|last=Swant|first=Marty|website=[[Forbes]] |date=9 June 2021|access-date=25 June 2021}}</ref> The same year, [[Dave Goldberg]] joined SurveyMonkey as CEO.<ref>{{Cite web|url=https://www.cnbc.com/2018/08/29/surveymonkey-is-going-public.html|title=SurveyMonkey files to go public, lost $27 million on $121 million in sales in first half of 2018|last=Novet|first=Jordan|website=[[CNBC]] |date=29 August 2018|access-date=25 June 2021}}</ref>
SurveyMonkey was founded by [[Ryan Finley (businessman)|Ryan Finley]] and Chris Finley in 1999. In 2009, [[Spectrum Equity]] and [[Bain Capital]] acquired a majority interest in the company.<ref>{{Cite web|url=https://www.forbes.com/sites/martyswant/2021/06/09/surveymonkey-rebrands-as-momentive-to-fuel-its-growing-enterprise-business/?sh=4f76edef2189|title=SurveyMonkey Rebrands As Momentive To Fuel Its Growing Enterprise Business|last=Swant|first=Marty|website=[[Forbes]] |date=9 June 2021|access-date=25 June 2021}}</ref> The same year, [[Dave Goldberg]] joined SurveyMonkey as CEO.<ref>{{Cite web|url=https://www.cnbc.com/2018/08/29/surveymonkey-is-going-public.html|title=SurveyMonkey files to go public, lost $27 million on $121 million in sales in first half of 2018|last=Novet|first=Jordan|website=[[CNBC]] |date=29 August 2018|access-date=25 June 2021}}</ref>


The company went public under the name SurveyMonkey ([[Nasdaq]]: SVMK) on September 25, 2018.<ref>{{Cite web|url=https://www.inc.com/guides/2010/07/how-to-use-online-tools-for-customer-surveys.html|title=How to Use Online Tools for Customer Surveys|last=Staff|first=Inc.|date=15 June 2021|access-date=25 June 2021}}</ref>
The company went public under the name SurveyMonkey ([[Nasdaq]]: SVMK) on September 25, 2018.<ref>{{Cite web|url=https://www.inc.com/guides/2010/07/how-to-use-online-tools-for-customer-surveys.html|title=How to Use Online Tools for Customer Surveys|date=15 June 2021|access-date=25 June 2021}}</ref>


===Expansion===
===Expansion===
In 2010, the company received $100 million in debt financing from Bank of America Merrill Lynch and SunTrust Robinson Humphrey.<ref>{{Cite web|url=https://www.spectrumequity.com/news/surveymonkey-receives-investment-from-spectrum-equity|title=SurveyMonkey Receives Investment from Spectrum Equity|last=Equity|first=Spectrum|date=1 April 2009|access-date=25 June 2021}}</ref> By 2013, SurveyMonkey raised $800 million in debt and equity valuing the company at $1.35 billion.<ref>{{Cite web|url=https://venturebeat.com/2010/11/03/surveymonkey-debt-financing/|title=SurveyMonkey bucks the trend, picks up $100M in debt financing|last=Lynley|first=Matthew|date=3 November 2010|access-date=25 June 2021}}</ref> In September 2013, the company announced HIPAA-compliant features for premium subscription holders.<ref>{{Cite web|url=http://tech.fortune.cnn.com/2013/01/17/surveymonkey-ipo/|title=SurveyMonkey IPO|last= Inc.|first=Fortune|date=25 June 2021|access-date=25 June 2021}}</ref>
In 2010, the company received $100 million in debt financing from Bank of America Merrill Lynch and SunTrust Robinson Humphrey.<ref>{{Cite web|url=https://www.spectrumequity.com/news/surveymonkey-receives-investment-from-spectrum-equity|title=SurveyMonkey Receives Investment from Spectrum Equity|last=Equity|first=Spectrum|date=1 April 2009|access-date=25 June 2021}}</ref> By 2013, SurveyMonkey raised $800 million in debt and equity valuing the company at $1.35 billion.<ref>{{Cite web|url=https://venturebeat.com/2010/11/03/surveymonkey-debt-financing/|title=SurveyMonkey bucks the trend, picks up $100M in debt financing|last=Lynley|first=Matthew|date=3 November 2010|access-date=25 June 2021}}</ref> In September 2013, the company announced HIPAA-compliant features for premium subscription holders.<ref>{{Cite web|url=http://tech.fortune.cnn.com/2013/01/17/surveymonkey-ipo/|title=SurveyMonkey IPO|work=Fortune|date=25 June 2021|access-date=25 June 2021}}</ref>


In 2014, the company raised $250 million in equity financing from Google Capital (now CapitalG), [[Tiger Global Management]], Baillie Gifford, T. Rowe Price and Morgan Stanley.<ref>{{Cite web|url=https://www.forbes.com/sites/alexkonrad/2013/11/18/surveymonkey-launches-enterprise-product/?sh=4fbb4b9e65e0|title=SurveyMonkey Jumps Into Enterprise Market With New Product For Businesses|last=Konrad|first=Alex|website=[[Forbes]] |date=18 November 2018|access-date=25 June 2021}}</ref>
In 2014, the company raised $250 million in equity financing from Google Capital (now CapitalG), [[Tiger Global Management]], Baillie Gifford, T. Rowe Price and Morgan Stanley.<ref>{{Cite web|url=https://www.forbes.com/sites/alexkonrad/2013/11/18/surveymonkey-launches-enterprise-product/?sh=4fbb4b9e65e0|title=SurveyMonkey Jumps Into Enterprise Market With New Product For Businesses|last=Konrad|first=Alex|website=[[Forbes]] |date=18 November 2018|access-date=25 June 2021}}</ref>


Dave Goldberg died in May 2015, and Zander Lurie was named chairman of the board in July of the same year.<ref>{{Cite web|url=https://www.cnbc.com/2018/08/29/surveymonkey-is-going-public.html|title=SurveyMonkey files to go public, lost $27 million on $121 million in sales in first half of 2018|last=Novet|first=Jordan|website=[[CNBC]] |date=29 August 2018|access-date=25 June 2021}}</ref><ref>{{Cite web|url=https://fortune.com/2014/12/15/surveymonkey-is-worth-2-billion-after-latest-fundraising-round/|title=SurveyMonkey is worth $2 billion after new $250 million fundraising round|last=Lorenzetti|first=Laura|date=15 December 2014|access-date=25 June 2021}}</ref>
Dave Goldberg died in May 2015, and [[Zander Lurie]] was named chairman of the board in July of the same year.<ref>{{Cite web|url=https://www.cnbc.com/2018/08/29/surveymonkey-is-going-public.html|title=SurveyMonkey files to go public, lost $27 million on $121 million in sales in first half of 2018|last=Novet|first=Jordan|website=[[CNBC]] |date=29 August 2018|access-date=25 June 2021}}</ref><ref>{{Cite web|url=https://fortune.com/2014/12/15/surveymonkey-is-worth-2-billion-after-latest-fundraising-round/|title=SurveyMonkey is worth $2 billion after new $250 million fundraising round|last=Lorenzetti|first=Laura|date=15 December 2014|access-date=25 June 2021}}</ref>


On August 3, 2015, Bill Veghte replaced Goldberg as SurveyMonkey CEO. Veghte held top posts at HP and Microsoft.<ref>{{Cite web|url=https://bits.blogs.nytimes.com/2015/07/06/sheryl-sandberg-joins-surveymonkeys-board/?_r=0&mtrref=undefined&gwh=BAED67F055E64199A54CEFB5086CC0B6&gwt=pay&assetType=PAYWALL|title=Sheryl Sandberg Joins SurveyMonkey's Board|last=Hardy|first=Quentin|date=6 July 2015|access-date=25 June 2021}}</ref> Veghte left the role after fewer than 6 months due to strategic differences with investors and was replaced by Zander Lurie in January 2016.<ref>{{Cite web|url=https://www.forbes.com/sites/mzhang/2015/07/07/hps-bill-veghte-joins-survey-monkey-as-new-ceo/?sh=58e2b7005ef8|title=HP's Bill Veghte Joins SurveyMonkey As New CEO|last=Zhang|first=Maggie|website=[[Forbes]] |date=7 July 2015|access-date=25 June 2021}}</ref>
On August 3, 2015, Bill Veghte replaced Goldberg as SurveyMonkey CEO. Veghte held top posts at HP and Microsoft.<ref>{{Cite web|url=https://bits.blogs.nytimes.com/2015/07/06/sheryl-sandberg-joins-surveymonkeys-board/?_r=0&mtrref=undefined&gwh=BAED67F055E64199A54CEFB5086CC0B6&gwt=pay&assetType=PAYWALL|title=Sheryl Sandberg Joins SurveyMonkey's Board|last=Hardy|first=Quentin|date=6 July 2015|access-date=25 June 2021}}</ref> Veghte left the role after fewer than 6 months due to strategic differences with investors and was replaced by Zander Lurie in January 2016.<ref>{{Cite web|url=https://www.forbes.com/sites/mzhang/2015/07/07/hps-bill-veghte-joins-survey-monkey-as-new-ceo/?sh=58e2b7005ef8|title=HP's Bill Veghte Joins SurveyMonkey As New CEO|last=Zhang|first=Maggie|website=[[Forbes]] |date=7 July 2015|access-date=25 June 2021}}</ref>
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In 2017, the company rolled out "SurveyMonkey Genius" which estimates survey performance and makes actionable suggestions to increase survey effectiveness.<ref>{{Cite web|url=https://www.research-live.com/article/news/veghte-out-and-lurie-in-as-surveymonkey-ceo-/id/5001462|title=VEGHTE OUT AND LURIE IN AS SURVEYMONKEY CEO|last=Live|first=Research|date=15 January 2016|access-date=25 June 2021}}</ref> In August, the company launched "SurveyMonkey CX" which assists organizations in managing their customer experience programs.<ref>{{Cite web|url=https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=119389|title=SurveyMonkey Announces People Powered Data Platform|last=Del Rowe|first=Sam|date=17 July 2017|access-date=25 June 2021}}</ref>
In 2017, the company rolled out "SurveyMonkey Genius" which estimates survey performance and makes actionable suggestions to increase survey effectiveness.<ref>{{Cite web|url=https://www.research-live.com/article/news/veghte-out-and-lurie-in-as-surveymonkey-ceo-/id/5001462|title=VEGHTE OUT AND LURIE IN AS SURVEYMONKEY CEO|last=Live|first=Research|date=15 January 2016|access-date=25 June 2021}}</ref> In August, the company launched "SurveyMonkey CX" which assists organizations in managing their customer experience programs.<ref>{{Cite web|url=https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=119389|title=SurveyMonkey Announces People Powered Data Platform|last=Del Rowe|first=Sam|date=17 July 2017|access-date=25 June 2021}}</ref>


On September 26, 2018, SurveyMonkey (SVMK) made its debut on the NASDAQ Exchange.{{cn|date=December 2022}} The stock launched at $12 per share and rose 43% on the first day of trading.<ref>{{Cite web|url=https://www.cnbc.com/2018/09/26/surveymonkey-svmk-ipo-stock-starts-trading-on-the-nasdaq.html|title=SurveyMonkey surges 42% in market debut, ends trading at $17 a share|last=Salinas|first=Sara|website=[[CNBC]] |date=26 September 2018|access-date=25 June 2021}}</ref>
On September 26, 2018, SurveyMonkey (SVMK) made its debut on the NASDAQ Exchange.<ref>{{Cite web |date=2018-09-25 |title=SurveyMonkey Announces Pricing of Initial Public Offering |url=https://www.businesswire.com/news/home/20180925006237/en/SurveyMonkey-Announces-Pricing-of-Initial-Public-Offering |access-date=2024-03-03 |website=www.businesswire.com |language=en}}</ref> The stock launched at $12 per share and rose 43% on the first day of trading.<ref>{{Cite web|url=https://www.cnbc.com/2018/09/26/surveymonkey-svmk-ipo-stock-starts-trading-on-the-nasdaq.html|title=SurveyMonkey surges 42% in market debut, ends trading at $17 a share|last=Salinas|first=Sara|website=[[CNBC]] |date=26 September 2018|access-date=25 June 2021}}</ref>
Emory University [[Goizueta Business School]] dean Erika James joined the SurveyMonkey board of directors in 2018, creating Gender Parity on the company's board.<ref>{{Cite web|url=https://www.thestreet.com/markets/ipos/survey-monkey-ipo-14724704|title=Survey Monkey Pops 43% on IPO|last=Sonenshine|first=Jacob|date=26 September 2018|access-date=25 June 2021}}</ref><ref>{{Cite web|url=https://www.fastcompany.com/90218542/surveymonkeys-board-is-now-50-women|title=SurveyMonkey's board is now 50% women|last=Mohan|first=Pavithra|date=14 August 2018|access-date=25 June 2021}}</ref>
Emory University [[Goizueta Business School]] dean Erika James joined the SurveyMonkey board of directors in 2018, creating Gender Parity on the company's board.<ref>{{Cite web|url=https://www.thestreet.com/markets/ipos/survey-monkey-ipo-14724704|title=Survey Monkey Pops 43% on IPO|last=Sonenshine|first=Jacob|date=26 September 2018|access-date=25 June 2021}}</ref><ref>{{Cite web|url=https://www.fastcompany.com/90218542/surveymonkeys-board-is-now-50-women|title=SurveyMonkey's board is now 50% women|last=Mohan|first=Pavithra|date=14 August 2018|access-date=25 June 2021}}</ref>
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In August 2014, SurveyMonkey acquired Canadian company Fluidware, the creator of FluidSurveys.com and FluidReview.com.<ref>{{Cite web|url=https://techcrunch.com/2011/01/11/surveymonkey-clicktools/?guccounter=1|title= SurveyMonkey Acquires A 49.9 Percent Stake In Clicktools|last=Crunch|first=Tech|date=11 January 2011|access-date=25 June 2021}}</ref>
In August 2014, SurveyMonkey acquired Canadian company Fluidware, the creator of FluidSurveys.com and FluidReview.com.<ref>{{Cite web|url=https://techcrunch.com/2011/01/11/surveymonkey-clicktools/?guccounter=1|title= SurveyMonkey Acquires A 49.9 Percent Stake In Clicktools|last=Crunch|first=Tech|date=11 January 2011|access-date=25 June 2021}}</ref>


SurveyMonkey acquired TechValidate, a Canadian marketing content automation company in August 2015.<ref>{{Cite web|url=https://www.wsj.com/articles/BL-DGB-36910|title=SurveyMonkey Acquires Smaller Canadian Rival|last=MacMillan|first=Douglas|date=5 August 2014|access-date=25 June 2021}}</ref>
SurveyMonkey acquired TechValidate, a Canadian marketing content automation company in August 2015.<ref>{{Cite news|url=https://www.wsj.com/articles/BL-DGB-36910|title=SurveyMonkey Acquires Smaller Canadian Rival|last=MacMillan|first=Douglas|newspaper=Wall Street Journal |date=5 August 2014|access-date=25 June 2021}}</ref>


By March 2019, SurveyMonkey acquired Usabilla, an [[Amsterdam]]-based website and app survey company, for $80 million in cash and stock.<ref>{{Cite web|url= https://www.zdnet.com/article/surveymonkey-bulking-up-b2b-platform-with-techvalidate-acquisition/|title=SurveyMonkey bulking up B2B platform with TechValidate |last=King|first=Rachel|website=[[ZDNet]] |date=4 August 2015|access-date=25 June 2021}}</ref> That same year, SurveyMonkey acquired GetFeedback, a [[San Francisco]]-based customer experience management company, in August.<ref>{{Cite web|url=https://techcrunch.com/2019/03/05/surveymonkey-acquires-web-survey-company-usabilla-for-80m/|title=SurveyMonkey acquires web survey company Usabillla for $80M|last=Miller|first=Ron|date=5 March 2019|access-date=25 June 2021}}</ref>
By March 2019, SurveyMonkey acquired Usabilla, an [[Amsterdam]]-based website and app survey company, for $80 million in cash and stock.<ref>{{Cite web|url= https://www.zdnet.com/article/surveymonkey-bulking-up-b2b-platform-with-techvalidate-acquisition/|title=SurveyMonkey bulking up B2B platform with TechValidate |last=King|first=Rachel|website=[[ZDNet]] |date=4 August 2015|access-date=25 June 2021}}</ref> That same year, SurveyMonkey acquired GetFeedback, a [[San Francisco]]-based customer experience management company, in August.<ref>{{Cite web|url=https://techcrunch.com/2019/03/05/surveymonkey-acquires-web-survey-company-usabilla-for-80m/|title=SurveyMonkey acquires web survey company Usabillla for $80M|last=Miller|first=Ron|date=5 March 2019|access-date=25 June 2021}}</ref>
===Transition to Momentive and buyout offers===
===Transition to Momentive and buyout offers===
[[File:Momentive-logo.png|thumb|Momentive logo]]
On June 9, 2021, SurveyMonkey announced its rebrand as Momentive, a new entity that encompasses experience management and corporate insights solutions across a suite of products. Momentive includes SurveyMonkey, GetFeedback, and Momentive Insights.<ref>{{Cite web|url=https://fortune.com/2021/06/09/surveymonkey-changes-name-momentive-expands-beyond-surveys/|title=SurveyMonkey changes its name as it expands beyond surveys|last=Vanian|first=Jonathan|date=9 June 2021|access-date=25 June 2021}}</ref><ref name="Surveys"/>
On June 9, 2021, SurveyMonkey announced its rebrand as Momentive, a new entity that encompasses experience management and corporate insights solutions across a suite of products. Momentive includes SurveyMonkey, GetFeedback, and Momentive Insights.<ref>{{Cite web|url=https://fortune.com/2021/06/09/surveymonkey-changes-name-momentive-expands-beyond-surveys/|title=SurveyMonkey changes its name as it expands beyond surveys|last=Vanian|first=Jonathan|date=9 June 2021|access-date=25 June 2021}}</ref><ref name="Surveys"/>


On October 28, 2021, [[Zendesk]] announced that it had agreed to acquire MomentiveAI for about $4.1 billion, in an all-stock deal.<ref name=":0">{{Cite news |date=2021-10-28 |title=Zendesk to Buy SurveyMonkey Parent Momentive Global |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2021-10-28/zendesk-to-buy-surveymonkey-parent-momentive-global |access-date=2021-10-30}}</ref> Chief executive Mikkel Svane of Zendesk said of the acquisition, "We have a big overlap in customers. It's incredibly powerful. And we believe that it will create a whole new, richer picture of your customers," according to Reuters.<ref>{{Cite news|last1=Hu|first1=Krystal|last2=Hussain|first2=Noor Zainab|date=2021-10-28|title=Software services firm Zendesk to buy SurveyMonkey parent for nearly $4 bln|language=en|work=Reuters|url=https://www.reuters.com/technology/software-services-firm-zendesk-buy-surveymonkey-parent-nearly-4-bln-2021-10-28/|access-date=2021-10-30}}</ref> Although shareholders of Momentive Global Inc. approved the deal, Zendesk's shareholders voted against the acquisition.<ref name=":1">{{Cite news |last=Jacob |first=Denny |date=2022-02-25 |title=Zendesk Terminates Deal With SurveyMonkey Parent |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/zendesk-terminates-deal-with-surveymonkey-parent-11645830504 |access-date=2022-03-07 |issn=0099-9660}}</ref> Subsequently the deal was terminated.<ref name=":1" />
On October 28, 2021, [[Zendesk]] announced that it had agreed to acquire MomentiveAI for about $4.1 billion, in an all-stock deal.<ref name=":0">{{Cite news |date=2021-10-28 |title=Zendesk to Buy SurveyMonkey Parent Momentive Global |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2021-10-28/zendesk-to-buy-surveymonkey-parent-momentive-global |access-date=2021-10-30}}</ref> Chief executive Mikkel Svane of Zendesk said of the acquisition, "We have a big overlap in customers. It's incredibly powerful. And we believe that it will create a whole new, richer picture of your customers," according to Reuters.<ref>{{Cite news|last1=Hu|first1=Krystal|last2=Hussain|first2=Noor Zainab|date=2021-10-28|title=Software services firm Zendesk to buy SurveyMonkey parent for nearly $4 bln|language=en|work=Reuters|url=https://www.reuters.com/technology/software-services-firm-zendesk-buy-surveymonkey-parent-nearly-4-bln-2021-10-28/|access-date=2021-10-30}}</ref> Although shareholders of Momentive Global Inc. approved the deal, Zendesk's shareholders voted against the acquisition.<ref name=":1">{{Cite news |last=Jacob |first=Denny |date=2022-02-25 |title=Zendesk Terminates Deal With SurveyMonkey Parent |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/zendesk-terminates-deal-with-surveymonkey-parent-11645830504 |access-date=2022-03-07 |issn=0099-9660}}</ref> Subsequently the deal was terminated.<ref name=":1" />


In March 2023, a private equity consortium led by [[Symphony Technology Group]] agreed to acquire Momentive in an all-cash deal valued at $1.5{{nbsp}}billion.<ref>{{cite news |last=Mathews |first=Eva |date=13 March 2023 |title=SurveyMonkey owner Momentive Global to be taken private in $1.5 bln deal |url=https://www.reuters.com/markets/deals/momentive-global-be-acquired-by-symphony-led-consortium-15-bln-deal-2023-03-13/ |publisher=Reuters}}</ref>
In March 2023, a private equity consortium led by [[Symphony Technology Group]] agreed to acquire Momentive in an all-cash deal valued at $1.5{{nbsp}}billion.<ref>{{cite news |last=Mathews |first=Eva |date=13 March 2023 |title=SurveyMonkey owner Momentive Global to be taken private in $1.5 bln deal |url=https://www.reuters.com/markets/deals/momentive-global-be-acquired-by-symphony-led-consortium-15-bln-deal-2023-03-13/ |publisher=Reuters}}</ref> The acquisition completed in June that year.<ref name=pehub>{{cite web |last=Dorbian |first=Iris |date=1 June 2023 |title=STG-led investor group completes take-private $1.5bn acquisition of Momentive |url=https://www.pehub.com/stg-led-investor-group-completes-take-private-1-5bn-acquisition-of-momentive/ |website=PE Hub}}</ref>


==See also==
==See also==
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==External links==
==External links==
* {{Official website|https://www.surveymonkey.com}}
* {{Official website|https://www.surveymonkey.com}}
{{Finance links
{{Finance links historical
| name = Momentive Global Inc
| name = Momentive Global Inc
| symbol = MNTV
| symbol = MNTV
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[[Category:American companies established in 1999]]
[[Category:American companies established in 1999]]
[[Category:1999 establishments in Oregon]]
[[Category:1999 establishments in Oregon]]
[[Category:Companies listed on the Nasdaq]]
[[Category:Companies formerly listed on the Nasdaq]]
[[Category:2018 initial public offerings]]
[[Category:2018 initial public offerings]]
[[Category:Announced mergers and acquisitions]]
[[Category:2023 mergers and acquisitions]]
[[Category:Announced information technology acquisitions]]
[[Category:Bain Capital companies]]

Latest revision as of 03:27, 10 July 2024

SurveyMonkey Inc.
FormerlyMomentive Global Inc. (2021–23)
Company typePrivate (1999–2018, since 2023)
Industry
Founded1999; 25 years ago (1999)[1]
Founders
HeadquartersSan Mateo, California, U.S.
Number of locations
San Mateo, Portland, Dublin, Ottawa, London, Amsterdam, Sydney[2]
Area served
Worldwide
Key people
Eric Johnson (CEO)[3]
ProductsCloud-based experience management and survey software
RevenueIncrease US$481 million (2022)
Increase US$−81 million (2022)
Increase US$−90 million (2022)
Total assetsDecrease US$810 million (2022)
Total equityDecrease US$287 million (2022)
OwnerSymphony Technology Group
Number of employees
1,300 (November 2023)
Websitesurveymonkey.com
Footnotes / references
[4]

SurveyMonkey Inc. (formerly Momentive Global Inc. for a short period) is an experience management company that offers cloud-based software in brand insights, market insights, product experience, employee experience, customer experience, online survey development, and a suite of paid back-end programs.[5][6]

Along with a 200,000 square foot headquarter building in San Mateo, California, SurveyMonkey has offices in Portland, Ottawa, Dublin, Amsterdam, London, and Sydney.[7] As of 2022, SurveyMonkey employed around 1,400 people.[4]

On June 9, 2021, SurveyMonkey announced its rebrand to Momentive with the intent to better represent their business-to-business product suite. SurveyMonkey will continue to operate as a subsidiary survey platform.[8] The Momentive Inc. product portfolio includes Momentive, GetFeedback, and SurveyMonkey.[6]

Two years later in June 2023 the company rebranded itself back to SurveyMonkey after getting acquired by an investor group led by Symphony Technology Group.[3][9]

History

[edit]

Founding

[edit]

SurveyMonkey was founded by Ryan Finley and Chris Finley in 1999. In 2009, Spectrum Equity and Bain Capital acquired a majority interest in the company.[10] The same year, Dave Goldberg joined SurveyMonkey as CEO.[11]

The company went public under the name SurveyMonkey (Nasdaq: SVMK) on September 25, 2018.[12]

Expansion

[edit]

In 2010, the company received $100 million in debt financing from Bank of America Merrill Lynch and SunTrust Robinson Humphrey.[13] By 2013, SurveyMonkey raised $800 million in debt and equity valuing the company at $1.35 billion.[14] In September 2013, the company announced HIPAA-compliant features for premium subscription holders.[15]

In 2014, the company raised $250 million in equity financing from Google Capital (now CapitalG), Tiger Global Management, Baillie Gifford, T. Rowe Price and Morgan Stanley.[16]

Dave Goldberg died in May 2015, and Zander Lurie was named chairman of the board in July of the same year.[17][18]

On August 3, 2015, Bill Veghte replaced Goldberg as SurveyMonkey CEO. Veghte held top posts at HP and Microsoft.[19] Veghte left the role after fewer than 6 months due to strategic differences with investors and was replaced by Zander Lurie in January 2016.[20]

In February 2016, SurveyMonkey began polling public opinion using the SurveyMonkey platform.[21] Poll aggregator FiveThirtyEight gives the poll a 'C' rating.[21]

In 2017, the company rolled out "SurveyMonkey Genius" which estimates survey performance and makes actionable suggestions to increase survey effectiveness.[22] In August, the company launched "SurveyMonkey CX" which assists organizations in managing their customer experience programs.[23]

On September 26, 2018, SurveyMonkey (SVMK) made its debut on the NASDAQ Exchange.[24] The stock launched at $12 per share and rose 43% on the first day of trading.[25]

Emory University Goizueta Business School dean Erika James joined the SurveyMonkey board of directors in 2018, creating Gender Parity on the company's board.[26][27]

Acquisitions

[edit]

The company has acquired three other survey tools: Precision Polling, Wufoo, and Zoomerang, as well as a 49.9 percent stake in the UK-based Clicktools.[28]

In August 2014, SurveyMonkey acquired Canadian company Fluidware, the creator of FluidSurveys.com and FluidReview.com.[29]

SurveyMonkey acquired TechValidate, a Canadian marketing content automation company in August 2015.[30]

By March 2019, SurveyMonkey acquired Usabilla, an Amsterdam-based website and app survey company, for $80 million in cash and stock.[31] That same year, SurveyMonkey acquired GetFeedback, a San Francisco-based customer experience management company, in August.[32]

Transition to Momentive and buyout offers

[edit]
Momentive logo

On June 9, 2021, SurveyMonkey announced its rebrand as Momentive, a new entity that encompasses experience management and corporate insights solutions across a suite of products. Momentive includes SurveyMonkey, GetFeedback, and Momentive Insights.[33][6]

On October 28, 2021, Zendesk announced that it had agreed to acquire MomentiveAI for about $4.1 billion, in an all-stock deal.[34] Chief executive Mikkel Svane of Zendesk said of the acquisition, "We have a big overlap in customers. It's incredibly powerful. And we believe that it will create a whole new, richer picture of your customers," according to Reuters.[35] Although shareholders of Momentive Global Inc. approved the deal, Zendesk's shareholders voted against the acquisition.[36] Subsequently the deal was terminated.[36]

In March 2023, a private equity consortium led by Symphony Technology Group agreed to acquire Momentive in an all-cash deal valued at $1.5 billion.[37] The acquisition completed in June that year.[9]

See also

[edit]

References

[edit]
  1. ^ Scott, Martin (27 August 2012). "Customer research easier in digital era". USA Today. Retrieved 20 February 2013.
  2. ^ "SurveyMonkey Office Locations". Retrieved 24 July 2016.
  3. ^ a b "Momentive replaces CEO and changes name back to SurveyMonkey". 15 June 2023.
  4. ^ a b "US SEC: Form 10-K Momentive Global, Inc". U.S. Securities and Exchange Commission. 17 February 2023.
  5. ^ Vanian, Jonathan (9 June 2021). "SurveyMonkey changes its name as it expands beyond surveys". Retrieved 25 June 2021.
  6. ^ a b c "How to Use Online Tools for Customer Surveys". 15 June 2021. Retrieved 25 June 2021.
  7. ^ Boerner, Dean (15 March 2019). "Modern Workplaces: Inside SurveyMonkey's bananas office space in San Mateo". Retrieved 25 June 2021.
  8. ^ Swant, Marty (9 June 2021). "SurveyMonkey Rebrands As Momentive To Fuel Its Growing Enterprise Business". Forbes. Retrieved 25 June 2021.
  9. ^ a b Dorbian, Iris (1 June 2023). "STG-led investor group completes take-private $1.5bn acquisition of Momentive". PE Hub.
  10. ^ Swant, Marty (9 June 2021). "SurveyMonkey Rebrands As Momentive To Fuel Its Growing Enterprise Business". Forbes. Retrieved 25 June 2021.
  11. ^ Novet, Jordan (29 August 2018). "SurveyMonkey files to go public, lost $27 million on $121 million in sales in first half of 2018". CNBC. Retrieved 25 June 2021.
  12. ^ "How to Use Online Tools for Customer Surveys". 15 June 2021. Retrieved 25 June 2021.
  13. ^ Equity, Spectrum (1 April 2009). "SurveyMonkey Receives Investment from Spectrum Equity". Retrieved 25 June 2021.
  14. ^ Lynley, Matthew (3 November 2010). "SurveyMonkey bucks the trend, picks up $100M in debt financing". Retrieved 25 June 2021.
  15. ^ "SurveyMonkey IPO". Fortune. 25 June 2021. Retrieved 25 June 2021.
  16. ^ Konrad, Alex (18 November 2018). "SurveyMonkey Jumps Into Enterprise Market With New Product For Businesses". Forbes. Retrieved 25 June 2021.
  17. ^ Novet, Jordan (29 August 2018). "SurveyMonkey files to go public, lost $27 million on $121 million in sales in first half of 2018". CNBC. Retrieved 25 June 2021.
  18. ^ Lorenzetti, Laura (15 December 2014). "SurveyMonkey is worth $2 billion after new $250 million fundraising round". Retrieved 25 June 2021.
  19. ^ Hardy, Quentin (6 July 2015). "Sheryl Sandberg Joins SurveyMonkey's Board". Retrieved 25 June 2021.
  20. ^ Zhang, Maggie (7 July 2015). "HP's Bill Veghte Joins SurveyMonkey As New CEO". Forbes. Retrieved 25 June 2021.
  21. ^ a b Silver, Nate (2021-03-25). "Pollster Ratings - SurveyMonkey". FiveThirtyEight. Retrieved 2022-03-29.
  22. ^ Live, Research (15 January 2016). "VEGHTE OUT AND LURIE IN AS SURVEYMONKEY CEO". Retrieved 25 June 2021.
  23. ^ Del Rowe, Sam (17 July 2017). "SurveyMonkey Announces People Powered Data Platform". Retrieved 25 June 2021.
  24. ^ "SurveyMonkey Announces Pricing of Initial Public Offering". www.businesswire.com. 2018-09-25. Retrieved 2024-03-03.
  25. ^ Salinas, Sara (26 September 2018). "SurveyMonkey surges 42% in market debut, ends trading at $17 a share". CNBC. Retrieved 25 June 2021.
  26. ^ Sonenshine, Jacob (26 September 2018). "Survey Monkey Pops 43% on IPO". Retrieved 25 June 2021.
  27. ^ Mohan, Pavithra (14 August 2018). "SurveyMonkey's board is now 50% women". Retrieved 25 June 2021.
  28. ^ Mandel, Eric (14 August 2018). "SurveyMonkey adds Emory Dean to Board of Directors". Retrieved 25 June 2021.
  29. ^ Crunch, Tech (11 January 2011). "SurveyMonkey Acquires A 49.9 Percent Stake In Clicktools". Retrieved 25 June 2021.
  30. ^ MacMillan, Douglas (5 August 2014). "SurveyMonkey Acquires Smaller Canadian Rival". Wall Street Journal. Retrieved 25 June 2021.
  31. ^ King, Rachel (4 August 2015). "SurveyMonkey bulking up B2B platform with TechValidate". ZDNet. Retrieved 25 June 2021.
  32. ^ Miller, Ron (5 March 2019). "SurveyMonkey acquires web survey company Usabillla for $80M". Retrieved 25 June 2021.
  33. ^ Vanian, Jonathan (9 June 2021). "SurveyMonkey changes its name as it expands beyond surveys". Retrieved 25 June 2021.
  34. ^ "Zendesk to Buy SurveyMonkey Parent Momentive Global". Bloomberg.com. 2021-10-28. Retrieved 2021-10-30.
  35. ^ Hu, Krystal; Hussain, Noor Zainab (2021-10-28). "Software services firm Zendesk to buy SurveyMonkey parent for nearly $4 bln". Reuters. Retrieved 2021-10-30.
  36. ^ a b Jacob, Denny (2022-02-25). "Zendesk Terminates Deal With SurveyMonkey Parent". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-03-07.
  37. ^ Mathews, Eva (13 March 2023). "SurveyMonkey owner Momentive Global to be taken private in $1.5 bln deal". Reuters.
[edit]
  • Official website
    • Historical business data for Momentive Global Inc:
    • SEC filings
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