Saxa (food product): Difference between revisions

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Saxa is a brand of herbs, spices, salt and pepper in the United Kingdom, Ireland and Australia that was introduced in 1907. Formerly a brand of Rank Hovis McDougall^[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire, a traditional centre of the British salt industry,^[2] to factories at Worksop and Ashford, Kent.^[3]

Saxa has been described by The Independent as one of "Britain's best-known food brands."^[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.^[5]

In Australia, Saxa brand is owned by Kraft Heinz which acquired most of Cerebos Pacific assets in 2018.^[6]

References[edit]

^ Simon Bowers (2005-06-16). "Mothers Pride and Mr Kipling baker plans £1bn flotation | Business". The Guardian. London. Retrieved 2012-01-12.
^ "Middlewich Canal & Salt Town Project". Middlewich-heritage.org.uk. 2011-09-25. Retrieved 2012-01-12.
^ Paul Britton (2007-07-05). "Fury at loss of jam jobs | Tameside Advertiser". menmedia.co.uk. Retrieved 2012-01-12.
^ Cope, Nigel (2000-07-22). "Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business". The Independent. London. Retrieved 2012-01-12.
^ Urde, Mats (1994). "Brand Orientation – A Strategy for Survival". Journal of Consumer Marketing. 11 (3): 18–32. doi:10.1108/07363769410065445.
^ "Kraft Heinz to acquire food and instant coffee business in Australia". www.foodbusinessnews.net. Retrieved 2022-01-06.

This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it.

[1] Simon Bowers (2005-06-16). "Mothers Pride and Mr Kipling baker plans £1bn flotation | Business". The Guardian. London. Retrieved 2012-01-12.

[2] "Middlewich Canal & Salt Town Project". Middlewich-heritage.org.uk. 2011-09-25. Retrieved 2012-01-12.

[3] Paul Britton (2007-07-05). "Fury at loss of jam jobs | Tameside Advertiser". menmedia.co.uk. Retrieved 2012-01-12.

[4] Cope, Nigel (2000-07-22). "Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business". The Independent. London. Retrieved 2012-01-12.

[5] Urde, Mats (1994). "Brand Orientation – A Strategy for Survival". Journal of Consumer Marketing. 11 (3): 18–32. doi:10.1108/07363769410065445.

[6] "Kraft Heinz to acquire food and instant coffee business in Australia". www.foodbusinessnews.net. Retrieved 2022-01-06.

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+{{Short description|Brand of salt}}
 [[File:Saxa_salt.jpg|thumb|right|Saxa salt]]
-'''Saxa''' is a brand of [[Edible salt|salt]] and [[black pepper|pepper]] in the [[United Kingdom]] and [[Australia]].  Formerly a brand of [[Rank Hovis McDougall]]<ref>{{cite web|author=Simon Bowers |url=http://www.guardian.co.uk/business/2005/jun/17/8 |title=Mothers Pride and Mr Kipling baker plans £1bn flotation &#124; Business |publisher=The Guardian |date= |accessdate=2012-01-12}}</ref> it became property of [[Premier Foods]] in 2007. As a result of the change, production of Saxa salt was moved from [[Middlewich]] in [[Cheshire]] a traditional centre of the British salt industry,<ref>{{cite web|url=http://www.middlewich-heritage.org.uk/salt-and-canal.html |title=Middlewich Canal & Salt Town Project |publisher=Middlewich-heritage.org.uk |date=2011-09-25 |accessdate=2012-01-12}}</ref> to factories at [[Worksop]] and [[Ashford, Kent]].<ref>{{cite web|author=Paul Britton |url=http://menmedia.co.uk/tamesideadvertiser/news/s/529922_fury_at_loss_of_jam_jobs |title=Fury at loss of jam jobs &#124; Tameside Advertiser |publisher=menmedia.co.uk |date=2007-07-05 |accessdate=2012-01-12}}</ref>
+'''Saxa''' is a brand of [[herbs]], [[spices]], [[Edible salt|salt]] and [[black pepper|pepper]] in the [[United Kingdom]], [[Ireland]] and [[Australia]] that was introduced in 1907. Formerly a brand of [[Rank Hovis McDougall]]<ref>{{cite news|author=Simon Bowers |url=https://www.theguardian.com/business/2005/jun/17/8 |title=Mothers Pride and Mr Kipling baker plans £1bn flotation &#124; Business |work=The Guardian |date= 2005-06-16|accessdate=2012-01-12 |location=London}}</ref> it became property of [[Premier Foods]] in 2007. As a result of the change, production of Saxa salt was moved from [[Middlewich]] in [[Cheshire]], a traditional centre of the British salt industry,<ref>{{cite web|url=http://www.middlewich-heritage.org.uk/salt-and-canal.html |title=Middlewich Canal & Salt Town Project |publisher=Middlewich-heritage.org.uk |date=2011-09-25 |accessdate=2012-01-12}}</ref> to factories at [[Worksop]] and [[Ashford, Kent]].<ref>{{cite web|author=Paul Britton |url=http://menmedia.co.uk/tamesideadvertiser/news/s/529922_fury_at_loss_of_jam_jobs |title=Fury at loss of jam jobs &#124; Tameside Advertiser |publisher=menmedia.co.uk |date=2007-07-05 |accessdate=2012-01-12}}</ref>
-Saxa has been described by [[The Independent]] as one of "Britain's best-known food brands."<ref>{{cite web|last=Cope |first=Nigel |url=http://www.independent.co.uk/news/business/news/tomkins-loses-bunstoguns-tag-with-sale-of-rhm-to-doughty-hanson-708307.html |title=Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business |publisher=The Independent |date=2000-07-22 |accessdate=2012-01-12}}</ref> and in the Journal of Consumer Marketing, Mats Urde lists it alongside [[Bisto]] and [[Hovis]].<ref>
+Saxa has been described by [[The Independent]] as one of "Britain's best-known food brands."<ref>{{cite news|last=Cope |first=Nigel |url=https://www.independent.co.uk/news/business/news/tomkins-loses-bunstoguns-tag-with-sale-of-rhm-to-doughty-hanson-708307.html |title=Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business |work=The Independent |date=2000-07-22 |accessdate=2012-01-12 |location=London}}</ref> and in the Journal of Consumer Marketing, Mats Urde lists it alongside [[Bisto]] and [[Hovis]].<ref>
 {{cite journal
   | last = Urde
@@ Line 12: / Line 13: @@
   | pages = 18–32
   | year = 1994
-  | accessdate = 12 Jan 2012}}</ref>
+  | doi=10.1108/07363769410065445}}</ref>
+In Australia, Saxa brand is owned by [[Kraft Heinz]] which acquired most of [[Cerebos Pacific]] assets in 2018.<ref>{{Cite web|title=Kraft Heinz to acquire food and instant coffee business in Australia|url=https://www.foodbusinessnews.net/articles/10769-kraft-heinz-to-acquire-food-and-instant-coffee-business-in-australia|access-date=2022-01-06|website=www.foodbusinessnews.net|language=en}}</ref>
 ==References==
 {{reflist}}
+{{portal bar|Food}}
+{{The Kraft Heinz Company}}
 [[Category:Brand name condiments]]
+[[Category:Heinz brands]]
 [[Category:Premier Foods brands]]
+[[Category:Products introduced in 1907]]
+[[Category:Food and drink introduced in 1907]]
 {{food-product-stub}}