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{{Short description|Brand of salt}}
[[File:Saxa_salt.jpg|thumb|right|Saxa salt]]
'''Saxa''' is a brand of [[herbs]], [[spices]], [[Edible salt|salt]] and [[black pepper|pepper]] in the [[United Kingdom]], [[Ireland]] and [[Australia]]
Saxa has been described by [[The Independent]] as one of "Britain's best-known food brands."<ref>{{cite news|last=Cope |first=Nigel |url=
{{cite journal
| last = Urde
Line 12 ⟶ 13:
| pages = 18–32
| year = 1994
| doi=10.1108/07363769410065445}}</ref>
In Australia, Saxa brand is owned by [[Kraft Heinz]] which acquired most of [[Cerebos Pacific]] assets in 2018.<ref>{{Cite web|title=Kraft Heinz to acquire food and instant coffee business in Australia|url=https://www.foodbusinessnews.net/articles/10769-kraft-heinz-to-acquire-food-and-instant-coffee-business-in-australia|access-date=2022-01-06|website=www.foodbusinessnews.net|language=en}}</ref>
==References==
{{reflist}}
{{portal bar|Food}}
{{The Kraft Heinz Company}}
[[Category:Brand name condiments]]
[[Category:Heinz brands]]
[[Category:Premier Foods brands]]
[[Category:Products introduced in 1907]]
[[Category:Food and drink introduced in 1907]]
{{food-product-stub}}
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Latest revision as of 12:42, 11 March 2024
Saxa is a brand of herbs, spices, salt and pepper in the United Kingdom, Ireland and Australia that was introduced in 1907. Formerly a brand of Rank Hovis McDougall[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire, a traditional centre of the British salt industry,[2] to factories at Worksop and Ashford, Kent.[3]
Saxa has been described by The Independent as one of "Britain's best-known food brands."[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.[5]
In Australia, Saxa brand is owned by Kraft Heinz which acquired most of Cerebos Pacific assets in 2018.[6]
References[edit]
- ^ Simon Bowers (2005-06-16). "Mothers Pride and Mr Kipling baker plans £1bn flotation | Business". The Guardian. London. Retrieved 2012-01-12.
- ^ "Middlewich Canal & Salt Town Project". Middlewich-heritage.org.uk. 2011-09-25. Retrieved 2012-01-12.
- ^ Paul Britton (2007-07-05). "Fury at loss of jam jobs | Tameside Advertiser". menmedia.co.uk. Retrieved 2012-01-12.
- ^ Cope, Nigel (2000-07-22). "Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business". The Independent. London. Retrieved 2012-01-12.
- ^ Urde, Mats (1994). "Brand Orientation – A Strategy for Survival". Journal of Consumer Marketing. 11 (3): 18–32. doi:10.1108/07363769410065445.
- ^ "Kraft Heinz to acquire food and instant coffee business in Australia". www.foodbusinessnews.net. Retrieved 2022-01-06.