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{{EngvarA|date=December 2022}}
{{use mdy dates|date=December 2022}}
{{Infobox company
{{Infobox company
| name = SinnerSchrader
| name = SinnerSchrader AG
| image = [[File:SinnerSchrader Headquarters.png|250px]]
| logo = SinnerSchrader Logo 2022.svg
| image = SinnerSchrader_Hamburg_2013.jpg
| image_caption = SinnerSchrader headquarters in Hamburg, Germany
| image_caption = Former headquarters in Ottensen
| logo = [[File:SinnerSchrader.svg|200px]]
| type = [[Aktiengesellschaft]] (AG)
| type = Public
| traded_as = DE0005141907
| traded_as = {{FWB|SZZ}}
| ISIN = DE0005141907
| industry = Internet und E-Commerce
| industry = Internet, E-Commerce
| foundation = 1996
| foundation = {{Start date and age|1996}} in [[Hamburg]], [[Germany]]
| founder = Oliver Sinner and Matthias Schrader
| founder = {{ublist|Oliver Sinner|Matthias Schrader}}
| location_city = Hamburg
| hq_location_city = Hamburg
| hq_location_country = Germany
| location_country = Deutschland
| defunct = {{End date|2022}}
| key_people =
| fate = Acquired by [[Accenture]]
| products = Software and e-commerce
| successor = Accenture Song
| revenue = 41.2 million euro<ref name="geschäftsbericht">{{citation|url=http://www.sinnerschrader.ag/files/2012/09/SinnerSchrader_2012-2013_en.pdf|title=What's Next: 2013 annual report|publisher=SinnerSchrader|date=August 31, 2013|accessdate=April 14, 2014}}</ref>
| revenue = €65 [[million]]
| num_employees = 406<ref name="geschäftsbericht"/>
| revenue_year = FY 2018/2019
| parent =
| divisions =
| num_employees = 577
| num_employees_year = FY 2018/2019
| subsid =
| parent = Accenture Digital Holdings
| homepage = [http://www.sinnerschrader.com sinnerschrader.com]
}}
| footnotes =
| intl =
| bodystyle =
}}'''SinnerSchrader''' (also known as the SinnerSchrader Group) is the fourth largest digital marketing and advertising agency in Germany. It operates several subsidiaries that provide specialized services, such as mobile app development, e-commerce websites, online advertising and marketing communications.


'''SinnerSchrader''' was a [[Digital Agency|digital agency]] with headquarters in [[Hamburg]], Germany. The company was founded in 1996 and was listed on the stock market from 1999. Since 2017, SinnerSchrader has been part of [[Accenture]]. The company was merged with a few other agencies under the umbrella of Accenture Song (previously Accenture Interactive) and was fully integrated in 2022.<ref>{{Citation |language=de |url=https://meedia.de/2022/04/26/kolle-rebbe-und-sinner-schrader-sind-geschichte/ |title=Kolle Rebbe und Sinner Schrader sind Geschichte. |website=Meedia |date=2022-04-26 |access-date=2022-10-10}}</ref>
SinnerSchrader was established in 1996. The company grew quickly and went public on the [[German Stock Exchange]] in 1999. It experienced losses after the [[dot-com bubble]] ended before rebounding in 2004 to 2005. Several of its subsidiaries were created or acquired between 2010 and 2013.


== History ==
==History==
===Establishment and early years===
In 1996, Oliver Sinner and {{Interlanguage link|Matthias Schrader|WD=Q59496944}} founded an online agency in Hamburg. Headquarters were established in the former Johannes Krause tanning machinery factory in the [[Ottensen]] district.<ref>{{Citation |language=de |first=Gisela |last=Schütte |url=https://www.welt.de/print-welt/article560984/Hamburgs-historische-Fabrikhallen-erleben-eine-Renaissance.html |title=Hamburgs historische Fabrikhallen erleben eine Renaissance. |newspaper=Die Welt |date=1999-12-03 |access-date=2022-10-10}}</ref> Further offices were later opened in [[Berlin]], [[Frankfurt]], [[Munich]], and [[Prague]].


One of SinnerSchrader’s main areas of business was the establishment of online stores.<ref>{{Citation |language=de |title=SinnerSchrader hilft beim Verkauf im Internet. |newspaper=Welt am Sonntag |date=1999-09-26 |page=79}}</ref> The agency’s clients included SMEs as well as large international corporations.
SinnerSchrader was founded in 1996 by Oliver Sinner and Matthias Schrader in [[Hamburg, Germany]]<ref name="one">{{cite news|title=Oliver Sinner überlässt Matthias Schrader alleinigen Vorsitz bei Sinner Schrader|url=http://www.horizont.net/aktuell/leute/pages/protected/Oliver-Sinner-ueberlaesst-Matthias-Schrader-alleinigen-Vorsitz-bei-Sinner-Schrader_38606.html|publisher=Horizon.net|date=July 18, 2002|accessdate=April 23, 2014}}</ref><ref name="two"/> by combining a marketing business and a software company that both operated under the sinner + schrader name.<ref name="verkaufsprospekt">{{citation|url=http://www.sinnerschrader.ag/files/2012/09/verkaufsprospekt_1999.pdf|title=Verkaufsprospekt|publisher=SinnerSchrader|date=October 29, 1999|accessdate=August 13, 2013}}</ref>{{rp|28}} By 1998 it had grown to 3.6 million euros in annual revenues and more than doubled in size by the following year. It was unusual among internet-based companies at-the-time in that it was profitable. In November 1999, the company was listed on [[New Market]], the technology market segment for the [[German Stock Exchange]].<ref name="two">{{cite news|url=http://www.golem.de/9910/4764.html|title=SinnerSchrader geht am 2. November an die Börse|publisher=Golem|first=Andreas|last=Donath|date=October 12, 1999|accessdate=April 23, 2014}}</ref> 28 million euros were raised.<ref name="four"/>


===Floatation and consolidation===
After the bust of the [[dot-com bubble]], SinnerSchrader operated at a loss for several years.<ref name="four"/> Revenues declined 24 percent in 2001.<ref name="one"/> Co-founder Oliver Sinner said he was responsible for declining revenues and resigned in 2002.<ref>{{cite news|url=http://www.handelsblatt.com/archiv/rueckzug-aus-dem-sinner-schrader-vorstand-oliver-sinner-steigt-aus/2183744.html|title=Oliver Sinner steigt aus|publisher=Handelsblatt|date=July 18, 2002|accessdate=August 13, 2013}}</ref><ref name="seven"/> 20 percent of the company's staff were laid off and employees were put on part-time shifts temporarily.<ref>{{citation|url=http://www.handelsblatt.com/archiv/investitionszurueckhaltung-macht-zu-schaffen-sinner-schrader-will-mit-kurzarbeit-jobs-retten/2179148.html|title=Sinner Schrader will mit Kurzarbeit Jobs retten|publisher=Handelsblatt|date=July 1, 2002|accessdate=August 13, 2013}}</ref> The company gave $20 million back to shareholders in 2004, because it couldn't provide a reasonable rate-of-return for the amount of funding that was raised.<ref name="four"/>
In 1999, SinnerSchrader became a stock company. In November of that year, the company went public on the [[Frankfurt Stock Exchange]], and raised around €28 million as a result. Part of this was redistributed to shareholders in 2004.<ref>{{Citation |language=de |first=Melanie |last=Wassink |url=http://www.abendblatt.de/wirtschaft/article287430/Geldregen-bei-SinnerSchrader.html |title=Geldregen bei SinnerSchrader. |website=Hamburger Abendblatt |date=2004-11-08 |access-date=2022-10-10}}</ref> From 2003 onwards, the shares of SinnerSchrader were traded in the [[Prime Standard]] of [[Deutsche Börse|German Stock Exchange]].


After the [[dot-com bubble]] burst, sales and profits plummeted, which meant that SinnerSchrader had to reduce working hours.<ref>{{Citation |language=de |title=SinnerSchrader muss Kurzarbeit anmelden. |newspaper=Financial Times Deutschland |date=2002-07-02 |page=4}}</ref> Oliver Sinner left the company in 2002, and it continued to be managed by Matthias Schrader.<ref>{{Citation |language=de |first=Christian |last=Rickens |url=http://www.manager-magazin.de/unternehmen/it/a-205696.html |title=Abgang eines Gründers. |website=Manager Magazin |date=2002-07-18 |access-date=2022-10-10}}</ref> The company turned a profit once again in the 2004/2005 financial year.<ref>{{Citation |language=de |title=SinnerSchrader lugt über die Null-Linie. |newspaper=Börsen-Zeitung |date=2005-07-14 |page=13}}</ref> Today, the survival of the company is considered exemplary for the transformation of the former new economy.<ref>{{Citation |language=de |first=Hasnain |last=Kazim |url=http://einestages.spiegel.de/static/topicalbumbackground/577/als_die_grosse_blase_platzte.html |title=Als die große Blase platzte. |website=Spiegel |date=2007-10-25 |access-date=2018-04-01}}</ref><ref>{{Citation |language=de |url=https://www.goingpublic.de/hv-magazin/ueberlebende-des-neuen-marktes-sinnerschrader-ag/ |title=Überlebende des Neuen Marktes: SinnerSchrader AG. |website=HV Magazin |publisher=Going Public |date=2016-04-05 |access-date=2022-10-10}}</ref>
In late 2004 and 2005, SinnerSchrader returned to profitability, largely due to a rebound in e-commerce projects.<ref name="Frankfurter Allgemeine">{{cite news|url=http://www.faz.net/aktuell/finanzen/aktien/internet-aktie-von-sinnerschrader-braucht-mehr-fuer-ein-comeback-1112635.html|title=Aktie von SinnerSchrader braucht mehr für ein Comeback|publisher=Frankfurter Allgemeine|date=July 13, 2005|accessdate=August 13, 2013}}</ref> It became known as one of few technology companies listed on New Market to survive the dot-com bust.<ref name="four">{{cite news|url=http://www.abendblatt.de/wirtschaft/article287430/Geldregen-bei-SinnerSchrader.html|title=Geldregen bei SinnerSchrader|publisher=Hamburger Abendblatt|first=Melanie|last=Wassink|date=November 8, 2004|accessdate=August 13, 2013}}</ref><ref name="seven">{{cite news|url=http://einestages.spiegel.de/static/topicalbumbackground/577/als_die_grosse_blase_platzte.html|title=Als die große Blase platzte|newspaper=Spiegel|date=October 25, 2007|accessdate=August 13, 2013|first=Hasnain|last=Kazim}}</ref> In 2009, SinnerSchrader acquired an advertising retargeting company, newtention.<ref>{{cite news|url=http://www.horizont.net/aktuell/digital/pages/protected/Sinner-Schrader-uebernimmt-Newtention-Technologies_84469.html|title=Sinner Schrader übernimmt Newtention Technologies|publisher=Horizon|date=May 20, 2009}}</ref> It was later re-branded as Next Audience in 2012 and re-focused on advertising data analysis technologies.<ref name="thirty">{{cite news|url=http://www.adzine.de/site/artikel/6949/targeting/2012/05/aus-newtention-wird-next-audience-|title=Aus newtention wird Next Audience|newspaper=ADZINE|date=May 8, 2012|accessdate=August 13, 2013}}</ref> A SinnerSchrader media agency, Mediaby, was established in June 2010.<ref name="twenty">{{cite news|url=http://www.horizont.net/aktuell/agenturen/pages/protected/Sinner-Schrader-gruendet-eigene-Online-Mediaagentur_94585.html|title=Sinner Schrader gründet eigene Online-Mediaagentur|publisher=Horizont|first=Elke|last=Jacob|date=September 1, 2010|accessdate=August 13, 2013}}</ref> The following year the company acquired a mobile device app developer, Tic-mobile, for 1.1 million euros. It was renamed to SinnerSchrader Mobile.<ref name="fifteen">{{cite news|url=http://www.internetworld.de/Nachrichten/Mobile/Mobile-Services/SinnerSchrader-uebernimmt-Tic-mobile-Agentur-legt-sich-App-Entwickler-zu|title=Agentur legt sich App-Entwickler zu|publisher=Internet World Business|date=May 11, 2011|accessdate=August 13, 2013}}</ref><ref name="sixteen">{{cite news|url=http://www.computerwoche.de/a/sinnerschrader-macht-mobil,2485367|title=SinnerSchrader macht mobil|publisher=ComputerWoche|first=Thomas |last=Cloer|date=May 11, 2011|accessdate=April 21, 2014}}</ref> SinnerSchrader also established a multi-disciplinary marketing communications agency originally operated independently under the name Haasenstein<ref name="thirtyoneone">{{cite news|url=http://www.page-online.de/emag/szene/artikel/sinnerschrader_gruendet_haasenstein|title=SinnerSchrader gründet Haasenstein|publisher=Page Online|date=February 10, 2011|first=Nina|last=Kirst|accessdate=August 13, 2013}}</ref> then merged into SinnerSchrader in 2013.<ref>{{cite news|title=Umbau: Sinner Schrader integriert Werbeableger Haasenstein und holt Thjnk-Kreative|date=October 31, 2013|first=Mehrdad|last=Amirkhizi|url=http://www.horizont.net/aktuell/agenturen/pages/protected/Umbau-Sinner-Schrader-integriert-Werbeableger-Haasenstein-und-holt-Thjnk-Kreative_117532.html|publisher=Horizon.net|accessdate=May 21, 2014}}</ref> In July 2013, the company merged two of its subsidiaries, next commerce and spot-media, to form an e-commerce division called Commerce Plus.<ref name="seventeen"/><ref>{{citation|url=http://www.wuv.de/agenturen/next_commerce_und_spot_media_verschmelzen_zu_commerce_plus|title=Next Commerce und Spot-Media verschmelzen zu Commerce Plus|publisher=Werben & Verkaufen|first=Susanne|last=Herrmann|date=January 7, 2013|accessdate=August 13, 2013}}</ref>


== Services ==
===New growth areas===
E-commerce remained an important growth area for SinnerSchrader.<ref>{{Citation |language=de |title=SinnerSchrader wächst dank guter Geschäfte im Onlinehandel. |newspaper=Hamburger Abendblatt |date=2010-11-10 |page=26}}</ref> As well as this, the company strived to [[Diversification (finance)|diversify]] its business,<ref>{{Citation |language=de |title=SinnerSchrader drückt auf den Reset-Knopf – Neuausrichtung nach üppiger Sonderausschüttung. |newspaper=Börsen-Zeitung |date=2004-01-29 |page=12}}</ref> for example through the acquisition of smaller agencies.<ref>{{Citation |language=de |first=Kathrin |last=Fichtel |title=SinnerSchrader wächst durch Zukäufe. |newspaper=Hamburger Abendblatt |date=2009-11-06 |page=28}}</ref> SinnerSchrader also founded an advertising agency.<ref>{{Citation |language=de |first=Kathrin |last=Fichtel |title=SinnerSchrader gründet Werbeagentur. |newspaper=Hamburger Abendblatt |date=2011-02-10 |page=26}}</ref>


In 2006, SinnerSchrader established the ''Next Conference'' to mark a company anniversary.<ref>{{Citation |language=de |first=Herbert |last=Braun |url=https://www.heise.de/ct/artikel/Ich-Netze-290490.html |title=Die deutsche Web-2.0-Szene debattiert über die Online-Zukunft. |website=c’t Magazin |date=2006-05-29 |access-date=2018-04-01}}</ref> It is focused on questions concerning the digital transformation and its social and economic consequences.<ref>{{Citation |language=de |first=Bastian |last=Henrichs |url=https://www.welt.de/regionales/hamburg/article158272003/Bildschirme-sind-nur-eine-Brueckentechnologie.html |title="Bildschirme sind nur eine Brückentechnologie." |newspaper=Die Welt |date=2016-09-20 |access-date=2022-10-26}}</ref>
[[File:Matthias Schrader at Next conference 09.jpg|thumb|right|Matthias Schrader giving a keynote speech at Next09]]SinnerSchrader is the fourth largest digital marketing agency in Germany.<ref>{{cite news|url=http://www.agenturranking.de/rankings/2013.html|title=Internetagentur-Ranking 2013|publisher=Bundesverband Digitale Wirtschaft|accessdate=August 13, 2013}}</ref> It provides support for online advertising campaigns, analysis of online user behavior and software or website development, among other services.<ref name="Frankfurter Allgemeine"/> Many of its services are provided through specialized subsidiaries that are each operated independently.<ref name="geschäftsbericht"/> A subsidiary, Sinner Schrader Mobile, develops mobile apps,<ref name="fifteen"/><ref name="sixteen"/> while Commerce Plus develops e-commerce websites such as online retail sites.<ref name="seventeen">{{cite news|url=http://www.internetworld.de/Nachrichten/E-Commerce/Dienstleistungen/SinnerSchrader-fusioniert-next-commerce-und-spot-media-Commerce-Plus-realisiert-Vertriebskonzepte-72645.html|title=Commerce Plus realisiert Vertriebskonzepte|publisher=Internet World Business|date=July 1, 2013|accessdate=August 13, 2013}}</ref> Another division, Mediabuy, provides consulting on profile-based online advertising for search engines and social networks.<ref name="twenty"/> Next Audience develops data analysis technology for profiling and targeting audiences.<ref name="thirty"/> SinnerSchrader operates a marketing agency called Haasenstein<ref name="thirtyoneone"/> and organizes the annual Next conference, which focuses on [[New Media]] topics.<ref>{{cite news|url=http://www.heise.de/newsticker/meldung/Next07-Von-user-generated-Content-Wikization-Geldeinnehmen-und-User-Protesten-174960.html|title=Next07: Von user-generated Content, Wikization, Geldeinnehmen und User-Protesten|publisher=heise online|first=Detlef|last=Borchers|date=May 4, 2007|accessdate=August 13, 2013}}</ref>


===Takeover by Accenture===
== References ==
In 2017, the international consulting company Accenture announced its [[takeover]] of SinnerSchrader.<ref>{{Citation |language=de |url=http://www.spiegel.de/wirtschaft/unternehmen/accenture-will-sinnerschrader-kaufen-a-1135428.html |title=Accenture kauft Internetfirma SinnerSchrader. |website=Spiegel |date=2017-02-20 |access-date=2022-10-10}}</ref> In the first step, 60% of the share capital was secured, and the stake was gradually increased to over 90%. The remaining [[Shareholder|shareholders]] were offered a cash settlement for their exclusion. In 2019, SinnerSchrader announced it was no longer listed on the stock exchange.<ref>{{Citation |language=de |url=https://www.eqs-news.com/de/company/sinnerschrader-ag/news/5b86553d-ea7c-11e8-902f-2c44fd856d8c |title=SinnerSchrader AG |publisher=EQS Group AG |access-date=2022-10-10}}</ref>


Following the takeover, SinnerSchrader initially became part of ''Accenture Interactive''. In Germany, Austria, and Switzerland, this business unit was managed by Matthias Schrader. Since 2022, all the agencies acquired by Accenture over the years have been operating together under the name ''Accenture Song''. Matthias Schrader left the company in 2022.<ref>{{Citation |language=de |first=Reiner |last=Kepler |url=https://meedia.de/2022/09/19/matthias-schrader-verlaesst-accenture-song/ |title=Matthias Schrader verlässt Accenture Song. |website=Meedia |date=2022-09-19 |access-date=2022-10-10}}</ref>
{{reflist|2}}


==Corporate structure==
⚫
== External links ==
SinnerSchrader traded as a [[Stock Corporation|stock corporation]] under German law ([[Aktiengesellschaft]]). At the 2022 general assembly, it was decided to merge the company with the Accenture Digital Holdings corporation, headquartered in [[Kronberg im Taunus]]. SinnerSchrader was subsequently removed from the [[German Commercial Register|German commercial register]].<ref>{{Citation |language=de |url=https://www.handelsregister.de/ |title=SinnerSchrader AG |website=Gemeinsames Registerportal der Länder |access-date=2022-10-10}}</ref>
* [https://www.sinnerschrader.com/en/ Official website]


==Controversies==
In 2005, SinnerSchrader was featured on the list of "biggest capital destroyers" on the German stock market.<ref>{{Citation |language=de |first=Dierk |last=Rohwedder |title=Die Hitliste der größten Geldvernichter. |newspaper=Hamburger Morgenpost |date=2005-02-22 |page=8}}</ref> The company rejected this criticism,<ref>{{Citation |language=de |first=Thorsten |last=Kramer |title=SinnerSchrader zweifelt DSW-Liste an / Kritik an Rangordnung der größten Wertvernichter. |newspaper=Financial Times Deutschland |date=2005-02-22 |page=19}}</ref> whereupon the {{Interlanguage link|Deutsche Schutzvereinigung für Wertpapierbesitz|de}} admitted mistakes and revised its assessment of the SinnerSchrader share price.<ref>{{Citation |language=de |url=https://www.dsw-info.de/presse/archiv-pressemitteilungen/pressemitteilungen-2005/korrektur-dsw-watchlist/ |title=Korrektur DSW-Watchlist |publisher=Deutsche Schutzvereinigung für Wertpapierbesitz |date=2005-02-25 |access-date=2022-10-10}}</ref>

==Notes and references==
{{Reflist}}

⚫
==External links==
{{Commons category|SinnerSchrader}}
* [https://web.archive.org/web/20210615102310/https://sinnerschrader.ag/en/ Archived website] of SinnerSchrader

[[Category:Accenture]]
[[Category:Companies based in Hamburg]]
[[Category:Companies established in 1996]]
[[Category:Companies established in 1996]]
[[Category:Companies‏]]
[[Category:Information technology companies of Germany]]
[[Category:Marketing companies]]
[[Category:Mass media in Hamburg]]
[[Category:Public relations companies]]
[[Category:Public relations companies]]
[[Category:Companies formerly listed on the Frankfurt Stock Exchange]]

Latest revision as of 13:10, 1 July 2024

SinnerSchrader AG
Company typeAktiengesellschaft (AG)
FWB: SZZ
ISINDE0005141907
IndustryInternet, E-Commerce
Founded1996; 28 years ago (1996) in Hamburg, Germany
Founder
  • Oliver Sinner
  • Matthias Schrader
Defunct2022 (2022)
FateAcquired by Accenture
SuccessorAccenture Song
Headquarters
Hamburg
,
Germany
Revenue€65 million (FY 2018/2019)
Number of employees
577 (FY 2018/2019)
ParentAccenture Digital Holdings

SinnerSchrader was a digital agency with headquarters in Hamburg, Germany. The company was founded in 1996 and was listed on the stock market from 1999. Since 2017, SinnerSchrader has been part of Accenture. The company was merged with a few other agencies under the umbrella of Accenture Song (previously Accenture Interactive) and was fully integrated in 2022.[1]

History

[edit]

Establishment and early years

[edit]

In 1996, Oliver Sinner and Matthias Schrader [Wikidata] founded an online agency in Hamburg. Headquarters were established in the former Johannes Krause tanning machinery factory in the Ottensen district.[2] Further offices were later opened in Berlin, Frankfurt, Munich, and Prague.

One of SinnerSchrader’s main areas of business was the establishment of online stores.[3] The agency’s clients included SMEs as well as large international corporations.

Floatation and consolidation

[edit]

In 1999, SinnerSchrader became a stock company. In November of that year, the company went public on the Frankfurt Stock Exchange, and raised around €28 million as a result. Part of this was redistributed to shareholders in 2004.[4] From 2003 onwards, the shares of SinnerSchrader were traded in the Prime Standard of German Stock Exchange.

After the dot-com bubble burst, sales and profits plummeted, which meant that SinnerSchrader had to reduce working hours.[5] Oliver Sinner left the company in 2002, and it continued to be managed by Matthias Schrader.[6] The company turned a profit once again in the 2004/2005 financial year.[7] Today, the survival of the company is considered exemplary for the transformation of the former new economy.[8][9]

New growth areas

[edit]

E-commerce remained an important growth area for SinnerSchrader.[10] As well as this, the company strived to diversify its business,[11] for example through the acquisition of smaller agencies.[12] SinnerSchrader also founded an advertising agency.[13]

In 2006, SinnerSchrader established the Next Conference to mark a company anniversary.[14] It is focused on questions concerning the digital transformation and its social and economic consequences.[15]

Takeover by Accenture

[edit]

In 2017, the international consulting company Accenture announced its takeover of SinnerSchrader.[16] In the first step, 60% of the share capital was secured, and the stake was gradually increased to over 90%. The remaining shareholders were offered a cash settlement for their exclusion. In 2019, SinnerSchrader announced it was no longer listed on the stock exchange.[17]

Following the takeover, SinnerSchrader initially became part of Accenture Interactive. In Germany, Austria, and Switzerland, this business unit was managed by Matthias Schrader. Since 2022, all the agencies acquired by Accenture over the years have been operating together under the name Accenture Song. Matthias Schrader left the company in 2022.[18]

Corporate structure

[edit]

SinnerSchrader traded as a stock corporation under German law (Aktiengesellschaft). At the 2022 general assembly, it was decided to merge the company with the Accenture Digital Holdings corporation, headquartered in Kronberg im Taunus. SinnerSchrader was subsequently removed from the German commercial register.[19]

Controversies

[edit]

In 2005, SinnerSchrader was featured on the list of "biggest capital destroyers" on the German stock market.[20] The company rejected this criticism,[21] whereupon the Deutsche Schutzvereinigung für Wertpapierbesitz [de] admitted mistakes and revised its assessment of the SinnerSchrader share price.[22]

Notes and references

[edit]
  1. ^ "Kolle Rebbe und Sinner Schrader sind Geschichte.", Meedia (in German), April 26, 2022, retrieved October 10, 2022
  2. ^ Schütte, Gisela (December 3, 1999), "Hamburgs historische Fabrikhallen erleben eine Renaissance.", Die Welt (in German), retrieved October 10, 2022
  3. ^ "SinnerSchrader hilft beim Verkauf im Internet.", Welt am Sonntag (in German), p. 79, September 26, 1999
  4. ^ Wassink, Melanie (November 8, 2004), "Geldregen bei SinnerSchrader.", Hamburger Abendblatt (in German), retrieved October 10, 2022
  5. ^ "SinnerSchrader muss Kurzarbeit anmelden.", Financial Times Deutschland (in German), p. 4, July 2, 2002
  6. ^ Rickens, Christian (July 18, 2002), "Abgang eines Gründers.", Manager Magazin (in German), retrieved October 10, 2022
  7. ^ "SinnerSchrader lugt über die Null-Linie.", Börsen-Zeitung (in German), p. 13, July 14, 2005
  8. ^ Kazim, Hasnain (October 25, 2007), "Als die große Blase platzte.", Spiegel (in German), retrieved April 1, 2018
  9. ^ "Überlebende des Neuen Marktes: SinnerSchrader AG.", HV Magazin (in German), Going Public, April 5, 2016, retrieved October 10, 2022
  10. ^ "SinnerSchrader wächst dank guter Geschäfte im Onlinehandel.", Hamburger Abendblatt (in German), p. 26, November 10, 2010
  11. ^ "SinnerSchrader drückt auf den Reset-Knopf – Neuausrichtung nach üppiger Sonderausschüttung.", Börsen-Zeitung (in German), p. 12, January 29, 2004
  12. ^ Fichtel, Kathrin (November 6, 2009), "SinnerSchrader wächst durch Zukäufe.", Hamburger Abendblatt (in German), p. 28
  13. ^ Fichtel, Kathrin (February 10, 2011), "SinnerSchrader gründet Werbeagentur.", Hamburger Abendblatt (in German), p. 26
  14. ^ Braun, Herbert (May 29, 2006), "Die deutsche Web-2.0-Szene debattiert über die Online-Zukunft.", c’t Magazin (in German), retrieved April 1, 2018
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  17. ^ SinnerSchrader AG (in German), EQS Group AG, retrieved October 10, 2022
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  20. ^ Rohwedder, Dierk (February 22, 2005), "Die Hitliste der größten Geldvernichter.", Hamburger Morgenpost (in German), p. 8
  21. ^ Kramer, Thorsten (February 22, 2005), "SinnerSchrader zweifelt DSW-Liste an / Kritik an Rangordnung der größten Wertvernichter.", Financial Times Deutschland (in German), p. 19
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