TAG Body Spray: Difference between revisions
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'''Get Yours''' endorsed by Ludacris |
'''Get Yours''' endorsed by Ludacris |
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Get Yours is a combination of daytime refreshing citrus on top of a cascade of seductive woody and spices. It’s the perfect blend of masculine traditional fougere elements with a twist of fun and exciting citrus. |
Get Yours is a combination of daytime refreshing citrus on top of a cascade of seductive woody and spices. It’s the perfect blend of masculine traditional fougere elements with a twist of fun and exciting citrus. |
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==References== |
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{{reflist}} |
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* {{cite news |
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| first=Jenn |
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| last=Abelson |
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| url=http://www.boston.com/business/articles/2005/08/07/gillette_tries_to_capture_a_whiff_of_teen_market/ |
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| title=Gillette tries to capture a whiff of teen market |
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| publisher=[[The Boston Globe]] |
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|date=[[2005-08-07]] |
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| accessdate=2006-04-16 |
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}} |
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* {{cite press release |
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| publisher = Gillette Global |
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|date= 2005-01-13 |
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| title = Got Game? Well, Get More. New TAG Body Spray Gives Guys an Edge in the Dating Pool |
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| url = http://www.gillette.com/men/product_news/Tag_Press_Release.htm |
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}} |
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???, ???. [http://www.dhadm.com/mediaHolder.php?id=664 Too Cool] , Time 2007-23-12 |
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* {{cite news |
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| first=Dell |
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| last=Kristina |
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| url=http://www.time.com/time/insidebiz/article/0,9171,1025144,00.html |
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| title=Just for Dudes |
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| publisher=[[Time (magazine)|Time]] |
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|date=02-06-2005 |
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| accessdate=2006-04-16 |
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}} |
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* {{cite news |
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| first=Constantine |
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| last=Von Hoffman |
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| url=http://www.brandweek.com/bw/news/packaged/article_display.jsp?vnu_content_id=1002276078 |
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| title=Gillette 'Warns' Guys About TAG Body Shots |
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| publisher=Brandweek |
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|date=[[2005-04-03]] |
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| accessdate=2006-04-16 |
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}} |
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==External links== |
==External links== |
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Revision as of 15:13, 20 July 2009
TAG Body Spray is manufactured by TAG Fragrance Company, a subsidiary of Procter & Gamble. It was first released in 2005. From 2005 to 2007, TAG Fragrance Company was part of Global Gillette, until Gillette was bought out by P&G and dissolved.
TAG Signature Series
With the launch of the TAG Signature Series body sprays in July 2009, TAG reintroduced three popular scents with new packaging. By featuring basketball star Carmelo Anthony, skateboarder Rob Dyrdek and multi-platinum rapper Ludacris on the bottles, the TAG Signature Series helps TAG expand its audience beyond just hip hop.
History
TAG is a re-incarnation of Right Guard Body Spray, released in 2002. Right Guard Body Spray was discontinued after several months due to very low sales. Gillette then spent the next few years trying to find how to successfully market a body spray for teen boys. As a result of their research, TAG was released in the beginning of 2005. Features inspired by their research included their advertising campaign which "warns" the viewer that women will be attracted to him in a way that will cause them to attack him, the charcoal-grey aluminum cans with silhouettes of women, and fragrances named after dating milestones. Additionally, Gillette decided not to include any sign that Gillette manufactured the product on the product itself or in the advertising. It was decided that Gillette's reputation from its other products would detract from the sale of TAG.
In March 2006, Gillette released TAG in a smaller, portable size, TAG Body Shots.
In 2006 Right Guard was sold to Dial Corporation (along with Soft&Dri and Dry Idea) for $420 million as a condition for Procter & Gamble's Gillette acquisition. TAG remained with Gillette. Dial now markets another derivative of the old Right Guard Body Spray: RGX Bodyspray from Right Guard. [1] TAG and RGX are both direct competitors of Unilever's Axe. [2] TAG's and Axe's advertising and packaging are very similar.
Fragrances
Make Moves endorsed by Rob Dyrdek. Make Moves can be described as lively citrus with a fresh splash of watery mist. It allows you to smell sexy without being too in your face. The blend of exotic citruses uplift and revive you.
Stay Up endorsed by Carmelo Anthony. Stay Up is a sexy merge of watery natural elements with an intriguing night time bottom note. It makes you feel fresh and clean and ready for anything. The fragrance smells like it should be worn by a fresh clean guy with an upscale allure.
Get Yours endorsed by Ludacris Get Yours is a combination of daytime refreshing citrus on top of a cascade of seductive woody and spices. It’s the perfect blend of masculine traditional fougere elements with a twist of fun and exciting citrus.