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In [[1996]], She met shoe designer Jimmy Choo and saw potential in his exquisite handmade shoes. She invested hundreds of thousands of pounds into his company. By [[2001]], Mellon, ambitious to expand the brand, had cut a deal with Equinox Luxury Holdings Ltd., which acquired Choo's share of the ready-to-wear business for $15 million. Although Jimmy Choo still has a nominal stake in the business, it is Tamara who runs the show.
In [[1996]], She met shoe designer Jimmy Choo and saw potential in his exquisite handmade shoes. She invested hundreds of thousands of pounds into his company. By [[2001]], Mellon, ambitious to expand the brand, had cut a deal with Equinox Luxury Holdings Ltd., which acquired Choo's share of the ready-to-wear business for $15 million. Although Jimmy Choo still has a nominal stake in the business, it is Tamara who runs the show.

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Revision as of 06:06, 6 May 2005

Tamara Mellon is the owner of the world famous Jimmy Choo lines of designer shoes. Tamara is the daughter of Tommy Yeardye, the founder of Vidal Sassoon. She grew up in Beverly Hills and attended Heathfield boarding school in Ascot, Berkshire. Tamara is married to Matthew Mellon and lives in Belgravia.

In 1996, She met shoe designer Jimmy Choo and saw potential in his exquisite handmade shoes. She invested hundreds of thousands of pounds into his company. By 2001, Mellon, ambitious to expand the brand, had cut a deal with Equinox Luxury Holdings Ltd., which acquired Choo's share of the ready-to-wear business for $15 million. Although Jimmy Choo still has a nominal stake in the business, it is Tamara who runs the show.