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* May 7 – Nashville: "[[Would've, Could've, Should've]]" (with Dessner) and "[[Mine (Taylor Swift song)|Mine]]"
* May 7 – Nashville: "[[Would've, Could've, Should've]]" (with Dessner) and "[[Mine (Taylor Swift song)|Mine]]"
* May 12 – Philadelphia: "Gold Rush" and "Come Back... Be Here"
* May 12 – Philadelphia: "Gold Rush" and "Come Back... Be Here"
* May 13 – Philadelphia: "Forever & Always" and "This Love"
* May 13 – Philadelphia: "[[Forever & Always]]" and "[[This Love (Taylor Swift song)|This Love]]"
{{div col end}}
{{div col end}}
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Revision as of 02:55, 14 May 2023

The Eras Tour
Tour by Taylor Swift
Promotional poster
LocationUnited States
Associated albumsVarious
Start dateMarch 17, 2023 (2023-03-17)
End dateAugust 9, 2023 (2023-08-09)
Legs1
No. of shows52
Supporting acts
Websitetstheerastour.taylorswift.com
Taylor Swift concert chronology

The Eras Tour is the ongoing sixth headlining concert tour by American singer-songwriter Taylor Swift. It is Swift's first after she cancelled a planned concert tour in support of her seventh studio album, Lover (2019), due to the COVID-19 pandemic. She described the Eras Tour as a journey through all of her "musical eras"[1] and embarked on it to support all of her albums, including her latest, Midnights (2022), and three which did not have a corresponding tour: Lover, Folklore (2020), and Evermore (2020).

The Eras Tour is Swift's second all-stadium tour after the 2018 Reputation Stadium Tour. The U.S. leg commenced on March 17, 2023, in Glendale, Arizona, and is set to end on August 9, 2023, in Inglewood, California. An Eras Tour show lasts for over three hours; the set list consists of 44 songs divided into 10 acts which rely on worldbuilding using specific props, fashion, and aesthetics to each conceptually portray one of Swift's studio album and its associated "era". On each show, Swift performs two "surprise songs" outside the regular set list.

The tour received unanimous critical acclaim, with emphasis on the concept, production, and Swift's musicianship, vocals, charisma, stamina, and versatility as an entertainer. Met with an unprecedented demand for tickets, the Eras Tour had 3.5 million people register to Ticketmaster's presale program for the U.S. leg. Although the platform's website crashed immediately after the presale commenced on November 15, 2022, over 2.4 million tickets to the tour were sold that day, breaking the record for the most concert tickets sold by an artist in a single day. Nevertheless, Ticketmaster received widespread public criticism and political scrutiny for the debacle in addition to allegations of monopoly within the concert business.

Background

Taylor Swift embarked on the Reputation Stadium Tour, her fifth concert tour, in 2018, in support of her sixth studio album, Reputation (2017). It broke the record for the highest-grossing U.S. tour in history.[2] Due to the outbreak of the COVID-19 pandemic in early 2020, Swift canceled her scheduled sixth concert tour, then titled Lover Fest, which was planned to support her seventh studio album, Lover (2019), with performances in stadiums as well as open-air venues and European festivals.[3][4] Without touring since 2018, she released three studio albums: Folklore (2020), Evermore (2020), and Midnights (2022). She also released the re-recorded albums Fearless (Taylor's Version) and Red (Taylor's Version) in 2021.[5]

Taylor Swift is on stage wearing a black bodysuit and surrounded by supporting dancers with similar outfits, singing into a microphone for a concert . The visuals on the screen behind her are a mix of red and white.
Taylor Swift performing on her Reputation Stadium Tour, the highest-grossing concert tour in U.S. history.[6]

In the days leading up to the release of Midnights, on October 18, 2022, Swift's United Kingdom website indirectly confirmed a forthcoming concert tour.[7] Pre-ordering Midnights on the UK store resulted in "special presale code access for forthcoming and yet-to-be-announced Taylor Swift UK show dates."[8][9] On October 24, Swift stated on The Tonight Show Starring Jimmy Fallon that she "should [go on tour]" and that "when it's time, [I will] do it".[10] She confirmed that a tour would happen "soonish" at The Graham Norton Show on October 28.[11]

On November 1, 2022, Swift announced on Good Morning America and through her social media accounts that her revamped sixth concert tour would be called the Eras Tour.[note 1] She described it as "a journey through the musical eras of [her] career". It marks her first concert tour in five years.[13][1] Its U.S. leg, which initially consisted of 27 dates across 20 cities, began on March 17, 2023, in Glendale, Arizona, and will conclude on August 9, 2023, in Inglewood, California. The opening acts for the American leg of the tour are Paramore, Haim, Phoebe Bridgers, Beabadoobee, Girl in Red, Muna, Gayle, Gracie Abrams, and Owenn, each two of whom share a date.[5] Messina Touring Group, an Anschutz Entertainment Group (AEG) partner, is the tour's promoter.[14]

Following popular demand, on November 4, eight extra U.S. dates were added to existing cities, bringing the total number of shows to 35.[15] Higher demand prompted 17 more shows to be added the following week, making the Eras Tour the most extensive U.S. tour of Swift's career with 52 dates, surpassing her the Reputation Stadium Tour with 38 dates.[16] International dates are to be announced later.[5] Billboard described the tour's announcement as "the most chaos-inducing tour announcement of the decade."[17] In December 2022, Financial Times and Rolling Stone reported that the cryptocurrency exchange company FTX was previously in negotiations with Swift, offering her a US$100 million sponsorship deal,[18] including a partnership for the Eras Tour and offering tickets as non-fungible tokens (NFTs),[19] and that Swift denied the deal subsequently.[20] FTX became defunct in November 2022, filing for bankruptcy.[21]

On January 20, 2023, Argentine daily newspaper El Día claimed that Swift would tour Argentina for the first time, with two shows booked at La Plata's Estadio Único Diego Armando Maradona on October 6 and 8.[22] They also claimed she would tour Brazil.[23] On January 23, 2023, Brazilian journalist José Norberto Flesch reported via Universo Online that Swift would tour Brazil between late September and October 2023, marking her return to the country after her exclusive first concert in 2012.[24][25][26] On January 31, tour merchandise inspired by all of Swift's ten album "eras" were made available for purchase on her website.[27][28] On March 27, various media outlets reported that Swift booked the Melbourne Cricket Ground in Melbourne, Australia, on multiple undisclosed dates, spurring speculation about the Eras Tour shows in Australia and New Zealand.[29][30]

Ticketing

Tickets were previously set to go on sale to the general public on November 18, 2022.[note 2] As a result of Swift's multi-year partnership with Capital One, cardholders had presale access, which was set to begin in the afternoon of November 15.[32] Fans could register for the Ticketmaster Verified Fan program from November 1 through November 9 to receive a code that granted exclusive access to the TaylorSwiftTix Presale to purchase tickets in the morning of November 15; previous Lover Fest ticket holders also received preferred access to the presale if they registered using the same Ticketmaster account.[33] Swift confirmed ticket prices in advance, abandoning the "platinum ticket" model; they ranged from $49 to $449, while VIP packages ranged from $199 to $899.[5] USA Today reported that the listing for the Nashville tour dates included the disclaimer that "ticket prices may fluctuate, based on demand, at any time."[34]

According to Ticketmaster, the TaylorSwiftTix Presale provided "the best opportunity to get more tickets into the hands of fans who want to attend the show" by evading bots and scalpers.[34] The ticketing platform noted that if demand from the fan program "exceeds supply", it is possible that "verified fans may be selected at random to participate in the presale."[35]

Controversy

Further information: 2022 Ticketmaster controversy

The tour recorded an incredibly high demand for tickets.[36] On November 15, Ticketmaster's website crashed following "historically unprecedented demand with millions showing up", halting the presale.[37] Ticketmaster immediately published a statement saying they were working to fix the issues "as the site was unprepared to accommodate the sheer force of hundreds of thousands of Swift fans",[12] and subsequently reported that "hundreds of thousands of tickets" had already been sold and postponed the remainder of the presale.[38] The public on-sale was later canceled due to "extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand".[39] Ticketmaster was widely criticized by fans and customers online for a flawed ticketing model.[40][41] CNN Business stated that the "astronomical" demand indicated Swift's popularity.[42] However, Fortune and Bloomberg News attributed the criticism to Ticketmaster's "oft-confusing multistep buying process plagued with additional fees", as well as "long waits, technical problems, and poor customer service".[43][44]

Greg Maffei, chairman of Live Nation, claimed that Ticketmaster prepared for 1.5 million verified fans but 14 million showed up: "We could have filled 900 stadiums."[45] The company confirmed on November 17 that the November 18 public on-sale was canceled as well, citing an inability to meet demand.[31] Swift released a statement on November 18, 2022, via her Instagram story; she stated that she is "pissed off" and found the fiasco "excruciating".[46] She asserted that she was "not going to make excuses for anyone because we asked [Ticketmaster], multiple times, if they could handle this kind of demand and we were assured they could."[47] Later that same day, Ticketmaster issued an apology "to Taylor and all of her fans" via their Twitter account.[48] Various U.S. lawmakers, including attorneys general and members of the U.S. Congress, took notice of the issue,[49] which became a subject of multiple congressional inquiries.[50] The New York Times reported that the U.S. Department of Justice had opened an antitrust investigation into Live Nation Entertainment and Ticketmaster.[51] A group of 26 fans sued Ticketmaster on December 2 for "intentional deception", "fraud, price fixing, and antitrust violations".[52]

Various journalists highlighted Swift's influence, and how the controversy could bode well for the music industry. Arwa Mahdawi wrote for The Guardian, "Swift has had an incredibly impressive career. But you know what? If she gets people to sit up and pay attention to the disgraceful state of antitrust laws in the U.S., I reckon that will be her finest achievement."[53] Brooke Schultz of the Associated Press discussed how Swift's fans magnified a website crash into a political movement and considered them an influential voter demographic during elections: "the sheer power and size of Swift’s fandom has spurred conversations about economic inequality, merely symbolized by Ticketmaster".[54] Bloomberg journalist Augusta Saraiva termed the phenomenon "Swiftonomics"—a microeconomic theory that explains Swift's supply, demand, fanbase and political impact following the COVID-19 pandemic.[55] I-D dubbed Swift the last remaining "real" popstar for "[s]hifting more albums and filling more stadiums than her contemporaries" and "creat[ing] a hysteria unseen since the industry's golden era."[56] Pitchfork asked, "Is there any other artist who could force urgency into the federal investigation of a music industry monopoly just by going on tour?"[57]

Special sale

On December 12, 2022, Ticketmaster began mailing select fans—"identified as [fans] who received a boost during the Verified Fan presale but did not purchase tickets"—and notified them of a second ticket-buying opportunity to purchase a maximum of two tickets per user, through the platform Ticketstoday.[58][59] Billboard reported that Ticketmaster opted to sell the remaining 170,000 tickets over four weeks through Ticketstoday, a ticketing platform originally built for Dave Mathews Band's fan club in the 2000s but was purchased by Live Nation in 2008, to "significantly reduce fan wait times".[50]

Production

Music

Designed as a tribute to Swift's discography across her 17-year career, the Eras Tour covers all styles of music from her 10 studio albums, ranging from country and pop to folk and alternative rock genres.[60] Some media outlets have described the Eras Tour as a "greatest hits" tour of an artist still in her commercial prime.[61][62] The set list placed a slightly greater focus on albums for which Swift had not previously toured including first-ever live performances of several tracks.[63]

Staging and lighting

The Eras Tour staging from Raymond James Stadium, Tampa, Florida, showing the main stage, middle stage and the connecting ramp.

The Eras Tour staging is expansive, consisting of three separate stages made of digital displays: the main stage with a giant, curved screen;[64][65] the rhombic middle stage;[66] and a T-shaped rectangular stage at the middle of the floor;[67][68] all of the stages are connected by a broad ramp.[69] The digital stages display various visuals and effects throughout the show.[70] They together form a "hyperactive" hydraulic platform,[71] with the main and middle stages equipped with mobile blocks that rise from the center to form platforms of different shapes.[72] The tour's "massive" production is heavily inspired by Broadway.[73][62][74] It has been described as a 4D cognitive experience,[64] featuring pyrotechnics,[68] laser lights,[75] indoor fireworks, PixMob LED bracelets,[71] and image projection technology[69] such as projection mapping.[64]

Taylor Swift in a sparkling body suit onstage
Swift during the Reputation act, performing atop a mobile block that rises from the center of the middle stage

The tour's concept centers on worldbuilding and thus employs a diverse set of stage set-ups, props, and performing styles to convey the varying moods and aesthetics of Swift's albums.[62][74] Interior design magazine Architectural Digest named the Eras Tour Swift's "most ambitious" set design ever and praised its worldbuilding.[76]

Costume design

The wardrobe of Swift and her accompanying dancers, as well as her microphones and guitars, on the Eras Tour paid homage to her 10 album eras.[77][78] They were inspired by previous performances and music videos,[79][80] intended to align with the overarching themes and palette of the era Swift referenced in each act, showcasing the various sonic and visual aesthetics she had adopted throughout her career.[77][80] However, media outlets noted that the unifying fashion choice were crystals: the costumes of every act adorned with them in one way or the other.[81] StyleCaster regarded the Eras Tour wardrobe as Swift's best fashion collection for a tour.[82]

Taylor Swift singing on stage, dressed in a floating dress
During the Folklore act, Swift performs in a frilly gown that complements the album's cottagecore aesthetic.

Attire and accessories were mostly custom-made by fashion houses such as Versace, Christian Louboutin,[83] Etro, Roberto Cavalli, Nicole + Felicia Couture, Zuhair Murad, Ashish,[84] Gladys Tamez,[85] Alberta Ferretti, Jessica Jones, and Oscar de la Renta.[77] Swift wore variations of some costumes for different shows. Fausto Puglisi, a designer for Roberto Cavalli, stated that he took an "artisanal approach to craftsmanship" while customizing outfits for Swift, focusing on the fact that "everything must be eye-catching" when designing for concerts.[77] He incorporated Swarovski crystals in the costumes Swift wore during the Fearless, 1989 and Reputation act, which required over 170 hours of meticulous "hand-craftsmanship by skilled artisans" to make.[86] The sequined tulle ball gown that Murad designed for the Speak Now act required "over 350 hours of atelier handwork". Ferretti used chiffon and micro-beading for the Folklore era dresses, while the Midnights Oscar de la Renta fringed bodysuit was hand-adorned with more than 5,300 beads and crystals.[81]

Concert synopsis

It's easy to compare one of Swift's stadium shows to something you'd see on Broadway—never has that been more true than for The Eras Tour. The setlist is cut up into acts, grouped by eras for each of Swift's ten studio albums. For each era/act, Swift went full-send into that album's look, feel, costume, color blocking, and more.

— David Waiss Aramesh, "Taylor Swift's The Eras Tour Is a 3-Hour Career-Spanning Victory Lap", Rolling Stone[62]

The show is approximately three hours and 15 minutes long,[87] the longest of Swift's career, and heavily features elements of theater.[79] It consists of 44 songs that are divided into 10 acts.[88][71][62] Each act is characterized by a specific color scheme, while transitions between acts are facilitated by on-screen interlude visuals and marked by costume changes with negligible intermissions.[74][60][89] Swift also addresses the crowd several times throughout the show.[79] An Eras Tour show encompasses the following acts:

  1. Lover: A clock on-screen counts down to show time as Lesley Gore's "You Don't Own Me" (1963) plays.[87] Surrounded by pastel-colored, fan-like tapestry,[76] Swift emerges from the platform at mid-stage in a glimmering bodysuit and knee-high boots.[88][62] She opens the show with "Miss Americana & the Heartbreak Prince" leading into "Cruel Summer".[90] Swift then delivers the welcome note with the dollhouse from the "Lover" music video on the screen, depicting her various album eras.[76] Accompanied by dancers and in a sequined blazer,[88] she performs "The Man" and "You Need to Calm Down" through a set emulating an office space and sings "Lover" on a guitar,[88][91] followed by a stripped-down rendition of "The Archer" alone on the ramp.[88][62]
  2. Fearless: As gold electric sparks rain down on the screen, the stage pivots to an aesthetic representing Fearless. Swift reappears in a gold fringed dress and country boots characteristic of her early style.[88][92] She performs "Fearless" on the main stage, "You Belong With Me" at mid-stage, and "Love Story" on the T-stage, all alongside her band.[72]
  3. Evermore: The stage adopts a forest aesthetic.[60] Swift begins singing "'Tis the Damn Season" in a burnt orange gown,[88] followed by a dark theme[87] that leads to "Willow" in a "witchy" séance; Swift wears an emerald cape and performs with dancers holding luminescent orange orbs.[79][88] She continues with "Marjorie",[72] then "Champagne Problems" on a moss-covered piano beneath an oak tree,[60][76] concluding the act with "Tolerate It" on a dinner table setup.[72]
  4. Reputation: The act begins with visuals of snakes,[79] and the lights dim.[76] Swift reemerges in an "asymmetrical serpentine catsuit" reminiscent of her Reputation Stadium Tour costumes,[93] and the dancers wear black leotards.[74] She delivers a high-energy performance of "…Ready For It?" with gothic dancers and "Delicate" surrounded by beams of light.[72][87] Performing "Don't Blame Me" supported by elevated harmonies, Swift leaps skyward on a platform.[72] She transitions to "Look What You Made Me Do", which features on-screen visuals of Swift from all her eras trapped in glass boxes and the dancers also dressed in some of Swift's older looks.[79][60] The act's conclusion is marked by a snake slithering away on-screen.[70]
  5. Speak Now: An abstract mosaic of purple lights dominates the staging.[89] Swift, in a ball gown, walks in from the screen and performs "Enchanted", accompanied by acoustic strums and a full-band crescendo.[72][92]
  6. Red: The stage turns red; a dancer opens a box that plays snippets of "Red", "Everything Has Changed"/"Holy Ground", and "State of Grace".[87] Balloons emerge, and Swift performs "22", wearing a modified version of the hippie-inspired T-shirt from the song's official music video.[71] She sings "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble" next, dressed in a romper and with the dancers in red.[72][88][80] She dons a coat and performs "All Too Well (10 Minute Version)" on an acoustic guitar alone.[71][80] The act concludes with artificial snow falling.[72]
  7. Folklore: The act, characterized by the album's cottagecore aesthetic, begins with a spoken word interlude of "Seven".[89] Onstage is an A-frame cabin setup, similar to the one from Swift's performance at the 63rd Annual Grammy Awards (2021), on an elevated platform with a staircase.[94][74][76] Wearing a frilly gown,[95] Swift performs "Invisible String" on the cabin's roof, "Betty" with her band, and "The Last Great American Dynasty" with dancers dressed in period clothes.[88] She then starts singing "August", which transitions to the bridge of a rock-tinged "Illicit Affairs",[69][89] followed by "My Tears Ricochet" on the secondary stages with a choreography resembling a funeral procession.[96] Swift returns to the cabin to perform "Cardigan". The act ends with fireflies as the cabin retreats into the screen.[88]
  8. 1989: A neon-lit city skyline covers the screen.[70] Swift begins the act with "Style", wearing a beaded crop top and skirt.[62] Moving to mid-stage, the dancers dressed in black and white outfits ride neon bicycles for "Blank Space" and use blue-lit golf clubs to smash an animated Shelby Cobra car, a reference to the song's official music video and the choreography from the 1989 World Tour.[72][76] It is followed by "Shake It Off", performed as a robust dance party;[88] "Wildest Dreams", backed with clips of a couple in bed; and "Bad Blood", accentuated by intense pyrotechnics.[88]
  9. Surprise songs: Swift, wearing a frock,[95] performs one "surprise song" on guitar and another on piano.[68] In an optical illusion, a body of water develops around the piano and envelops the stage; Swift then dives into the stage and appears to swim underwater, along the ramp and the main stage.[71][97]
  10. Midnights: A wave from the illusion crashes against the screen, revealing Swift, who wakes up from a bed and climbs up a ladder into a cloud. The lower screen splits, and dancers carry out clouds as Swift reemerges in a purple fur coat to sing "Lavender Haze".[88] She removes the coat and performs "Anti-Hero" with a video of herself as a creature terrorizing a city on the screen.[72] Dancers perform with umbrellas as Swift sings "Midnight Rain" and undergoes an onstage costume change,[88] reappearing in a rhinestone-adorned midnight blue bodysuit.[74][92] She then performs a choreographed "chair dance" for "Vigilante Shit",[72] influenced by "sultry" burlesque[94] and the 1975 musical Chicago.[87] Swift follows with "Bejeweled", featuring choreography inspired by the song's viral TikTok dance,[98] and "Mastermind" with the entire dance crew.[60] "Karma" closes the show with fireworks, colorful visuals, and confetti.[94][88]

Critical reception

The tour received rave reviews from music and entertainment critics.[99][100] Neil McCormick of The Daily Telegraph, Keiran Southern of The Times, Adrian Horton of The Guardian, Kelsey Barnes of The Independent, and Ilana Kaplan of i gave the Eras Tour total five-star ratings. McCormick called the show "one of the most ambitious, spectacular, and charming stadium pop shows ever seen", lauding Swift's musicianship, vocals, and energy.[101] Southern declared the Eras Tour "a pop genius at the top of her game".[102] Horton praised the "rapturous" music selection, concept, "extravagant" staging, and Swift's stamina and vocals.[67] Barnes noted the tour as "a career-defining spectacle" with acts marking the shifts in Swift's artistry,[60] while Kaplan commended the "unparalleled" showmanship, "spicier" choreography, camp styles, and "seamless" transitions between acts.[103]

Taylor Swift (center) in a sparkling purple dress performing a chair dance choreography onstage
Swift performing "Vigilante Shit" with a burlesque choreography during the Midnights act. Many critics praised Swift's versatility as an entertainer.

The versatility of the show's music, visuals, and performance art was often a point of praise in the reviews. Journalists Rebecca Lewis and Carson Mlnarik of Hello! and MTV, respectively, commended Swift's stage presence and commitment to her artistry; Lewis described Swift's alter egos during the tour as shifting from "country ingénue to pop princess and folklore witch",[90] whereas Mlnarik affirmed that the on-screen visuals stayed true to every album's aesthetic.[104] The Week and Dallas Observer critics agreed, highlighting the "jaw-dropping" visuals and "bedazzled" fashion.[100][75] Billboard editor Jason Lipshutz underscored Swift's "powerhouse" vocals, engaging artistic personas, and skill set.[66] Jon Caramanica of The New York Times highlighted the tour's scale, ambition, and portrayal of all the musical pivots of Swift's career,[105] whereas The Atlantic's Spencer Kornhaber complimented the show's art direction, suspense, and the sequencing of the acts.[106] Mikael Wood of Los Angeles Times described the show as a "masterclass in pop ambition", showcasing Swift's range.[91]

Critics also appreciated the tour's production value and artistic direction. Philip Cosores of Uproxx dubbed it the "most impressive stadium show ever conceived", atypical of pop and rock artists,[79] with USA Today's Melissa Ruggieri noting that no mainstream artist since Bruce Springsteen has "packed so much music into one show."[87] Spin critic Jonathan Cohen admired the rich stage design, usage of "state-of-the-art" technology, and immersive experience into Swift's "increasingly accomplished musical world-building". He added that artists at their prime very rarely present their discography as Swift did.[69] Variety journalist Chris Willman felt that the "epic" show demonstrated that "the person who has come up with the single greatest body of pop songwriting in the 21st century is also its most popular performer."[65] Pollstar's Christina Fuoco and Rolling Stone's Waiss David Aramesh opined that the tour is "live music at its highest spectacle" and "a production spectacle of the highest echelon", commending Swift's showmanship.[14][62] Melinda Sheckels of Consequence praised the tour's "nuanced and interpretive" approach in depicting Swift's albums and the "sheer magnitude, artistry, and technical prowess" of the production.[64]

Commercial performance

Projections

Variety projected the Eras Tour to outgross the Reputation Stadium Tour, which holds the female record for the highest-grossing tour in the United States, with US$266,100,000 from 38 dates; the Eras Tour had already expanded to 52 dates within the country. However, Variety noted that "setting a record gross for international touring may be tougher" as English singer-songwriter Ed Sheeran held the record with his ÷ Tour (2017–19), which consisted of 255 dates, at the time of the projection.[note 3] Swift's five-show run at SoFi Stadium in Los Angeles also stands to generate the highest boxscore at a single venue in the U.S. She could break the SoFi Stadium record set by South Korean boy group BTS' four shows in 2022, which grossed $33.3 million, and the all-time U.S. record held by Bruce Springsteen's 10-night stand at Giants Stadium in 2003, which grossed $38.7 million.[16] Following the Ticketmaster controversy, Pollstar projected Swift to gross an increased $728 million sum across her 52 U.S. dates and "a mind-boggling billion dollars" internationally, surpassing Sheeran's all-time record with less than half of his tour's dates; it would become the first tour in history to gross a billion-dollar sum.[108]

Achievements

In the first day of its presale alone, the Eras Tour sold over 2.4 million tickets, the most sold by an artist in a single day,[109] surpassing Robbie Williams, who had sold 1.6 million tickets for his Close Encounters Tour in 2005.[110] Billboard reported on December 15 that the Eras Tour had already grossed an estimated $554 million, and projected the U.S. leg to finish with $591 million, surpassing the former all-time female record set by Madonna's Sticky & Sweet Tour ($407 million) in 2008–2009.[50][111] Following the tour, Swift rose to number-one on Pollstar's Artist Power Index chart.[112]

List of venue-based records set by the Eras Tour, showing venue, dates, and description of the record
Venue Dates (2023) Description Ref.
State Farm Stadium March 17 and 18 First act in history to sell out two shows on a single tour. [113]
Allegiant Stadium March 24 and 25 First female act in history to sell out a show at the stadium. [114]
First female act in history to sell out two shows on a single tour.
AT&T Stadium March 31–April 2 First act in history to sell out three shows on a single tour. [115]
Highest three-day attendance. [116]
Raymond James Stadium April 13–15 First act in history to sell out two shows on a single tour. [117]
First act in history to sell out three shows on a single tour. [118]
NRG Stadium April 21–23 [119]
Mercedes-Benz Stadium April 28–30 [120]
Nissan Stadium May 5–7 [121]
Highest single-day attendance (May 7). [122]
Lincoln Financial Field May 12–14 First female act in history to sell out three shows on a single tour. [123]
Soldier Field June 2–4 [124]
Ford Field June 9 and 10 First female act in history to sell out two shows on a single tour. [125]
Acrisure Stadium June 16 and 17 First act in history to sell out two shows on a single tour. [126]
Paycor Stadium June 30 and July 1 First female act in history to sell out a show at the stadium. [127]
First female act in history to sell out two shows on a single tour.
GEHA Field at Arrowhead Stadium July 7 and 8 First act in history to sell out two shows on a single tour. [128]
Empower Field at Mile High July 14 and 15 [129]
Lumen Field July 22 and 23 [130]
SoFi Stadium August 3–5, 8 and 9 First act in history to sell out five shows on a single tour. [131]

Impact

Swift released four songs on the day of the opening show to celebrate the tour's launch: "Eyes Open (Taylor's Version)" and "Safe & Sound (Taylor's Version)", originally from the 2012 soundtrack The Hunger Games: Songs from District 12 and Beyond; "If This Was a Movie (Taylor's Version)", a re-recording of one of the deluxe tracks from Speak Now; and "All of the Girls You Loved Before", a previously unreleased song from Lover that had leaked online and later debuted at number 12 on the U.S. Billboard Hot 100.[132][133] Following the opening shows of the Eras Tour, five of Swift's albums entered the top 40 of the UK Albums Chart.[134] Billboard reported that Swift's entire discography rose in daily streams, especially the songs on the set list.[135] She subsequently placed seven albums in the top 40 region of the U.S. Billboard 200 chart, the first living artist to do so;[note 4] several weeks later, she became the first artist to ever chart eight albums in the top 40 and nine albums in the top 50.[137]

USA Today described the Eras Tour as a "historically monumental event".[70] The Guardian journalist Dave Simpson wrote that the 44-song set list of Eras Tour might increase the demand for "longer" concerts and may "trigger a set list arms race as artists battle to play longer than each other." He opined that the It's All a Blur Tour, an upcoming co-headlining tour by Drake and 21 Savage, was inspired by the concept of the Eras Tour, with the former's promotional poster depicting a "career retrospective" similar to the latter.[138] Rolling Stone further noted the influence of Swift's tour on the upcoming Jonas Brothers tour, on which they will perform "five albums every night".[139] The Eras Tour also had a notable economic impact. Its unprecedented ticket sales represent a "post-COVID demand shock in the U.S.", according to Bloomberg L.P.[140] In the cities it visited, the tour boosted the local businesses and tourism revenues by millions of dollars.[141][142][143] For instance, the tour's two dates in Las Vegas propelled the city's tourism to "pre-pandemic levels".[144] Swift's three-day stop in Tampa caused a huge increase in demand for hotel rooms, car-parking services and clothing stores;[145][146] the concerts generated US$730,000 in taxes throughout Tampa.[147][142] According to the Houston First Corporation, Swift's sold-out three-night stint at NRG Stadium resulted in Houston's highest hotel revenue week of 2023.[148] Vogue noted the tour's impact on social media fashion, which only used to be a phenomenon of music festivals such as Coachella.[149] The Recording Academy called the Eras Tour "the most legendary of [Swift's] generation", emphasizing that it is "hard to imagine that any other tour this year will have a cultural impact as big".[150]

Tributes

City administrations and other organizations celebrated their respective dates of the Eras Tour in various ways, creating a "friendly competition" between them over honoring Swift.[142][151]

State Farm Stadium in Glendale, Arizona hosted the first show of the tour. Glendale renamed itself Swift City to honor the tour.
  • Glendale temporarily changed its name from March 17 to 18 as it hosted the first shows of the Eras Tour. Mayor Jerry Weiers announced the "symbolic" name, Swift City, on March 13.[152][153] The Westgate Entertainment District, a mixed-use complex in Glendale, put up welcome messages, and local restaurants offered Swift-themed menu items.[154][155][156]
  • Las Vegas displayed light shows inspired by the color palettes of the Eras Tour every night through March 25 at the Gateway Arches on Las Vegas Boulevard.[157]
  • Arlington, Texas renamed Randol Mill Road, the street outside AT&T Stadium, to Taylor Swift Way on March 30. Mayor Jim Ross declared March 31 through April 2 "Taylor Swift Weekend", during which the steel sculptures outside Arlington City Hall were illuminated red in reference to her album Red; Swift was also presented with a key to the city.[158][159][160] Additionally, the Arlington Museum of Art announced on March 30 that it would host an exhibit exploring Swift's "evolving, boundary-pushing" artistry, featuring costumes, photographs, and concert videos from her album eras. Titled The Eras Tour Collection, the exhibit runs from June 2 to September 24, 2023.[161][162]
A banner of Hillsborough County, Florida, obtained from its official website, showing its temporary name as Swiftsborough County and incorporating visual elements from the tour's official poster.
Hillsborough County, Florida changed its name to Swiftsborough during the Eras Tour's stop in Tampa.

Philanthropy

Swift made "sizeable donations" to food bank units in every stop of the Eras Tour.[180][181][182]

Set list

The following is the set list from the first show of the tour on March 17, 2023, in Glendale. It is not intended to represent all shows.[183][87][79]

Notes

  • Starting with the first show in Arlington, "Invisible String" was replaced with "The 1",[184] except the second show in Nashville, where Swift performed "Invisible String" in honor of the bench at Centennial Park dedicated to her.[185]
  • At shows where Phoebe Bridgers opened, Bridgers performed "Nothing New" with Swift before "All Too Well (10 Minute Version)".[186][187]
  • At the first show in Nashville, Swift announced the upcoming release of Speak Now (Taylor's Version) before performing the first surprise song, "Sparks Fly".[188]

Surprise songs

Swift performed two tracks from across her discography as "surprise songs" in the ninth act—one on an acoustic guitar and the other on piano.[189]

Shows

List of shows[16][190]
Date City Country Venue Opening acts Attendance Revenue
March 17, 2023 Glendale United States State Farm Stadium Paramore
Gayle 		— —
March 18, 2023
March 24, 2023 Paradise[a] Allegiant Stadium Beabadoobee
Gayle 		— —
March 25, 2023
March 31, 2023 Arlington AT&T Stadium Muna
Gayle 		— —
April 1, 2023 Beabadoobee
Gracie Abrams
April 2, 2023
April 13, 2023 Tampa Raymond James Stadium Beabadoobee
Gayle 		— —
April 14, 2023 Beabadoobee
Gracie Abrams
April 15, 2023
April 21, 2023 Houston NRG Stadium — —
April 22, 2023
April 23, 2023
April 28, 2023 Atlanta Mercedes-Benz Stadium — —
April 29, 2023
April 30, 2023 Muna
Gayle
May 5, 2023 Nashville Nissan Stadium Phoebe Bridgers
Gracie Abrams 		— —
May 6, 2023 Phoebe Bridgers
Gayle
May 7, 2023 —[b]
May 12, 2023 Philadelphia Lincoln Financial Field Phoebe Bridgers
Gayle 		— —
May 13, 2023
May 14, 2023 Phoebe Bridgers
Gracie Abrams
May 19, 2023 Foxborough Gillette Stadium Phoebe Bridgers
Gayle 		— —
May 20, 2023
May 21, 2023 Phoebe Bridgers
Gracie Abrams
May 26, 2023 East Rutherford MetLife Stadium Phoebe Bridgers
Gayle 		— —
May 27, 2023 Phoebe Bridgers
Gracie Abrams
May 28, 2023 Phoebe Bridgers
Owenn
June 2, 2023 Chicago Soldier Field Girl in Red
Owenn 		— —
June 3, 2023
June 4, 2023 Muna
Gracie Abrams
June 9, 2023 Detroit Ford Field Girl in Red
Gracie Abrams 		— —
June 10, 2023 Girl in Red
Owenn
June 16, 2023 Pittsburgh Acrisure Stadium Girl in Red
Gracie Abrams 		— —
June 17, 2023 Girl in Red
Owenn
June 23, 2023 Minneapolis U.S. Bank Stadium Girl in Red
Gracie Abrams 		— —
June 24, 2023 Girl in Red
Owenn
June 30, 2023 Cincinnati Paycor Stadium Muna
Gracie Abrams 		— —
July 1, 2023
July 7, 2023 Kansas City GEHA Field at Arrowhead Stadium — —
July 8, 2023
July 14, 2023 Denver Empower Field at Mile High — —
July 15, 2023
July 22, 2023 Seattle Lumen Field Haim
Gracie Abrams 		— —
July 23, 2023
July 28, 2023 Santa Clara Levi's Stadium — —
July 29, 2023
August 3, 2023 Inglewood[c] SoFi Stadium — —
August 4, 2023 Haim
Owenn
August 5, 2023 Haim
Gayle
August 8, 2023 Haim
Gracie Abrams
August 9, 2023 Haim
Gayle
Total – –

Notes

Footnotes

  1. ^ Stylized as Taylor Swift | The Eras Tour[12]
  2. ^ On November 17, Ticketmaster cancelled the public on-sale "due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand".[31]
  3. ^ Elton John's Farewell Yellow Brick Road has since surpassed Sheeran's ÷ Tour to become the highest-grossing tour of all time.[107]
  4. ^ Midnights, Lover, Folklore, 1989, Red (Taylor’s Version), Reputation, and Evermore charted at numbers 3, 13, 14, 19, 22, 26, and 31, respectively. Whitney Houston was the first artist to chart seven albums in the top 40, but she did so posthumously.[136]

Tour notes

  1. ^ Promoted as Las Vegas
  2. ^ The scheduled opening acts were Phoebe Bridgers and Gracie Abrams; however, due to delays caused by inclement weather, both sets were cancelled.[191]
  3. ^ Promoted as Los Angeles

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