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{{Short description|Company in the United States}}
{{Short description|Engineering, architecture and design division of Universal Parks & Resorts}}
{{Advert|date=September 2018}}
{{Advert|date=September 2018}}
{{Infobox company
{{Infobox company
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| type = [[Division (business)|Division]]
| type = [[Division (business)|Division]]
| industry = [[Engineering]], [[architecture]], [[design]]
| industry = [[Engineering]], [[architecture]], [[design]]
| foundation =
| foundation = {{start date and age|1968}}
| location = [[Orlando, Florida]], [[United States]]
| location = [[Orlando, Florida]]
| key_people = Mark Woodbury, President<br>[[Thierry Coup]], Senior Vice President
| key_people = Molly Murphy, President

| products = Theme parks, resorts, attractions
| products = Theme parks, resorts, attractions
| revenue =
| revenue =
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| net_income =
| net_income =
| num_employees =
| num_employees =
| parent = [[Universal Parks & Resorts]]
| parent = [[Universal Destinations & Experiences]]
}}
}}


'''Universal Creative''' is the division of [[Universal Destinations & Experiences]] responsible for designing, developing, engineering, and producing themed attractions, rides, and, resorts. Headquartered in [[Orlando, Florida]], the company operates at Universal Parks & Resorts locations around the world in the [[United States]], [[Singapore]], [[Japan]], and [[China]].<ref>{{Cite web |date=2021-09-12 |title=Universal Creative {{!}} Universal Parks & Resorts |url=https://corporate.universaldestinationsandexperiences.com/universal-creative/ |access-date=2023-11-08 |language=en-US}}</ref>
'''Universal Creative''' designs, develops, and delivers themed attractions, rides, resorts, and parks globally for [[Universal Parks & Resorts]], a division of [[NBCUniversal]], a division of [[Comcast]].<ref name="tea">{{Cite web|url=http://www.teaconnect.org/Members/Member-Directory/index.cfm?membercode=1134&membersection=about|title=TEA - Universal Creative}}</ref> Its divisions include master planning, creative development, design, engineering, project management, and research and development. The Universal Creative team is composed of artists, architects, engineers, designers, producers, builders, writers and more who conceive, design and build all of the themed entertainment experiences for [[Universal Orlando|Universal Orlando Resort]], [[Universal Studios Hollywood]], [[Universal Studios Japan]], [[Universal Studios Singapore]], and [[Universal Beijing Resort]].<ref>{{Cite web|url=http://www.teaconnect.org/Members/Member-Directory/index.cfm?membercode=1134&membersection=about&redirect=y|title=Member Directory|website=teaconnect.org|access-date=2020-04-29}}</ref><ref>{{Cite web|url=https://www.linkedin.com/company/universalcreative/|title=Universal Creative LinkedIn|website=LinkedIn}}</ref>


Universal Creative often collaborates with entertainment design companies, such as [[Forrec]], THG Creative, and P+A Projects.<ref>{{Cite web |title=Theme Park Designers {{!}} Theme Park Planning and Design |url=https://paprojectsusa.com/ |access-date=2022-12-22 |website=P+A Projects |language=en-US}}</ref><ref>{{Cite web |title=Universal Studios Florida |website=forrec.com |url=https://forrec.com/projects/universal-studios-florida/ |access-date=2022-12-22 |language=en-CA}}</ref><ref>{{Cite web |title=Projects |url=https://thgcreative.com/projects/ |access-date=2022-12-22 |website=THG |language=en-US}}</ref>
It is best known for its design of immersive experiences based on NBCUniversal and third-party intellectual property. Notable classic and modern licensed properties used by Universal Creative include [[Harry Potter]] works and films, [[Dr. Seuss]] properties, [[The Simpsons]], [[Jurassic Park]], [[Spider-Man]], [[Transformers]], [[Despicable Me]], and [[Nintendo]] franchises.<ref>{{Cite web|url=https://www.universalorlando.com/web/en/us/terms-of-service/copyright|title=Universal Orlando|website=Universal Orlando Resort|language=en|access-date=2020-04-29}}</ref><ref>{{Cite web|url=https://www.japantimes.co.jp/news/2020/01/14/business/corporate-business/nintendo-life-size-game-universal-studios-japan/|title=Nintendo plans life-size video game at Universal Studios Japan|last=Author|first=No|date=2020-01-14|website=The Japan Times|language=en-US|access-date=2020-04-29}}</ref>

The company, headquartered in [[Orlando, Florida|Orlando]], operates at Universal Parks & Resorts locations around the world in the United States, Singapore, Japan, and China.<ref name=":3">{{Cite web|url=https://www.universalcreativecareers.com|title=Universal Creative Careers|website=Universal Creative Careers}}</ref>


== History ==
== History ==
In December 1958, [[MCA Inc.|MCA, Inc.]] purchased the [[Universal Studios Lot|Universal City Studio Lot]] in [[California]]. After MCA and Universal merged in 1962, MCA-Universal expanded into recreation.<ref>{{Cite web|url=https://www.universalstudioslot.com/about-us|title=Universal Studios Lot {{!}} Universal Studios|website=Universal Studios Lot|access-date=2020-04-29}}</ref> In 1964, MCA-Universal officially opened [[Universal Studios Hollywood]].<ref name="thestudiotour.com">{{Cite web|url=http://www.thestudiotour.com/ush/chronology.php|title=the studiotour.com - Universal Studios Hollywood - Chronology|website=www.thestudiotour.com|access-date=2020-04-29}}</ref> As the park grew, Universal Creative was founded in 1968 under the name MCA Planning and Development as part of MCA-Universal's recreation division.<ref name="themeparkinsider.com">{{Cite web|url=https://www.themeparkinsider.com/flume/201702/5449/|title=A brief history of Disney's and Universal's theme park design divisions|website=Theme Park Insider|access-date=2020-04-29}}</ref>
In December 1958, [[MCA Inc.]] purchased the [[Universal Studios Lot|Universal City Studio Lot]] in [[California]]. After MCA and Universal merged in 1962, MCA-Universal expanded into recreation.<ref>{{Cite web|url=https://www.universalstudioslot.com/about-us|title=About Us|website=Universal Studios Lot|access-date=2020-04-29}}</ref> In 1964, MCA-Universal officially opened [[Universal Studios Hollywood]].<ref name="Studio Tour">{{Cite web|url=http://www.thestudiotour.com/ush/chronology.php|title=Universal Studios Hollywood - Chronology|website=The Studio Tour|access-date=2020-04-29}}</ref> As the park grew, Universal Creative was founded in 1968 under the name MCA Planning, and Development as part of MCA-Universal's recreation division.<ref name="TPI">{{Cite web|url=https://www.themeparkinsider.com/flume/201702/5449/|title=A brief history of Disney's and Universal's theme park design divisions|website=Theme Park Insider|access-date=2020-04-29}}</ref>

Universal Creative continued to operate through 1996 as MCA Planning and Development, opening Universal Studios Florida in 1990 and creating attractions such as [[Jaws (ride)|Jaws]] and [[E.T. Adventure]].<ref name="thestudiotour.com"/> In 1996, MCA was sold to [[Seagram]], which changed the company name to Universal Studios, Inc. In 1997, MCA Planning and Development was renamed to Universal Creative. Two years later, Universal Creative opened Islands of Adventure at Universal Orlando Resort.


Universal Creative continued to operate through 1996 as MCA Planning and Development, opening [[Universal Studios Florida]] in 1990 and creating attractions such as [[Jaws (ride)|Jaws]] and [[E.T. Adventure]]. In 1996 MCA was sold to [[Seagram]], which changed the company name to Universal Studios, Inc. In 1997, MCA Planning and Development was renamed Universal Creative. Two years later, Universal Creative opened Islands of Adventure at [[Universal Orlando|Universal Orlando Resort]].
The company moved to [[Universal Orlando|Universal Orlando Resort]] in 2001, the same year it opened Universal Studios Japan.<ref name="themeparkinsider.com"/> In 2011, Comcast purchased NBCUniversal, incorporating Universal Parks & Resorts and Universal Creative into its portfolio.<ref>{{Cite news|url=https://www.reuters.com/article/us-comcast-nbc-idUSTRE70S2WZ20110129|title=Comcast completes NBC Universal merger|date=2011-01-29|work=Reuters|access-date=2020-04-29|language=en}}</ref> Universal Studios Singapore, a joint venture with [[Resorts World Sentosa|Resort World Sentosa]] on Sentosa Island, was opened by Universal Creative in the same year. Its next major park projects are Universal Beijing Resort and Universal Orlando's Epic Universe. Universal Creative currently has offices in [[Hollywood]], Orlando, [[Osaka]], and [[Beijing]].<ref name=":3" />


The company moved to Universal Orlando Resort in 2001, the same year it opened [[Universal Studios Japan]].<ref name="TPI"/> In 2011, [[Comcast]] purchased [[NBCUniversal]], incorporating Universal Parks & Resorts and Universal Creative into its portfolio.<ref>{{Cite news|url=https://www.reuters.com/article/us-comcast-nbc-idUSTRE70S2WZ20110129|title=Comcast completes NBC Universal merger|date=2011-01-29|work=Reuters|access-date=2020-04-29}}</ref> [[Universal Studios Singapore]], a joint venture with [[Resorts World Sentosa]] on Sentosa Island, was opened by Universal Creative in the same year. The company opened the world's first "Water Theme Park" in 2017 with the opening of [[Universal's Volcano Bay]]. In 2021, Universal opened [[Universal Beijing Resort]], which was the first ever theme park to achieve a [[LEED]] Certification. The company's latest project is [[Universal Epic Universe]], which will become the fourth park at the Universal Orlando Resort. Universal Creative also has offices in [[Osaka]] and [[Beijing]].<ref name=":3">{{Cite web |title=Universal Creative Careers |url=https://www.universalcreativecareers.com |website=Universal Creative Careers}}</ref>
== Executive Leadership ==


== Executive leadership ==
* Mark Woodbury: President, Universal Creative and Vice Chairman, [[Universal Parks & Resorts|Universal Parks and Resorts]]<ref>{{Cite web|url=https://www.linkedin.com/in/mark-woodbury-808144150|title=Mark Woodbury|website=LinkedIn}}</ref>
{{Update section|date=November 2023|reason=The section previously said "As of December 13, 2022, the following information is outdated" in the prose}}
By December 13, 2022, several individuals had retired from Universal Creative as part of an NBCU-wide retirement initiative.<ref>{{Cite web |date=2022-12-13 |title=Universal Creative Gutted After Execs Take Early Retirement |url=https://www.thewrap.com/universal-creative-gutted-early-retirement-packages/ |access-date=2022-12-23 |language=en-US}}</ref>
* Molly Murphy: President, Universal Creative [[Universal Destinations & Experiences]]
* Modesto Alcala [retired]: Senior Vice President, Global Restaurant Development<ref>{{Cite web|url=https://www.linkedin.com/in/modestoalcala/|title=Modesto Alcala|website=LinkedIn}}</ref>
* Steve Blum: Senior Vice President, Ride Safety & Engineering<ref>{{Cite web|url=https://www.linkedin.com/in/steve-blum-87004510|title=Steve Blum|website=LinkedIn}}</ref>
* Steve Blum: Senior Vice President, Ride Safety & Engineering<ref>{{Cite web|url=https://www.linkedin.com/in/steve-blum-87004510|title=Steve Blum|website=LinkedIn}}</ref>
* Brian Robinson: Executive Vice President, Chief Creative Officer<ref name=":4">{{Cite web |last=Jill |first=Goldsmith |author-link=Jill Goldsmith |date=March 28, 2023 |title=Universal's Rebranded Parks Division Taps Brian Robinson & Eric Parr As It Fires Up Creative Unit |url=https://deadline.com/2023/03/universal-theme-parks-creative-studio-brian-robinson-eric-parr-super-nintendo-world-1235311614/ |website=DEADLINE}}</ref>
* [[Thierry Coup]]: Senior Vice President, Creative Studio<ref>{{Cite web|url=https://www.linkedin.com/in/thierrycoup|title=Thierry Coup|website=LinkedIn}}</ref>
* Eric Parr: Senior Vice President of Creative Studio<ref name=":4" />
* Charlie Gundacker: Senior Vice President, Attraction Development<ref>{{Cite web|url=https://www.linkedin.com/in/charlie-gundacker-0a57206|title=Charlie Gundacker|website=LinkedIn}}</ref>
* Mike Hightower: Senior Vice President, Executive Project Director<ref>{{Cite web|url=https://www.linkedin.com/in/mike-hightower-47789512|title=Mike Hightower|website=LinkedIn}}</ref>
* Brawner Greer: Senior Vice President, Legal Affairs<ref>{{Cite web|url=https://www.linkedin.com/in/brawner-greer-18a9b575|title=Browner Greer|website=LinkedIn}}</ref>
* Daniel Memis: Senior Vice President, Finance and Administration<ref>{{Cite web|url=https://www.linkedin.com/in/daniel-memis-44273a21|title=Daniel Memis|website=LinkedIn}}</ref>
* Russ Dagon: Senior Vice President, Resort Development<ref>{{Cite web|url=https://www.linkedin.com/in/russ-dagon-3884839|title=Russ Dagon|website=LinkedIn}}</ref>
* Russ Dagon: Senior Vice President, Resort Development<ref>{{Cite web|url=https://www.linkedin.com/in/russ-dagon-3884839|title=Russ Dagon|website=LinkedIn}}</ref>
* Caryl Lucarelli: Vice President, Human Resources<ref>{{Cite web|url=https://honors.ucf.edu/person/lunch-with-legends-universal-studios-caryl-lucarelli/|title=Distinguished Speaker Luncheon: Universal Studios' Caryl Lucarelli|website=Burnett Honors College}}</ref>
* Gene Dobrzyn: Senior Vice President, Project Management Office<ref>{{Cite web|url=https://www.linkedin.com/in/gene-dobrzyn-9a31b8b/|title=Gene Dobrzyn|website=LinkedIn}}</ref>
* Gene Dobrzyn: Senior Vice President,Project Management Office<ref>{{Cite web|url=https://www.linkedin.com/in/gene-dobrzyn-9a31b8b/|title=Gene Dobrzyn|website=LinkedIn}}</ref>
* Brawner Greer: Senior Vice President, Legal Affairs<ref>{{Cite web|url=https://www.linkedin.com/in/brawner-greer-18a9b575|title=Browner Greer|website=LinkedIn}}</ref>
* Modesto Alcala: Senior Vice President, Global Restaurant Development<ref>{{Cite web|url=https://www.linkedin.com/in/modestoalcala/|title=Modesto Alcala|website=LinkedIn}}</ref>
* Charlie Gundacker: Senior Vice President, Executive Project Director<ref>{{Cite web|url=https://www.linkedin.com/in/charlie-gundacker-0a57206|title=Charlie Gundacker|website=LinkedIn}}</ref>
* Caryl Lucarelli: Senior Vice President, Human Resources, Universal Creative, and International<ref>{{Cite web|url=https://honors.ucf.edu/person/lunch-with-legends-universal-studios-caryl-lucarelli/|title=Distinguished Speaker Luncheon: Universal Studios' Caryl Lucarelli|website=Burnett Honors College}}</ref>
* Daniel Memis: Senior Vice President, Chief Financial Officer<ref>{{Cite web|url=https://www.linkedin.com/in/daniel-memis-44273a21|title=Daniel Memis|website=LinkedIn}}</ref>


== Patents ==
== Notable projects ==
=== Attractions ===
Universal Creative files numerous patents for new technologies with the [[United States Patent and Trademark Office]]. In 2019, Universal Creative filed 43 patents.<ref>{{Cite web|url=https://www.linkedin.com/feed/update/urn:li:activity:6638107363733757952|title=Universal Creative LinkedIn|website=LinkedIn}}</ref> Some notable patents include the SCOOP ride vehicle designed for [[The Amazing Adventures of Spider-Man]] in Universal Orlando Resort, interactive wand technology for the [[The Wizarding World of Harry Potter|Wizarding World of Harry Potter]], and moving portraits for the queue of [[Harry Potter and the Forbidden Journey]].<ref>{{Cite web|url=https://www.themeparktourist.com/features/20170519/32767/modern-marvels-amazing-adventures-spider-man|title=This Amazing Adventure May be One of the Best Rides Ever Built. Here's the Inside Scoop.|date=2017-05-21|website=Theme Park Tourist|language=en|access-date=2020-04-29}}</ref><ref>{{Cite web|url=https://patentimages.storage.googleapis.com/57/04/d7/c63b02a4986512/WO2014130884A3.pdf|title=World Intellectual Property Organization|website=World Intellectual Property Organization}}</ref> "We actually had to create the technology which was used to make those portraits look like moving paintings," said Thierry Coup, Senior Vice President of Universal Creative's Creative Studio. "There's a whole portfolio of patents that Universal filed just with the creation of this attraction."<ref>{{Cite web|url=https://www.huffpost.com/entry/universal-orlando-has-the_b_9470112|title=Universal Orlando Has the Tech It Takes to Make "Skull Island: Reign of Kong" Trackless|last=Hill|first=Jim|last2=journalist|first2=ContributorEntertainment|date=2016-03-15|website=HuffPost|language=en|access-date=2020-04-29|last3=expert|first3=Walt Disney Company}}</ref>
[[File:Volcano Bay (36829605694).jpg|thumb|Volcano Bay's 200 ft. tall "Krakatau" volcano.]]


==== Universal Volcano Bay ====
== Projects ==
[[Universal Volcano Bay]] is Universal's first attempt at developing a water theme park. This project, the third park at Universal Orlando Resort, replaced [[Wet 'n Wild Orlando]] in 2017. At the center of the park is "Krakatau", a {{Convert|200|ft|m|-tall|adj=mid}} volcano. Its slides include [[Water Coaster (roller coaster)|water coasters]], capsule plunge slides, and slides that drop riders four feet above the pool below. Similarly to Disney's [[MagicBands]], Volcano Bay uses TapuTapu wristband technology, which was later used in the [[Super Nintendo World]] areas.<ref>{{cite web | url=https://orlandoinformer.com/universal/taputapu-volcano-bay | title=TapuTapu at Universal's Volcano Bay – complete guide }}</ref>
Universal Creative designs, develops, and delivers attractions, resorts, and restaurants for Universal Parks & Resorts globally.


==== Jurassic World VelociCoaster ====
=== Attractions ===
[[VelociCoaster]] is said to be Florida's fastest, tallest, and most intense launch coaster, traveling at speeds up to {{Convert|70|mph|kph}}, and reaching a maximum height of {{Convert|155|ft}}.<ref name="WFLA 2020">{{cite web |date=September 28, 2020 |title=70 mph in 2.4 seconds: Universal Orlando reveals new Jurassic World ride |url=https://www.wfla.com/entertainment-news/70-mph-in-2-4-seconds-universal-orlando-reveals-new-jurassic-world-ride/ |access-date=November 8, 2022 |website=WFLA}}</ref> VelociCoaster features two high-speed launches powered by [[linear synchronous motors]], a top hat, four inversions, and an over-water [[heartline roll]].
Universal Creative attractions are known for their use of classic and popular culture intellectual properties, in addition to their incorporation of new technology.<ref>{{Cite web|url=http://www.inparkmagazine.com/universal-appeal-the-magical-career-of-mark-woodbury/|title=Universal appeal: The magical career of Mark Woodbury|last=Kleiman|first=Joe|website=InPark Magazine|language=en-US|access-date=2020-04-29}}</ref>[[File:Hagrid's Motorbike from Queue 2.jpg|thumb|Hagrid's Magical Creatures Motorbike Adventure]]

==== Super Nintendo World ====
[[Universal Studios Japan]] contains the world's first [[Super Nintendo World]] area. This area contains dozens of interactive elements, as well as two rides that let guests experience the world of the [[Super Mario]] franchise. Universal Creative worked closely with [[Nintendo]], including [[Shigeru Miyamoto]], to create the area. The rides in this land include [[Mario Kart: Koopa's Challenge]], an interactive [[dark ride]] with [[augmented reality]] based on the [[Mario Kart]] spin-off franchise. Super Nintendo World uses "Power-Up Bands" that allow guests to interact with certain elements in the land, such as the "Power-Up Band Key Challenges", and track high scores through the official Universal Studios Japan smartphone application.


==== Hagrid's Magical Creatures Motorbike Adventure ====
==== Hagrid's Magical Creatures Motorbike Adventure ====
Universal Creative's [[Hagrid's Magical Creatures Motorbike Adventure]] is considered to be the world's first "story coaster". The Creative team's coaster broke multiple records by being the first coaster in the U.S. to have a free-fall vertical drop (17 feet), catapulting guests 65 feet in the air at more than a 70 degree angle then immediately dropping them back down in one movement, having the most launches of any coaster in the world (7 total), and containing the longest coaster track in Florida, measuring approximately a mile in length. The construction of this attraction also included planting a forest of 1,200 trees.<ref>{{Cite web|url=https://corporate.comcast.com/press/releases/universal-orlando-hagrids-magical-creatures-motorbike-adventure|title=Hagrid's Magical Creatures Motorbike Adventure: Universal Orlando Resort's Most Thrilling Coaster Experience Yet|date=2019-05-20|website=corporate.comcast.com|access-date=2020-04-29}}</ref>
Universal Creative's [[Hagrid's Magical Creatures Motorbike Adventure]] has 7 launches, more than most coasters, and contains the longest coaster track in Florida, measuring approximately {{convert|1|mi|km}} in length. The ride has a free-fall vertical drop of {{Convert|17|ft}}, and it catapults guests {{Convert|65|ft}} in the air at more than a 70-degree angle before immediately dropping them back down in one movement. The construction of this attraction also included planting a forest of 1,200 trees.<ref>{{Cite web|url=https://corporate.comcast.com/press/releases/universal-orlando-hagrids-magical-creatures-motorbike-adventure|title=Hagrid's Magical Creatures Motorbike Adventure: Universal Orlando Resort's Most Thrilling Coaster Experience Yet|date=2019-05-20|website=Comcast|access-date=2020-04-29}}</ref>


Hagrid's Magical Creatures Motorbike Adventure won the Thea Award from the Themed Entertainment Association for outstanding achievement, the Best New Roller Coaster Award from Theme Park Insider, and was named "best new attraction installation of 2019" from the 2019 Golden Ticket Awards.<ref>{{Cite web|url=https://www.wizardingworld.com/news/hagrid-s-magical-creatures-motorbike-adventure-wins-outstanding-achievement-award|title=Hagrid's Magical Creatures Motorbike Adventure wins 'outstanding achievement' award {{!}} Wizarding World|website=www.wizardingworld.com|language=en|access-date=2020-04-29}}</ref><ref>{{Cite web|url=https://www.themeparkinsider.com/flume/202001/7203/|title=Hagrid's casts a spell to capture top roller coaster honors|website=Theme Park Insider|access-date=2020-04-29}}</ref><ref>{{Cite web|url=https://www.orlandosentinel.com/travel/attractions/os-et-golden-ticket-awards-seaworld-millennium-falcon-20190916-kijwxiidsrf4xggj33sqa2f33y-story.html|title=Hagrid ride, Horror Nights, SeaWorld, Millennium Falcon are Golden Ticket Award winners|last=Bevil|first=Dewayne|website=orlandosentinel.com|access-date=2020-04-29}}</ref>
Hagrid's Magical Creatures Motorbike Adventure won the Thea Award from the Themed Entertainment Association for outstanding achievement, the Best New Roller Coaster Award from Theme Park Insider, and was named "best new attraction installation of 2019" from the 2019 Golden Ticket Awards.<ref>{{Cite web|url=https://www.wizardingworld.com/news/hagrid-s-magical-creatures-motorbike-adventure-wins-outstanding-achievement-award|title=Hagrid's Magical Creatures Motorbike Adventure wins 'outstanding achievement' award|website=Wizarding World|access-date=2020-04-29}}</ref><ref>{{Cite web|url=https://www.themeparkinsider.com/flume/202001/7203/|title=Hagrid's casts a spell to capture top roller coaster honors|website=Theme Park Insider|access-date=2020-04-29}}</ref><ref>{{Cite web|url=https://www.orlandosentinel.com/travel/attractions/os-et-golden-ticket-awards-seaworld-millennium-falcon-20190916-kijwxiidsrf4xggj33sqa2f33y-story.html|title=Hagrid ride, Horror Nights, SeaWorld, Millennium Falcon are Golden Ticket Award winners|last=Bevil|first=Dewayne|website=Orlando Sentinel|access-date=2020-04-29}}</ref>


==== Transformers: The Ride - 3D ====
==== Transformers: The Ride - 3D ====
Universal Creative, in partnership with [[Oceaneering International]] and [[Industrial Light & Magic]], created [[Transformers: The Ride 3D|Transformers: The Ride - 3D]] to be featured at Universal Studios Singapore, Universal Studios Hollywood, and Universal Orlando Resort. In this dark ride, riders board a 12-person vehicle designed to look like a Transformer and go on a chase from the top-secret NEST agency. The attraction blends computer-generated action with reality through the use of 14 screens and a variety of physical props.<ref>{{Cite web|url=https://news.yahoo.com/transformers-roll-universal-studios-ride-151048091--finance.html|title='Transformers' roll out in Universal Studios ride|website=news.yahoo.com|language=en-US|access-date=2020-04-29}}</ref> Universal Creative first opened this attraction in Singapore in 2011 and Hollywood in 2012, followed by Orlando in 2013. Its biggest challenge was real-estate space, which prompted it to be designed as a vertical, two-story experience.<ref>{{Cite web|url=https://www.themeparkinsider.com/flume/201108/2603/|title=Interview with Universal Creative's Mark Woodbury: On Harry Potter, King Kong and Transformers|website=Theme Park Insider|access-date=2020-04-29}}</ref> Transformers: The Ride - 3D has won numerous awards, including the Thea Award for outstanding achievement, the International 3D Society Lumiere Award, and was named "best new attraction" from Theme Park Insider.<ref>{{Cite web|url=https://orlandoinsidervacations.com/transformers-the-ride-3d-universal-orlando/|title=Transformers: The Ride-3D at Universal Studios Orlando {{!}} Orlando Insider Vacations|language=en-US|access-date=2020-04-29}}</ref>
Universal Creative, in partnership with [[Oceaneering International]] and [[Industrial Light & Magic]], created [[Transformers: The Ride 3D|Transformers: The Ride - 3D]] at Universal Studios Singapore, Universal Studios Hollywood, and Universal Orlando Resort. The attraction blends computer-generated imagery with reality, using 14 screens and physical props.<ref>{{Cite web|url=https://news.yahoo.com/transformers-roll-universal-studios-ride-151048091--finance.html|title='Transformers' roll out in Universal Studios ride|website=Yahoo|access-date=2020-04-29}}</ref> Universal Creative opened this attraction in Singapore in 2011, Hollywood in 2012, and Orlando in 2013. Due to space constraints, the Orlando ride was placed on two stories.<ref>{{Cite web|url=https://www.themeparkinsider.com/flume/201108/2603/|title=Interview with Universal Creative's Mark Woodbury: On Harry Potter, King Kong, and Transformers|website=Theme Park Insider|access-date=2020-04-29}}</ref> Transformers: The Ride - 3D has won numerous awards, including the Thea Award for outstanding achievement, the International 3D Society Lumiere Award, and was named "best new attraction" from Theme Park Insider.<ref>{{Cite web|url=https://orlandoinsidervacations.com/transformers-the-ride-3d-universal-orlando/|title=Transformers: The Ride-3D at Universal Studios Orlando|work=Orlando Insider Vacations|access-date=2020-04-29}}</ref>


==== The Amazing Adventures of Spider-Man ====
==== The Amazing Adventures of Spider-Man ====
Universal Creative's [[The Amazing Adventures of Spider-Man]] is a dark ride using advanced audio, with the sound accurate to {{frac|1|5}} of a video frame.<ref name=":0">{{Cite news|url=https://www.themeparktourist.com/features/20170519/32767/modern-marvels-amazing-adventures-spider-man|title=This Amazing Adventure May be One of the Best Rides Ever Built. Here's the Inside Scoop.|date=2017-05-21|work=Theme Park Tourist|access-date=2017-09-20}}</ref> "All of your visceral, aural and visual input has to be in perfect sync," says Steve Blum, Senior Vice President of Ride Safety and Engineering. "Humans are very sensitive to anomalies in their environment: If you don't give them the right input, they detect right away that it's not real."<ref name=":1">{{Cite news|url=https://www.forbes.com/sites/scottkramer/2016/03/08/the-magic-of-universal-orlando-revealing-the-technology-behind-the-rides/#7435e2fbd0b8|title=The Magic of Universal Orlando: Revealing the Technology Behind the Rides|last=Kramer|first=Scott|work=Forbes|access-date=2017-09-20|language=en}}</ref> Universal Creative partnered with [[Oceaneering International]] to create a 12-passenger motion-base simulator pod capable of six degrees of freedom (heave, sway, surge, yaw, pitch, and roll) and 360-degree rotation (achieved with a ring and pinion gear system), all contained in an angled shell to direct riders' view. Universal Creative's [[Phil Hettema]] and William Mason received inventor credits on the ride system patent, known as the SCOOP.<ref name=":0" />
Universal Creative's [[The Amazing Adventures of Spider-Man]] is a dark ride using advanced audio, with the sound accurate to {{frac|1|5}} of a video frame.<ref name=":0">{{Cite news|url=https://www.themeparktourist.com/features/20170519/32767/modern-marvels-amazing-adventures-spider-man|title=This Amazing Adventure May be One of the Best Rides Ever Built. Here's the Inside Scoop.|date=2017-05-21|work=Theme Park Tourist|access-date=2017-09-20}}</ref> Universal Creative partnered with [[Oceaneering International]] to create a 12-passenger motion-base simulator pod capable of six degrees of freedom (heave, sway, surge, yaw, pitch, and roll), and 360-degree rotation (achieved with a ring and pinion gear system), all contained in an angled shell to direct riders' view. Universal Creative's [[Phil Hettema]] and William Mason received inventor credits on the ride system patent, known as the SCOOP.<ref name=":0" />


Universal Creative employees [[Scott Trowbridge]] and [[Thierry Coup]] storyboarded a scene-by-scene breakdown of the ride that would be projected onto thirteen 30-foot tall projection screens integrated with physical sets. Because guests would be moving toward, away from, or past these 3D screens, animators had to consider the perspective shift that viewers would actually encounter if these really. They developed a new process they called "squinching", used to account for a viewer's moving sightline and distorting the animation to match.<ref name=":0" />
Universal Creative employees [[Scott Trowbridge]] and [[Thierry Coup]] storyboarded a scene-by-scene breakdown of the ride that would be projected onto thirteen 30-foot-tall projection screens integrated with physical sets. Since guests would be moving toward, away from, or past these 3D screens, animators had to consider the perspective shift that viewers would actually encounter if these really matched. They developed a new process they called "squinching", used to account for a viewer's moving sightline and distorting the animation to match.<ref name=":0" />


Created for the [[Islands of Adventure]] theme park that opened on May 28, 1999, The Amazing Adventures of Spider-Man won ''[[Amusement Today]]''{{'}}s [[Golden Ticket Award]] for Best Dark Ride for twelve consecutive years from 1999 through to 2010. It has since placed second in that category, after fellow Islands of Adventure attraction, [[Harry Potter and the Forbidden Journey]], took the top spot in 2011. In 2000, the ride won a Thea Award from the [[Themed Entertainment Association]] for outstanding themed entertainment and experience design. It has also won numerous public-voted Theme Park Insider Awards and Screamscape Ultimate Awards. The ride has been duplicated at [[Universal Studios Japan]], which opened in January 2004.
Created for the [[Islands of Adventure]] theme park that opened on May 28, 1999, The Amazing Adventures of Spider-Man won ''[[Amusement Today]]''{{'}}s [[Golden Ticket Award]] for Best Dark Ride for twelve consecutive years from 1999 through to 2010. In 2000, the ride won a Thea Award from the [[Themed Entertainment Association]] for outstanding themed entertainment, and experience design. It has also won numerous public-voted Theme Park Insider Awards, and Screamscape Ultimate Awards. The ride has been duplicated at [[Universal Studios Japan]], which opened in January 2004.


==== Harry Potter and the Forbidden Journey ====
==== Harry Potter, and the Forbidden Journey ====
[[File:The Wizarding World of Harry Potter (Universal Studios Hollywood) Castle (2).JPG|thumb|The Wizarding World of Harry Potter - Hogsmeade (Islands of Adventure)'s 200 ft. tall "Hogwarts Castle" facade.]]
[[File:Gringotts.jpg|thumb|Exterior Harry Potter and the Escape from Gringotts at Universal Studios Florida]]
Harry Potter and the Forbidden Journey opened in June 2010 as part of The Wizarding World of Harry Potter - Hogsmeade at Islands of Adventure. It features robotic arms as a ride vehicle which are mounted on a track, to travel through the attraction while performing their movements in synchronization with the ride's show elements (animated props, projection surfaces, and so on).<ref name=":2">{{Cite news|url=https://parkpedia.wordpress.com/harry-potter-and-the-forbidden-journey/|title=Harry Potter and the Forbidden Journey|date=2012-02-23|work=Parkpedia|access-date=2017-09-20|language=en-US}}</ref> In ''[[Amusement Today]]''<nowiki/>'s annual [[Golden Ticket Awards]], Harry Potter and the Forbidden Journey debuted as the best new ride of 2010. It won the Best Dark Ride category for five consecutive years from 2011 to 2015.<ref name=":2" /> Due to the massive popularity of the ride, it was duplicated at [[Universal Studios Japan]] (which opened on July 18, 2014) and [[Universal Studios Hollywood]] (which opened on April 7, 2016).
Harry Potter, and the Forbidden Journey opened in June 2010 as part of The Wizarding World of Harry Potter - Hogsmeade at Islands of Adventure. It features robotic arms as a ride vehicle which are mounted on a track, to travel through the attraction while performing their movements in synchronization with the ride's show elements (animated props, projection surfaces, and so on).<ref name=":2">{{Cite news|url=https://parkpedia.wordpress.com/harry-potter-and-the-forbidden-journey/|title=Harry Potter and the Forbidden Journey|date=2012-02-23|work=Parkpedia|access-date=2017-09-20}}</ref> In ''[[Amusement Today]]''<nowiki/>'s annual [[Golden Ticket Awards]], Harry Potter, and the Forbidden Journey debuted as the best new ride of 2010. It won the Best Dark Ride category for five consecutive years from 2011 to 2015.<ref name=":2" /> Due to the popularity of the ride, it was duplicated at [[Universal Studios Japan]] (which opened on July 18, 2014), and [[Universal Studios Hollywood]] (which opened on April 7, 2016).

==== Harry Potter and the Escape from Gringotts ====
[[Harry Potter and the Escape from Gringotts]] is a [[steel roller coaster]] that opened on July 8, 2014 in The Wizarding World of Harry Potter - Diagon Alley at Universal Studios Florida. The attraction was a part of Universal Creative's goal to "create Diagon Alley exactly how people might have imagined it in the books."<ref>{{Cite web|url=https://corporate.comcast.com/news-information/news-feed/mark-woodbury-bringing-storybook-fantasy-to-life|title=Mark Woodbury: Bringing Storybook Fantasy to Life|last=Corporation|first=Comcast|date=2014-07-10|website=corporate.comcast.com|access-date=2020-04-29}}</ref> It encompasses motion-based vehicles, detailed sets, physical effects, and [[3D film|3D]] projection screens similar to those found on ''[[Transformers: The Ride 3D]]'' and ''[[The Amazing Adventures of Spider-Man]]''. The ride takes guests through the vaults of Gringotts, where they meet several characters from the ''Harry Potter'' films and have a face-to-face encounter with [[Lord Voldemort]] and [[Bellatrix LeStrange|Bellatrix Lestrange]] In ''[[Amusement Today]]'''s annual [[Golden Ticket Awards]], Harry Potter and the Escape from Gringotts has made it into the Top Five Dark Rides since it opened in 2014.


=== Resorts ===
=== Resorts ===
The Universal Creative Resort Development team designs and develops resort, hotel, restaurant, and retail experiences for Universal Parks & Resorts. Universal Orlando Resort's long-standing partnership with [[Loews Hotels]] led to the development of Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort, Cabana Bay Beach Resort, Loews Sapphire Falls Resort, Universal's Aventura Hotel, Universal's Endless Summer Resort – Surfside, and Universal's Endless Summer Resort – Dockside.<ref>{{Cite web|url=https://www.hotelmanagement.net/development/loews-partners-universal-orlando-two-new-resorts|title=Loews partners with Universal Orlando on two new resorts|website=Hotel Management|language=en|access-date=2020-04-29}}</ref> Future Universal Creative resorts include The Universal Studios Grand Hotel and the NUO Resort Hotel – Universal Beijing Resort at [[Universal Beijing Resort]].<ref name="corporate.comcast.com">{{Cite web|url=https://corporate.comcast.com/press/releases/universal-beijing-resort-innovative-experiences-china|title=First Look: The Creative Vision of Universal Studios Beijing|date=2019-10-14|website=corporate.comcast.com|access-date=2020-04-29}}</ref>
The Universal Creative Resort Development team designs, and develops resort, hotel, restaurant, and retail experiences for Universal Parks & Resorts. Universal Orlando Resort's long-standing partnership with [[Loews Hotels]] led to the development of Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort, Cabana Bay Beach Resort, Loews Sapphire Falls Resort, Universal's Aventura Hotel, Universal's Endless Summer Resort – Surfside, and Universal's Endless Summer Resort – Dockside.<ref>{{Cite web|url=https://www.hotelmanagement.net/development/loews-partners-universal-orlando-two-new-resorts|title=Loews partners with Universal Orlando on two new resorts|website=Hotel Management|date=8 November 2017 |access-date=2020-04-29}}</ref> Universal Creative's other resorts include The Universal Studios Grand Hotel, and the NUO Resort Hotel – Universal Beijing Resort at [[Universal Beijing Resort]].<ref name="corporate.comcast.com">{{Cite web|url=https://corporate.comcast.com/press/releases/universal-beijing-resort-innovative-experiences-china|title=First Look: The Creative Vision of Universal Studios Beijing|date=2019-10-14|website=Comcast|access-date=2020-04-29}}</ref>


=== Restaurants ===
=== Restaurants ===
[[File:Universal CityWalk - The Toothsome Chocolate Emporium and Savory Feast Kitchen (20210907124023).jpg|thumb|The Toothsome Chocolate Emporium, and Savory Feast Kitchen at [[Universal CityWalk#Universal CityWalk Beijing|Universal CityWalk Beijing]]]]
Universal Creative designs and develops the restaurants within Universal Parks & Resorts. Award-winning restaurants within the parks include Mythos Restaurant, The Leaky Cauldron, and The Three Broomsticks at Universal Orlando Resort.<ref>{{Cite web|url=https://www.universalorlando.com/web/en/us/things-to-do/dining/mythos-restaurant|title=Mythos Restauarant|website=Universal Studios Florida}}</ref><ref>{{Cite web|url=https://www.themeparkinsider.com/flume/202001/7199/|title=Universal's The Leaky Cauldron grabs restaurant honors|website=Theme Park Insider|access-date=2020-04-29}}</ref> Award-winning restaurants in Universal CityWalk Orlando include The Cowfish and Vivo Italian Kitchen. Toothsome Chocolate Emporium and Savory Feast Kitchen, currently located only in Universal CityWalk Orlando, is expected to replace the Hard Rock Café In Universal CityWalk Hollywood in 2021. This is the latest addition to Universal Studios Hollywood to align with Universal Orlando Resort's CityWalk dining options. Other shared restaurants are Jimmy Buffett's Margaritaville, Bubba Gump, and Voodoo Doughnut.<ref>{{Cite web|url=https://www.themeparkinsider.com/flume/201912/7139/|title=Toothsome Chocolate Emporium is coming to Hollywood|website=Theme Park Insider|access-date=2020-04-29}}</ref>
Universal Creative designs, and develops the restaurants inside Universal's theme parks, as well as their [[Universal CityWalk]] shopping, and restaurant areas. Restaurants within the parks include Mythos Restaurant, The Leaky Cauldron, and The Three Broomsticks at Universal Orlando Resort.<ref>{{Cite web|url=https://www.universalorlando.com/web/en/us/things-to-do/dining/mythos-restaurant|title=Mythos Restauarant|website=Universal Studios Florida}}</ref><ref>{{Cite web|url=https://www.themeparkinsider.com/flume/202001/7199/|title=Universal's The Leaky Cauldron grabs restaurant honors|website=Theme Park Insider|access-date=2020-04-29}}</ref> Restaurants in [[Universal CityWalk Orlando]] include The Cowfish, [[Vivo Italian Kitchen]], Toothsome Chocolate Emporium, and Savory Feast Kitchen. Other restaurants shared between several Universal CityWalk areas include Jimmy Buffett's Margaritaville, Bubba Gump, and Voodoo Doughnut.<ref>{{Cite web|url=https://www.themeparkinsider.com/flume/201912/7139/|title=Toothsome Chocolate Emporium is coming to Hollywood|website=Theme Park Insider|access-date=2020-04-29}}</ref>


== Theme park and resort projects ==
== All projects ==
=== Current projects ===
=== Current projects ===
Universal Creative is in the process of developing two new parks—Universal Beijing Resort and [[Universal's Epic Universe|Epic Universe]]. Universal Beijing Resort is expected to open in 2021 with seven highly themed lands. These lands include: Kung Fu Panda Land of Awesomeness, Transformers: Metrobase, Minion Land, The Wizarding World of Harry Potter, Jurassic World Isla Nublar, Hollywood, and WaterWorld.<ref name="corporate.comcast.com"/>
Universal Creative is in the process of developing [[Universal Epic Universe|Epic Universe]], the fourth park to be added to the Universal Orlando Resort portfolio, which was announced in August 2019. It will feature an entertainment center, hotels, shops, restaurants, and more. It is expected to be located within a larger 750-acre site that will nearly double Universal's total available acreage in [[Central Florida]]. The park is set to open in 2025.


On January 11, 2023, Universal announced two projects: [[Universal Kids Resort]], a "new concept"-styled theme park geared towards families with children in [[Frisco, Texas]], and [[Universal Horror Unleashed]], a "horror-experience" in [[Las Vegas]].<ref>{{Cite web |date=2023-01-09 |title=Universal Brings Kids Theme Park to Frisco |url=https://corporate.universalparks.com/universal-parks-resorts-plans-to-bring-new-concept-for-families-with-young-children-to-frisco-texas/ |access-date=2023-01-11 |language=en-US}}</ref><ref>{{Cite web |date=2023-01-11 |title=Year Round Horror Experience Comes to Las Vegas |url=https://corporate.universalparks.com/universal-parks-resorts-to-bring-entirely-new-year-round-horror-experience-to-las-vegas/ |access-date=2023-01-11 |language=en-US}}</ref>
Epic Universe, the fourth park to be added to the Universal Orlando Resort portfolio, was announced in August 2019. It will feature an entertainment center, hotels, shops, restaurants and more. It is expected to be located within a larger 750-acre site that will nearly double Universal's total available acreage in [[Central Florida]]. No opening date has been announced. [[Brian L. Roberts|Brian Roberts]], Chairman and Chief Executive Officer of Comcast Corporation, said the following regarding Epic Universe:


On December 19, 2023, Universal confirmed it had "acquired land" near [[Bedford|Bedford, UK]], and is "at the early stages of exploring its feasibility for a potential park, and resort at this site".<ref>{{Cite web |title=Universal Studios confirms plans for first UK attraction - and buys huge site in Bedford to build it |url=https://news.sky.com/story/universal-studios-confirms-plans-for-first-uk-attraction-and-buys-huge-site-in-bedford-to-build-it-13034123 |access-date=2024-01-03 |website=Sky News |language=en}}</ref>
{| class="wikitable"
!Project
!Park/Resort
!Opening Date
|-
|The Secret Life of Pets: Off the Leash!
|[[Universal Studios Hollywood]]
| rowspan="2" |2021
|-
| rowspan="2" |[[Super Nintendo World]]<ref>{{Cite news|url=https://www.orlandoweekly.com/Blogs/archives/2017/06/12/universal-shares-new-details-on-super-nintendo-world-then-even-more-details-leak-hours-later|title=Universal shares new details on Super Nintendo World then even more details leak hours later|last=Storey|first=Ken|work=Orlando Weekly|access-date=2017-09-20|language=en}}</ref>
|[[Universal Studios Japan]]
|-
|[[Universal Studios Hollywood]]
|rowspan="1" |TBA
|-
|[[Universal's Epic Universe]]
|[[Universal Orlando]]
|2024
|-
|[[Universal Beijing Resort]]
|[[Universal Beijing Resort]]
|May 2021
|}

=== Past projects ===


==== Film-based attractions ====
{| class="wikitable"
{| class="wikitable"
!Project
!Project
!Park/Resort
!Park/Resort
!Opening Date
!Opening Date
!Notes
|-
|-
| [[Universal Epic Universe]]<ref>{{Cite web |last=Tapp |first=Tom |date=2023-02-16 |title=Super Nintendo World Confirmed For Universal Orlando Resort, Called "The Worst-Kept Secret In History" |url=https://deadline.com/2023/02/super-nintendo-world-confirmed-universal-orlando-resort-1235262481/ |access-date=2023-12-10 |website=[[Deadline Hollywood]] |language=en-US}}</ref>
|[[The Funtastic World of Hanna-Barbera (ride)|The Funtastic World of Hanna-Barbera]]
|[[Universal Studios Florida]]
| [[Universal Orlando]]
| May 22, 2025<ref>{{Cite web |title=Universal Orlando |url=https://www.universalorlando.com/web/en/us/theme-parks/epic-universe?__source=sm..TWITTER..UniversalORL&campaign=Epic%20Universe&post_id=14998142118 |access-date=2024-10-17 |website=Universal Orlando Resort |language=en}}</ref>
|1990
|Co-produced with [[Hanna-Barbera Productions]], [[Rhythm and Hues]], [[Sullivan Bluth Studios]], [[Landmark Entertainment Group]], and Ride Trade
|-
|-
| [[Universal Studios Singapore#Minion Land|Minion Land]]<ref>{{cite web |url=https://www.ttgasia.com/2024/08/01/universal-studios-singapore-reveals-new-details-about-illuminations-minion-land/ |title=Universal Studios Singapore reveals new details about Illumination's Minion Land |website=TTG Asia |date=August 1, 2024 |access-date=August 1, 2024}}</ref><ref>{{cite web |url=https://www.spot.ph/things-to-do/the-latest-things-to-do/108574/minion-land-universal-studios-opening-a5138-20240409 |title=Minion Land Opens in Universal Studios Singapore This Year |website=Spot |first=Leana |last=Vibal |date=April 9, 2024 |access-date=June 7, 2024}}</ref><ref>{{cite web |access-date=4 December 2023 |url=https://www.rwsentosa.com/-/media/project/non-gaming/rwsentosa/press-release/pdf/en/2022/220217press-release--rws-expansion-to-lead-the-recovery-of-singapores-tourism-press-room.pdf |title=Resorts World's Sentosa's Expansion to Lead the Recovery of Singapore's Tourism |archive-url=https://web.archive.org/web/20220218041147/https://www.rwsentosa.com/-/media/project/non-gaming/rwsentosa/press-release/pdf/en/2022/220217press-release--rws-expansion-to-lead-the-recovery-of-singapores-tourism-press-room.pdf |date=18 February 2022 |archive-date=18 February 2022 }}</ref><ref>{{Cite web |title=Universal Studios Singapore |url=https://screamscape.com/html/universal_studios_singapore.htm |access-date=2023-12-04 |website=screamscape.com |archive-date=4 May 2023 |archive-url=https://web.archive.org/web/20230504141309/https://screamscape.com/html/universal_studios_singapore.htm |url-status=live }}</ref>
|[[Alfred Hitchcock: The Art of Making Movies]]
|[[Universal Studios Florida]]
| rowspan="2" |[[Universal Studios Singapore]]
| rowspan="4" |2025
|1990
|
|-
|-
| [[Super Nintendo World]]<ref>{{Cite web |last1=Yeo |first1=Julia |title=Super Mario creator confirms plans for Super Nintendo World to open in S'pore|work=Mothership |date=2020-12-19 |url=https://mothership.sg/2020/12/super-nintendo-world-singapore-uss/ |language=en-GB |access-date=2024-08-02 |df=mdy-all|quote=The opening of Super Nintendo World Singapore is expected to take place between 2020 to 2025 at the time of announcement.}}</ref>
| rowspan="3" |[[Back to the Future: The Ride]]
|[[Universal Studios Florida]]
|1991
| rowspan="3" |Co-produced with [[Amblin Entertainment]], Berkshire Ridefilm
|-
|-
|[[Universal Studios Hollywood]]
| [[Universal Horror Unleashed]]
| [[Area15]]<ref>{{cite web |url=https://www.themeparktourist.com/news/20240107/33823/could-universal-be-bringing-universal-horror-unleashed-london-prior-universal |title=Could Universal Be Bringing "Universal Horror Unleashed" To London Prior To Universal Studios Great Britain? |website=Theme Park Tourist |date=January 7, 2024 |access-date=January 25, 2024}}</ref>
|1993
|-
|-
|[[Universal Studios Japan]]
| [[Universal Beijing Resort#History|Unnamed second theme park]]
| [[Universal Beijing Resort]]<ref>{{cite web|url=https://k.sina.cn/article_1644114654_61ff32de0200187sa.html|title=Wang Tayi: The first phase of the construction of Universal Beijing Resort has been completed and will be completed soon. Can meet you all |quote=The first phase of construction has been completed and I will be able to meet you soon. We also have a second phase project, which is ready to be completed and put into operation in 2025|language=zh|date=2021-04-16|access-date=2023-12-16}}</ref>
|2001
|-
|-
| colspan="2" |[[Universal Kids Resort]]
| rowspan="3" |[[T2-3D: Battle Across Time|Terminator 2: 3D - Battle Across Time]]
| June 2026<ref>{{cite web |url=https://www.themeparktourist.com/guides/new-drone-footage-universal-kids-resort-frisco-construction-progress-expected-open-june-2026 |title=New Drone Footage of Universal Kids Resort In Frisco Construction Progress, Expected To Open In June 2026 |website=Theme Park Tourist |date=June 1, 2024 |access-date=June 7, 2024}}</ref>
|[[Universal Studios Florida]]
|1996
| rowspan="3" |Co-produced with Landmark Entertainment and [[Digital Domain]]
|-
|-
|[[Universal Studios Hollywood]]
| [[Fast & Furious: Hollywood Drift|''Fast & Furious'': Hollywood Drift]]
| [[Universal Studios Hollywood]]<ref>{{Cite web |last=White |first=Abbey |date=2023-07-13 |title=Universal Studios Hollywood to Get New 'Fast & Furious' Coaster |url=https://www.hollywoodreporter.com/news/general-news/universal-studios-hollywood-fast-and-furious-coaster-1235534627/ |access-date=2023-12-04 |website=[[The Hollywood Reporter]] |language=en-US}}</ref><ref>{{Cite web |title=New 'Fast & Furious' coaster coming to Universal Studios Hollywood |url=https://www.latimes.com/california/story/2023-07-13/new-fast-furious-coaster-coming-to-universal-studios-hollywood |access-date=4 December 2023 |website=[[Los Angeles Times]]}}</ref><ref>{{Cite web |title=Calling all speed demons: Fast & Furious roller coaster coming to Universal Studios |url=https://www.usatoday.com/story/travel/experience/theme-parks/2023/07/12/universal-studios-hollywood-fast-and-furious-roller-coaster/70406380007/ |access-date=4 December 2023 |website=[[USA Today]]}}</ref>
|1999
| 2026<ref name="FFHD">{{cite web |url=https://deadline.com/2024/05/fast-and-furious-roller-coaster-universal-hollywood-1235903359/ |title=360-Degree Spinning "Fast & Furious: Hollywood Drift" Roller Coaster Set For Universal Studios Hollywood |website=Deadline Hollywood |first=Tom |last=Tapp |date=May 3, 2024 |access-date=May 3, 2024}}</ref>
|-
|-
| colspan="2" |[[Universal Studios United Kingdom]]<ref>{{Cite news |date=2023-12-24 |title=Universal Studios: Bedfordshire residents receive letter about theme park plan |language=en-GB |work=BBC News |url=https://www.bbc.com/news/uk-england-beds-bucks-herts-67810890 |access-date=2024-01-03}}</ref>
|[[Universal Studios Japan]]
| 2030<ref>{{cite web |url=https://www.bedfordindependent.co.uk/breaking-news-universal-studios-confirm-they-are-planning-a-theme-park-in-bedford-borough/ |title=Breaking news: Universal Studios confirm they are planning a theme park in Bedford Borough |website=Bedford Independent |first1=Erica |last1=Roffe |first2=Paul |last2=Hutchinson |date=December 19, 2023 |access-date=December 19, 2023}}</ref>
|2001
|-
|-
|[[Jimmy Neutron's Nicktoon Blast]]
|[[Universal Studios Florida]]
|2003
|Co-produced with [[Nickelodeon Creative Labs|Nick Digital]] and Ride Trade
|-
| rowspan="4" |[[Shrek 4-D]]
|[[Universal Studios Hollywood]]
| rowspan="3" |2003
| rowspan="4" |Co-produced with [[DreamWorks Animation]]
|-
|[[Universal Studios Florida]]
|-
|[[Universal Studios Japan]]
|-
|[[Universal Studios Singapore]]
|2010
|-
| rowspan="2" |[[The Simpsons Ride]]
|[[Universal Studios Florida]]
| rowspan="2" |2008
| rowspan="2" |Co-produced with [[20th Century Fox Television]], [[Gracie Films]], [[Reel FX Creative Studios]] and [[Blur Studio]]
|-
|[[Universal Studios Hollywood]]
|-
| rowspan="3" |[[Harry Potter and the Forbidden Journey]]
|[[Islands of Adventure]]
|2010
| rowspan="3" |Co-produced with [[Warner Bros.]] Recreation Group
|-
|[[Universal Studios Japan]]
|2014
|-
|[[Universal Studios Hollywood]]
|2016
|-
| rowspan="3" |[[Despicable Me Minion Mayhem]]
|[[Universal Studios Florida]]
|2012
| rowspan="3" |Co-produced with [[Illumination Entertainment]] and [[Ride Trade]]
|-
|[[Universal Studios Hollywood]]
|2014
|-
|[[Universal Studios Japan]]
|2017
|-
|[[Race Through New York Starring Jimmy Fallon]]
|[[Universal Studios Florida]]
|2017
|Effects by [[Industrial Light & Magic]]
|-
|rowspan="2" |[[Fast & Furious: Supercharged|Fast & Furious Supercharged]]<ref>{{Cite web|url=https://www.universalorlando.com/web/en/us/things-to-do/rides-attractions/fast-furious-supercharged/index.html|title=Universal Orlando|website=www.universalorlando.com|language=en|access-date=2017-09-20}}</ref>
|[[Universal Studios Hollywood]]
|2015
|Seen on the Studio Tour.
|-
|[[Universal Studios Florida]]
|2018
|
|-
|The Bourne Stuntacular
|[[Universal Studios Florida]]
|2020
|
|}
|}


==== Physical attractions ====
=== Past projects ===
{{See also|List of Universal theme park attractions|List of lands at Universal theme parks}}
{| class="wikitable"
!Project
!Park/Resort
!Opening Date
!Notes
|-
|[[Studio Tour|Universal Pictures Backlot Tour]]
|[[Universal Studios Hollywood]]
|1968
|Co-produced with Totally Fun Company, Ride & Show Engineering and [[Weta Digital]]
|-
|[[Kongfrontation]]
|[[Universal Studios Florida]]
|1990
|Co-produced with Totally Fun Company
|-
|[[Earthquake: The Big One]]
|[[Universal Studios Florida]]
|1990
|Co-produced with Ride & Show Engineering and Totally Fun Company
|-
| rowspan="2" |[[Jaws (ride)|Jaws]]
|[[Universal Studios Florida]]
|1990
| rowspan="2" |Co-produced with Ride & Show Engineering, Landmark Entertainment, [[Amblin Entertainment]] and Totally Fun Company
|-
|[[Universal Studios Japan]]
|2001
|-
| rowspan="3" |[[E.T. Adventure]]
|[[Universal Studios Florida]]
|1990
| rowspan="3" |Co-produced with [[Amblin Entertainment]] and [[Sally Corporation]]
|-
|[[Universal Studios Hollywood]]
|1991
|-
|[[Universal Studios Japan]]
|2001
|-
| rowspan="2" |[[Back to the Future: The Ride]]
|[[Universal Studios Florida]]
|1991
| rowspan="2" |Closed in 2007
|-
|[[Universal Studios Hollywood]]
|1993
|-
| rowspan="2" |[[Backdraft (attraction)|Backdraft]]
|[[Universal Studios Hollywood]]
|1991
| rowspan="2" |
|-
|[[Universal Studios Japan]]
|2001
|-
| rowspan="3" |[[Jurassic Park: The Ride]]
|[[Universal Studios Hollywood]]
|1996
| rowspan="3" |Co-produced with [[Amblin Entertainment]]
|-
|[[Islands of Adventure]]
|1999
|-
|[[Universal Studios Japan]]
|2001
|-
|[[Twister...Ride it Out]]
|[[Universal Studios Florida]]
|1998
|Co-produced with [[Warner Bros.]] Recreation Group and [[Amblin Entertainment]]
|-
|[[Men in Black: Alien Attack]]
|[[Universal Studios Florida]]
|2000
|Co-produced with [[Columbia Pictures]], [[Amblin Entertainment]] and Landmark Entertainment
|-
|[[Disaster!|Disaster!: A Major Motion Picture Ride...Starring You!]]
|[[Universal Studios Florida]]
|2008
|
|-
| rowspan="3" |[[Transformers: The Ride 3D]]
|[[Universal Studios Singapore]]
|2011
| rowspan="3" |Co-produced with [[Paramount Pictures]], [[Amblin Entertainment]] and Digital Domain
|-
|[[Universal Studios Hollywood]]
|2012
|-
|[[Universal Studios Florida]]
|2013
|-
|Silly Swirly Fun Ride
|[[Universal Studios Hollywood]]
|2014
|
|-
|Freeze Ray Sliders
|[[Universal Studios Japan]]
|2018
|
|-
|[[Jurassic World: The Ride|Jurassic World - The Ride]]
|[[Universal Studios Hollywood]]
|2019
|
|}


==== Shows ====
== Patents ==
Universal Creative files numerous patents for new technologies with the [[United States Patent and Trademark Office]]. In 2019, Universal Creative filed 43 patents.<ref>{{Cite web |title=Universal Creative LinkedIn |url=https://www.linkedin.com/feed/update/urn:li:activity:6638107363733757952 |website=LinkedIn}}</ref> Some notable patents include the SCOOP ride vehicle designed for [[The Amazing Adventures of Spider-Man]] in Universal Orlando Resort, interactive wand technology for the [[The Wizarding World of Harry Potter|Wizarding World of Harry Potter]], and moving portraits for the queue of [[Harry Potter and the Forbidden Journey]].<ref>{{Cite web |date=2017-05-21 |title=This Amazing Adventure May be One of the Best Rides Ever Built. Here's the Inside Scoop. |url=https://www.themeparktourist.com/features/20170519/32767/modern-marvels-amazing-adventures-spider-man |access-date=2020-04-29 |website=Theme Park Tourist}}</ref><ref>{{Cite web |title=World Intellectual Property Organization |url=https://patentimages.storage.googleapis.com/57/04/d7/c63b02a4986512/WO2014130884A3.pdf |website=World Intellectual Property Organization}}</ref> "We actually had to create the technology which was used to make those portraits look like moving paintings," said [[Thierry Coup]], Senior Vice President of Universal Creative's Creative Studio. "There's a whole portfolio of patents that Universal filed just with the creation of this attraction".<ref>{{Cite web |last=Hill |first=Jim |date=2016-03-15 |title=Universal Orlando Has the Tech It Takes to Make "Skull Island: Reign of Kong" Trackless |url=https://www.huffpost.com/entry/universal-orlando-has-the_b_9470112 |access-date=2020-04-29 |website=HuffPost}}</ref>
{| class="wikitable"
!Project
!Park/Resort
!Opening Date
!Notes
|-
| The Land of a Thousand Faces
|[[Universal Studios Hollywood]]
|1975
|
|-
| rowspan="3" |[[List of former Universal Studios Florida attractions#The Wild Wild Wild West Stunt Show|The Wild Wild Wild West Stunt Show]]
|[[Universal Studios Hollywood]]
|1980
| rowspan="3" |Co-produced with Landmark Entertainment
|-
|[[Universal Studios Florida]]
|1991
|-
|[[Universal Studios Japan]]
|2001
|-
|[[Nickelodeon Studios]]
|[[Universal Studios Florida]]
|1990
|Co-produced with [[Nickelodeon (TV channel)|Nickelodeon]]
|-
|[[Murder, She Wrote Mystery Theatre]]
|[[Universal Studios Florida]]
|1990
|
|-
|[[Ghostbusters Spooktacular]]
|[[Universal Studios Florida]]
|1990
|Co-produced with [[Columbia Pictures]], Landmark Entertainment
|-
|[[An American Tail Theatre]]
|[[Universal Studios Florida]]
|1990
|
|-
|Animal Actors
|[[Universal Studios Florida]]
|1990
|
|-
|[[Universal's Horror Make-Up Show]]
|[[Universal Studios Florida]]
|1990
|
|-
|[[List of former Universal Studios Florida attractions#The Boneyard|The Boneyard]]
|[[Universal Studios Florida]]
|1990
|Closed in 2008
|-
|[[The Funtastic World of Hanna-Barbera Arena Show|The Funtastic World of Hanna-Barbera]]
|[[Universal Studios Florida]]
|1990
|Closed in 2002
|-
|[[List of former Universal Studios Florida attractions#The Adventures of Rocky and Bullwinkle Show|The Adventures of Rocky and Bullwinkle Show]]
|[[Universal Studios Florida]]
|1992
|Closed in 1993
|-
|[[List of former Universal Studios Florida attractions#Alfred Hitchcock: The Art of Making Movies|Alfred Hitchcock: The Art of Making Movies]]
|[[Universal Studios Florida]]
|1990
|Closed in 2003
|-
|[[A Day in the Park with Barney]]
|[[Universal Studios Florida]]
|1995
|
|-
|The Eighth Voyage of [[Sinbad the Sailor|Sinbad]]
|[[Islands of Adventure]]
|1999
|
|-
| rowspan="2" |[[Fear Factor Live]]
|[[Universal Studios Florida]]
| rowspan="2" |2005
| rowspan="2" |
|-
|[[Universal Studios Hollywood]]
|-
|[[Universal 360: A Cinesphere Spectacular]]
|[[Universal Studios Florida]]
|2006
|
|-
|[[Creature from the Black Lagoon: The Musical]]
|[[Universal Studios Hollywood]]
|2009
|Co-produced with Broadway Attractions
|-
|[[Special Effects Stage]]
|[[Universal Studios Hollywood]]
|2010
|
|-
|[[Lights! Camera! Action! Hosted by Steven Spielberg]]
|[[Universal Studios Singapore]]
|2010
|
|-
|[[Universal's Cinematic Spectacular: 100 Years of Movie Memories]]
|[[Universal Studios Florida]]
|2012
|
|-
|Sing On Tour
|[[Universal Studios Japan]]
|2019
|
|}

==== Roller coasters ====
{| class="wikitable"
!Project
!Park/Resort
!Opening Date
!Notes
|-
|[[Dragon Challenge]]
|[[Islands of Adventure]]
|1999, 2010
|Previously known as Dueling Dragons, co-produced with [[Warner Bros.]] Recreation Group
|-
|[[The Incredible Hulk Coaster]]
|[[Islands of Adventure]]
|1999
|Co-produced with [[Marvel Entertainment]]
|-
|[[Woody Woodpecker's Nuthouse Coaster]]
|[[Universal Studios Florida]]
|1999
|
|-
| rowspan="3" |[[Flight of the Hippogriff]]
|[[Islands of Adventure]]
|2000, 2010
| rowspan="3" |Previously known as The Flying Unicorn, co-produced with [[Warner Bros.]] Recreation Group
|-
|[[Universal Studios Japan]]
|2014
|-
|[[Universal Studios Hollywood]]
|2016
|-
| rowspan="3" |[[Revenge of the Mummy]]
|[[Universal Studios Florida]]
|2004
| rowspan="3" |Co-production with Alphaville
|-
|[[Universal Studios Hollywood]]
|2004
|-
|[[Universal Studios Singapore]]
|2010
|-
|''[[Hollywood Rip Ride Rockit]]''
|[[Universal Studios Florida]]
|2009
|Ride manufacturer [[Maurer Sohne]]
|-
|''[[Hollywood Dream – The Ride]]''
|[[Universal Studios Japan]]
|2007
|Ride manufacturer [[Bolliger & Mabillard]]
|-
|''[[Space Fantasy – The Ride]]''
|[[Universal Studios Japan]]
|2010
|Ride manufacturer [[Mack Rides]]
|-
|Hagrid's Magical Creatures Motorbike Adventure
|[[Islands of Adventure]]
|2019
|
|}


== Awards ==
== Awards ==


===Thea Awards===
=== [[Themed Entertainment Association|Thea]] Awards<ref>{{Cite news|url=http://www.teaconnect.org/Blog/Thea-Blog/index.cfm?id=2261|title=Past Thea Award recipients: 1994-2017|work=teaconnect.org|access-date=2017-09-20|url-status=dead|archive-url=https://web.archive.org/web/20150111192454/http://www.teaconnect.org/Blog/THEA-Blog/index.cfm?id=2261|archive-date=2015-01-11}}</ref> ===
{{further|Themed Entertainment Association}}
{| class="wikitable"
{| class="wikitable"
!Award
!Award
Line 526: Line 143:
| rowspan="4" |Paragon Award
| rowspan="4" |Paragon Award
| rowspan="4" |2015
| rowspan="4" |2015
|[[The Wizarding World of Harry Potter]]<ref>{{Cite news|url=http://www.teaconnect.org/Blog/Thea-Blog/index.cfm?id=2261|title=Past Thea Award recipients: 1994-2017|work=teaconnect.org|access-date=2017-09-20|url-status=dead|archive-url=https://web.archive.org/web/20150111192454/http://www.teaconnect.org/Blog/THEA-Blog/index.cfm?id=2261|archive-date=2015-01-11}}</ref>
|[[The Wizarding World of Harry Potter]]
| rowspan="4" |[[Universal Studios Florida]]
| rowspan="4" |[[Universal Studios Florida]]
|-
|-
Line 535: Line 152:
|[[Diagon alley|Diagon Alley Retail/Dining]]
|[[Diagon alley|Diagon Alley Retail/Dining]]
|-
|-
| rowspan="23" |Award for Outstanding Achievement
| rowspan="29" |Award for Outstanding Achievement
|1996
|1996
|[[Waterworld: A Live Sea War Spectacular]]
|[[Waterworld: A Live Sea War Spectacular]]
Line 541: Line 158:
|-
|-
|1997
|1997
|[[T2 3-D: Battle Across Time|Terminator 2:3D: The Battle Across Time]]
|[[T2-3D: Battle Across Time|Terminator 2: 3D: The Battle Across Time]]
|[[Universal Studios Florida]]
|[[Universal Studios Florida]]
|-
|-
Line 590: Line 207:
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|-
|-
|[[Harry Potter and the Forbidden Journey]]
|[[Harry Potter and the Forbidden Journey|Harry Potter, and the Forbidden Journey]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|-
|-
Line 615: Line 232:
|[[Universal Studios Hollywood]]
|[[Universal Studios Hollywood]]
|-
|-
|rowspan="2" |2018
|2018
|[[Universal's Volcano Bay]]
|[[Universal's Volcano Bay]]
|[[Universal Orlando Resort]]
|[[Universal Orlando Resort]]
|-
|-
|2019
|Universal Spectacle Night Parade – The Best of Hollywood
|Universal Spectacle Night Parade – The Best of Hollywood<ref>{{Cite web|title=Thea Awards Recipients|url=http://www.teaconnect.org/Thea-Awards/Past-Awards/index.cfm?id=7917|access-date=2022-02-25|website=teaconnect.org}}</ref>
|[[Universal Studios Japan]]
|[[Universal Studios Japan]]
|-
|2020
|[[Hagrid's Magical Creatures Motorbike Adventure]]
|[[Universal Studios Florida]]
|-
| rowspan="2" |2021
|[[Super Nintendo World]]
|[[Universal Studios Japan]]
|-
|The Bourne Stuntacular
|[[Universal Studios Florida]]
|-
| rowspan="3" |2022
|[[Universal Beijing Resort]]
|[[Universal Beijing Resort]]
|-
|Untrainable
|[[Universal Beijing Resort]]
|-
|Jurassic World Adventure
|[[Universal Beijing Resort]]
|-
|-
|Award for Technical Excellence
|Award for Technical Excellence
Line 637: Line 276:
|}
|}


=== The Golden Ticket Awards presented by [[Amusement Today]]<ref>{{Cite web|url=http://goldenticketawards.com/|title=The Golden Ticket Awards {{!}} Presented by Amusement Today|website=goldenticketawards.com|language=en-US|access-date=2017-09-20}}</ref> ===
=== The Golden Ticket Awards presented by [[Amusement Today]]<ref>{{Cite web|url=http://goldenticketawards.com/|title= Home Page|website=The Golden Ticket Awards|access-date=2017-09-20}}</ref> ===
{| class="wikitable"
{| class="wikitable"
!Award
!Award
Line 643: Line 282:
!Project
!Project
!Park/Resort
!Park/Resort
!Notes
|-
|-
|Best Indoor Attraction
|Best Indoor Attraction
Line 648: Line 288:
| rowspan="2" |[[Back to the Future: The Ride]]
| rowspan="2" |[[Back to the Future: The Ride]]
| rowspan="2" |[[Universal Studios Florida]]
| rowspan="2" |[[Universal Studios Florida]]
|
|-
|-
|Best Simulated Interactive Ride
|Best Simulated Interactive Ride
|
|-
|-
| rowspan="2" |Best Dark Ride
| rowspan="2" |Best Dark Ride
Line 655: Line 297:
|[[The Amazing Adventures of Spider-Man]]
|[[The Amazing Adventures of Spider-Man]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|
|-
|-
|2011 - 2015
|2011 - 2015
|[[Harry Potter and the Forbidden Journey]]
|[[Harry Potter and the Forbidden Journey|Harry Potter, and the Forbidden Journey]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|
|-
|-
|Best Water Ride
|Best Water Ride
Line 664: Line 308:
|[[Dudley Do-Right's Ripsaw Falls]]
|[[Dudley Do-Right's Ripsaw Falls]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|
|-
|-
|Best Indoor Coaster
|Best Indoor Coaster
|2008 - current
|2008 - 2019
|[[Revenge of the Mummy]]
|[[Revenge of the Mummy]]
|[[Universal Studios Florida]]
|[[Universal Studios Florida]]
|In 2019, Amusement Today retired the category of Best Indoor Coaster as Revenge of the Mummy had won it every year since 2008. As well as retiring the category, Amusement Today presented Revenge of the Mummy with the Legend's Award.<ref>{{Cite web|url=https://goldenticketawards.com/gta-legends/#1580665812573-7cde03c7-ef79/|title= Legend Awards|website=The Golden Ticket Awards|date= 2 February 2020|access-date=2020-07-14}}</ref>
|-
|-
| rowspan="2" |Best New Attraction
| rowspan="3" |Best New Attraction
|2010
|2010
|[[Harry Potter and the Forbidden Journey]]
|[[Harry Potter and the Forbidden Journey|Harry Potter, and the Forbidden Journey]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|
|-
|-
|2019
|2019
|[[Hagrid's Magical Creatures Motorbike Adventure]]
|[[Hagrid's Magical Creatures Motorbike Adventure]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|
|-
|2020/2021
|[[Jurassic World VelociCoaster]]
|[[Islands of Adventure]]
|
|-
|-
|Golden Ticket Awards Legend
|Golden Ticket Awards Legend
Line 683: Line 336:
|[[Revenge of the Mummy]]
|[[Revenge of the Mummy]]
|[[Universal Studios Florida]]
|[[Universal Studios Florida]]
|
|}
|}


Line 693: Line 347:
|-
|-
|Best Theme Park
|Best Theme Park
|2002 - 2004, 2010 - 2011
|2002 - 2004, 2010 - 2011. 2020 - 2022
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
Line 702: Line 356:
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|-
|-
|Best Roller Coaster
| rowspan="3" |Best Roller Coaster
|2003 - 2004
|2003 - 2004
|[[The Incredible Hulk (roller coaster)|The Incredible Hulk]]
|[[The Incredible Hulk (roller coaster)|The Incredible Hulk]]
|[[Islands of Adventure]]
|-
|2021
|[[Hagrid's Magical Creatures Motorbike Adventure]]
|[[Islands of Adventure]]
|-
|2022
|[[Jurassic World VelociCoaster]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|-
|-
|Best Table Service Restaurant
|Best Table Service Restaurant
|2003 - 2008, 2019
|2003 - 2008, 2019 - 2022
|[[Mythos (restaurant)|Mythos Restaurant]]
|[[Mythos (restaurant)|Mythos Restaurant]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
Line 722: Line 384:
|-
|-
|2010
|2010
|[[Harry Potter and the Forbidden Journey]]
|[[Harry Potter and the Forbidden Journey|Harry Potter, and the Forbidden Journey]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|-
|-
Line 734: Line 396:
|[[Universal Orlando|Universal Orlando Resort]]
|[[Universal Orlando|Universal Orlando Resort]]
|-
|-
| rowspan="2" |Best [[Quick-Service Restaurant]]
| rowspan="2" |Best Quick-Service Restaurant
|2015, 2020
|2015, 2020
|[[Places in Harry Potter|The Leaky Cauldron]]
|[[Places in Harry Potter|The Leaky Cauldron]]
Line 748: Line 410:
|[[Volcano Bay]]
|[[Volcano Bay]]
|-
|-
| rowspan="2" |Best New Roller Coaster
| rowspan="3" |Best New Roller Coaster
|2017
|2017
|Krakatau
|Krakatau
Line 756: Line 418:
|[[Hagrid's Magical Creatures Motorbike Adventure]]
|[[Hagrid's Magical Creatures Motorbike Adventure]]
|[[Islands of Adventure]]
|[[Islands of Adventure]]
|-
|2022
|[[Jurassic World VelociCoaster]]
|[[Islands of Adventure]]
|-
|Best Show
|2022
|Untrainable
|[[Universal Studios Beijing]]
|-
|}
|}

=== Brass Ring Awards<ref>{{Cite web|title=IAAPA Brass Ring Awards|url=https://www.iaapa.org/about-iaapa/awards/iaapa-brass-ring-awards|access-date=2022-02-25|website=IAAPA}}</ref> ===
{| class="wikitable"
!Award
!Year(s) Received
!Project
!Park/Resort
|-
|Most Creative Holiday Show
|2021
|Crystal Promise
|Universal Studios Japan
|}

== See also ==

* [[Walt Disney Imagineering]], [[Disney Experiences|Disney Parks]]' equivalent


== References ==
== References ==
{{Reflist}}
{{Reflist}}


{{Universal Destinations & Experiences}}
== External links ==
* {{IMDb company|id=0193570|company=MCA Planning and Development}}
* {{IMDb company|id=0018727|company=Universal Creative}}

{{Universal Parks & Resorts}}
{{Amusement rides}}
{{Amusement rides}}


[[Category:Amusement ride manufacturers]]
[[Category:Amusement ride manufacturers]]
[[Category:Design companies established in 1968]]
[[Category:Design companies established in 1968]]
[[Category:Universal Parks & Resorts]]
[[Category:Universal Destinations & Experiences]]
[[Category:Manufacturing companies established in 1968]]
[[Category:Manufacturing companies established in 1968]]
[[Category:1968 establishments in California]]
[[Category:1968 establishments in California]]

Latest revision as of 16:16, 17 October 2024

Universal Creative
Company typeDivision
IndustryEngineering, architecture, design
Founded1968; 56 years ago (1968)
HeadquartersOrlando, Florida
Key people
Molly Murphy, President
ProductsTheme parks, resorts, attractions
ParentUniversal Destinations & Experiences

Universal Creative is the division of Universal Destinations & Experiences responsible for designing, developing, engineering, and producing themed attractions, rides, and, resorts. Headquartered in Orlando, Florida, the company operates at Universal Parks & Resorts locations around the world in the United States, Singapore, Japan, and China.[1]

Universal Creative often collaborates with entertainment design companies, such as Forrec, THG Creative, and P+A Projects.[2][3][4]

History

[edit]

In December 1958, MCA Inc. purchased the Universal City Studio Lot in California. After MCA and Universal merged in 1962, MCA-Universal expanded into recreation.[5] In 1964, MCA-Universal officially opened Universal Studios Hollywood.[6] As the park grew, Universal Creative was founded in 1968 under the name MCA Planning, and Development as part of MCA-Universal's recreation division.[7]

Universal Creative continued to operate through 1996 as MCA Planning and Development, opening Universal Studios Florida in 1990 and creating attractions such as Jaws and E.T. Adventure. In 1996 MCA was sold to Seagram, which changed the company name to Universal Studios, Inc. In 1997, MCA Planning and Development was renamed Universal Creative. Two years later, Universal Creative opened Islands of Adventure at Universal Orlando Resort.

The company moved to Universal Orlando Resort in 2001, the same year it opened Universal Studios Japan.[7] In 2011, Comcast purchased NBCUniversal, incorporating Universal Parks & Resorts and Universal Creative into its portfolio.[8] Universal Studios Singapore, a joint venture with Resorts World Sentosa on Sentosa Island, was opened by Universal Creative in the same year. The company opened the world's first "Water Theme Park" in 2017 with the opening of Universal's Volcano Bay. In 2021, Universal opened Universal Beijing Resort, which was the first ever theme park to achieve a LEED Certification. The company's latest project is Universal Epic Universe, which will become the fourth park at the Universal Orlando Resort. Universal Creative also has offices in Osaka and Beijing.[9]

Executive leadership

[edit]

By December 13, 2022, several individuals had retired from Universal Creative as part of an NBCU-wide retirement initiative.[10]

  • Molly Murphy: President, Universal Creative Universal Destinations & Experiences
  • Modesto Alcala [retired]: Senior Vice President, Global Restaurant Development[11]
  • Steve Blum: Senior Vice President, Ride Safety & Engineering[12]
  • Brian Robinson: Executive Vice President, Chief Creative Officer[13]
  • Eric Parr: Senior Vice President of Creative Studio[13]
  • Russ Dagon: Senior Vice President, Resort Development[14]
  • Gene Dobrzyn: Senior Vice President, Project Management Office[15]
  • Brawner Greer: Senior Vice President, Legal Affairs[16]
  • Charlie Gundacker: Senior Vice President, Executive Project Director[17]
  • Caryl Lucarelli: Senior Vice President, Human Resources, Universal Creative, and International[18]
  • Daniel Memis: Senior Vice President, Chief Financial Officer[19]

Notable projects

[edit]

Attractions

[edit]
Volcano Bay's 200 ft. tall "Krakatau" volcano.

Universal Volcano Bay

[edit]

Universal Volcano Bay is Universal's first attempt at developing a water theme park. This project, the third park at Universal Orlando Resort, replaced Wet 'n Wild Orlando in 2017. At the center of the park is "Krakatau", a 200-foot-tall (61 m) volcano. Its slides include water coasters, capsule plunge slides, and slides that drop riders four feet above the pool below. Similarly to Disney's MagicBands, Volcano Bay uses TapuTapu wristband technology, which was later used in the Super Nintendo World areas.[20]

Jurassic World VelociCoaster

[edit]

VelociCoaster is said to be Florida's fastest, tallest, and most intense launch coaster, traveling at speeds up to 70 miles per hour (110 km/h), and reaching a maximum height of 155 feet (47 m).[21] VelociCoaster features two high-speed launches powered by linear synchronous motors, a top hat, four inversions, and an over-water heartline roll.

Super Nintendo World

[edit]

Universal Studios Japan contains the world's first Super Nintendo World area. This area contains dozens of interactive elements, as well as two rides that let guests experience the world of the Super Mario franchise. Universal Creative worked closely with Nintendo, including Shigeru Miyamoto, to create the area. The rides in this land include Mario Kart: Koopa's Challenge, an interactive dark ride with augmented reality based on the Mario Kart spin-off franchise. Super Nintendo World uses "Power-Up Bands" that allow guests to interact with certain elements in the land, such as the "Power-Up Band Key Challenges", and track high scores through the official Universal Studios Japan smartphone application.

Hagrid's Magical Creatures Motorbike Adventure

[edit]

Universal Creative's Hagrid's Magical Creatures Motorbike Adventure has 7 launches, more than most coasters, and contains the longest coaster track in Florida, measuring approximately 1 mile (1.6 km) in length. The ride has a free-fall vertical drop of 17 feet (5.2 m), and it catapults guests 65 feet (20 m) in the air at more than a 70-degree angle before immediately dropping them back down in one movement. The construction of this attraction also included planting a forest of 1,200 trees.[22]

Hagrid's Magical Creatures Motorbike Adventure won the Thea Award from the Themed Entertainment Association for outstanding achievement, the Best New Roller Coaster Award from Theme Park Insider, and was named "best new attraction installation of 2019" from the 2019 Golden Ticket Awards.[23][24][25]

Transformers: The Ride - 3D

[edit]

Universal Creative, in partnership with Oceaneering International and Industrial Light & Magic, created Transformers: The Ride - 3D at Universal Studios Singapore, Universal Studios Hollywood, and Universal Orlando Resort. The attraction blends computer-generated imagery with reality, using 14 screens and physical props.[26] Universal Creative opened this attraction in Singapore in 2011, Hollywood in 2012, and Orlando in 2013. Due to space constraints, the Orlando ride was placed on two stories.[27] Transformers: The Ride - 3D has won numerous awards, including the Thea Award for outstanding achievement, the International 3D Society Lumiere Award, and was named "best new attraction" from Theme Park Insider.[28]

The Amazing Adventures of Spider-Man

[edit]

Universal Creative's The Amazing Adventures of Spider-Man is a dark ride using advanced audio, with the sound accurate to 1⁄5 of a video frame.[29] Universal Creative partnered with Oceaneering International to create a 12-passenger motion-base simulator pod capable of six degrees of freedom (heave, sway, surge, yaw, pitch, and roll), and 360-degree rotation (achieved with a ring and pinion gear system), all contained in an angled shell to direct riders' view. Universal Creative's Phil Hettema and William Mason received inventor credits on the ride system patent, known as the SCOOP.[29]

Universal Creative employees Scott Trowbridge and Thierry Coup storyboarded a scene-by-scene breakdown of the ride that would be projected onto thirteen 30-foot-tall projection screens integrated with physical sets. Since guests would be moving toward, away from, or past these 3D screens, animators had to consider the perspective shift that viewers would actually encounter if these really matched. They developed a new process they called "squinching", used to account for a viewer's moving sightline and distorting the animation to match.[29]

Created for the Islands of Adventure theme park that opened on May 28, 1999, The Amazing Adventures of Spider-Man won Amusement Today's Golden Ticket Award for Best Dark Ride for twelve consecutive years from 1999 through to 2010. In 2000, the ride won a Thea Award from the Themed Entertainment Association for outstanding themed entertainment, and experience design. It has also won numerous public-voted Theme Park Insider Awards, and Screamscape Ultimate Awards. The ride has been duplicated at Universal Studios Japan, which opened in January 2004.

Harry Potter, and the Forbidden Journey

[edit]
The Wizarding World of Harry Potter - Hogsmeade (Islands of Adventure)'s 200 ft. tall "Hogwarts Castle" facade.

Harry Potter, and the Forbidden Journey opened in June 2010 as part of The Wizarding World of Harry Potter - Hogsmeade at Islands of Adventure. It features robotic arms as a ride vehicle which are mounted on a track, to travel through the attraction while performing their movements in synchronization with the ride's show elements (animated props, projection surfaces, and so on).[30] In Amusement Today's annual Golden Ticket Awards, Harry Potter, and the Forbidden Journey debuted as the best new ride of 2010. It won the Best Dark Ride category for five consecutive years from 2011 to 2015.[30] Due to the popularity of the ride, it was duplicated at Universal Studios Japan (which opened on July 18, 2014), and Universal Studios Hollywood (which opened on April 7, 2016).

Resorts

[edit]

The Universal Creative Resort Development team designs, and develops resort, hotel, restaurant, and retail experiences for Universal Parks & Resorts. Universal Orlando Resort's long-standing partnership with Loews Hotels led to the development of Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort, Cabana Bay Beach Resort, Loews Sapphire Falls Resort, Universal's Aventura Hotel, Universal's Endless Summer Resort – Surfside, and Universal's Endless Summer Resort – Dockside.[31] Universal Creative's other resorts include The Universal Studios Grand Hotel, and the NUO Resort Hotel – Universal Beijing Resort at Universal Beijing Resort.[32]

Restaurants

[edit]
The Toothsome Chocolate Emporium, and Savory Feast Kitchen at Universal CityWalk Beijing

Universal Creative designs, and develops the restaurants inside Universal's theme parks, as well as their Universal CityWalk shopping, and restaurant areas. Restaurants within the parks include Mythos Restaurant, The Leaky Cauldron, and The Three Broomsticks at Universal Orlando Resort.[33][34] Restaurants in Universal CityWalk Orlando include The Cowfish, Vivo Italian Kitchen, Toothsome Chocolate Emporium, and Savory Feast Kitchen. Other restaurants shared between several Universal CityWalk areas include Jimmy Buffett's Margaritaville, Bubba Gump, and Voodoo Doughnut.[35]

All projects

[edit]

Current projects

[edit]

Universal Creative is in the process of developing Epic Universe, the fourth park to be added to the Universal Orlando Resort portfolio, which was announced in August 2019. It will feature an entertainment center, hotels, shops, restaurants, and more. It is expected to be located within a larger 750-acre site that will nearly double Universal's total available acreage in Central Florida. The park is set to open in 2025.

On January 11, 2023, Universal announced two projects: Universal Kids Resort, a "new concept"-styled theme park geared towards families with children in Frisco, Texas, and Universal Horror Unleashed, a "horror-experience" in Las Vegas.[36][37]

On December 19, 2023, Universal confirmed it had "acquired land" near Bedford, UK, and is "at the early stages of exploring its feasibility for a potential park, and resort at this site".[38]

Project Park/Resort Opening Date
Universal Epic Universe[39] Universal Orlando May 22, 2025[40]
Minion Land[41][42][43][44] Universal Studios Singapore 2025
Super Nintendo World[45]
Universal Horror Unleashed Area15[46]
Unnamed second theme park Universal Beijing Resort[47]
Universal Kids Resort June 2026[48]
Fast & Furious: Hollywood Drift Universal Studios Hollywood[49][50][51] 2026[52]
Universal Studios United Kingdom[53] 2030[54]

Past projects

[edit]
See also: List of Universal theme park attractions and List of lands at Universal theme parks

Patents

[edit]

Universal Creative files numerous patents for new technologies with the United States Patent and Trademark Office. In 2019, Universal Creative filed 43 patents.[55] Some notable patents include the SCOOP ride vehicle designed for The Amazing Adventures of Spider-Man in Universal Orlando Resort, interactive wand technology for the Wizarding World of Harry Potter, and moving portraits for the queue of Harry Potter and the Forbidden Journey.[56][57] "We actually had to create the technology which was used to make those portraits look like moving paintings," said Thierry Coup, Senior Vice President of Universal Creative's Creative Studio. "There's a whole portfolio of patents that Universal filed just with the creation of this attraction".[58]

Awards

[edit]

Thea Awards

[edit]
Further information: Themed Entertainment Association
Award Year(s) Received Project Park/Resort
Paragon Award 2015 The Wizarding World of Harry Potter[59] Universal Studios Florida
Diagon Alley
Hogwarts Express
Diagon Alley Retail/Dining
Award for Outstanding Achievement 1996 Waterworld: A Live Sea War Spectacular Universal Studios Hollywood
1997 Terminator 2: 3D: The Battle Across Time Universal Studios Florida
2000 FiestAventura Universal Studios Port Aventura
The Amazing Adventures of Spider-Man Islands of Adventure
2001 Men in Black: Alien Attack Universal Studios Florida
2002 Animal Celebration Universal Studios Japan
2002 Templo del Fuego Universal Studios Port Aventura
2005 Revenge of the Mummy Universal Studios Florida
2006 Fear Factor Live Universal Studios Florida
2008 Peter Pan's Neverland Universal Studios Japan
2009 The Simpsons Ride Universal Studios Florida
2009 Universal Studios Hollywood
2010 Disaster! Universal Studios Florida
2011 The Wizarding World of Harry Potter Islands of Adventure
Harry Potter, and the Forbidden Journey Islands of Adventure
2012 Space Fantasy The Ride Universal Studios Japan
2013 Transformers: The Ride 3D Universal Studios Hollywood
Universal Studios Singapore
2014 The Song of An Angel Universal Studios Japan
2015 Harry Potter & The Escape from Gringotts Universal Studios Florida
2017 Springfield (Themed Food & Beverage Experience) Universal Studios Hollywood
2018 Universal's Volcano Bay Universal Orlando Resort
2019 Universal Spectacle Night Parade – The Best of Hollywood[60] Universal Studios Japan
2020 Hagrid's Magical Creatures Motorbike Adventure Universal Studios Florida
2021 Super Nintendo World Universal Studios Japan
The Bourne Stuntacular Universal Studios Florida
2022 Universal Beijing Resort Universal Beijing Resort
Untrainable Universal Beijing Resort
Jurassic World Adventure Universal Beijing Resort
Award for Technical Excellence 2015 Interactive Wands Universal Studios Florida
Classic Award 2002 Universal Studio's Tram Tour Universal Studios Hollywood
2017 WaterWorld: A Live Sea War Spectacular Universal Studios Hollywood

The Golden Ticket Awards presented by Amusement Today[61]

[edit]
Award Year(s) Received Project Park/Resort Notes
Best Indoor Attraction 1998 Back to the Future: The Ride Universal Studios Florida
Best Simulated Interactive Ride
Best Dark Ride 1999 - 2010 The Amazing Adventures of Spider-Man Islands of Adventure
2011 - 2015 Harry Potter, and the Forbidden Journey Islands of Adventure
Best Water Ride 2001 - 2002, 2004, 2006 - 2014 Dudley Do-Right's Ripsaw Falls Islands of Adventure
Best Indoor Coaster 2008 - 2019 Revenge of the Mummy Universal Studios Florida In 2019, Amusement Today retired the category of Best Indoor Coaster as Revenge of the Mummy had won it every year since 2008. As well as retiring the category, Amusement Today presented Revenge of the Mummy with the Legend's Award.[62]
Best New Attraction 2010 Harry Potter, and the Forbidden Journey Islands of Adventure
2019 Hagrid's Magical Creatures Motorbike Adventure Islands of Adventure
2020/2021 Jurassic World VelociCoaster Islands of Adventure
Golden Ticket Awards Legend 2019 Revenge of the Mummy Universal Studios Florida

Theme Park Insider Awards[63]

[edit]
Award Year(s) Received Project Park/Resort
Best Theme Park 2002 - 2004, 2010 - 2011. 2020 - 2022 Islands of Adventure Islands of Adventure
Best Attraction 2002 - 2005 The Amazing Adventures of Spider-Man Islands of Adventure
Best Roller Coaster 2003 - 2004 The Incredible Hulk Islands of Adventure
2021 Hagrid's Magical Creatures Motorbike Adventure Islands of Adventure
2022 Jurassic World VelociCoaster Islands of Adventure
Best Table Service Restaurant 2003 - 2008, 2019 - 2022 Mythos Restaurant Islands of Adventure
Best New Attraction 2004 Revenge of the Mummy Universal Studios Florida
2008 The Simpsons Ride Universal Studios Florida
2010 Harry Potter, and the Forbidden Journey Islands of Adventure
2012 Transformers: The Ride Universal Studios Hollywood
Best New Family Attraction 2015 Hogwarts Express Universal Orlando Resort
Best Quick-Service Restaurant 2015, 2020 The Leaky Cauldron Universal Studios Florida
2016 - 2018 The Three Broomsticks Universal Studios Hollywood
Best New Theme Park 2017 Volcano Bay Volcano Bay
Best New Roller Coaster 2017 Krakatau Volcano Bay
2020 Hagrid's Magical Creatures Motorbike Adventure Islands of Adventure
2022 Jurassic World VelociCoaster Islands of Adventure
Best Show 2022 Untrainable Universal Studios Beijing

Brass Ring Awards[64]

[edit]
Award Year(s) Received Project Park/Resort
Most Creative Holiday Show 2021 Crystal Promise Universal Studios Japan

See also

[edit]

References

[edit]
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  2. ^ "Theme Park Designers | Theme Park Planning and Design". P+A Projects. Retrieved 2022-12-22.
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  39. ^ Tapp, Tom (2023-02-16). "Super Nintendo World Confirmed For Universal Orlando Resort, Called "The Worst-Kept Secret In History"". Deadline Hollywood. Retrieved 2023-12-10.
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  42. ^ Vibal, Leana (April 9, 2024). "Minion Land Opens in Universal Studios Singapore This Year". Spot. Retrieved June 7, 2024.
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  62. ^ "Legend Awards". The Golden Ticket Awards. 2 February 2020. Retrieved 2020-07-14.
  63. ^ "The Theme Park Insider Awards". Theme Park Insider. Retrieved 2017-09-20.
  64. ^ "IAAPA Brass Ring Awards". IAAPA. Retrieved 2022-02-25.
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