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{{Infobox Radio station
{{Infobox radio station
| name = WXLA
| name = WXLA
| logo =
| image =
| city = [[Dimondale, Michigan]]
| city = [[Dimondale, Michigan]]
| country = US
| area = [[Lansing, Michigan]]
| area = [[Lansing–East Lansing metropolitan area]]
| branding = 10,000-Watt AM 1180
| branding = ''Easy 93.3''
| slogan = Timeless Favorites
⚫
| frequency = 1180 [[kHz]]
| airdate = September 20, 1982
| translator = {{Radio Relay|93.3|W227DO|Lansing}}
⚫
| frequency = 1180 [[kHz]]
| airdate = {{start date and age|1982|9|20}} (as WDTB)
| format = [[Middle of the Road]]/[[Oldies]]
| format = [[Soft adult contemporary|Soft AC]]
| power = 10,000 [[watt]]s daytime <BR> 2,000 [[watt]]s [[critical hours]]
| power = 10,000 [[watt]]s daytime<br>2,000 watts [[critical hours]]<br>500 watts [[Pre-sunrise and post-sunset authorization|PSRA]]
| class = D
| class = D
| facility_id = 16848
| facility_id = 16848
| coordinates = {{coord|42|39|1|N|84|34|49|W|type:landmark}}
| coordinates = {{coord|42|39|1|N|84|34|49|W|type:landmark}}
| callsign_meaning =
| callsign_meaning =
| former_callsigns = WDTB (8/27/79-6/29/84)
| former_callsigns = WDTB (8/27/79-6/29/84)
⚫
| owner = [[MacDonald Broadcasting]]
| sister_stations = [[WHZZ]], [[WILS]], [[WQHH]]
| affiliations = [[Michigan Radio Network]]
⚫
| owner = [[MacDonald Broadcasting]]
⚫
| webcast =
| sister_stations = [[WHZZ]], [[WILS]], [[WQHH]]
| website =
⚫
| webcast =
| affiliations = [[America's Best Music]]([[Dial Global]])
| website = {{url|https://www.easy933.com}}
}}
}}


'''WXLA''' is a [[commercial radio|commercial]] [[Amplitude Modulation|AM]] [[radio station]] located in [[Dimondale, Michigan|Dimondale]], a suburb of [[Lansing, Michigan]]. The station broadcasts on 1180 [[kHz]] with 10,000 watts during most daytime hours. During the two hours after sunrise and two hours before sunset it cuts back to 2,000 watts. WXLA does not broadcast at night as the station must sign-off at sunset to protect [[WHAM (AM)]] in [[Rochester, New York|Rochester]], [[New York]].
'''WXLA''' (1180 [[Hertz|kHz]]) is a [[commercial radio|commercial]] [[Amplitude Modulation|AM]] [[radio station]] [[city of license|licensed]] to [[Dimondale, Michigan|Dimondale]], a suburb of [[Lansing, Michigan]]. It is owned by [[MacDonald Broadcasting]] and airs a [[soft adult contemporary]] [[radio format]]. During the months of November and December, the station switches to an all-[[Christmas music]] format. It uses the branding "Easy 93.3". The dial position refers to WXLA's [[FM translator]], '''W227DO''' at 93.3 [[Hertz|MHz]] in Lansing.


The station is a [[daytimer]] but the FM translator broadcasts around the clock. WXLA is powered at 10,000 [[watt]]s during daylight hours. For two hours after sunrise and two hours before sunset it cuts back to 2,000 watts. For some months of the year, WXLA is authorized to broadcast at 500 watts starting at 6 AM local time under [[Pre-sunrise and post-sunset authorization|Pre-sunrise authorization]]. WXLA must [[sign-off]] at sunset to protect from interference [[List of North American broadcast station classes|Class A]] [[clear channel station]] [[WHAM (AM)|WHAM]] in [[Rochester, New York|Rochester]], [[New York (state)|New York]]. The [[transmitter]] is off Grovenburg Road in Lansing.<ref>[https://radio-locator.com/cgi-bin/finder?sr=Y&s=C&call=Wxla&nav= Radio-Locator.com/WXLA]</ref>
⚫
WXLA began broadcasting in 1982 as WDTB on 1170 kHz with 1,000 watts. The call letters were changed to the present WXLA on June 29, 1984. WXLA was the first radio station to program specifically to Lansing's [[African-American]] community with an urban contemporary/R&B format. In July 2005 the station increased its power and began referring to itself as ''10,000 Watt 1180''.


==History==
⚫
In 2006, [[MacDonald Broadcasting]] purchased WXLA and sister station [[WQHH]] for $3.65 million. MacDonald switched the [[urban adult contemporary]] format (as "Mix 1180") to [[ABC Radio]]'s "[[Timeless (radio network)|Timeless]]" (formerly known as "Stardust") [[Middle of the Road]]/[[Oldies]] format in October of 2006. The Timeless Classics format had previously aired on co-owned "Unforgettable 1320" [[WILS]] and was moved to WXLA to make room for a new talk format on WILS.
The station [[sign-on|signed on]] the air on September 20, 1982 as '''WDTB'''.<ref>[https://www.americanradiohistory.com/Archive-BC-YB/1999/D-Radio-All-BC-YB-1999..pdf Broadcasting & Cable Yearbook 1999 page D-219]</ref> It originally broadcast on 1170&nbsp;kHz with 1,000 watts, days only. It used the [[all-news radio|all news]] programming of [[CNN Headline News]]. The call letters were changed to the present WXLA on June 29, 1984.
In 2010, with the demise of Citadel Media's Timeless format, WXLA flipped to [[Dial Global]]'s "[[America's Best Music]]" format.


⚫
WXLA was the first radio station to program specifically to Lansing's [[African-American]] community with an [[urban contemporary]] / [[R&B]] format. In July 2005, the station increased its power and began referring to itself as ''10,000 Watt 1180''. With its new [[directional antenna]], the station could be heard as far away as [[Grand Rapids]], [[Bay City, Michigan|Bay City]] and [[Flint, Michigan|Flint]].
== Sources ==

⚫
*[http://www.michiguide.com/dials/rad-v/wxla.html Michiguide.com - WXLA History]
⚫
In 2006, [[MacDonald Broadcasting]] purchased WXLA and [[sister station]] 96.5 [[WQHH]] for $3.65 million. MacDonald switched from the [[urban adult contemporary]] format (as "Mix 1180") to [[Citadel Media|ABC Radio]]'s "[[Timeless (radio network)|Timeless]]" (formerly known as "Stardust") [[Middle of the road (music)|Middle of the Road]]/[[Oldies]]/Adult Standards format in October 2006. The Timeless Classics format had previously aired on co-owned "Unforgettable 1320" [[WILS]] and was moved to WXLA to make room for a new [[talk radio|talk]] format on WILS.

In 2010, with the demise of Citadel Media's Timeless format, WXLA flipped to [[Dial Global]]'s "[[America's Best Music]]" format, which features many of the same songs that Timeless played but also incorporated more traditional adult standards material and pre-1960s hits. (America's Best Music has since evolved to mostly Soft [[Oldies]] with a few [[adult standards]] songs in the [[playlist]].) Despite the fact that the actual "Timeless Favorites" format is no more, WXLA continues to use the phrase "Timeless Favorites" in its imaging.

On August 11, 2020, WXLA changed their format from adult standards to soft adult contemporary, branded as "Easy 93.3" (simulcast on FM translator W227DO 93.3 FM Lansing).<ref>[https://radioinsight.com/headlines/195986/wxla-goes-easy-in-lansing/ WXLA Goes easy in Lansing] Radioinsight - August 17, 2020</ref>

==References==
{{Reflist}}


==External links==
==External links==
⚫
*[http://www.michiguide.com/dials/rad-v/wxla.html Michiguide.com - WXLA History]
*{{AMQ|WXLA}}
{{AM station data|WXLA}}
*{{FMQ|W227DO}}
*{{FXL|W227DO}}


{{Lansing Radio}}
{{Lansing Radio}}
{{Adult Contemporary Radio Stations in Michigan}}
{{Daytime-only radio stations in Michigan}}


[[Category:Adult standards radio stations in the United States]]
[[Category:Soft adult contemporary radio stations in the United States]]
[[Category:Radio stations in Lansing, Michigan|XLA-AM]]
[[Category:Radio stations in Lansing, Michigan|XLA]]
[[Category:Radio stations established in 1982]]

[[Category:Daytime-only radio stations in Michigan|XLA]]
{{michigan-radio-station-stub}}
[[Category:1982 establishments in Michigan]]

Revision as of 18:48, 24 May 2024

WXLA
Broadcast areaLansing–East Lansing metropolitan area
Frequency1180 kHz
BrandingEasy 93.3
Programming
FormatSoft AC
AffiliationsMichigan Radio Network
Ownership
OwnerMacDonald Broadcasting
WHZZ, WILS, WQHH
History
First air date
September 20, 1982; 41 years ago (1982-09-20) (as WDTB)
Former call signs
WDTB (8/27/79-6/29/84)
Technical information
Facility ID16848
ClassD
Power10,000 watts daytime
2,000 watts critical hours
500 watts PSRA
Transmitter coordinates
42°39′1″N 84°34′49″W / 42.65028°N 84.58028°W / 42.65028; -84.58028
Translator(s)93.3 W227DO (Lansing)
Links
Websitewww.easy933.com

WXLA (1180 kHz) is a commercial AM radio station licensed to Dimondale, a suburb of Lansing, Michigan. It is owned by MacDonald Broadcasting and airs a soft adult contemporary radio format. During the months of November and December, the station switches to an all-Christmas music format. It uses the branding "Easy 93.3". The dial position refers to WXLA's FM translator, W227DO at 93.3 MHz in Lansing.

The station is a daytimer but the FM translator broadcasts around the clock. WXLA is powered at 10,000 watts during daylight hours. For two hours after sunrise and two hours before sunset it cuts back to 2,000 watts. For some months of the year, WXLA is authorized to broadcast at 500 watts starting at 6 AM local time under Pre-sunrise authorization. WXLA must sign-off at sunset to protect from interference Class A clear channel station WHAM in Rochester, New York. The transmitter is off Grovenburg Road in Lansing.[1]

History

The station signed on the air on September 20, 1982 as WDTB.[2] It originally broadcast on 1170 kHz with 1,000 watts, days only. It used the all news programming of CNN Headline News. The call letters were changed to the present WXLA on June 29, 1984.

WXLA was the first radio station to program specifically to Lansing's African-American community with an urban contemporary / R&B format. In July 2005, the station increased its power and began referring to itself as 10,000 Watt 1180. With its new directional antenna, the station could be heard as far away as Grand Rapids, Bay City and Flint.

In 2006, MacDonald Broadcasting purchased WXLA and sister station 96.5 WQHH for $3.65 million. MacDonald switched from the urban adult contemporary format (as "Mix 1180") to ABC Radio's "Timeless" (formerly known as "Stardust") Middle of the Road/Oldies/Adult Standards format in October 2006. The Timeless Classics format had previously aired on co-owned "Unforgettable 1320" WILS and was moved to WXLA to make room for a new talk format on WILS.

In 2010, with the demise of Citadel Media's Timeless format, WXLA flipped to Dial Global's "America's Best Music" format, which features many of the same songs that Timeless played but also incorporated more traditional adult standards material and pre-1960s hits. (America's Best Music has since evolved to mostly Soft Oldies with a few adult standards songs in the playlist.) Despite the fact that the actual "Timeless Favorites" format is no more, WXLA continues to use the phrase "Timeless Favorites" in its imaging.

On August 11, 2020, WXLA changed their format from adult standards to soft adult contemporary, branded as "Easy 93.3" (simulcast on FM translator W227DO 93.3 FM Lansing).[3]

References

  1. ^ Radio-Locator.com/WXLA
  2. ^ Broadcasting & Cable Yearbook 1999 page D-219
  3. ^ WXLA Goes easy in Lansing Radioinsight - August 17, 2020
Retrieved from "https://en.wikipedia.org/w/index.php?title=WXLA&oldid=1225487754"