Wikipedia:Sandbox: Difference between revisions
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* Welcome to the sandbox! * |
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* Please leave this part alone * |
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* The page is cleared regularly * |
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* Feel free to try your editing skills below * |
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'''BRAND PERSONALITY''' |
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{| class="wikitable float" style="font-size: 90%" |
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It is much easier to copy a product," said Aaker{{fact}}, "than to duplicate an organization with unique values, people and programs."<sup>1</sup> |
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!Practice of religious rituals among in Albania (2024 IDM poll) |
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! colspan="2"|% |
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A brand personality is a frame used to make a brand more interesting and memorable and can even become a vehicle to express a customer's identity. It is composed by 5 core dimentions: |
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|"YES, I regularly practise all rituals of my religion" |
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1 - Sincerity (down-to-earth, honest, wholesome, cheerful) |
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|align=right| {{bartable|10.5||3||background:LightGreen}} <!-- LightGreen --> |
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2 - Excitement (daring, spirited, imaginative, up-to-date) |
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3 - Competence (reliable, intelligent, successful) |
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|"Mainly YES, I practise the main religious rituals": |
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4 - Sophistication (upper class, charming) |
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|align=right| {{bartable|30.3||3||background:MediumSeaGreen}} <!-- MediumSeaGreen --> |
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5 - Ruggedness (outdoorsy, tough)<sup>1</sup> |
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|"NO, I am a believer, but I do not practise religious rituals at all" |
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Nowadays this brand analysis and development frame is facing doubts in the advertising industry. |
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Too many people – brand owners and consumers alike – have become duped by the notion that the key, differentiating element of a brand is its personality. They’ve come to believe this because for more than a decade they’ve seen a correlation between brands with distinctive personalities and businesses that have forged ahead<sup>2</sup>. |
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|"NO, I am an atheist" |
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|align=right| {{bartable|5.6||3||background:LightCoral}} <!-- LightCoral --> |
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There of course remains a hugely important role for brand personality in helping a business in its dialogue with audiences – none of us want to return to the dull, grey, corporate world of 20 years ago – but personality alone is no longer enough. Those brands or agencies that are unable to raise their game to this new level will flounder – their game is finally up: The fraud unmasked, and a new breed of stronger, more differentiated, more value-added replacements will surely emerge<sup>2</sup>. |
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| "Refuse" |
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|align=right| {{bartable|8.9||3||background:LightGoldenrodYellow}} <!-- LightGoldenrodYellow --> |
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| "Other" |
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|align=right| {{bartable|0.5||3||background:LightGray}} <!-- LightGray --> |
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|} |
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1 - Jennifer L. Aaker |
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Journal of Marketing Research, Vol. 34, No. 3 (Aug., 1997) |
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2 - "CREATIVE&OPINIONATED: Is brand personality a fraud?", Jim Prior 2008, available at http://www.creativematch.co.uk/viewNews/?95941 |
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--[[User:Valeseme|Valeseme]] ([[User talk:Valeseme|talk]]) 09:00, 8 May 2008 (UTC) |
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Revision as of 08:27, 6 July 2024
 | Welcome to this sandbox page, a space to experiment with editing.
You can either edit the source code ("Edit source" tab above) or use VisualEditor ("Edit" tab above). Click the "Publish changes" button when finished. You can click "Show preview" to see a preview of your edits, or "Show changes" to see what you have changed. Anyone can edit this page and it is automatically cleared regularly (anything you write will not remain indefinitely). Click here to reset the sandbox. You can access your personal sandbox by clicking here, or using the "Sandbox" link in the top right.Creating an account gives you access to a personal sandbox, among other benefits. Do NOT, under any circumstances, place promotional, copyrighted, offensive, or libelous content in sandbox pages. Doing so WILL get you blocked from editing. For more info about sandboxes, see Wikipedia:About the sandbox and Help:My sandbox. New to Wikipedia? See the contributing to Wikipedia page or our tutorial. Questions? Try the Teahouse! |
| Practice of religious rituals among in Albania (2024 IDM poll) | % | |
|---|---|---|
| "YES, I regularly practise all rituals of my religion" | 10.5 | |
| "Mainly YES, I practise the main religious rituals": | 30.3 | |
| "NO, I am a believer, but I do not practise religious rituals at all" | 44.2 | |
| "NO, I am an atheist" | 5.6 | |
| "Refuse" | 8.9 | |
| "Other" | 0.5 | |