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PROFILE

Dr. Shekhar Agarwal M.B.B.S., M.S. ( Delhi ), M.Ch. ( Liverpool), F.I.C.S. Chief Joint Replacement Surgeon & Executive Director Sant Parmanand Hospital Delhi Institute of Trauma & Orthopaedics Dr. Shekhar Agarwal 18, Sham Nath Marg, Civil Lines, Delhi - 54

Dr. Shekhar Agarwal is one of the most experienced joint replacement surgeons in India with more than 30 years of National & International experience. After doing M.Ch. in Orthopaedics from the University of Liverpool (U.K.) Dr. Shekhar Agarwal worked for 10 years in the most renowned hospitals in England before returning to India in 1990. As faculty for Hip and Knee replacement meetings in India and abroad Dr. Shekhar Agarwal conducts workshops, delivers lectures and performs live surgeries to train young surgeons in this super speciality. He has performed over 17000 surgeries with 4000 hip and knee replacements which includes revision joint replacement surgeries as well. Dr. Shekhar Agarwal has been President of Delhi Orthopaedic Association. His clinical acumen and academic skills are well recognized in India & abroad.

Dr. Shekhar Agarwal is Executive Director of Sant Parmanand Hospital located in Civil Lines, Delhi. In this hospital he has established “Delhi Institute of Trauma & Orthopaedics” (D.I.T.O.) which is a tertiary level orthopaedic centre. D.I.T.O. is recognized for Post Graduate training in Orthopaedics (DNB Course). He has also established Fresh Frozen Allograft Bone Bank at D.I.T.O.

Dr. Shekhar Agarwal has several publications in National and International journals. Being a perfectionist accompanied with compassion and care makes him a favorite surgeon for a large number of patients India and abroad.

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+				PROFILE
-'''BRAND PERSONALITY'''
+				Dr. Shekhar Agarwal
+				M.B.B.S., M.S. ( Delhi ), M.Ch. ( Liverpool),
+				F.I.C.S.
+				Chief Joint Replacement Surgeon
+				&
+				Executive Director
+				Sant Parmanand Hospital
+				Delhi Institute of Trauma & Orthopaedics
+Dr. Shekhar Agarwal	18, Sham Nath Marg, Civil Lines, Delhi - 54
-It is much easier to copy a product," said Aaker{{fact}}, "than to duplicate an organization with unique values, people and programs."<sup>1</sup>
+Dr. Shekhar Agarwal is one of the most experienced joint replacement surgeons in India with more than 30 years of National & International experience. After doing M.Ch. in Orthopaedics from the University of Liverpool (U.K.) Dr. Shekhar Agarwal worked for 10 years in the most renowned hospitals in England before returning to India in 1990. As faculty for Hip and Knee replacement meetings in India and abroad Dr. Shekhar Agarwal conducts workshops, delivers lectures and performs live surgeries to train young surgeons in this super speciality. He has performed over 17000 surgeries with 4000 hip and knee replacements which includes revision  joint replacement surgeries as well. Dr. Shekhar Agarwal has been President of Delhi Orthopaedic Association. His clinical acumen and academic skills are well recognized in India & abroad.
-A brand personality is a frame used to make a brand more interesting and memorable and can even become a vehicle to express a customer's identity. It is composed by 5 core dimentions:
+Dr. Shekhar Agarwal is Executive Director of Sant Parmanand Hospital located in Civil Lines, Delhi. In this hospital he has established “Delhi Institute of Trauma & Orthopaedics” (D.I.T.O.) which is a tertiary level orthopaedic centre. D.I.T.O. is recognized for Post Graduate training in Orthopaedics (DNB Course). He has also established Fresh Frozen Allograft Bone Bank  at D.I.T.O.
-- Sincerity (down-to-earth, honest, wholesome, cheerful)
-- Excitement (daring, spirited, imaginative, up-to-date)
-- Competence (reliable, intelligent, successful)
-- Sophistication (upper class, charming)
-- Ruggedness (outdoorsy, tough)<sup>1</sup>
+Dr. Shekhar Agarwal has several publications in National and International journals. Being a perfectionist accompanied with compassion and care makes him a favorite surgeon for a large number of patients India and abroad.
-Nowadays this brand analysis and development frame is facing doubts in the advertising industry.
-Too many people – brand owners and consumers alike – have become duped by the notion that the key, differentiating element of a brand is its personality. They’ve come to believe this because for more than a decade they’ve seen a correlation between brands with distinctive personalities and businesses that have forged ahead<sup>2</sup>.
-There of course remains a hugely important role for brand personality in helping a business in its dialogue with audiences – none of us want to return to the dull, grey, corporate world of 20 years ago – but personality alone is no longer enough. Those brands or agencies that are unable to raise their game to this new level will flounder – their game is finally up: The fraud unmasked, and a new breed of stronger, more differentiated, more value-added replacements will surely emerge<sup>2</sup>.
-- Jennifer L. Aaker
-Journal of Marketing Research, Vol. 34, No. 3 (Aug., 1997)
--  "CREATIVE&OPINIONATED: Is brand personality a fraud?", Jim Prior 2008, available at http://www.creativematch.co.uk/viewNews/?95941
---[[User:Valeseme|Valeseme]] ([[User talk:Valeseme|talk]]) 09:00, 8 May 2008 (UTC)
-I understand