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On 25 September 2013, Xiaomi announced plans to open its first ever retail store in [[Beijing]]. <ref>{{cite web|last=Bischoff |first=Paul |url=http://www.techinasia.com/xiaomi-store-beijing-opening-soon/?utm_source=rss&utm_medium=rss&utm_campaign=xiaomi-store-beijing-opening-soon |title=Xiaomi opens biggest ever service center in Beijing, looks like a store |publisher=Techinasia.com |date= |accessdate=2013-09-26}}</ref>
On 25 September 2013, Xiaomi announced plans to open its first ever retail store in [[Beijing]]. <ref>{{cite web|last=Bischoff |first=Paul |url=http://www.techinasia.com/xiaomi-store-beijing-opening-soon/?utm_source=rss&utm_medium=rss&utm_campaign=xiaomi-store-beijing-opening-soon |title=Xiaomi opens biggest ever service center in Beijing, looks like a store |publisher=Techinasia.com |date= |accessdate=2013-09-26}}</ref>


On 17 September 2013, few photos on Xiaomi’s Taiwan Facebook fan page shows the removal/replacement of the [[red star]], on its [[mascot]], Mi-bunny's [[Ushanka|Lei Feng hat]].<ref>{{cite web|last=Ong |first=Josh |url=http://thenextweb.com/asia/2012/08/19/why-chinas-xiaomi-inspiring-loyalty-rivals-apple-fanboys-google-fandroids/ |title=The Loyalty of Xiaomi Fans Rivals Apple 'Fanboys', Google 'Fandroids' |publisher=Thenextweb.com |date=2012-08-19 |accessdate=2013-10-02}}</ref> Some critics suggested it was an intentional removal of the potential [[communist]] meaning red star, for its international reach.<ref>{{cite web|last=Jonnalagadda |first=Harish |url=http://vr-zone.com/articles/xiaomi-intentionally-removing-red-star-mascot/57552.html |title=Is Xiaomi intentionally removing the red star from its mascot? |publisher=Vr-zone.com |date=2012-11-25 |accessdate=2013-09-26}}</ref> However, these revisions aren’t consistent, some photo posted later, showing the red star again.<ref>{{cite web|last=Bischoff |first=Paul |url=http://www.techinasia.com/xiaomi-redacted-communist-red-star-mascot/ |title=Has Xiaomi redacted the Communist red star from its mascot? |publisher=Techinasia.com |date= |accessdate=2013-09-26}}</ref><ref>{{cite web|url=https://www.facebook.com/xiaomitaiwan |title=小米台灣 Xiaomi Taiwan|publisher=facebook.com |accessdate=2013-09-26}}</ref> Expreview quoted Techasia's critic, suggesting western countries to make no fuss of Xiaomi's design freedom, and pointed out other [[Red star#Red stars in labels and logos|non-communist red star designs]].<ref>{{cite web |url=http://www.expreview.com/28473.html|title=小米走向国际化第一步，PS掉米兔头上的苏联红星
On 17 September 2013, few photos on Xiaomi’s Taiwan Facebook fan page shows the removal/replacement of the [[red star]], on its [[mascot]], Mi-bunny's [[Ushanka|Lei Feng hat]].<ref>http://www.tabloidpulsa.co.id/news/10807-tuai-kontroversi-maskot-xiaomi-berciri-komunis</ref><ref>{{cite web|last=Ong |first=Josh |url=http://thenextweb.com/asia/2012/08/19/why-chinas-xiaomi-inspiring-loyalty-rivals-apple-fanboys-google-fandroids/ |title=The Loyalty of Xiaomi Fans Rivals Apple 'Fanboys', Google 'Fandroids' |publisher=Thenextweb.com |date=2012-08-19 |accessdate=2013-10-02}}</ref> Some critics suggested it was an intentional removal of the potential [[communist]] meaning red star, for its international reach.<ref>{{cite web|last=Jonnalagadda |first=Harish |url=http://vr-zone.com/articles/xiaomi-intentionally-removing-red-star-mascot/57552.html |title=Is Xiaomi intentionally removing the red star from its mascot? |publisher=Vr-zone.com |date=2012-11-25 |accessdate=2013-09-26}}</ref><ref>{{cite web|last=Bischoff |first=Paul |url=http://www.techinasia.com/xiaomi-redacted-communist-red-star-mascot/ |title=Has Xiaomi redacted the Communist red star from its mascot? |publisher=Techinasia.com |date= |accessdate=2013-09-26}}</ref>Expreview quoted Techasia's critic, suggesting western countries to make no fuss of Xiaomi's design freedom, and pointed out other [[Red star#Red stars in labels and logos|non-communist red star designs]].<ref>{{cite web |url=http://www.expreview.com/28473.html|title=小米走向国际化第一步，PS掉米兔头上的苏联红星
|publisher=expreview.com |date=2012-09-24 |accessdate=2013-10-02}}</ref>
|publisher=expreview.com |date=2012-09-24 |accessdate=2013-10-02}}</ref>


Revision as of 21:26, 2 October 2013

Xiaomi Corporation
Native name
小米科技
Xiǎomĭ Kējì
Company typePrivate
Industry
FoundedBeijing, China (April 6, 2010 (2010-04-06))
Founder
HeadquartersBeijing, China
Area served
Greater China
Key people
  • Lei Jun, CEO
  • Lin Bin, President
  • Hugo Barra, Vice President
Products
Products list
Number of employees
approximately 2,600[1]
Websitewww.xiaomi.com

Xiaomi Inc. (Chinese: 小米科技; pinyin: Xiǎomĭ Kējì) is a privately owned company that designs, develops, and sells smartphones, apps, and consumer electronics.[2] Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and has expanded into developing a wider range of consumer electronics.[3]

History

Seven partners co-founded Xiaomi on June 6, 2010. In the first round of funding, institutional investors included Temasek, a Singaporean government-owned investment vehicle, and the Chinese venture capital funds IDG Capital and Qiming Venture Partners.[4] The name Xiaomi can be a pun, it can simply mean just “little rice,”[5] or can also be translated literally as millet referring to an early Chinese Communist Party's revolutionary.[6]

The Mi-One phone was announced in August 2011. It was shipped with Xiaomi's MIUI user interface which is based on Android but resembles Apple's iOS. The device could also be equipped with stock Android.[7]

In August 2012 Xiaomi announced the MI2 phone. The phone was powered by Qualcomm's Snapdragon S4 Pro APQ8064, a 1.5 GHz quad-core Krait chip featuring by 2 GB of RAM and the Adreno 320 GPU.[8] The company said on 24 September 2013 that the company had sold over 10 million MI2 devices over the preceding 11 months.[9]

In November 2012 Xiaomi's set-top box stopped working one week after the launch due to the company having run afoul of China's State Administration of Radio, Film, and Television.[10][11][12] The regulatory issues were overcome in January 2013.[13]

Some of Xiaomi products are manufactured by Foxconn, which also assembles Apple's iPhones and iPads.[14][15]

In August 2013 the company announced that it was hiring Hugo Barra from Google where he served as vice president of product management for the Android platform, after the revelation that Google co-founder Sergey Brin was in a relationship with Barra's ex-girlfriend.[16][17][18][19][20][21] He will be employed as vice president of Xiaomi Global, making Xiaomi the first company selling smartphones to poach a senior staffer from Google's Android team.[22]

On 5 September 2013, CEO Lei Jun officially announced plans to launch an Android-based 47-inch 3D-capable Smart TV,[23] which will be assembled by Sony TV manufacturer Wistron Corporation of Taiwan.[24] The company explained the choice as to take advantage of Wistron's skill as a supplier to Sony.[25]

In September 2013, Xiaomi annouced its MI3 phone, with one version powered by the Snapdragon 800 (MSM8974AB) and another by NVIDIA's Tegra 4 chipset.[26]

On 25 September 2013, Xiaomi announced plans to open its first ever retail store in Beijing. [27]

On 17 September 2013, few photos on Xiaomi’s Taiwan Facebook fan page shows the removal/replacement of the red star, on its mascot, Mi-bunny's Lei Feng hat.[28][29] Some critics suggested it was an intentional removal of the potential communist meaning red star, for its international reach.[30][31]Expreview quoted Techasia's critic, suggesting western countries to make no fuss of Xiaomi's design freedom, and pointed out other non-communist red star designs.[32]

Criticisms and controversies

The company's marketing strategy is often described as riding on the back of the "cult of Apple"[4] using a similar marketing strategy.[33] After reading a book about Steve Jobs in college,[34][35] Xiaomi's chairman and CEO, Lei Jun,[36] carefully cultivates a Steve Jobs image,[37] including jeans and dark shirts,[38] and Jobs' style of product announcements.[39] He has been categorized as a counterfeit Jobs.[40][41] The company's strategy has been categorized as counterfeiting philosophy, mindset and an icon.[42] Despite repeated comparisons to Apple Inc., Xiaomi maintains that it espouses a different set of principles.[4][43] Xiaomi has no retail stores nor does it partner with third-party distributors. Instead, all Xiaomi products are sold directly via the company's website.[44] Skeptics categorize the products as non-innovative[39][18][45] low-price iPhone imitations[46][47] that have no significant hardware or software advantages,[38] and that any perception of innovation is good public relations.[48] Others point out that while there are some similarities to Apple, the ability to customize the software based upon user preferences sets Xiaomi apart.[49]


References

  1. ^ "crunchbase profile". CrunchBase. 2013-06-30. Retrieved 2013-09-25.
  2. ^ "小米47寸电视真机照曝光". 驱动之家. 2013-06-17. Retrieved 2013-08-15.
  3. ^ "Xiaomi, What Americans Need To Know". Techcrunch. August 28, 2013. Retrieved August 28, 2013.
  4. ^ a b c "Challenging Apple by Imitation". New York Times. 2012-10-29. Retrieved 2013-08-15.
  5. ^ WONG, SUE-LIN. "Challenging Apple by Imitation". nytimes.com. Retrieved 2 October 2013.
  6. ^ June 05, 2012 (2012-06-05). "UPDATE 1-China's Xiaomi to get $4 bln valuation after funding-source - Chicago Tribune". Articles.chicagotribune.com. Retrieved 2013-10-02. {{cite web}}: Text "Reuters" ignored (help)CS1 maint: numeric names: authors list (link)
  7. ^ "Xiaomi Phone with MIUI OS: a $310 Android with 1.5GHz dual-core SoC and other surprises". Engadget. 16 August 2011.
  8. ^ "Xiaomi Phone 2 Review". engadget. 2012 -11-14. Retrieved 2013-08-15. {{cite web}}: Check date values in: |date= (help)
  9. ^ "Chinese Smartphone Maker Xiaomi Says It Sold 10 Million Mi-2 smartphones". CEOWORLD Magazine. Retrieved 2013-09-24.
  10. ^ Bischoff, Paul (2012-11-26). "How and Why Xiaomi Ran Afoul of China's Media Regulator". Techinasia.com. Retrieved 2013-08-25.
  11. ^ Bischoff, Paul (2012-11-23). "Xiaomi TV Set-Top Box Service Suspended, Regulatory Kerfuffle Perhaps to Blame [UPDATED]". Techinasia.com. Retrieved 2013-08-25.
  12. ^ Celine Sun in Beijing celine.sun@scmp.com (2012-11-24). "Xiaomi suspends set-top box amid illegal content talk | South China Morning Post". Scmp.com. Retrieved 2013-08-25.
  13. ^ Bischoff, Paul (2013-01-25). "Xiaomi Box Finally Gets Regulatory Approval, Can Soon Go on Sale". Techinasia.com. Retrieved 2013-08-25.
  14. ^ "China's Xiaomi Technology to become Foxconn's major client: reports | Economics | FOCUS TAIWAN - CNA ENGLISH NEWS". Focustaiwan.tw. 2013-03-22. Retrieved 2013-08-25.
  15. ^ Murph, Darren (2013-04-15). "Xiaomi president Lin Bin aims to ship 15 million superphones in 2013, expand sales beyond Asia". Engadget.com. Retrieved 2013-08-25.
  16. ^ "What Ex-Google Exec Hugo Barra Can Do for China's Xiaomi". Businessweek. Retrieved 2013-08-30.
  17. ^ "China's Xiaomi Hires Ex-Google VP To Run Overseas Business". Forbes. 2013-08-14. Retrieved 2013-08-30.
  18. ^ a b Lee, Dave. "BBC News - Google executive Hugo Barra poached by China's Xiaomi". Bbc.co.uk. Retrieved 2013-08-30.
  19. ^ Chapman, Matthew. "Android exec Hugo Barra departs Google for Xiaomi". Marketingmagazine.co.uk. Retrieved 2013-08-30.
  20. ^ "Google soap opera gets a pass from investors - for now - The Tell - MarketWatch". Blogs.marketwatch.com. 2011-10-18. Retrieved 2013-08-30.
  21. ^ Kevin Parrish. "Google Executive Departs During "Love Quadrangle" Rumors". Tomshardware.com. Retrieved 2013-08-30.
  22. ^ "Android vice president quits for Chinese phone maker | News". PC Pro. Retrieved 2013-08-31.
  23. ^ "Chinese Tech Sensation Xiaomi Launches An Android-Based 47-inch 3D-Capable Smart TV". CEOWORLD Magazine. Retrieved 2013-09-05.
  24. ^ Lawler, Richard (2013-08-28). "Xiaomi unveils new Android-powered 5-inch MI3, 47-inch smart TV in China". Engadget.com. Retrieved 2013-09-05.
  25. ^ Bloomberg News. "Xiaomi Says Sony Supplier Wistron Will Make Its Smart TVs". Bloomberg. Retrieved 2013-09-09.
  26. ^ "Xiaomi Announces the MI3 - Tegra 4 and MSM8974AB inside". AnandTech. 5 September 2013.
  27. ^ Bischoff, Paul. "Xiaomi opens biggest ever service center in Beijing, looks like a store". Techinasia.com. Retrieved 2013-09-26.
  28. ^ http://www.tabloidpulsa.co.id/news/10807-tuai-kontroversi-maskot-xiaomi-berciri-komunis
  29. ^ Ong, Josh (2012-08-19). "The Loyalty of Xiaomi Fans Rivals Apple 'Fanboys', Google 'Fandroids'". Thenextweb.com. Retrieved 2013-10-02.
  30. ^ Jonnalagadda, Harish (2012-11-25). "Is Xiaomi intentionally removing the red star from its mascot?". Vr-zone.com. Retrieved 2013-09-26.
  31. ^ Bischoff, Paul. "Has Xiaomi redacted the Communist red star from its mascot?". Techinasia.com. Retrieved 2013-09-26.
  32. ^ "小米走向国际化第一步，PS掉米兔头上的苏联红星". expreview.com. 2012-09-24. Retrieved 2013-10-02.
  33. ^ "Lei Jun, Founder Of Xiaomi, Might Just Be 'China's Steve Jobs'". Huffingtonpost.com. Retrieved 2013-08-24.
  34. ^ "Meet The 'Steve Jobs' Of China". Efytimes.com. 2013-06-05. Retrieved 2013-09-22.
  35. ^ http://www.theregister.co.uk/2013/09/06/xiaomi_plans_global_domination_with_fast_smartphones_and_software/
  36. ^ "Lei Jun". Forbes. 2012-04-18. Retrieved 2013-08-24.
  37. ^ Tan, Vanessa (2011-09-21). "Xiaomi Phones Face Serious Quality Questions". Techinasia.com. Retrieved 2013-08-31.
  38. ^ a b "In China an Empire Built by Aping Apple", New York Times, June 5, 2013.
  39. ^ a b Steve Kovach Aug. 22, 2013, 6:48 PM 42,517 14. "Xiaomi". Business Insider. Retrieved 2013-08-24.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  40. ^ Fan, Jiayang. "Xiaomi and Hugo Barra: A Homegrown Apple in China?". The New Yorker. Retrieved 2013-09-22.
  41. ^ 6/05/13 11:49am 6/05/13 11:49am (2013-04-23). "What Apple Should Steal from China's Steve Jobs". Gizmodo.com. Retrieved 2013-08-24.{{cite web}}: CS1 maint: numeric names: authors list (link)
  42. ^ Clark, Adam. "China's Even Counterfeiting Steve Jobs Now | Motherboard". Motherboard.vice.com. Retrieved 2013-08-24.
  43. ^ "Eyeing $4.5B In Sales This Year, Phone Maker Xiaomi Looks To Emulate A 340-Year-Old Chinese Medicine Company". Techcrunch. 2013-05-09. Retrieved 2013-08-15.
  44. ^ "Lin Bin of Xiaomi Talks Smartphone Disruptions". AllThingsD. 2012-10-30. Retrieved 2013-08-15.
  45. ^ "Can China's Xiaomi make it globally?". PCWorld. 2013-08-23. Retrieved 2013-08-30.
  46. ^ Riley, Charles. "Xiaomi: The 'Apple of China' looks abroad - Sep. 3, 2013". Money.cnn.com. Retrieved 2013-09-05.
  47. ^ "Now Flying High in China, How Soon Can Xiaomi Conquer the World and Depose Apple? - International Business Times". Au.ibtimes.com. 2013-09-05. Retrieved 2013-09-22.
  48. ^ "Can China's Xiaomi make it globally?". Network World. 2013-08-30. Retrieved 2013-09-07.
  49. ^ "The New York Times Gets Xiaomi Way, Way Wrong", Tech In Asia, June 10, 2013.
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