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Coordinates: 40°02′45″N 116°18′41″E / 40.0457°N 116.3115°E / 40.0457; 116.3115
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{{Short description|Chinese electronics company}}
{{multiple issues|
{{POV-check|talk=neutrality|date=October 2013}}
{{Use American English|date=November 2020}}
{{Original research|date=October 2013}}
{{Use dmy dates|date=December 2023}}
{{Infobox company
{{cite check|date=October 2013}}
| name = Xiaomi Corporation
{{primary sources|date=October 2013}}
| logo = [[File:Xiaomi logo (2021-).svg|80px]] [[File:Xiaomi New Font.svg|160px]]
{{Synthesis|date=October 2013}}
| logo_size =
| image = Xiaomi Science and Technology Park (20220414090237).jpg
| image_size = 250px
| image_caption = Headquarters in [[Beijing]]
| trading_name = Xiaomi
| native_name = {{lang|zh-cn|小米集团}}
| romanized_name = Xiǎomǐ
| type = [[Public company|Public]]
| traded_as = {{ubl|{{SEHK|1810}}|[[Hang Seng Index]] component}}
| industry = {{plainlist|
* [[Consumer electronics]]
* [[Computer hardware]]
* [[Automotive industry|Automotive]]}}
| foundation = {{start date and age|2010|04|06|df=y}}
| founder =
| hq_location =
| hq_location_city = [[Beijing]]
| hq_location_country = China
| num_locations =
| area_served = Worldwide
| key_people = {{plainlist|
* [[Lei Jun]] (founder & [[CEO]])
* [[Lin Bin]] (co-founder and vice-chairman)
* Lu Weibing (president)
}}
| products = {{plainlist|
* [[Mobile phones]]
* [[Personal computers]]
* [[Internet of things|IoT]]
* [[Electric vehicle]]s
}}
| revenue = {{decrease}} {{CNY|280.04 billion}} {{US$| 40.7 billion}} <br /> (2022)<ref name="Annual Results">{{cite web|url=https://www1.hkexnews.hk/listedco/listconews/sehk/2023/0324/2023032400811.pdf|title=Annual Results|access-date=28 March 2023|archive-date=28 March 2023|archive-url=https://web.archive.org/web/20230328090947/https://www1.hkexnews.hk/listedco/listconews/sehk/2023/0324/2023032400811.pdf|url-status=live}}</ref>
| operating_income = {{decrease}} {{CNY|2.81 billion}} {{US$|0.408 billion}} (2022)<ref name="Annual Results"/>
| net_income = {{decrease}} {{CNY|2.5 billion}} {{US$|0.36 billion}} (2022)<ref name="Annual Results"/>
| assets = {{decrease}} {{CNY|273.51 billion}} {{US$|39.72 billion}} (2022)<ref name="Annual Results"/>
| equity = {{increase}} {{CNY|143.92 billion}} {{US$|20.9 billion}} (2022)<ref name="Annual Results"/>
| num_employees = 32,543 (31 December 2022)<ref name="Annual Results"/>
| owner =
| subsid = * [[Xiaomi Auto]]
* ZMI
* Black Shark
* Zhigu Corporation
| website = {{url|https://www.mi.com/|mi.com}}
| brands = {{Unbulleted list|[[Redmi]]|[[Poco (company)|POCO]]|[[Mijia]]}}
}}
{{infobox Chinese
| pic = Xiaomi en chino.svg
| piccap = "Xiaomi" in Chinese characters
| picupright = 0.5
| c = [[wikt:小米|小米]]
| p = xiǎomǐ
| l = [[Millet]]
| mi = {{IPAc-cmn|AUD|Xiaomi pronunciation.ogg|x|iao|2|.|m|i|3}}
}}
[[File:Xiaomi Redmi Note.JPG|thumb|right|Xiaomi's Redmi Note]]
[[File:Xiaomi Store.jpg|thumb|right|A Xiaomi Exclusive Service Centre for customer support in [[Kuala Lumpur]]]]
'''Xiaomi Corporation''' ({{IPAc-en|ˈ|ʃ|aʊ|m|i}};<ref>{{cite news|url=https://www.bbc.com/news/blogs-magazine-monitor-30848303|title=How to say: Xiaomi|work=[[BBC News]]|date=12 November 2018|access-date=29 June 2018|archive-date=24 February 2021|archive-url=https://web.archive.org/web/20210224161400/https://www.bbc.com/news/blogs-magazine-monitor-30848303|url-status=live}}</ref> {{zh|c=[[wikt:小米|小米]]集团|l=}}), commonly known as '''Xiaomi''' (registered as '''Xiaomi Inc.'''), is a Chinese designer and manufacturer of [[consumer electronics]] and related [[software]], [[home appliance]]s, [[Xiaomi Auto|automobiles]] and [[household hardware]], with headquarters in [[Beijing]], [[China]]. It is the second-largest manufacturer of [[smartphone]]s in the world, behind [[Samsung]],<ref name=CNET>{{cite web|url=https://www.cnet.com/tech/mobile/xiaomi-overtakes-apple-as-the-worlds-number-two-smartphone-maker|title=Xiaomi overtakes Apple as the world's No. 2 smartphone-maker|website=[[CNET]]|date=16 July 2021|author=Pendlebury, Ty|access-date=7 October 2023}}</ref> most of which run on the [[MIUI]] (now [[HyperOS]]) [[operating system]]. The company is ranked 338th and is the youngest company on the [[Fortune Global 500|''Fortune'' Global 500]].<ref>{{cite web|date=2 August 2021|title=Xiaomi moves up on Fortune's Global 500 list (#338)|url=https://m.gsmarena.com/xiaomi_moves_up_on_fortunes_global_500_list_338_apple_is_near_the_top_6-news-50343.php|url-status=live|access-date=2 August 2021|website=gsmarena.com|archive-date=2 August 2021|archive-url=https://web.archive.org/web/20210802162124/https://m.gsmarena.com/xiaomi_moves_up_on_fortunes_global_500_list_338_apple_is_near_the_top_6-news-50343.php}}</ref><ref>{{Cite web | url=https://fortune.com/company/xiaomi/global500/ | title=Global 500: Xiaomi | website=[[Fortune (magazine)|Fortune]] | access-date=16 September 2021 | archive-date=28 October 2020 | archive-url=https://web.archive.org/web/20201028061057/https://fortune.com/company/xiaomi/global500/ | url-status=live}}</ref>
{{multiple image
| direction = vertical
| width = 200
| header = Xiaomi stores
| image1 = Xiaomi Store at Qingdao Lion Mall.jpg
| caption1 = In [[Qingdao]], China
| image2 = Xiaomi Store Portugal.jpg
| caption2 = In [[Loulé]], Portugal
| image3 = XiaomiHangzhouStore.jpg
| caption3 = In [[Hangzhou]], China
}}
}}


Xiaomi was founded in 2010 in [[Beijing]] by [[Lei Jun]] along with six associates. Lei had founded [[Kingsoft]] as well as Joyo.com, the latter of which he sold to [[Amazon (company)|Amazon]] for $75&nbsp;million in 2004. In August 2011, Xiaomi released its first smartphone and, by 2014, it had the largest market share of smartphones sold in China. Initially the company only sold its products online; however, it later opened [[brick and mortar]] stores.<ref name="CW-Kan-so cheap">{{cite magazine| first=Michael | last=Kan | title=Why Are Xiaomi Phones So Cheap? | url=https://www.computerworld.com/article/2489472/why-are-xiaomi-phones-so-cheap-.html | magazine=[[Computerworld]] | date=16 May 2014 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916173222/https://www.computerworld.com/article/2489472/why-are-xiaomi-phones-so-cheap-.html | url-status=live}}</ref> By 2015, it was developing a wide range of consumer electronics.<ref>{{cite web |url=https://www.displaydaily.com/article/press-releases/the-china-smartphone-market-picks-up-slightly-in-2014q4-idc-reports |title=The China Smartphone Market Picks Up Slightly in 2014Q4, IDC Reports |date=17 February 2015 |publisher=IDC |archive-url=https://web.archive.org/web/20150217221541/http://www.idc.com/getdoc.jsp?containerId=prHK25437515 |archive-date=17 February 2015 |url-status=live}}</ref> In 2020, the company sold 149.4&nbsp;million smartphones and its MIUI (now HyperOS) mobile operating system has over 500 million monthly active users.<ref>{{Cite news | url=https://in.mashable.com/technlogy/25962/xiaomi-ui-has-gained-more-than-500m-monthly-active-users | title=Xiaomi UI Has Gained More Than 500M Monthly Active Users | first=Praneeth | last=Palli | work=[[Mashable]] | date=23 November 2021 | access-date=12 January 2022 | archive-date=12 January 2022 | archive-url=https://web.archive.org/web/20220112213307/https://in.mashable.com/technlogy/25962/xiaomi-ui-has-gained-more-than-500m-monthly-active-users | url-status=live}}</ref> As of 2023, Xiaomi is the third-largest seller of smartphones worldwide, with a market share of about 12%, according to Counterpoint.<ref>{{Cite web |date=8 February 2023 |title=Global Smartphone Market Share: Q4 2020 to Q4 2022 |url=https://www.counterpointresearch.com/global-smartphone-share/ |access-date=1 March 2023 |website=Counterpoint Research |language=en-US |archive-date=17 August 2018 |archive-url=https://web.archive.org/web/20180817144648/https://www.counterpointresearch.com/global-smartphone-share/ |url-status=live}}</ref> Its presence led some people to call Xiaomi the "Apple of China".<ref>{{cite news | url=https://www.cnbc.com/2019/09/09/xiaomi-how-the-apple-of-china-grew-rapidly-into-80-new-markets.html | title=The 'Apple of China' expanded into 80 new markets in four years. Here's how Xiaomi grew so rapidly | first=Uptin | last=Saiidi | work=[[CNBC]] | date=10 September 2019 | access-date=10 September 2019 | archive-date=21 September 2019 | archive-url=https://web.archive.org/web/20190921035629/https://www.cnbc.com/2019/09/09/xiaomi-how-the-apple-of-china-grew-rapidly-into-80-new-markets.html | url-status=live}}</ref> It has come up with its own range of wearable items.<ref>{{Cite web |date=18 March 2023 |title=Wearable 444.7m Apple Xiaomi |url=https://gembells.com/wearable-444-7m-apple-xiaomi/ |access-date=1 April 2023 |language=en-US |archive-date=31 March 2023 |archive-url=https://web.archive.org/web/20230331134406/https://gembells.com/wearable-444-7m-apple-xiaomi/ |url-status=live}}</ref> It also is a major manufacturer of appliances including [[television]]s, [[flashlight]]s, [[unmanned aerial vehicle]]s, and [[air purifier]]s using its [[Internet of things]] and [[Xiaomi Smart Home]] product ecosystems.
{{Infobox company

| name = Beijing Xiaomi Technology Co., Ltd<br />北京小米科技有限责任公司
Xiaomi keeps its prices close to its [[manufacturing cost]]s and [[bill of materials]] costs by keeping most of its products in the market for 18 months, longer than most smartphone companies.<ref>{{cite news |url=https://www.telegraph.co.uk/technology/mobile-phones/10880495/How-can-Xiaomi-sell-its-phones-so-cheaply.html |title=How can Xiaomi sell its phones so cheaply? |newspaper=[[The Daily Telegraph]] |date=6 June 2014 |location=London |url-status=dead |archive-url=https://web.archive.org/web/20140618155200/http://www.telegraph.co.uk/technology/mobile-phones/10880495/How-can-Xiaomi-sell-its-phones-so-cheaply.html |archive-date=18 June 2014}}</ref><ref>{{cite news |url=https://www.theverge.com/2013/8/29/4672668/what-is-xiaomi-china-smartphone-hugo-barra-android |title=What is Xiaomi? Here's the Chinese company that just stole one of Android's biggest stars |first=Dan | last=Seifert | work=[[The Verge]] |date=29 August 2013 |url-status=live |archive-url=https://web.archive.org/web/20140710235623/http://www.theverge.com/2013/8/29/4672668/what-is-xiaomi-china-smartphone-hugo-barra-android |archive-date=10 July 2014}}</ref> The company also uses [[inventory optimization]] and [[Deal-of-the-day|flash sale]]s to keep its inventory low.<ref>{{cite web| first=Rob | last=Triggs |title=The Xiaomi model is taking over the world |url=http://www.androidauthority.com/xiaomi-business-model-575619/ |website=Android Authority |date=22 December 2014 |access-date=17 February 2015 |url-status=live |archive-url=https://web.archive.org/web/20150217131634/http://www.androidauthority.com/xiaomi-business-model-575619/|archive-date=17 February 2015}}</ref><ref name="CW-Kan-so cheap" />
| logo = [[File:Xiaomi logo.svg|120px]]
<!-- MOS:LEADLENGTH -->
| type = [[Private company|Private]]

| foundation = Beijing, China ({{Start date|2010|04|6}})
==History==
| location = Beijing, [[China]]
{{see also|List of Xiaomi products}}
| key_people = {{ubl|Lei Jun, CEO|Lin Bin, President|[[Hugo Barra]], Vice President}}

| industry = {{ubl|[[Consumer electronics]]|[[Digital distribution]]}}
===2010–2013===
| products = {{Collapsible list
On 6 April 2010 Xiaomi was co-founded by [[Lei Jun]] and six others:
|framestyle=border:none; padding:0;

|title=Products list
* [[Lin Bin]] ({{lang|zh|林斌}}), vice president of the [[Google China]] Institute of Engineering
|1=[[MiPhone]]
* Zhou Guangping ({{lang|zh|周光平}}), senior director of the [[Motorola Mobility|Motorola]] Beijing R&D center
|2=[[MiBox]]
* Liu De ({{lang|zh|刘德}}), department chair of the Department of Industrial Design at the [[University of Science and Technology Beijing]]
|3=[[MiTalk]]
* Li Wanqiang ({{lang|zh|黎万强}}), general manager of [[Kingsoft]] Dictionary
|4=[[MiHome launcher]]
* Huang Jiangji ({{lang|zh|黄江吉}}), principal development manager
|5=[[Duokan Reader]]
* Hong Feng ({{lang|zh|洪峰}}), senior product manager for Google China
|6=[[MiCloud]]

Lei had founded [[Kingsoft]] as well as Joyo.com, the latter of which he sold to [[Amazon (company)|Amazon]] for $75&nbsp;million in 2004.<ref name=Imitation/> At the time of the founding of the company, Lei was dissatisfied with the products of other mobile phone manufacturers and thought he could make a better product.

On 16 August 2010, Xiaomi launched its first [[Android (operating system)|Android]]-based firmware [[MIUI]] (Now [[HyperOS]]).<ref>{{Cite tweet |user=Xiaomi |number=1293152991025848321 |title=On August 16, 2010, the first version of MIUI was officially launched. MIUI first caught some real attention on XDA, the US-based developers' forum.}}</ref>

In 2010, the company raised $41&nbsp;million in a [[Series A round]].<ref name=raises>{{Cite news | url=https://thenextweb.com/news/chinese-smartphone-maker-xiaomi-confirms-new-216-million-round-of-funding | title=Chinese smartphone maker Xiaomi confirms new $216 million round of funding | first=Jon | last=Russell | work=[[TheNextWeb]] | date=26 June 2012 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171726/https://thenextweb.com/news/chinese-smartphone-maker-xiaomi-confirms-new-216-million-round-of-funding | url-status=live}}</ref>

In August 2011, the company launched its first phone, the [[Xiaomi Mi 1]]. The device had Xiaomi's MIUI firmware along with Android installation.<ref name=Imitation/><ref>{{cite news |title=Xiaomi Phone with MIUI OS: a $310 Android with 1.5GHz dual-core SoC and other surprises |work=[[Engadget]] |date=16 August 2011 |url=https://www.engadget.com/2011/08/16/xiaomi-m1-with-miui-os-a-310-phone-with-1-5ghz-dual-core-soc-a/ |url-status=live |archive-url=https://web.archive.org/web/20110923184903/http://www.engadget.com/2011/08/16/xiaomi-m1-with-miui-os-a-310-phone-with-1-5ghz-dual-core-soc-a| archive-date=23 September 2011}}</ref>

In December 2011, the company raised $90&nbsp;million in a Series B round.<ref name=raises/>

In June 2012, the company raised $216&nbsp;million of funding in a Series C round at a $4&nbsp;billion valuation. Institutional investors participating in the first round of funding included [[Temasek Holdings]], [[IDG Capital]], [[Qiming Venture Partners]] and [[Qualcomm]].<ref name=Imitation>{{cite news |url=https://www.nytimes.com/2012/10/29/technology/challenging-apple-by-imitation.html |title=Challenging Apple by Imitation | work=[[The New York Times]] |date=29 October 2012 | first=Sue-Lin | last=Wong| url-access=limited | url-status=live |archive-url=https://web.archive.org/web/20130507214352/http://www.nytimes.com/2012/10/29/technology/challenging-apple-by-imitation.html|archive-date=7 May 2013}}</ref><ref>{{cite news |title=Xiaomi the money! Who is this mobile company that's poaching Tech's top shelf talent?|url=http://www.pcworld.com/article/2047772/xiaomi-the-money-who-is-this-mobile-company-thats-poaching-techs-top-shelf-talent-.html |work=[[PC World]] |date=29 August 2013 |url-status=live |archive-url=https://web.archive.org/web/20131203040741/http://www.pcworld.com/article/2047772/xiaomi-the-money-who-is-this-mobile-company-thats-poaching-techs-top-shelf-talent-.html |archive-date=3 December 2013}}</ref>

In August 2013, the company hired [[Hugo Barra]] from [[Google]], where he served as vice president of product management for the [[Android (operating system)|Android]] platform.<ref name=poached/><ref>{{cite news |url=https://www.bloomberg.com/news/articles/2013-08-29/what-ex-google-exec-hugo-barra-can-do-for-chinas-xiaomi |title=What Ex-Google Exec Hugo Barra Can Do for China's Xiaomi |work=[[Bloomberg BusinessWeek]] | date=29 August 2013 | url-access=subscription |archive-url=https://web.archive.org/web/20130901015542/http://www.businessweek.com/articles/2013-08-29/what-ex-google-exec-hugo-barra-can-do-for-chinas-xiaomi |archive-date=1 September 2013 |url-status=live}}</ref><ref>{{cite news |url=https://www.forbes.com/sites/simonmontlake/2013/08/28/chinas-xiaomi-hires-ex-google-vp-to-run-overseas-business/ |title=China's Xiaomi Hires Ex-Google VP To Run Overseas Business | first=Simon | last=Montlake |work=[[Forbes]] |date=14 August 2013 |archive-url=https://web.archive.org/web/20130901175842/http://www.forbes.com/sites/simonmontlake/2013/08/28/chinas-xiaomi-hires-ex-google-vp-to-run-overseas-business/ |archive-date=1 September 2013 |url-status=live}}</ref><ref>{{cite web|url=http://www.tomshardware.com/news/hugo-barra-sergey-brin-susan-wojcicki-xiaomi-google,24054.html|title=Google Executive Departs During 'Love Quadrangle' Rumors|author=Kevin Parrish|date=29 August 2013|publisher=Tomshardware.com|access-date=30 August 2013|archive-date=20 February 2023|archive-url=https://web.archive.org/web/20230220224442/https://www.tomshardware.com/news/hugo-barra-sergey-brin-susan-wojcicki-xiaomi-google,24054.html|url-status=live}}</ref> He was employed as vice president of Xiaomi to expand the company outside of mainland China, making Xiaomi the first company selling smartphones to [[Executive search|poach]] a senior staffer from Google's Android team. He left the company in February 2017.<ref>{{cite news | url=https://techcrunch.com/2017/01/22/hugo-barra-is-leaving-his-position-as-head-of-international-at-xiaomi-after-3-5-years/|title=Hugo Barra is leaving his position as head of international at Xiaomi after 3.5 years |date=22 January 2017 | work=[[TechCrunch]] |archive-url=https://web.archive.org/web/20170222061610/https://techcrunch.com/2017/01/22/hugo-barra-is-leaving-his-position-as-head-of-international-at-xiaomi-after-3-5-years/ |archive-date=22 February 2017 |url-status=live}}</ref>

In September 2013, Xiaomi announced its [[Xiaomi Mi 3]] smartphone and an Android-based 47-inch 3D-capable Smart TV assembled by [[Sony]] TV manufacturer [[Wistron]] of Taiwan.<ref>{{Cite news | url=https://www.engadget.com/2013-09-05-xiaomi-miphone-3-xiaomi-tv-china-android.html | title=Xiaomi unveils new Android-powered 5-inch MI3, 47-inch smart TV in China | first=Richard | last=Lawler | work=[[Engadget]] | date=5 September 2013 |url-status=live |archive-url=https://web.archive.org/web/20130907203327/http://www.engadget.com/2013/09/05/xiaomi-miphone-3-xiaomi-tv-china-android/ |archive-date=7 September 2013}}</ref><ref>{{cite web|url=http://ceoworld.biz/2013/09/05/chinese-tech-sensation-xiaomi-launches-an-android-based-47-inch-3d-capable-smart-tv|title=Chinese Tech Sensation Xiaomi Launches An Android-Based 47-inch 3D-Capable Smart TV|publisher=CEOWORLD Magazine|access-date=5 September 2013|url-status=live|archive-url=https://web.archive.org/web/20130909032231/http://ceoworld.biz/2013/09/05/chinese-tech-sensation-xiaomi-launches-an-android-based-47-inch-3d-capable-smart-tv|archive-date=9 September 2013|date=5 September 2013}}</ref>

In October 2013, it became the fifth-most-used smartphone brand in China.<ref>{{cite news |url=https://www.digitimes.com/news/a20131003PR207.html |title=Xiaomi outperforms HTC to become fifth most used smartphone brand in China, says TrendForce | work=[[DigiTimes]] |url-status=live |archive-url=https://web.archive.org/web/20131005010715/http://www.digitimes.com/news/a20131003PR207.html |archive-date=5 October 2013}}</ref>

In 2013, Xiaomi sold 18.7&nbsp;million smartphones.<ref>{{cite news | url=https://www.techinasia.com/xiaomi-sold-26-million-phones-in-first-half-2014 | title=Xiaomi sells 26.1 million smartphones in first half of 2014, still on target for 60 million this year | first=Steven | last=Millward |work=[[Tech in Asia]] |date=2 July 2014 |url-status=live |archive-url=https://web.archive.org/web/20140907230636/http://www.techinasia.com/xiaomi-sold-26-million-phones-in-first-half-2014/ |archive-date=7 September 2014}}</ref>

===2014–2017===
In February 2014, Xiaomi announced its expansion outside China, with an international headquarters in [[Singapore]].<ref>{{Cite news | url=https://techcrunch.com/2014/02/13/xiaomi-sets-singapore-launch-date-as-it-prepares-for-global-expansion/ | title=Xiaomi Sets Singapore Launch Date As It Prepares For Global Expansion | first=Catherine | last=Liu | work=[[TechCrunch]] | date=13 February 2014 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171720/https://techcrunch.com/2014/02/13/xiaomi-sets-singapore-launch-date-as-it-prepares-for-global-expansion/ | url-status=live}}</ref><ref>{{cite web |title=Xiaomi to Set Up International Headquarters in Singapore| url=http://www.hardwarezone.com.sg/tech-news-xiaomi-set-international-headquarters-singapore |work=Hardwarezone| date=19 February 2014 |url-status=live|archive-url=https://web.archive.org/web/20140226201054/http://www.hardwarezone.com.sg/tech-news-xiaomi-set-international-headquarters-singapore|archive-date=26 February 2014}}</ref>

In April 2014, Xiaomi purchased the [[domain name]] mi.com for a record {{USD|3.6 million}}, the most expensive domain name ever bought in China, replacing xiaomi.com as the company's main domain name.<ref>{{Cite news | url=https://www.cnet.com/tech/mobile/xiaomi-spent-3-6m-on-new-two-letter-domain/ | title=Xiaomi spends $3.6 million on new two-letter domain | first=Aloysius | last=Low | work=[[CNET]] | date=24 April 2014 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916173222/https://www.cnet.com/tech/mobile/xiaomi-spent-3-6m-on-new-two-letter-domain/ | url-status=live}}</ref><ref>{{cite web|title=XiaoMi Purchased Mi.com Domain For A Record $3.6 Million, New URL For Global Users|url=http://gsminsider.com/2014/04/xiaomi-purchased-mi-com-domain-record-3-6-million-new-url-global-users/|url-status=dead|archive-url=https://web.archive.org/web/20140812124254/http://gsminsider.com/2014/04/xiaomi-purchased-mi-com-domain-record-3-6-million-new-url-global-users/|archive-date=12 August 2014}}</ref>

In September 2014, Xiaomi India acquired a 24.7% stake in Roborock.<ref>{{cite news | url=https://techcrunch.com/2020/09/03/dyson-challenger-dreame-raises-15-million/ | title=Xiaomi backs Dyson's Chinese challenger Dreame in $15 million round | first=Rita | last=Liao | work=[[TechCrunch]] | date=3 September 2020 | access-date=23 July 2021 | archive-date=23 July 2021 | archive-url=https://web.archive.org/web/20210723232205/https://techcrunch.com/2020/09/03/dyson-challenger-dreame-raises-15-million/ | url-status=live}}</ref><ref>{{cite web|url=https://www.gizmochina.com/2020/02/24/xiaomi-backed-roborock-ipo/|title=Xiaomi-backed Roborock gets listed; raises $641 million|work=Gizmo China|date=24 February 2020|access-date=23 July 2021|archive-date=9 May 2022|archive-url=https://web.archive.org/web/20220509084746/https://www.gizmochina.com/2020/02/24/xiaomi-backed-roborock-ipo/|url-status=live}}</ref>

In December 2014, Xiaomi raised US$1.1&nbsp;billion at a valuation of over US$45&nbsp;billion, making it one of the most valuable private technology companies in the world. The financing round was led by Hong Kong-based technology fund All-Stars Investment Limited, a fund run by former [[Morgan Stanley]] analyst Richard Ji.<ref>{{cite web |url=https://www.allstarinvestments.com/ |title=Team Profile – All-Stars Investment Limited | publisher=All-Stars Investment Limited |url-status=live |archive-url=https://web.archive.org/web/20141221043816/http://www.allstarsinvestment.com/|archive-date=21 December 2014}}</ref><ref>{{cite news |url=https://www.businessinsider.com/xiaomi-raises-over-1-billion-valuation-exceeds-45-billion-2014-12 |title=The 'Apple Of China' Raises Over $1 Billion, Valuation Skyrockets To More Than $45 Billion | first=Dave | last=Smith | work=[[Business Insider]] |date=20 December 2014 |url-status=live|archive-url=https://web.archive.org/web/20141221011325/http://www.businessinsider.com/xiaomi-raises-over-1-billion-valuation-exceeds-45-billion-2014-12?op=1 |archive-date=21 December 2014}}</ref><ref>{{cite news |url=https://www.caixinglobal.com/2018-07-06/xiaomi-ceo-tries-to-follow-in-steve-jobs-footsteps-101304441.html |title=Xiaomi CEO Tries to Follow in Steve Jobs' Footsteps |work=[[Caixin]] |date=6 July 2018 |access-date=7 August 2018 |archive-date=7 August 2018 |archive-url=https://web.archive.org/web/20180807155348/https://www.caixinglobal.com/2018-07-06/xiaomi-ceo-tries-to-follow-in-steve-jobs-footsteps-101304441.html |url-status=live}}</ref><ref>{{cite news |url=https://www.marketwatch.com/story/xiaomi-raises-another-11-billion-to-become-most-valuable-tech-start-up-2014-12-29 | title=Xiaomi raises another $1.1 billion to become most-valuable tech start-up | first1=Douglas | last1=MacMillan | first2=Rick | last2=Carew | work=[[MarketWatch]] | agency=[[The Wall Street Journal]] | date=29 December 2014 |url-status=live |archive-url=https://web.archive.org/web/20160303201448/http://www.marketwatch.com/story/xiaomi-raises-another-11-billion-to-become-most-valuable-tech-start-up-2014-12-29 |archive-date=3 March 2016}}</ref><ref>{{cite news |url=https://www.wsj.com/articles/chinas-xiaomi-raises-over-1-billion-in-investment-round-1419093589 |title=China's Xiaomi Raises Over $1 Billion in Investment Round | work=[[The Wall Street Journal]] |date=20 December 2014 | first=Juro | last=Osawa | url-access=subscription |url-status=live| archive-url=https://web.archive.org/web/20141220195012/http://www.wsj.com/articles/chinas-xiaomi-raises-over-1-billion-in-investment-round-1419093589 |archive-date=20 December 2014}}</ref>

In 2014, the company sold over 60 million smartphones.<ref>{{cite news |url=https://techcrunch.com/2015/01/03/xiaomi-2014/|title=Xiaomi Confirms It Sold 61M Phones In 2014, Has Plans To Expand To More Countries | first=Jon | last=Russell | work=[[TechCrunch]] |date=3 January 2015 |url-status=live|archive-url=https://web.archive.org/web/20171031060234/https://techcrunch.com/2015/01/03/xiaomi-2014/|archive-date=31 October 2017}}</ref> In 2014, 94% of the company's revenue came from mobile phone sales.<ref>{{cite web | first=Leonid | last=Bershidsky |title=Xiaomi's Killer App? Its Business Model |url=https://www.bloomberg.com/opinion/articles/2014-11-06/xiaomi-s-killer-app-its-business-model |work=[[Bloomberg News]] |date=6 November 2014| url-access=subscription |url-status=live|archive-url=https://web.archive.org/web/20150217142334/http://www.bloombergview.com/articles/2014-11-06/xiaomi-s-killer-app-its-business-model |archive-date=17 February 2015}}</ref>

In April 2015, [[Ratan Tata]] acquired a stake in Xiaomi.<ref>{{cite news |url=https://www.businesstoday.in/latest/corporate/story/ratan-tata-acquires-stake-in-chinese-handset-maker-xiaomi-50191-2015-04-27 |title=Ratan Tata acquires stake in Chinese handset maker Xiaomi |work=[[Business Today (India)|Business Today]] |date=27 April 2015 |url-status=live |archive-url=https://web.archive.org/web/20150429162423/http://businesstoday.intoday.in/story/ratan-tata-acquires-stake-in-chinese-handset-maker-xiaomi/1/218596.html |archive-date=29 April 2015}}</ref><ref>{{cite news |url=http://computer.financialexpress.com/news/ratan-tata-acquires-stake-in-xiaomi/11627/ |title=Ratan Tata acquires stake in Xiaomi|date=28 April 2015|work=Express Computer|access-date=29 April 2015|agency=Press Trust of India|url-status=live|archive-url=https://web.archive.org/web/20150516011134/http://computer.financialexpress.com/news/ratan-tata-acquires-stake-in-xiaomi/11627/|archive-date=16 May 2015}}</ref>

On 30 June 2015, Xiaomi announced its expansion into Brazil with the launch of locally manufactured [[Redmi]] 2; it was the first time the company assembled a smartphone outside of China.<ref>{{cite news | first=Jon | last=Russell |title=Xiaomi Expands Its Empire To Brazil, Will Sell First Smartphone There July 7 |url=https://techcrunch.com/2015/06/30/xiaomi-brasil/ | work=[[TechCrunch]] |date=30 June 2015 |url-status=live |archive-url=http://archive.wikiwix.com/cache/20150702082448/https://techcrunch.com/2015/06/30/xiaomi-brasil/ |archive-date=2 July 2015}}</ref><ref>{{cite news |title=Xiaomi, What Americans Need To Know |url=https://techcrunch.com/2013/08/28/xiaomi-what-americans-need-to-know/ | work=[[TechCrunch]] | first=Catherine | last=Shu |date=28 August 2013 |url-status=live |archive-url=https://web.archive.org/web/20130830013219/http://techcrunch.com/2013/08/28/xiaomi-what-americans-need-to-know/ |archive-date=30 August 2013}}</ref><ref>{{cite news | first=Loretta | last=Chao |title=Xiaomi Launches Its First Smartphone Outside Asia |url=https://www.wsj.com/articles/xiaomi-smartphone-launch-in-brazil-is-first-outside-asia-1435681937 |work=[[The Wall Street Journal]] |date=1 July 2015 | url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20170206112004/https://www.wsj.com/articles/xiaomi-smartphone-launch-in-brazil-is-first-outside-asia-1435681937?mod=WSJ_TechWSJD_moreTopStories |archive-date=6 February 2017}}</ref>
However, the company left Brazil in the second half of 2016.<ref>{{cite news |url=https://www.techtudo.com.br/noticias/noticia/2017/01/xiaomi-abandona-lojas-virtuais-e-some-da-internet-brasileira.html|title=Xiaomi abandona lojas virtuais e some da internet brasileira |work=[[Grupo Globo|TechTudo]] |language=pt | first=Thássius | last=Veloso |date=19 January 2017 |url-status=live |archive-url=https://web.archive.org/web/20170122155029/https://www.techtudo.com.br/noticias/noticia/2017/01/xiaomi-abandona-lojas-virtuais-e-some-da-internet-brasileira.html |archive-date=22 January 2017}}</ref>

On 26 February 2016, Xiaomi launched the Mi5, powered by the [[Qualcomm]] [[List of Qualcomm Snapdragon systems on chips|Snapdragon 820]] processor.<ref>{{Cite news | url=https://www.bbc.com/news/technology-35648857 | title=MWC 2016: Xiaomi unveils ceramic-backed Mi5 smartphone | first=Leo | last=Kelion | work=[[BBC News]] | date=26 February 2016 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171720/https://www.bbc.com/news/technology-35648857 | url-status=live}}</ref>

On 3 March 2016, Xiaomi launched the [[Redmi Note 3]] Pro in India, the first smartphone to be powered by a Qualcomm Snapdragon 650 processor.<ref>{{Cite news | url=https://gadgets.ndtv.com/mobiles/news/xiaomi-redmi-note-3-india-launch-set-for-march-3-805285 | title=Xiaomi Redmi Note 3 India Launch Set for March 3 | work=[[NDTV]] | date=10 March 2016 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171725/https://gadgets.ndtv.com/mobiles/news/xiaomi-redmi-note-3-india-launch-set-for-march-3-805285 | url-status=live}}</ref>

On 10 May 2016, Xiaomi launched the Mi Max, powered by the Qualcomm Snapdragon 650/652 processor.<ref>{{Cite news | url=https://www.forbes.com/sites/parmyolson/2016/05/10/xiaomi-launches-its-biggest-phone-the-6-4-inch-mi-max/ | title=Xiaomi Launches Its Biggest Phone, The 6.4-Inch Mi Max | first=Parmy | last=Olson | work=[[Forbes]] | date=10 May 2016 | url-access=limited | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171725/https://www.forbes.com/sites/parmyolson/2016/05/10/xiaomi-launches-its-biggest-phone-the-6-4-inch-mi-max/ | url-status=live}}</ref>

In June 2016, the company acquired patents from [[Microsoft]].<ref>{{Cite news | url=https://www.computerworld.com/article/3077439/xiaomi-acquires-patents-from-microsoft-ahead-of-us-entry-plans.html | title=Xiaomi acquires patents from Microsoft ahead of US entry plans | first=John | last=Ribeiro | work=[[Computerworld]] | date=1 June 2016 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916024123/https://www.computerworld.com/article/3077439/xiaomi-acquires-patents-from-microsoft-ahead-of-us-entry-plans.html | url-status=live}}</ref>

In September 2016, Xiaomi launched sales in the [[European Union]] (EU) through a partnership with ABC Data.<ref>{{cite news|url=https://www.channelnomics.eu/channelnomics-eu/news/2472005/chinese-device-giant-xiaomi-makes-european-channel-debut-with-abc-data|title=Chinese device giant Xiaomi makes European channel debut with ABC Data|work=www.channelnomics.eu|access-date=25 December 2017|language=en|url-status=live|archive-url=https://web.archive.org/web/20170111144746/http://www.channelnomics.eu/channelnomics-eu/news/2472005/chinese-device-giant-xiaomi-makes-european-channel-debut-with-abc-data|archive-date=11 January 2017}}</ref>

Also in September 2016, the Xiaomi Mi Robot vacuum was released by Roborock.<ref>{{cite web|url=https://smartrobotreviews.com/forum/reviews/2785-roborock-vs.-xiaomi-are-not-the-same-robots.html|title=Roborock vs. Xiaomi Are Not The Same Robots|date=22 April 2020|access-date=23 July 2021|archive-date=23 July 2021|archive-url=https://web.archive.org/web/20210723232217/https://smartrobotreviews.com/forum/reviews/2785-roborock-vs.-xiaomi-are-not-the-same-robots.html|url-status=live}}</ref><ref>{{cite web|url=https://smartrobotreviews.com/buying-guide/xiaomi-mi-robot.html|title=Xiaomi Mi Robot Features and Specs|date=2020|access-date=23 July 2021|archive-date=23 July 2021|archive-url=https://web.archive.org/web/20210723232207/https://smartrobotreviews.com/buying-guide/xiaomi-mi-robot.html|url-status=live}}</ref>

On 26 October 2016, Xiaomi launched the Mi Mix, powered by the Qualcomm Snapdragon 821 processor.<ref>{{Cite news | url=https://indianexpress.com/article/technology/mobile-tabs/xiaomi-mi-mix-specifications-price-features-china-concept-phone-3101926/ | title=Xiaomi Mi Mix launched in China: Specifications, price of the edgeless phone | work=[[The Indian Express]] | date=26 October 2016 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171720/https://indianexpress.com/article/technology/mobile-tabs/xiaomi-mi-mix-specifications-price-features-china-concept-phone-3101926/ | url-status=live}}</ref>

On 22 March 2017, Xiaomi announced that it planned to set up a second manufacturing unit in India in partnership with contract manufacturer Foxconn.<ref>{{cite news | url=https://www.firstpost.com/tech/news-analysis/xiaomi-partners-with-foxconn-to-open-second-manufacturing-unit-in-andhra-pradesh-3699573.html | title=Xiaomi partners with Foxconn to open second manufacturing unit in Andhra Pradesh | work=[[Firstpost]] | date=20 March 2017 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916173224/https://www.firstpost.com/tech/news-analysis/xiaomi-partners-with-foxconn-to-open-second-manufacturing-unit-in-andhra-pradesh-3699573.html | url-status=live}}</ref><ref>Compare: {{cite web|url=http://www.eiu.com/industry/article/375310221/xiaomi-to-open-second-manufacturing-facility-in-india/2017-04-10|title=Xiaomi to open second manufacturing facility in India|website=EIU Digital Solutions|access-date=8 August 2018|quote=Xiaomi Inc plans to set up a second manufacturing unit in India to cater to a growing demand for smartphones in the Asian country, according to media reports on March 22nd, citing a company announcement.|archive-date=14 February 2020|archive-url=https://web.archive.org/web/20200214171214/http://www.eiu.com/industry/article/375310221/xiaomi-to-open-second-manufacturing-facility-in-india/2017-04-10|url-status=live}}</ref>

On 19 April 2017, Xiaomi launched the Mi6, powered by the Qualcomm Snapdragon 835 processor.<ref>{{Cite news | url=https://www.cnbc.com/2017/04/19/xiaomi-mi-6-launch-specs-price.html | title=Xiaomi's latest $362 flagship phone has the same chip as Samsung's Galaxy S8 and no headphone jack | first=Arjun | last=Kharpal | work=[[CNBC]] | date=19 April 2017 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171720/https://www.cnbc.com/2017/04/19/xiaomi-mi-6-launch-specs-price.html | url-status=live}}</ref>

In July 2017, the company entered into a patent licensing agreement with [[Nokia]].<ref>{{Cite news | url=https://techcrunch.com/2017/07/05/nokia-and-xiaomi-ink-patent-and-equipment-deal-xiaomi-buys-nokia-patents/ | title=Nokia and Xiaomi ink patent and equipment deal | work=[[TechCrunch]] | date=5 July 2017 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171722/https://techcrunch.com/2017/07/05/nokia-and-xiaomi-ink-patent-and-equipment-deal-xiaomi-buys-nokia-patents/ | url-status=live}}</ref>

On 5 September 2017, Xiaomi released [[Xiaomi Mi A1]], the first [[Android One]] smartphone under the slogan: Created by Xiaomi, Powered by Google. Xiaomi stated started working with Google for the Mi A1 Android One smartphone earlier in 2017. An alternate version of the phone was also available with MIUI, the MI 5X.<ref>{{cite news |last1=Byford |first1=Sam |title=Xiaomi's Mi A1 is a flagship Android One phone for India |url=https://www.theverge.com/2017/9/5/16254256/xiaomi-mi-a1-android-one-flagship-announced-india |work=[[The Verge]] |date=5 September 2017 |access-date=11 February 2021 |archive-date=5 September 2017 |archive-url=https://web.archive.org/web/20170905111406/https://www.theverge.com/2017/9/5/16254256/xiaomi-mi-a1-android-one-flagship-announced-india |url-status=live}}</ref>

In 2017, Xiaomi opened Mi Stores in India, Pakistan and Bangladesh. The EU's first Mi Store was opened in [[Athens]], Greece in October 2017.<ref>{{cite news|url=https://www.techniktest-online.de/allgemein/xiaomi-store-eroeffnet-in-athen/|title=Xiaomi in Europa? – Xiaomi Store eröffnet in Athen|date=8 October 2017|work=Techniktest-Online|access-date=26 February 2018|language=de|url-status=live|archive-url=https://web.archive.org/web/20180227040432/https://www.techniktest-online.de/allgemein/xiaomi-store-eroeffnet-in-athen/|archive-date=27 February 2018}}</ref> In Q3 2017, Xiaomi overtook Samsung to become the largest smartphone brand in India. Xiaomi sold 9.2&nbsp;million units during the quarter.<ref>{{Cite news|date=14 November 2017|title=Xiaomi joins Samsung to become India's top smartphone company on back of Redmi Note 4|work=[[India Today]]|url=https://www.indiatoday.in/technology/news/story/xiaomi-catches-up-with-samsung-to-become-india-top-smartphone-company-on-back-of-redmi-note-4-1095666-2017-11-14|url-status=live|archive-url=https://web.archive.org/web/20180119175525/https://www.indiatoday.in/technology/news/story/xiaomi-catches-up-with-samsung-to-become-india-top-smartphone-company-on-back-of-redmi-note-4-1095666-2017-11-14|archive-date=19 January 2018}}</ref> On 7 November 2017, Xiaomi commenced sales in Spain and western Europe.<ref>{{cite news |url=https://www.theverge.com/2017/11/7/16610720/xiaomi-spain-mi-mix-2-launch-europe-android-business |title=Xiaomi expands into western Europe with flagship Mi Mix 2 at the vanguard |work=[[The Verge]] | first=Vlad | last=Savov |date=7 November 2017 |url-status=live |archive-url=https://web.archive.org/web/20171107130219/https://www.theverge.com/2017/11/7/16610720/xiaomi-spain-mi-mix-2-launch-europe-android-business|archive-date=7 November 2017}}</ref>

===2018–2021===
In April 2018, Xiaomi announced a smartphone gaming brand called Black Shark. It had 6GB of RAM coupled with Snapdragon 845 SoC, and was priced at $508, which was cheaper than its competitors.<ref>{{cite news | url=https://www.firstpost.com/tech/news-analysis/xiaomi-announces-black-shark-gaming-smartphone-with-snapdragon-845-8-gb-ram-at-2999-yuan-4430755.html | title=XIAOMI ANNOUNCES BLACK SHARK GAMING SMARTPHONE WITH SNAPDRAGON 845, 6 GB RAM AT CNY 2,999 | work=[[Firstpost]] | date=14 April 2018 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916173222/https://www.firstpost.com/tech/news-analysis/xiaomi-announces-black-shark-gaming-smartphone-with-snapdragon-845-8-gb-ram-at-2999-yuan-4430755.html | url-status=live}}</ref>

On 2 May 2018, Xiaomi announced the launch of Mi Music and Mi Video to offer "value-added internet services" in India.<ref>{{cite news | url=https://www.caixinglobal.com/2018-05-03/xiaomi-rolls-out-music-video-apps-in-india-101266004.html | title=Xiaomi Rolls Out Music, Video Apps in India | first=Jason | last=Tan | work=[[Caixin]] | date=3 May 2018 | access-date=8 August 2018 | archive-date=25 September 2020 | archive-url=https://web.archive.org/web/20200925195222/https://www.caixinglobal.com/2018-05-03/xiaomi-rolls-out-music-video-apps-in-india-101266004.html | url-status=live}}</ref> On 3 May 2018, Xiaomi announced a partnership with [[3 (telecommunications)|3]] to sell smartphones in the United Kingdom, Ireland, Austria, Denmark, and Sweden<ref>{{cite news |url=https://www.theverge.com/2018/5/3/17315420/xiaomi-availability-europe-ck-hutchison |title=Xiaomi's availability is expanding in Europe |first=Dani |last=Deahl |work=[[The Verge]] |date=3 May 2018 |access-date=3 December 2019 |archive-date=9 November 2020 |archive-url=https://web.archive.org/web/20201109005505/https://www.theverge.com/2018/5/3/17315420/xiaomi-availability-europe-ck-hutchison |url-status=live}}</ref>

In May 2018, Xiaomi began selling smart home products in the United States through [[Amazon (company)|Amazon]].<ref>{{cite news | url=https://techcrunch.com/2018/05/10/xiaomi-is-bringing-its-smart-home-devices-to-the-us-but-still-no-phones-yet/ | title=Xiaomi is bringing its smart home devices to the US — but still no phones yet | work=[[TechCrunch]] | first=Jon | last=Russell | date=10 May 2018 | access-date=3 December 2019 | archive-date=22 October 2020 | archive-url=https://web.archive.org/web/20201022134157/https://techcrunch.com/2018/05/10/xiaomi-is-bringing-its-smart-home-devices-to-the-us-but-still-no-phones-yet/ | url-status=live}}</ref>

In June 2018, Xiaomi became a [[public company]] via an [[initial public offering]] on the [[Hong Kong Stock Exchange]], raising $4.72&nbsp;billion.<ref>{{cite news | url=https://www.reuters.com/article/us-xiaomi-ipo/chinas-xiaomi-raises-4-72-billion-after-pricing-hk-ipo-at-bottom-of-range-sources-idUSKBN1JP0EC | title=China's Xiaomi raises $4.72 billion after pricing HK IPO at bottom of range: sources | first1=Fiona | last1=Lau | first2=Julie | last2=Zhu | work=[[Reuters]] | date=29 June 2018 | access-date=16 September 2021 | archive-date=17 August 2021 | archive-url=https://web.archive.org/web/20210817145608/https://www.reuters.com/article/us-xiaomi-ipo/chinas-xiaomi-raises-4-72-billion-after-pricing-hk-ipo-at-bottom-of-range-sources-idUSKBN1JP0EC | url-status=live}}</ref>

On 7 August 2018, Xiaomi announced that Holitech Technology Co. Ltd., Xiaomi's top supplier, would invest up to $200&nbsp;million over the next three years to set up a major new plant in India.<ref>{{cite news
|url=https://www.caixinglobal.com/2018-08-07/smartphone-upstart-xiaomi-brings-partner-to-india-to-curry-local-favor-101312616.html
|title=Smartphone Upstart Xiaomi Brings Partner to India to Curry Local Favor
|work=[[Caixin]]
|date=7 August 2018
|access-date=8 August 2018
|archive-date=28 October 2020
|archive-url=https://web.archive.org/web/20201028181326/https://www.caixinglobal.com/2018-08-07/smartphone-upstart-xiaomi-brings-partner-to-india-to-curry-local-favor-101312616.html
|url-status=live
}}</ref><ref>{{cite web|url=https://blog.mi.com/en/2018/08/07/news-xiaomi-brings-smartphone-component-manufacturing-to-india-with-holitech-technology/|title=Xiaomi brings smartphone component manufacturing to India with Holitech Technology|website=blog.mi.com|date=7 August 2018|access-date=16 September 2021|archive-date=16 September 2021|archive-url=https://web.archive.org/web/20210916171722/https://blog.mi.com/en/2018/08/07/news-xiaomi-brings-smartphone-component-manufacturing-to-india-with-holitech-technology/|url-status=live}}</ref>

In August 2018, the company announced [[POCO (company)|POCO]] as a mid-range [[smartphone]] line, first launching in India.<ref>{{Cite web | title=Xiaomi Poco F1 With Snapdragon 845 Launched, Price Starts at Rs. 20,999 | url=https://gadgets.ndtv.com/mobiles/news/xiaomi-poco-f1-price-in-india-rs-20999-launch-specifications-flipkart-1904263 | first=Sumit | last=Chakraborty | work=[[NDTV]] | date=28 August 2018 | access-date=10 November 2020 | archive-date=22 August 2018 | archive-url=https://web.archive.org/web/20180822102605/https://gadgets.ndtv.com/mobiles/news/xiaomi-poco-f1-price-in-india-rs-20999-launch-specifications-flipkart-1904263 | url-status=live}}</ref>

In Q4 of 2018, the [[Xiaomi Pocophone F1]] became the best-selling smartphone sold online in [[India]].<ref name=":0">{{Cite web|last=Valiyathara|first=Anvinraj|date=29 March 2019|title=Xiaomi Poco F1 surpasses OnePlus 6 to become no. 1 smartphone in online sales in India|url=https://www.gizmochina.com/2019/03/29/xiaomi-poco-f1-surpasses-oneplus-6-to-become-no-1-smartphone-in-online-sales-in-india/|access-date=3 November 2020|website=Gizmochina|language=en-US|archive-date=5 February 2021|archive-url=https://web.archive.org/web/20210205170928/https://www.gizmochina.com/2019/03/29/xiaomi-poco-f1-surpasses-oneplus-6-to-become-no-1-smartphone-in-online-sales-in-india/|url-status=live}}</ref> The Pocophone was sometimes referred to as the "flagship killer" for offering high-end specifications at an affordable price.<ref>{{Cite web|last=Subramaniam|first=Vaidyanathan|title=Killing the flagship killer — Xiaomi's new Poco F1 is just too enticing to ignore|url=https://www.notebookcheck.net/Killing-the-flagship-killer-Xiaomi-s-new-Poco-F1-is-just-too-enticing-to-ignore.324000.0.html|access-date=2 November 2020|website=Notebookcheck|date=22 August 2018 |language=en|archive-date=2 December 2018|archive-url=https://web.archive.org/web/20181202191001/https://www.notebookcheck.net/Killing-the-flagship-killer-Xiaomi-s-new-Poco-F1-is-just-too-enticing-to-ignore.324000.0.html|url-status=live}}</ref><ref>{{Cite web|title=Xiaomi sells 700,000 Pocophone F1 units in 3 months|url=https://www.gsmarena.com/xiaomi_700k_pocophone_f1_3_months-news-34581.php|access-date=3 November 2020|website=GSMArena.com|language=en-US|archive-date=6 December 2018|archive-url=https://web.archive.org/web/20181206155033/https://www.gsmarena.com/xiaomi_700k_pocophone_f1_3_months-news-34581.php|url-status=live}}</ref><ref name=":0" />

The company opened new headquarters in [[Beijing]] in July 2019 after almost four years of construction.<ref>{{cite web |last=Shumin |first=Liao |title=Xiaomi Opens New Beijing HQ After Four Years and USD668 Million |url=https://www.yicaiglobal.com/news/xiaomi-opens-new-usd6684-million-hq-in-beijing |website=Yicai Global |access-date=22 June 2024 |date=29 July 2019}}</ref><ref>{{cite web |last=Dolcourt |first=Jessica |title=What it's like inside Xiaomi, China's popular upstart phone-maker (pictures) |url=https://www.cnet.com/pictures/inside-xiaomis-headquarters-pictures/28/ |website=CNET |access-date=22 June 2024 |date=23 April 2016}}</ref>

In October 2019, the company announced that it would launch more than 10 [[5G network slicing|5G]] phones in 2020, including the Mi 10/10 Pro with 5G functionality.<ref>{{cite news|url=https://www.reuters.com/article/us-china-cyber-xiaomi-idUSKBN1WZ09B|title=China's Xiaomi says plans to launch more than 10 5G phones next year|work=[[Reuters]]|date=20 October 2019|access-date=20 October 2019|archive-date=20 May 2020|archive-url=https://web.archive.org/web/20200520030306/https://www.reuters.com/article/us-china-cyber-xiaomi-idUSKBN1WZ09B|url-status=live}}</ref>

On 5 November 2019, Xiaomi announced that it would enter the Japanese market.<ref>{{Cite web |url=https://www.gizmochina.com/2019/11/05/xiaomi-plans-to-enter-japan-by-2020/ |title=Xiaomi plans to enter Japan by 2020 - Gizmochina |access-date=31 August 2023 |archive-date=11 August 2023 |archive-url=https://web.archive.org/web/20230811004839/https://www.gizmochina.com/2019/11/05/xiaomi-plans-to-enter-japan-by-2020/ |url-status=live}}</ref> It established a subsidiary, Xiaomi Japan, as parts of its effort to enter the Japanese smartphone market.<ref>{{cite web | url=https://www.gotradingasia.com/business/6662-xiaomi-is-entering-japan-with-5g-smartphone | title=Xiaomi is Entering Japan with 5G Smartphone | date=5 November 2019 | access-date=31 August 2023 | archive-date=11 August 2023 | archive-url=https://web.archive.org/web/20230811001709/https://www.gotradingasia.com/business/6662-xiaomi-is-entering-japan-with-5g-smartphone | url-status=live}}</ref>

On 17 January 2020, POCO India became a separate sub-brand of Xiaomi with entry-level and mid-range devices,<ref>{{Cite news | url=https://gadgets.ndtv.com/mobiles/news/poco-global-spin-off-independent-brand-separate-xiaomi-m3-smartphone-2330007 | title=Poco Is Becoming an Independent Brand Globally, After Being Part of Xiaomi for Over 2 Years | first=Jagmeet | last=Singh | work=[[NDTV]] | date=25 November 2020 | access-date=16 September 2021 | archive-date=5 August 2021 | archive-url=https://web.archive.org/web/20210805063122/https://gadgets.ndtv.com/mobiles/news/poco-global-spin-off-independent-brand-separate-xiaomi-m3-smartphone-2330007 | url-status=live}}</ref><ref>{{Cite web|date=17 January 2020|title=Xiaomi India spins-off POCO into an independent brand|url=https://www.xda-developers.com/xiaomi-india-spins-off-poco-independent-brand/|access-date=2 November 2020|website=xda-developers|language=en-US|archive-date=17 January 2020|archive-url=https://web.archive.org/web/20200117164241/https://www.xda-developers.com/xiaomi-india-spins-off-poco-independent-brand/|url-status=live}}</ref> followed by its global counterpart on 24 November 2020.<ref>{{Cite web|title=POCO Global announces that it is now an independent brand|url=https://www.gizmochina.com/2020/11/24/poco-global-announces-that-it-is-now-an-independent-brand/|website=gizmochina|date=24 November 2020|language=en-US|access-date=31 August 2023|archive-date=27 June 2021|archive-url=https://web.archive.org/web/20210627221745/https://www.gizmochina.com/2020/11/24/poco-global-announces-that-it-is-now-an-independent-brand/|url-status=live}}</ref><ref>{{Cite web|title=Poco Is Becoming an Independent Brand Globally, After Being Part of Xiaomi for Over 2 Years|url=https://www.gadgets360.com/mobiles/news/poco-global-spin-off-independent-brand-separate-xiaomi-m3-smartphone-2330007|website=Gadgets 360|date=25 November 2020|language=en-US|access-date=31 August 2023|archive-date=2 June 2023|archive-url=https://web.archive.org/web/20230602043544/https://www.gadgets360.com/mobiles/news/poco-global-spin-off-independent-brand-separate-xiaomi-m3-smartphone-2330007|url-status=live}}</ref>

In March 2020, Xiaomi launched their first foldable phone, the Mi Mix Fold. Powered by Qualcomm Snapdragon 888 with an 8.01-inch foldable AMOLED display when open and a 6.5-inch external display when folded.<ref>{{Cite web |last=Mihalcik |first=Carrie |title=Xiaomi unveils its first foldable phone, the Mi Mix Fold |url=https://www.cnet.com/tech/mobile/xiaomi-unveils-its-first-foldable-phone-the-mi-mix-fold/ |access-date=3 April 2023 |website=CNET |language=en |archive-date=3 April 2023 |archive-url=https://web.archive.org/web/20230403074926/https://cnet-prod.us.auth0.com/authorize?client_id=Y8DdPRvJc9O5RrB1oCOs2wpQvWv5PXZh&response_type=token%20id_token&redirect_uri=https%3A%2F%2Fwww.cnet.com&scope=openid%20profile%20email&audience=https%3A%2F%2Fcnet-prod.us.auth0.com%2Fapi%2Fv2%2F&state=7yNG4179ednlpbhsJ_yyta1~7tg4bULS&nonce=M3MF9iN3LU0gvmTiLG4j8rok~mIJZ01T&response_mode=web_message&prompt=none&auth0Client=eyJuYW1lIjoibG9jay5qcyIsInZlcnNpb24iOiIxMS4zNS4wIiwiZW52Ijp7ImF1dGgwLmpzIjoiOS4yMC4wIiwiYXV0aDAuanMtdWxwIjoiOS4yMC4wIn19 |url-status=live}}</ref> In March 2020, Xiaomi showcased its new 40W wireless charging solution, which was able to fully charge a smartphone with a 4,000mAh battery from flat in 40 minutes.<ref>{{cite news |url=https://www.androidcentral.com/xiaomi-demos-40w-wireless-charging-tech |title=Xiaomi's new wireless charging tech can fully charge a phone in 40 minutes |work=[[Android Central]] |date=2 March 2020 |access-date=3 March 2020 |archive-date=21 October 2020 |archive-url=https://web.archive.org/web/20201021112021/https://www.androidcentral.com/xiaomi-demos-40w-wireless-charging-tech |url-status=live}}</ref><ref>{{cite web|url=https://www.gsmarena.com/xiaomi_demos_40w_wireless_fast_charger_-news-41776.php|title=Xiaomi demoes 40W wireless fast charger|website=GSMArena.com|language=en-US|access-date=3 March 2020|archive-date=19 April 2020|archive-url=https://web.archive.org/web/20200419135407/https://www.gsmarena.com/xiaomi_demos_40w_wireless_fast_charger_-news-41776.php |url-status=live}}</ref>

In October 2020, Xiaomi became the third-largest smartphone maker in the world by shipment volume, shipping 46.2&nbsp;million handsets in Q3 2020.<ref>{{Cite news |title=China's Xiaomi surpasses Apple as world's No. 3 smartphone maker |url=https://asia.nikkei.com/Business/Business-trends/China-s-Xiaomi-surpasses-Apple-as-world-s-No.-3-smartphone-maker |work=[[Nikkei Asia]] |date=30 October 2020 |access-date=23 November 2020 |archive-date=28 February 2021 |archive-url=https://web.archive.org/web/20210228064439/https://asia.nikkei.com/Business/Business-trends/China-s-Xiaomi-surpasses-Apple-as-world-s-No.-3-smartphone-maker |url-status=live}}</ref>

On 30 March 2021, Xiaomi announced its intention to invest US$10&nbsp;billion in [[electric vehicle]]s over the following ten years.<ref>{{Cite news |title=Xiaomi Enters Electric Vehicles Space, Pledges $10 Billion Investment |url=https://gadgets.ndtv.com/transportation/news/xiaomi-ev-electric-cars-unit-investment-cny-10-billion-ceo-lei-jun-2402339 |work=[[NDTV]] |agency=[[Reuters]] |date=30 March 2021 |access-date=30 March 2021 |archive-date=6 April 2021 |archive-url=https://web.archive.org/web/20210406133638/https://gadgets.ndtv.com/transportation/news/xiaomi-ev-electric-cars-unit-investment-cny-10-billion-ceo-lei-jun-2402339 |url-status=live}}</ref> On 31 March 2021, Xiaomi announced a new logo for the company, designed by [[Kenya Hara]].<ref>{{Cite news | url=https://www.vice.com/en/article/5dpn9n/xiaomi-new-logo-difference | title=Xiaomi Spent 3 Years To Create a New Logo That Looks Just Like the Old One | first=Viola | last=Zhou | work=[[Vice (magazine)|Vice]] | date=31 March 2021 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171728/https://www.vice.com/en/article/5dpn9n/xiaomi-new-logo-difference | url-status=live}}</ref><ref>{{Cite news | url=https://www.news18.com/news/tech/believe-it-or-not-xiaomi-has-a-new-logo-and-it-has-been-under-development-since-2017-3591467.html | title=Believe It Or Not, Xiaomi Has a New Logo and It Has Been Under Development Since 2017! | first=Darab | last=Ali | work=[[News18]] | date=31 March 2021 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171726/https://www.news18.com/news/tech/believe-it-or-not-xiaomi-has-a-new-logo-and-it-has-been-under-development-since-2017-3591467.html | url-status=live}}</ref>

In July 2021, Xiaomi became the second largest smartphone maker in the world, according to Canalys.<ref name="canalys-21-q2">{{Cite web |title=Xiaomi becomes number two smartphone vendor for first time ever in Q2 2021 |url=https://canalys.com/newsroom/global-smartphone-market-q2-2021 |url-status=live |website=Canalys |date=15 July 2021 |access-date=3 August 2021 |archive-date=3 August 2021 |archive-url=https://web.archive.org/web/20210803142334/https://canalys.com/newsroom/global-smartphone-market-q2-2021}}</ref> It also surpassed [[Apple Inc.|Apple]] for the first time in Europe, making it the second-largest in Europe according to Counterpoint.{{Citation needed|date=June 2023}}

In August 2021, the company acquired autonomous driving company Deepmotion for $77&nbsp;million.<ref>{{Cite news | url=https://mashable.com/article/xiaomi-acquires-deepmotion | title=Xiaomi acquires autonomous driving company Deepmotion for $77 million | first=Stan | last=Schroeder | work=[[Mashable]] | date=26 August 2021 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916021250/https://mashable.com/article/xiaomi-acquires-deepmotion | url-status=live}}</ref><ref>{{Cite news | url=https://www.businessinsider.in/business/startups/news/xiaomi-to-acquire-self-driving-startup-deepmotion-for-77-4-mn/articleshow/85678671.cms | title=Xiaomi will reportedly acquire autonomous driving startup Deepmotion for $77.4 mn | work=[[Business Insider]] | date=27 August 2021 | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916021251/https://www.businessinsider.in/business/startups/news/xiaomi-to-acquire-self-driving-startup-deepmotion-for-77-4-mn/articleshow/85678671.cms | url-status=live}}</ref>

In December 2021, Xiaomi announced the Xiaomi 12 and Xiaomi 12 Pro. The phones are powered by the Snapdragon 8 Gen 1 chipset.<ref>{{Cite web |date=28 December 2021 |title=Xiaomi 12, Xiaomi 12 Pro unveiled: Check key specification, price and more |url=https://indianexpress.com/article/technology/gadgets/xiaomi-12-12-pro-unveiled-check-key-specification-price-and-more-7695093/ |archive-url=https://web.archive.org/web/20230330004858/https://indianexpress.com/article/technology/gadgets/xiaomi-12-12-pro-unveiled-check-key-specification-price-and-more-7695093/ |archive-date=30 March 2023 |access-date=29 March 2023 |website=The Indian Express |language=en}}</ref>

=== Since 2022 ===
In April 2022, Xiaomi officially joined the Car Connectivity Consortium (CCC) board.<ref>{{Cite web |date=28 April 2022 |title=Chinese Tech Giant Xiaomi Joins CCC Board |url=https://pandaily.com/chinese-tech-giant-xiaomi-joins-ccc-board/ |access-date=29 March 2023 |website=Pandaily |language=en-US |archive-date=29 March 2023 |archive-url=https://web.archive.org/web/20230329091353/https://pandaily.com/chinese-tech-giant-xiaomi-joins-ccc-board/ |url-status=live}}</ref>

In May 2022, the Indian court lifted the $725&nbsp;million freeze on Xiaomi by federal agencies.<ref name=":4" />

In June 2022, Xiaomi established Zhuhai Xinshi Semiconductor Technology Co., Ltd., with a registered capital of 200 million RMB. The business scope includes: integrated circuit manufacturing, integrated circuit chip design and services, integrated circuit chip and product manufacturing, integrated circuit design, manufacturing of specialized equipment for semiconductor devices, manufacturing of semiconductor discrete devices, manufacturing of semiconductor lighting devices etc. The company is jointly held by Xiaomi's affiliated company Hubei Xiaomi Changjiang Industrial Fund Management and others.<ref>{{Cite web |date=28 June 2022 |title=Xiaomi Invests in New Semiconductor Firm |url=https://pandaily.com/xiaomi-invests-in-new-semiconductor-firm/ |access-date=29 March 2023 |website=Pandaily |language=en-US |archive-date=29 March 2023 |archive-url=https://web.archive.org/web/20230329091350/https://pandaily.com/xiaomi-invests-in-new-semiconductor-firm/ |url-status=live}}</ref>

In July 2022, Xiaomi and its sub-brand POCO combined held a 42% market share in the Russian smartphone market, ranking first.<ref>{{Cite web |author=Sudarshan |date=15 August 2022 |title=Tecno overtakes Apple in Russia, Xiaomi gains 42% market share |url=https://www.gizmochina.com/2022/08/15/tecno-overtakes-apple-in-russia-xiaomi-gains-42-market-share/ |archive-url=https://web.archive.org/web/20220827035643/https://www.gizmochina.com/2022/08/15/tecno-overtakes-apple-in-russia-xiaomi-gains-42-market-share/ |archive-date=27 August 2022 |url-status=live |access-date=29 March 2023 |website=Gizmochina}}</ref>

On 1 August 2022, Xiaomi India elevated COO Murali Krishnan B as president, responsible for the company's daily operations, services, public affairs, and strategic projects, stating that he would continue to work towards strengthening the company's commitment to the Made in India and Digital India initiatives.<ref>{{Cite news |date=15 July 2022 |title=Xiaomi India elevates COO Muralikrishnan as President |work=The Economic Times |url=https://economictimes.indiatimes.com/tech/technology/xiaomi-india-elevates-coo-muralikrishnan-as-president/articleshow/92894662.cms |access-date=3 April 2023 |archive-url=https://web.archive.org/web/20230403082348/https://economictimes.indiatimes.com/tech/technology/xiaomi-india-elevates-coo-muralikrishnan-as-president/articleshow/92894662.cms |archive-date=3 April 2023 |issn=0013-0389}}</ref>

On 3 August 2022, the 2022 Fortune Global 500 list was released, with Xiaomi Group ranking 266th, a rise of 72 positions compared to the previous year.<ref>{{Cite web |title=Xiaomi once more advances on the Fortune Global 500 List |url=https://mb.com.ph/2022/08/04/xiaomi-once-more-advances-on-the-fortune-global-500-list/ |access-date=29 March 2023 |website=Manila Bulletin |language=en |archive-date=29 March 2023 |archive-url=https://web.archive.org/web/20230329091349/https://mb.com.ph/2022/08/04/xiaomi-once-more-advances-on-the-fortune-global-500-list/ |url-status=live}}</ref>

In December 2022, Xiaomi announced that the global cumulative sales of the Redmi Note series had exceeded 300 million units.<ref>{{Cite web |author=Sudarshan |date=6 December 2022 |title=Redmi Note Series Global Sales Exceed 300 Million Units |url=https://www.gizmochina.com/2022/12/06/redmi-note-series-global-sales-300-million-units/ |access-date=30 March 2023 |website=Gizmochina |archive-date=30 March 2023 |archive-url=https://web.archive.org/web/20230330085314/https://www.gizmochina.com/2022/12/06/redmi-note-series-global-sales-300-million-units/ |url-status=live}}</ref>

On 28 February 2023, Redmi released a 300W fast charging technology, claiming that it can charge a 4100mAh battery by 10% in just 3 seconds, 50% in 2 minutes and 13 seconds, and fully charge it within 5 minutes.<ref>{{Cite web |last=Roth |first=Emma |date=28 February 2023 |title=Redmi's latest 300W charging feat powers your phone in under five minutes |url=https://www.theverge.com/2023/2/28/23618321/redmi-300w-charging-phone-under-five-minutes-xiaomi |archive-url=https://web.archive.org/web/20230403024500/https://www.theverge.com/2023/2/28/23618321/redmi-300w-charging-phone-under-five-minutes-xiaomi |archive-date=3 April 2023 |access-date=3 April 2023 |website=The Verge |language=en-US}}</ref>

== Corporate affairs ==

=== Business trends ===
The key trends for Xiaomi are (as of the financial year ending December 31):<ref>{{Cite web |title=Xiaomi Key Figures |url=https://www.wsj.com/market-data/quotes/HK/XHKG/1810/financials/annual/income-statement |access-date=23 July 2024 |website=WSJ}}</ref>
{| class="wikitable" style="text-align:center"
!
!Revenue (HKD bn)
!Net profit (HKD bn)
|-
|2019
|233
|11.3
|-
|2020
|276
|22.8
|-
|2021
|395
|23.3
|-
|2022
|325
|2.8
|-
|2023
|299
|19.3
|}

=== Corporate identity ===

==== Name etymology ====
''Xiaomi'' ({{lang|zh|小米}}) is the Chinese word for "[[millet]]".<ref>{{cite news |last=Wong |first=Sue-Lin |date=29 October 2012 |title=Challenging Apple by Imitation |url=https://www.nytimes.com/2012/10/29/technology/challenging-apple-by-imitation.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20130507214352/http://www.nytimes.com/2012/10/29/technology/challenging-apple-by-imitation.html |archive-date=7 May 2013 |work=[[The New York Times]]}}</ref> In 2011 its CEO [[Lei Jun]] suggested there are more meanings than just the "millet and rice".<ref name="LeiJunName雷军名称">{{cite web |date=14 July 2011 |title=雷军诠释小米名称寓意:要做移动互联网公司 |trans-title=Lei Jun interprets the meaning of Xiaomi's name: to be a mobile Internet company |url=http://tech.qq.com/a/20110714/000278.htm |url-status=dead |archive-url=https://web.archive.org/web/20131004225541/http://tech.qq.com/a/20110714/000278.htm |archive-date=4 October 2013 |access-date=3 October 2013 |website=Tencent Technology |language=zh}}</ref> He linked the "Xiao" ({{lang|zh|小}}) part to the [[Buddhism|Buddhist]] concept that "a single grain of rice of a Buddhist is as great as a mountain",<ref>{{Cite news |date=6 August 2021 |title=Five amazing facts you didn't know about Xiaomi |url=https://indianexpress.com/article/technology/tech-news-technology/xiaomi-fun-facts-7441195/ |url-status=live |archive-url=https://web.archive.org/web/20210916014816/https://indianexpress.com/article/technology/tech-news-technology/xiaomi-fun-facts-7441195/ |archive-date=16 September 2021 |access-date=16 September 2021 |work=[[The Indian Express]]}}</ref> suggesting that Xiaomi wants to work from the little things, instead of starting by striving for perfection,<ref name="LeiJunName雷军名称" /> while "mi" ({{lang|zh|米}}) is an acronym for Mobile Internet and also "mission impossible", referring to the obstacles encountered in starting the company.<ref name="LeiJunName雷军名称" /><ref>{{cite news |last=Millward |first=Steven |date=15 July 2011 |title=Xiaomi Phone Specs Leak – Dual-Core Android Coming This Year |url=https://www.techinasia.com/xiaomi-phone |url-status=live |archive-url=https://web.archive.org/web/20130729094623/http://www.techinasia.com/xiaomi-phone/ |archive-date=29 July 2013 |work=[[Tech in Asia]]}}</ref> He also stated that he thinks the name is cute.<ref name="LeiJunName雷军名称" /> In 2012 Lei Jun said that the name is about revolution and being able to bring innovation into a new area.<ref>{{cite news |last=Lee |first=Melanie |date=27 February 2012 |title=Interview: China's Xiaomi hopes for revolution in |url=https://www.reuters.com/article/technologyNews/idCATRE81Q0RH20120227?sp=true |url-status=live |archive-url=https://web.archive.org/web/20210618101631/https://www.reuters.com/article/technologyNews/idCATRE81Q0RH20120227?sp=true |archive-date=18 June 2021 |access-date=3 December 2019 |work=[[Reuters]]}}</ref> Xiaomi's new "Rifle" processor<ref>{{cite web |date=25 April 2016 |title=Xiaomi to introduce 'Rifle' mobile application processor in May |url=http://www.phonearena.com/news/Xiaomi-to-introduce-Rifle-mobile-application-processor-in-May_id80488 |url-status=live |archive-url=https://web.archive.org/web/20160428211835/http://www.phonearena.com/news/Xiaomi-to-introduce-Rifle-mobile-application-processor-in-May_id80488 |archive-date=28 April 2016 |work=Phone Arena}}</ref> has given weight to several sources linking the latter meaning to the [[Chinese Communist Party]]'s [[Millet plus rifles|"millet and rifle" (小米加步枪) revolutionary idiom]]<ref>{{cite book |author=Xiaoye You |url=https://archive.org/details/writingindevilst0000youx |title=Writing in the Devil's Tongue: A History of English Composition in China |date=29 January 2010 |publisher=SIU Press |isbn=978-0-8093-8691-8 |page=[https://archive.org/details/writingindevilst0000youx/page/97 97] |quote=millet plus rifles |access-date=14 October 2013 |url-access=registration}}</ref><ref>{{cite book |last=Cheng |first=James Chester |url=https://books.google.com/books?id=r0tqKQG5bGQC&pg=PA81 |title=Documents of Dissent: Chinese Political Thought Since Mao |publisher=Hoover Press |year=1980 |isbn=978-0-8179-7303-2 |page=81 |access-date=13 August 2020 |archive-url=https://web.archive.org/web/20220509084745/https://books.google.com/books?id=r0tqKQG5bGQC&pg=PA81 |archive-date=9 May 2022 |url-status=live}}</ref> during the [[Second Sino-Japanese War]].<ref>{{cite news |last=Griffith |first=Erin |date=29 June 2013 |title=Why the 'Steve Jobs of China' is crucial to the country's innovative future (Book excerpt) |url=https://pando.com/2013/06/29/the-importance-of-xiaomis-lei-jun-to-chinas-emerging-innovation-generation-book-excerpt/ |url-status=dead |archive-url=https://web.archive.org/web/20131022105005/http://pandodaily.com/2013/06/29/the-importance-of-xiaomis-lei-jun-to-chinas-emerging-innovation-generation-book-excerpt/ |archive-date=22 October 2013 |work=[[PandoDaily]]}}</ref><ref>{{cite magazine |last=Kelleher |first=Kevin |date=14 October 2013 |title=China's Xiaomi Poses Threat to Smartphone Giants Apple and Samsung |url=https://business.time.com/2013/10/14/xiaomi-chinas-threat-to-apple-and-samsung/ |url-status=live |archive-url=https://web.archive.org/web/20131014172258/http://business.time.com/2013/10/14/xiaomi-chinas-threat-to-apple-and-samsung/ |archive-date=14 October 2013 |magazine=[[Time (magazine)|Time]]}}</ref><ref>{{cite magazine |last=Fan |first=Jiayang |date=6 September 2013 |title=Xiaomi and Hugo Barra: A Homegrown Apple in China? |url=https://www.newyorker.com/online/blogs/elements/2013/09/xiaomi-phones-apple-google-china-hugo-barra.html |url-status=live |archive-url=https://web.archive.org/web/20131003021300/http://www.newyorker.com/online/blogs/elements/2013/09/xiaomi-phones-apple-google-china-hugo-barra.html |archive-date=3 October 2013 |access-date=4 October 2013 |magazine=[[The New Yorker]]}}</ref><ref>{{cite news |date=5 June 2012 |title=UPDATE 1-China's Xiaomi to get $4 bln valuation after funding-source |url=https://www.chicagotribune.com/news/ct-xpm-2012-06-05-sns-rt-xiaomi-fundraising-update-1l5e8h57ok-20120605-story.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20131004220018/http://articles.chicagotribune.com/2012-06-05/news/sns-rt-xiaomi-fundraising-update-1l5e8h57ok-20120605_1_smartphone-source-funding |archive-date=4 October 2013 |work=[[Chicago Tribune]] |agency=[[Reuters]]}}</ref>

==== Logo and mascot ====
{{Multiple image
| align = right
| direction = vertical
| width = 100
| image1 = Xiaomi logo.svg
| caption1 = Xiaomi logo<br />(2014–2021)
| image2 = Xiaomi logo (2021-).svg
| caption2 = Current logo<br />(2021–present)
}}
}}
| revenue =
| operating_income =
| net_income =
| num_employees = approximately 2,600<ref>{{cite web |url=http://www.crunchbase.com/company/xiaomi|title=crunchbase profile|publisher=[[CrunchBase]] | date = 2013-06-30 | accessdate = 2013-09-25}}</ref>
| homepage = {{url|www.xiaomi.com}}
|native_name_lang =
|native_name = 小米科技|romanized_name = Xiǎomĭ Kējì|trading_name = |founder = {{ubl|[[Lei Jun]]|[[Lin Bin]]}}|area_served = Greater China}}


[[File:MiHomeTempleMallHongKong.jpg|thumb|A Mi-Home store with the new logo]]
{{ChineseText}}
{{Chinese|size=275|title=name|c= [[wikt:小|小]][[wikt:米|米]] |p=Xiǎomǐ|j= |l=millet (literally Xiao - "little", mi - "rice")}}


Xiaomi's first logo consisted of a single orange square with the letters "MI" in white located in the center of the square. This logo was in use until 31 March 2021, when a new logo, designed by well-known Japanese designer [[Kenya Hara]], replaced the old one, consisting of the same basic structure as the previous logo, but the square was replaced with a "[[squircle]]" with rounded corners instead, and with the letters "MI" remaining identical to the previous logo, along with a slightly darker hue.
'''Xiaomi Inc.'''<ref>{{cite web|title=User Agreement|url=http://p.www.xiaomi.com/policy/aggreement.html|publisher=xiaomi.com|accessdate=10 October 2013}}</ref> ({{zh |c=[[wikt:小|小]][[wikt:米|米]][[wikt:科技|科技]]|p=Xiǎomĭ Kējì}}, literally "Xiaomi Tech", pronounced "Sheow Me") <ref>{{cite web|title=How Upstart Xiaomi Rattled China's Smartphone Race|url=http://online.wsj.com/article/SB10001424052702304441404579120901140934562.html|publisher=wsj.com|accessdate=10 October 2013}}</ref> is a privately owned company that designs, develops, and sells smartphones, apps, and consumer electronics.<ref>{{cite web |url=http://news.mydrivers.com/1/266/266511.htm|title=小米47寸电视真机照曝光|publisher=驱动之家 | date = 2013-06-17 | accessdate = 2013-08-15}}</ref> Since the release of its first smartphone in August 2011, Xiaomi has gained market share in mainland China and has expanded into developing a wider range of consumer electronics.<ref>{{cite web|title=Xiaomi, What Americans Need To Know|url=http://techcrunch.com/2013/08/28/xiaomi-what-americans-need-to-know/|date=August 28, 2013|publisher=Techcrunch|accessdate=August 28, 2013}}</ref>


Xiaomi's mascot, Mitu, is a white [[rabbit]] wearing an [[Ushanka]] (known locally as a "[[Lei Feng]] hat" in China) with a red star and a red scarf around its neck.<ref>{{cite news |last=Ong |first=Josh |date=19 August 2012 |title=The Loyalty of Xiaomi Fans Rivals Apple 'Fanboys', Google 'Fandroids' |url=https://thenextweb.com/news/why-chinas-xiaomi-inspiring-loyalty-rivals-apple-fanboys-google-fandroids |url-status=live |archive-url=https://web.archive.org/web/20131004213640/http://thenextweb.com/asia/2012/08/19/why-chinas-xiaomi-inspiring-loyalty-rivals-apple-fanboys-google-fandroids/ |archive-date=4 October 2013 |work=[[TNW (website)|TNW]]}}</ref><ref>{{cite web |date=24 September 2013 |title=China Un-Bans Facebook, Twitter in Shanghai &#124; Tech Blog |url=http://www.technewsworld.com/story/79032.html |url-status=live |archive-url=https://web.archive.org/web/20131004213640/http://www.technewsworld.com/story/79032.html |archive-date=4 October 2013 |access-date=4 October 2013 |website=TechNewsWorld}}</ref> Later on, the red star on the hat was replaced by the company's logo.<ref>{{Cite web |title=Xiaomi Mi Fans Festival 2020 Starts Today! Here Are The Crazy Price on Xiaomi Gadgets |url=https://www.thegearbest.com/community/O4aTOO |access-date=21 June 2022 |website=Gearbest |language=en}}{{Dead link|date=March 2024|bot=InternetArchiveBot|fix-attempted=yes}}</ref>
== The Name ==


== Innovation and development ==
The name Xiaomi means millet (literally Xiao - "little", mi - "rice").<ref>{{cite news|last=WONG|first=SUE-LIN|title=Challenging Apple by Imitation|url=http://www.nytimes.com/2012/10/29/technology/challenging-apple-by-imitation.html|publisher=nytimes.com|accessdate=2 October 2013}}</ref> In 2011, the CEO Lei Jun suggested there are more meanings than just the "millet and rifle."<ref name="name">{{cite web|title=雷军诠释小米名称寓意:要做移动互联网公司|url=http://tech.qq.com/a/20110714/000278.htm|publisher=tech.qq.com|accessdate=3 October 2013}}</ref> He linked the "Xiao" part to the Buddhist concept "A single grain of rice of a Buddhist is as great as a mountain," suggesting Xiaomi wants to work from the little things, instead of starting by striving for perfection,<ref name="name"/> while "Mi" is an acronym for for Mobile Internet and also Mission Impossible, referring to the obstacles encountered in starting the company.<ref name="name"/><ref>{{cite web|title=Xiaomi Phone Specs Leak – Dual-Core Android Coming This Year|url=http://www.techinasia.com/xiaomi-phone/|publisher=techinasia.com|accessdate=18 October 2013}}</ref> He also stated that he thinks the name is cute.<ref name="name"/> In 2012 President Lin Bin said that the name is about revolution and being able to bring innovation into a new area.<ref>{{cite web|url=http://www.researchinchina.com/Htmls/News/201202/31107.html |title=Interview: China's Xiaomi hopes for revolution in |publisher=ResearchInChina |date=2012-02-28 |accessdate=2013-10-18}}</ref><ref>{{cite web|url=http://ca.reuters.com/article/technologyNews/idCATRE81Q0RH20120227?sp=true |title=Interview: China's Xiaomi hopes for revolution in &#124; Technology &#124; Reuters |publisher=Ca.reuters.com |date=2012-02-27 |accessdate=2013-10-04}}</ref> Since 2012, several sources have only linked the name to the [[Communist Party of China]]'s "millet and rifle" revolutionary idiom<ref>{{cite book|url=http://books.google.com/books?id=smGbVwtxF2QC&pg=PA97&dq=millet+and+rifles&hl=en&sa=X&ei=xzJcUs2FOqr8igLiqICgDg&redir_esc=y#v=onepage&q=millet%20and%20rifles&f=false |title=Writing in the Devil's Tongue: A History of English Composition in China - Xiaoye You - Google Books |publisher=Books.google.com |date=2010-01-29 |accessdate=2013-10-14}}</ref><ref>{{cite book|url=http://books.google.com/books?id=r0tqKQG5bGQC&pg=PA81&dq=millet+and+rifles&hl=en&sa=X&ei=xzJcUs2FOqr8igLiqICgDg&redir_esc=y#v=onepage&q=millet%20and%20rifles&f=false |title=Chien - Google Books |publisher=Books.google.com |date= |accessdate=2013-10-14}}</ref> during the [[Second Sino-Japanese War]].<ref>{{cite web|last=Griffith |first=Erin |url=http://pandodaily.com/2013/06/29/the-importance-of-xiaomis-lei-jun-to-chinas-emerging-innovation-generation-book-excerpt/ |title=Why the “Steve Jobs of China” is crucial to the country’s innovative future (Book excerpt) |publisher=PandoDaily |date=2013-06-29 |accessdate=2013-10-18}}</ref><ref>{{cite web|last=Kelleher |first=Kevin |url=http://business.time.com/2013/10/14/xiaomi-chinas-threat-to-apple-and-samsung/ |title=China’s Xiaomi Poses Threat to Smartphone Giants Apple and Samsung &#124; TIME.com |publisher=Business.time.com |date= |accessdate=2013-10-15}}</ref><ref>{{cite web|last=Fan |first=Jiayang |url=http://www.newyorker.com/online/blogs/elements/2013/09/xiaomi-phones-apple-google-china-hugo-barra.html |title=Xiaomi and Hugo Barra: A Homegrown Apple in China? |publisher=The New Yorker |date= |accessdate=2013-10-04}}</ref><ref>{{cite web|url=http://articles.chicagotribune.com/2012-06-05/news/sns-rt-xiaomi-fundraising-update-1l5e8h57ok-20120605_1_smartphone-source-funding |title=UPDATE 1-China's Xiaomi to get $4 bln valuation after funding-source - Chicago Tribune |publisher=Articles.chicagotribune.com |date=2012-06-05 |accessdate=2013-10-02}}</ref>
In the 2021 review of [[World Intellectual Property Organization|WIPO]]'s annual [[World Intellectual Property Indicators]] Xiaomi was ranked as 2nd in the world, with 216 designs in industrial design registrations being published under the [[Hague Agreement Concerning the International Deposit of Industrial Designs|Hague System]] during 2020.<ref name=":3">{{Cite web|title=World Intellectual Property Indicators 2021|url=https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf|url-status=live|access-date=30 November 2021|website=WIPO|archive-date=8 November 2021|archive-url=https://web.archive.org/web/20211108113717/https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf}}</ref> This position is up on their previous 3rd-place ranking in 2019 for 111 industrial design registrations being published.<ref name=":1">{{Cite book|url=https://www.wipo.int/publications/en/details.jsp?id=4526|title=World Intellectual Property Indicators 2020 |publisher=World Intellectual Property Organization (WIPO)|year=2020|isbn=9789280532012 |series=World IP Indicators (WIPI)|language=en|doi=10.34667/tind.42184|access-date=26 August 2021|archive-date=14 December 2021 |archive-url=https://web.archive.org/web/20211214220604/https://www.wipo.int/publications/en/details.jsp?id=4526|url-status=live |author1=World Intellectual Property Organization. }}</ref>


On 8 February 2022, Lei released a statement on Weibo to announce plans for Xiaomi to enter the high-end smartphone market and surpass Apple as the top seller of premium smartphones in China in three years. To achieve that goal, Xiaomi will invest US$15.7&nbsp;billion in R&D over the next five years, and the company will benchmark its products and user experience against Apple's product lines.<ref>{{Cite web|last=军|first=雷|date=8 February 2022|title=微博国际版|url=https://share.api.weibo.cn/share/281327743.html?weibo_id=4734652117943595|access-date=10 February 2022|website=Weibo|archive-date=10 February 2022|archive-url=https://web.archive.org/web/20220210052914/https://share.api.weibo.cn/share/281327743.html?weibo_id=4734652117943595|url-status=live}}</ref> Lei described the new strategy as a "life-or-death battle for our development" in his Weibo post, after Xiaomi's market share in China contracted over consecutive quarters, from 17% to 14% between Q2 and Q3 2021, dipping further to 13.2% as of Q4 2021.<ref name=":2">{{Cite web|date=9 February 2022|title=Xiaomi is transforming into a high-end smartphone brand to compete with Apple|url=https://kr-asia.com/xiaomi-is-transforming-into-a-high-end-smartphone-brand-to-compete-with-apple|access-date=10 February 2022|website=KrASIA|language=en|archive-date=10 February 2022|archive-url=https://web.archive.org/web/20220210052911/https://kr-asia.com/xiaomi-is-transforming-into-a-high-end-smartphone-brand-to-compete-with-apple|url-status=live}}</ref><ref>{{Cite web|date=30 November 2021|title=China Smartphone Market Share: By Quarter|url=https://www.counterpointresearch.com/china-smartphone-share/|access-date=10 February 2022|website=Counterpoint Research|language=en-US|archive-date=16 August 2018|archive-url=https://web.archive.org/web/20180816072546/https://www.counterpointresearch.com/china-smartphone-share/|url-status=live}}</ref><ref>{{Cite web|title=China's Smartphone Market Grew 1.1% in 2021 Despite Soft Demand and Supply Chain Disruptions, IDC Reports|url=https://www.idc.com/getdoc.jsp?containerId=prAP48830922|access-date=10 February 2022|website=IDC|archive-date=10 February 2022|archive-url=https://web.archive.org/web/20220210052922/https://www.idc.com/getdoc.jsp?containerId=prAP48830922|url-status=live}}</ref>
== History ==


According to a recent report by Canalys, Xiaomi leads Indian smartphone sales in Q1. Xiaomi is one of the leaders of the smartphone makers in India which maintains device affordability.<ref>{{Cite web |title=Canalys: Xiaomi leads Indian smartphone sales in Q1, Realme gained the most |url=https://www.gsmarena.com/canalys_q1_smartphone_sales_in_india_are_up_only_2_due_to_supply_constraints-news-54040.php |access-date=22 April 2022 |website=GSMArena.com |language=en-US |archive-date=21 April 2022 |archive-url=https://web.archive.org/web/20220421140608/https://www.gsmarena.com/canalys_q1_smartphone_sales_in_india_are_up_only_2_due_to_supply_constraints-news-54040.php |url-status=live}}</ref>
Seven partners co-founded Xiaomi on June 6, 2010. In the first round of funding, institutional investors included [[Temasek]], a Singaporean government-owned investment vehicle, and the Chinese venture capital funds IDG Capital and Qiming Venture Partners.<ref name="nyt"/>


In 2022, Xiaomi announced and debuted the company's humanoid robot prototype to the public, while the current state of the robot is very limited in its abilities, the announcement was made to mark the companies ambitions to integrate AI into its product designs as well as develop their humanoid robot project into the future.<ref>{{cite web|url=https://edition.cnn.com/videos/tech/2022/08/16/cyberone-xiaomi-tesla-humanoid-robots-orig-fj.cnn-business|title=Chinese tech company reveals robot weeks before Tesla|website=cnn.com|date=16 August 2022|access-date=31 August 2023|archive-date=2 June 2023|archive-url=https://web.archive.org/web/20230602043600/https://edition.cnn.com/videos/tech/2022/08/16/cyberone-xiaomi-tesla-humanoid-robots-orig-fj.cnn-business|url-status=live}}</ref>
On August 16, 2010, Xiaomi officially launched its first [[Android (operating system)|Android]] based [[operating system]] [[MIUI]].<ref>{{cite web|title=小米联合创始人、副总裁洪锋谈MIUI设计成长之路|url=http://www.csdn.net/article/2013-08-29/2816751|publisher=csdn.net|accessdate=3 October 2013}}</ref>


==Electric vehicles==
The [[Xiaomi MI-One|Mi-One phone]] was announced in August 2011. It was shipped with Xiaomi's [[MIUI]] user interface which is based on [[Android (operating system)|Android]] but resembles [[iOS|Apple's iOS]]. The device could also be equipped with stock Android.<ref>{{cite web|title=Xiaomi Phone with MIUI OS: a $310 Android with 1.5GHz dual-core SoC and other surprises|work=Engadget|date=16 August 2011|url=http://www.engadget.com/2011/08/16/xiaomi-m1-with-miui-os-a-310-phone-with-1-5ghz-dual-core-soc-a/}}</ref>
In 2021, Xiaomi announced a 10 billion USD investment into electric vehicles.<ref>{{cite web | last=Kharpal | first=Arjun | title=Chinese smartphone giant Xiaomi to launch electric car business with $10 billion investment |website=CNBC |date=30 March 2021 |url=https://www.cnbc.com/2021/03/30/chinas-xiaomi-to-launch-electric-car-business-and-invest-10-billion.html |access-date=28 December 2023}}</ref><ref>{{cite web |title=Xiaomi to invest $10bn in electric vehicle race |website=BBC |date=31 March 2021 |url=https://www.bbc.com/news/business-56585697 |access-date=28 December 2023}}</ref> In late 2023, [[Xiaomi Auto]] unveiled its first production vehicle, the [[Xiaomi SU7]], and publicly announced a goal to become one of the five largest automakers in the world.<ref>{{cite web | title=Xiaomi Unveils Its First EV |website=Bloomberg |date=28 December 2023 | url=https://www.bloomberg.com/news/articles/2023-12-28/xiaomi-launches-first-su7-ev-with-ambition-to-be-china-s-porsche-or-tesla |access-date=28 December 2023}}</ref><ref>{{cite web |last1=Mo |first1=Yelin |last2=Hall |first2=Casey |title=China's Xiaomi unveils first electric car, plans to become top automaker |website=[[Reuters]] |date=28 December 2023 |url=https://www.reuters.com/business/autos-transportation/china-smartphone-maker-xiaomi-unveils-first-electric-vehicle-2023-12-28/ |language=en |access-date=28 December 2023}}</ref> On 28 March 2024, Xiaomi officially launched the SU7 sedan in Beijing.<ref>{{Cite web |last=He |first=Laura |date=28 March 2024 |title=China's Xiaomi joins the crowded EV race with 'dream car' to take on Tesla |url=https://www.cnn.com/2024/03/28/business/chinas-xiaomi-ev-launch-intl-hnk/index.html |access-date=29 March 2024 |website=CNN |language=en}}</ref>


The Xiaomi XU7 <ref> https://techwithmuchiri.com/xiaomi-su7-sold-out-for-2024-in-24-hours/ </ref> uses an 800-volt architecture and high-voltage batteries from CATL or BYD and promises an impressive driving range of up to 515 miles (830 kilometers) on the CLTC procedure.
In August 2012 Xiaomi announced the [[Xiaomi Phone 2|MI2 phone]]. The phone was powered by [[Qualcomm]]'s [[Snapdragon (system on chip)|Snapdragon S4 Pro APQ8064]], a 1.5&nbsp;GHz quad-core Krait chip featuring by 2&nbsp;GB of RAM and the Adreno 320 GPU.<ref>{{cite web |url=http://www.engadget.com/2012/11/14/xiaomi-phone-2-mi-two-review/|title=Xiaomi Phone 2 Review|publisher=[[engadget]] | date = 2012 -11-14 | accessdate = 2013-08-15}}</ref> The company said on 24 September 2013 that the company had sold over 10 million MI2 devices over the preceding 11 months.<ref>{{cite web|url=http://ceoworld.biz/2013/09/24/chinese-smartphone-maker-xiaomi-says-it-sold-10-million-mi-2-smartphones-198010 |title=Chinese Smartphone Maker Xiaomi Says It Sold 10 Million Mi-2 smartphones |publisher=CEOWORLD Magazine |date= |accessdate=2013-09-24}}</ref> The MI-2 phone are sold by wireless phone vendor Mobicity in [[Europe]] (including [[UK]]), [[New Zealand]] and [[Australia]].<ref>{{cite web|title=Xiaomi Mi-2 Now Available in the UK and Australia via Mobicity|url=http://news.softpedia.com/news/XiaoMi-Mi-2-Now-Available-in-the-UK-and-Australia-via-Mobicity-321581.shtml|publisher=softpedia.com|accessdate=6 October 2013}}</ref>


==Partnerships==
Some of Xiaomi products are manufactured by [[Foxconn]], which also assembles Apple's iPhones and iPads.<ref>{{cite web|url=http://focustaiwan.tw/news/aeco/201303220027.aspx |title=China's Xiaomi Technology to become Foxconn's major client: reports &#124; Economics &#124; FOCUS TAIWAN - CNA ENGLISH NEWS |publisher=Focustaiwan.tw |date=2013-03-22 |accessdate=2013-08-25}}</ref><ref>{{cite web|last=Murph |first=Darren |url=http://www.engadget.com/2013/04/15/xiaomi-ceo-bin-lin-expand-sales-markets/ |title=Xiaomi president Lin Bin aims to ship 15 million superphones in 2013, expand sales beyond Asia |publisher=Engadget.com |date=2013-04-15 |accessdate=2013-08-25}}</ref>
[[File:The_back_of_Xiaomi_12SU.jpg|thumb|right|[[Xiaomi 12|Xiaomi 12S Ultra]] featured a "[[Leica Camera|Leica]] Summicron 1:1.9-4.1 / 13-120 ASPH camera system".]]


===Xiaomi and Harman Kardon===
On 5 September 2013, CEO Lei Jun officially announced plans to launch an Android-based 47-inch 3D-capable Smart TV,<ref>{{cite web|url=http://ceoworld.biz/2013/09/05/chinese-tech-sensation-xiaomi-launches-an-android-based-47-inch-3d-capable-smart-tv |title=Chinese Tech Sensation Xiaomi Launches An Android-Based 47-inch 3D-Capable Smart TV |publisher=CEOWORLD Magazine |date= |accessdate=2013-09-05}}</ref> which will be assembled by [[Sony]] TV manufacturer [[Wistron Corporation]] of Taiwan.<ref>{{cite web|last=Lawler |first=Richard |url=http://www.engadget.com/2013/09/05/xiaomi-miphone-3-xiaomi-tv-china-android/ |title=Xiaomi unveils new Android-powered 5-inch MI3, 47-inch smart TV in China |publisher=Engadget.com |date=2013-08-28 |accessdate=2013-09-05}}</ref> The company explained the choice as to take advantage of Wistron's skill as a supplier to Sony.<ref>{{cite web|author=Bloomberg News |url=http://www.bloomberg.com/news/2013-09-09/xiaomi-says-sony-supplier-wistron-will-make-its-first-smart-tvs.html |title=Xiaomi Says Sony Supplier Wistron Will Make Its Smart TVs |publisher=Bloomberg |date= |accessdate=2013-09-09}}</ref>
In 2021, [[Harman Kardon]] collaborated with Xiaomi for its newest [[smartphone]]; the [[Xiaomi Mi 11]] series are the first smartphones to feature with Harman Kardon-tuned dual speaker setup.<ref>{{Cite web|url=https://embedded.harman.com/blogs-xiaomi|title=Harman Embedded Audio|website=embedded.harman.com|access-date=31 August 2023|archive-date=31 August 2023|archive-url=https://web.archive.org/web/20230831014605/https://embedded.harman.com/blogs-xiaomi|url-status=live}}</ref>


===Xiaomi and Leica===
In September 2013, Xiaomi announced its MI3 phone, with one version powered by the Snapdragon 800 (MSM8974AB) and another by [[NVIDIA]]'s [[Tegra 4]] chipset.<ref>{{cite web|title=Xiaomi Announces the MI3 - Tegra 4 and MSM8974AB inside|work=AnandTech|date=5 September 2013|url=http://www.anandtech.com/show/7276/xiaomi-announces-the-mi3-tegra-4-and-msm8974ab-inside}}</ref>


In 2022, [[Leica Camera]] entered a strategic partnership with Xiaomi to jointly develop Leica cameras to be used in Xiaomi flagship [[smartphone]]s, succeeding the partnership between [[Huawei]] and Leica. The first flagship smartphones under this new partnership were the [[Xiaomi 12|Xiaomi 12S Ultra]] and [[Xiaomi MIX Fold 2]], launched in July and August 2022, respectively.<ref>{{Cite web |title=Mi Global Home |url=https://www.mi.com/global/discover/article?id=2708 |access-date=23 May 2022 |website=Mi Global Home |language=en |archive-date=31 May 2022 |archive-url=https://web.archive.org/web/20220531001219/https://www.mi.com/global/discover/article?id=2708 |url-status=live}}</ref>
On 25 September 2013, Xiaomi announced plans to open its first ever retail store in [[Beijing]].<ref>{{cite web|last=Bischoff |first=Paul |url=http://www.techinasia.com/xiaomi-store-beijing-opening-soon/?utm_source=rss&utm_medium=rss&utm_campaign=xiaomi-store-beijing-opening-soon |title=Xiaomi opens biggest ever service center in Beijing, looks like a store |publisher=Techinasia.com |date= |accessdate=2013-09-26}}</ref>


===Xiaomi Studios===
By October 2013, Xiaomi was reported as the fifth most used smartphone brand in China.<ref>{{cite web|url=http://www.digitimes.com/news/a20131003PR207.html |title=Xiaomi outperforms HTC to become fifth most used smartphone brand in China, says TrendForce |publisher=Digitimes.com |date= |accessdate=2013-10-05}}</ref>
In 2021, Xiaomi began collaborating with directors to create short films shot entirely using the [[Xiaomi Mi 11]] line of phones. In 2022, they made two shorts with [[Jessica Henwick]].<ref>{{Cite magazine|url=https://www.wired.com/story/phone-cameras-in-film/|title=You Can Shoot a Movie on a Phone. Just Don't Expect It to Be Easy|first=Julian|last=Chokkattu|magazine=Wired |via=www.wired.com}}</ref> The first, ''Bus Girl'' won several awards<ref>{{Cite web|url=http://www.imdb.com/title/tt15301300/awards/|title=Bus Girl|website=IMDb|access-date=31 August 2023|archive-date=6 January 2023|archive-url=https://web.archive.org/web/20230106141247/https://www.imdb.com/title/tt15301300/awards/|url-status=live}}</ref> and was long-listed for Best British Short at the 2023 [[British Academy Film Awards|BAFTA]].<ref>{{Cite web|url=https://www.bafta.org/film/longlists-2023-ee-BAFTA-film-awards|title=Longlists, 2023 EE BAFTA Film Awards|date=6 January 2023|website=BAFTA|access-date=31 August 2023|archive-date=17 January 2023|archive-url=https://web.archive.org/web/20230117230558/https://www.bafta.org/film/longlists-2023-ee-BAFTA-film-awards|url-status=live}}</ref>


==Reception==
Xiaomi's mascot is a bunny wearing an [[Ushanka]] (locally known as a "Lei Feng hat" in China) with a red star and a red scarf around its neck.<ref>{{cite web|last=Ong |first=Josh |url=http://thenextweb.com/asia/2012/08/19/why-chinas-xiaomi-inspiring-loyalty-rivals-apple-fanboys-google-fandroids/ |title=The Loyalty of Xiaomi Fans Rivals Apple 'Fanboys', Google 'Fandroids' |publisher=Thenextweb.com |date=2012-08-19 |accessdate=2013-10-02}}</ref><ref>{{cite web|url=http://www.technewsworld.com/story/79032.html |title=China Un-Bans Facebook, Twitter in Shanghai &#124; Tech Blog |publisher=TechNewsWorld |date= |accessdate=2013-10-04}}</ref><ref name="YoungPioneerRedScarf">{{cite web|author=Meg Butler |url=http://www.gsmnation.com/blog/2012/08/28/6-reasons-why-xiaomi-is-the-next-apple/ |title=6 Reasons Why Xiaomi is the Next Apple &#124; GSM Nation Blog |publisher=Gsmnation.com |date= |accessdate=2013-10-14}}</ref><ref name="CommunistArmyHatandYoungPioneerRedScarf">{{cite web|url=http://www.labbrand.com/knowledge/labreport/brand-positioning-strategies-rising-chinese-smartphone-brands |title=Brand Positioning Strategies of the Rising Chinese Smartphone Brands &#124; Labbrand Brand Innovations |publisher=Labbrand.com |date=2013-06-27 |accessdate=2013-10-14}}</ref>
===Imitation of Apple Inc.===
Xiaomi has been accused of imitating [[Apple Inc.]]<ref name="Amadeo">{{cite web |url=https://arstechnica.com/gadgets/2014/08/xiaomi-mi4-review-chinas-iphone-killer-is-unoriginal-but-amazing/ |title=Xiaomi Mi4 review: China's iPhone killer is unoriginal but amazing | first=Ron | last=Amadeo |website=[[Ars Technica]] |date=24 August 2014 |archive-url=https://web.archive.org/web/20150218052735/http://arstechnica.com/gadgets/2014/08/xiaomi-mi4-review-chinas-iphone-killer-is-unoriginal-but-amazing/|archive-date=18 February 2015 |url-status=live}}</ref><ref>{{cite web |url=https://mashable.com/archive/xiaomi-mi-pad |title=Xiaomi's Mi Pad Is Almost a Spitting Image of the iPad |date=14 May 2014 | work=[[Mashable]] |archive-url=https://web.archive.org/web/20140812095807/http://mashable.com/2014/05/15/xiaomi-mi-pad/ |archive-date=12 August 2014|url-status=live}}</ref> The [[hunger marketing]] strategy of Xiaomi was described as riding on the back of the "cult of Apple".<ref name=Imitation/>


After reading a book about [[Steve Jobs]] in college, Xiaomi's chairman and CEO, [[Lei Jun]], carefully cultivated a [[Steve Jobs]] image, including jeans, dark shirts, and Jobs' announcement style at Xiaomi's earlier product announcements.<ref>{{cite web|url=http://efytimes.com/e1/fullnews.asp?edid=107847|title=Meet The 'Steve Jobs' Of China|publisher=Efytimes.com|date=5 June 2013|author=Atithya Amaresh|access-date=22 September 2013|url-status=dead|archive-url=https://web.archive.org/web/20130928025423/http://efytimes.com/e1/fullnews.asp?edid=107847|archive-date=28 September 2013}}</ref><ref>{{cite web|url=http://www.techinasia.com/xiaomi-phone-paint-chipping/|title=Xiaomi Phones Face Serious Quality Questions|website=Tech in Asia|date=21 September 2011|author=Vanessa Tan|access-date=31 August 2013|url-status=live|archive-url=https://web.archive.org/web/20130910000715/http://www.techinasia.com/xiaomi-phone-paint-chipping/|archive-date=10 September 2013}}</ref><ref name="nytimes1">{{cite news |url=https://www.nytimes.com/2013/06/05/business/global/in-china-an-empire-built-by-aping-apple.html|title=In China an Empire Built by Aping Apple |date=5 June 2013 | work=[[The New York Times]] | url-access=limited | archive-url=https://web.archive.org/web/20170206112358/http://www.nytimes.com/2013/06/05/business/global/in-china-an-empire-built-by-aping-apple.html|archive-date=6 February 2017 |url-status=live}}</ref><ref name=Heard>{{cite news |url=https://www.businessinsider.com/xiaomi-2013-8 |title=Xiaomi (Or 'The Apple Of China') Is The Most Important Tech Company You've Never Heard Of | first=Steve | last=Kovach |date=22 August 2013| work=[[Business Insider]] |archive-url=https://web.archive.org/web/20130824225935/http://www.businessinsider.com/xiaomi-2013-8 |archive-date=24 August 2013 |url-status=live}}</ref> He was characterized as a "counterfeit Jobs."<ref>{{cite magazine |url=https://www.newyorker.com/online/blogs/elements/2013/09/xiaomi-phones-apple-google-china-hugo-barra.html |title=Xiaomi and Hugo Barra: A Homegrown Apple in China? | first=Jiayang | last=Fan |magazine=[[The New Yorker]] |date=6 September 2013 |archive-url=https://web.archive.org/web/20131003021300/http://www.newyorker.com/online/blogs/elements/2013/09/xiaomi-phones-apple-google-china-hugo-barra.html |archive-date=3 October 2013 |url-status=live}}</ref><ref>{{cite news |url=https://gizmodo.com/what-apple-should-steal-from-chinas-steve-jobs-511409943 |title=What Apple Should Steal from China's Steve Jobs | work=[[Gizmodo]] | date=5 June 2013 | first=Adam Clark | last=Estes |url-status=live |archive-url=https://web.archive.org/web/20130608091650/https://gizmodo.com/what-apple-should-steal-from-chinas-steve-jobs-511409943| archive-date=8 June 2013}}</ref>
== Criticisms and controversies ==


In 2013, critics debated how many of Xiaomi's products were innovative,<ref name=Heard/><ref name=poached>{{cite news | url=https://www.bbc.com/news/technology-23879496 | title=Google executive Hugo Barra poached by China's Xiaomi | first=Dave | last=Lee | work=[[BBC News]] | date=29 August 2013 | access-date=13 August 2020 | archive-date=8 May 2019 | archive-url=https://web.archive.org/web/20190508091209/https://www.bbc.com/news/technology-23879496 | url-status=live}}</ref><ref name="PCWorld1">{{cite magazine|url=https://www.pcworld.com/article/2047800/can-chinas-xiaomi-make-it-globally.html |title=Can China's Xiaomi make it globally? |magazine=[[PC World]] | first=Michael | last=Kan |date=23 August 2013|url-status=live |archive-url=https://web.archive.org/web/20130901210637/https://www.pcworld.com/article/2047800/can-chinas-xiaomi-make-it-globally.html |archive-date=1 September 2013}}</ref> and how much of their innovation was just really good public relations.<ref name="PCWorld1"/>
===Apple culture===
The company's marketing strategy is often described as riding on the back of the "cult of Apple"<ref name="nyt">{{cite news |url=http://www.nytimes.com/2012/10/29/technology/challenging-apple-by-imitation.html |title=Challenging Apple by Imitation|publisher=New York Times | date = 2012-10-29 | accessdate = 2013-08-15}}</ref> using a similar marketing strategy.<ref>{{cite web|url=http://www.huffingtonpost.com/2012/12/07/lei-jun-xiaomi_n_2255953.html |title=Lei Jun, Founder Of Xiaomi, Might Just Be 'China's Steve Jobs' |publisher=Huffingtonpost.com |date= |accessdate=2013-08-24}}</ref> After reading a book about [[Steve Jobs]] in college,<ref>{{cite web|url=http://efytimes.com/e1/fullnews.asp?edid=107847 |title=Meet The 'Steve Jobs' Of China |publisher=Efytimes.com |date=2013-06-05 |accessdate=2013-09-22}}</ref><ref>[http://www.theregister.co.uk/2013/09/06/xiaomi_plans_global_domination_with_fast_smartphones_and_software/ Xiaomi plans global domination with fast smartphones and software], ''The Register'', September 6, 2013.</ref> Xiaomi's chairman and CEO, Lei Jun,<ref>{{cite web|url=http://www.forbes.com/profile/lei-jun/ |title=Lei Jun |publisher=Forbes |date=2012-04-18 |accessdate=2013-08-24}}</ref> carefully cultivates a Steve Jobs image,<ref>{{cite web|last=Tan |first=Vanessa |url=http://www.techinasia.com/xiaomi-phone-paint-chipping/ |title=Xiaomi Phones Face Serious Quality Questions |publisher=Techinasia.com |date=2011-09-21 |accessdate=2013-08-31}}</ref> including jeans and dark shirts,<ref name="nytimes1">[http://www.nytimes.com/2013/06/05/business/global/in-china-an-empire-built-by-aping-apple.html "In China an Empire Built by Aping Apple"], ''[[New York Times]], June 5, 2013.</ref> and Jobs' style of product announcements.<ref name="businessinsider1">{{cite web|author=Steve Kovach Aug. 22, 2013, 6:48 PM 42,517 14 |url=http://www.businessinsider.com/xiaomi-2013-8 |title=Xiaomi |publisher=Business Insider |date= |accessdate=2013-08-24}}</ref> He has been categorized as a counterfeit Jobs.<ref>{{cite web|last=Fan |first=Jiayang |url=http://www.newyorker.com/online/blogs/elements/2013/09/xiaomi-phones-apple-google-china-hugo-barra.html |title=Xiaomi and Hugo Barra: A Homegrown Apple in China? |publisher=The New Yorker |date= |accessdate=2013-09-22}}</ref><ref>{{cite web|author=6/05/13 11:49am 6/05/13 11:49am |url=http://gizmodo.com/what-apple-should-steal-from-chinas-steve-jobs-511409943 |title=What Apple Should Steal from China's Steve Jobs |publisher=Gizmodo.com |date=2013-04-23 |accessdate=2013-08-24}}</ref> The company's strategy has been categorized as [[counterfeiting]] philosophy, mindset and an icon.<ref>{{cite web|last=Clark |first=Adam |url=http://motherboard.vice.com/blog/chinas-even-counterfeiting-steve-jobs-now |title=China's Even Counterfeiting Steve Jobs Now &#124; Motherboard |publisher=Motherboard.vice.com |date= |accessdate=2013-08-24}}</ref> Despite repeated comparisons to [[Apple Inc.]], Xiaomi maintains that it espouses a different set of principles.<ref name="nyt"/><ref>{{cite web |url=http://techcrunch.com/2013/05/09/eyeing-4-5b-in-sales-this-year-phone-maker-xiaomi-looks-to-emulate-a-340-year-old-chinese-medicine-company/|title=Eyeing $4.5B In Sales This Year, Phone Maker Xiaomi Looks To Emulate A 340-Year-Old Chinese Medicine Company|publisher=[[Techcrunch]] | date = 2013-05-09 | accessdate = 2013-08-15}}</ref> Xiaomi has no retail stores nor does it partner with third-party distributors. Instead, all Xiaomi products are sold directly via the company's website.<ref>{{cite web |url=http://allthingsd.com/video/?video_id=4AEC86F1-F03B-4D0A-95BC-A34D5CD605F3/|title=Lin Bin of Xiaomi Talks Smartphone Disruptions|publisher=[[AllThingsD]] |date = 2012-10-30 | accessdate = 2013-08-15}}</ref> Skeptics categorize the products as non-innovative<ref name="autogenerated1">{{cite web|last=Lee |first=Dave |url=http://www.bbc.co.uk/news/technology-23879496 |title=BBC News - Google executive Hugo Barra poached by China's Xiaomi |publisher=Bbc.co.uk |date= |accessdate=2013-08-30}}</ref><ref name="businessinsider1"/><ref>{{cite web|url=http://www.pcworld.com/article/2047800/can-chinas-xiaomi-make-it-globally.html |title=Can China's Xiaomi make it globally? |publisher=PCWorld |date=2013-08-23 |accessdate=2013-08-30}}</ref> low-price iPhone imitations<ref>{{cite web|last=Riley |first=Charles |url=http://money.cnn.com/2013/09/03/technology/mobile/xiaomi-china-apple/ |title=Xiaomi: The 'Apple of China' looks abroad - Sep. 3, 2013 |publisher=Money.cnn.com |date= |accessdate=2013-09-05}}</ref><ref>{{cite web|url=http://au.ibtimes.com/articles/503850/20130905/china-xiaomi-apple-google-smartphone.htm#.Uj8HPj89KJA |title=Now Flying High in China, How Soon Can Xiaomi Conquer the World and Depose Apple? - International Business Times |publisher=Au.ibtimes.com |date=2013-09-05 |accessdate=2013-09-22}}</ref> that have no significant hardware or software advantages,<ref name="nytimes1"/> and that any perception of innovation is good public relations.<ref>{{cite web|url=http://www.networkworld.com/news/2013/083013-can-china39s-xiaomi-make-it-273366.html |title=Can China's Xiaomi make it globally? |publisher=Network World |date=2013-08-30 |accessdate=2013-09-07}}</ref> Others point out that while there are some similarities to Apple, the ability to customize the software based upon user preferences sets Xiaomi apart.<ref>"[http://www.techinasia.com/york-times-xiaomi-wrong/ The New York Times Gets Xiaomi Way, Way Wrong]", Tech In Asia, June 10, 2013.</ref>


Others point out that while there are similarities to Apple, the ability to customize the software based upon user preferences through the use of Google's Android operating system sets Xiaomi apart.<ref>{{cite news |url=https://www.techinasia.com/york-times-xiaomi-wrong |title=The New York Times Gets Xiaomi Way, Way Wrong |work=[[Tech in Asia]] |date=10 June 2013 | first=C. | last=Custer |url-status=live| archive-url=https://web.archive.org/web/20130905201120/http://www.techinasia.com/york-times-xiaomi-wrong/ |archive-date=5 September 2013}}</ref> Xiaomi has also developed a much wider range of consumer products than Apple.<ref name=":2" />
===State Administration of Radio, Film, and Television issue===
In November 2012 Xiaomi's set-top box stopped working one week after the launch due to the company having run afoul of China's [[State Administration of Radio, Film, and Television]].<ref>{{cite web|last=Bischoff |first=Paul |url=http://www.techinasia.com/xiaomi-tv-box-sarft-regulations/ |title=How and Why Xiaomi Ran Afoul of China's Media Regulator |publisher=Techinasia.com |date=2012-11-26 |accessdate=2013-08-25}}</ref><ref>{{cite web|last=Bischoff |first=Paul |url=http://www.techinasia.com/xiaomi-box-streaming-content-suspended/ |title=Xiaomi TV Set-Top Box Service Suspended, Regulatory Kerfuffle Perhaps to Blame [UPDATED&#93; |publisher=Techinasia.com |date=2012-11-23 |accessdate=2013-08-25}}</ref><ref>{{cite web|author=Celine Sun in Beijing celine.sun@scmp.com |url=http://www.scmp.com/business/china-business/article/1089504/xiaomi-suspends-set-top-box-amid-illegal-content-talk |title=Xiaomi suspends set-top box amid illegal content talk &#124; South China Morning Post |publisher=Scmp.com |date=2012-11-24 |accessdate=2013-08-25}}</ref> The regulatory issues were overcome in January 2013.<ref>{{cite web|last=Bischoff |first=Paul |url=http://www.techinasia.com/xiaomi-box-regulatory-approval-cntv/ |title=Xiaomi Box Finally Gets Regulatory Approval, Can Soon Go on Sale |publisher=Techinasia.com |date=2013-01-25 |accessdate=2013-08-25}}</ref>


===Violation of GNU General Public License===
===Hugo Barra===
In January 2018, Xiaomi was criticized for its non-compliance with the terms of the [[GNU General Public License]]. The Android project's [[Linux]] kernel is licensed under the [[copyleft]] terms of the GPL, which requires Xiaomi to distribute the complete source code of the Android kernel and device trees for every Android device it distributes. By refusing to do so, or by unreasonably delaying these releases, Xiaomi is operating in violation of intellectual property law in China, as a [[World Intellectual Property Organization|WIPO]] state.<ref>{{cite news |first=Ron |last=Amadeo |title=Hackers can't dig into latest Xiaomi phone due to GPL violations |url=https://arstechnica.com/gadgets/2018/01/xiaomi-is-dragging-its-feet-on-the-gpl-again-this-time-with-the-mi-a1/ |work=[[Ars Technica]] |date=17 January 2018 |access-date=3 December 2019 |archive-date=4 December 2020 |archive-url=https://web.archive.org/web/20201204154920/https://arstechnica.com/gadgets/2018/01/xiaomi-is-dragging-its-feet-on-the-gpl-again-this-time-with-the-mi-a1/ |url-status=live}}</ref> Prominent Android developer Francisco Franco publicly criticized Xiaomi's behaviour after repeated delays in the release of kernel source code.<ref>{{cite web|author=Dominik Bosnjak|title=Xiaomi Violating GPL 2.0 License With Mi A1 Kernel Sources|url=https://www.androidheadlines.com/2018/01/xiaomi-violating-gpl-2-0-license-with-mi-a1-kernel-sources.html|website=Android Headlines|date=18 January 2018|access-date=3 December 2019|archive-date=20 October 2020|archive-url=https://web.archive.org/web/20201020210954/https://www.androidheadlines.com/2018/01/xiaomi-violating-gpl-2-0-license-with-mi-a1-kernel-sources.html|url-status=live}}</ref> Xiaomi in 2013 said that it would release the kernel code.<ref>{{cite web|url=http://miuiandroid.com/2013/09/17/exclusive-xiaomi-mi-device-kernel-will-open-sourced/|archive-url=https://web.archive.org/web/20170320092754/http://miuiandroid.com/2013/09/17/exclusive-xiaomi-mi-device-kernel-will-open-sourced/|title=Exclusive: Xiaomi device kernel will be open sourced!|website=MIUI Android|date=17 September 2013|archive-date=20 March 2017}}</ref><!--unrefd: but has since reneged--> The kernel source code was available on the [[GitHub]] website in 2020.<ref>{{cite web|url=https://github.com/MiCode/Xiaomi_Kernel_OpenSource/tree/umi-q-oss|title=MiCode/Xiaomi Mobile Phone Kernel Open Source|website=GitHub|access-date=14 February 2020|archive-date=28 February 2021|archive-url=https://web.archive.org/web/20210228213342/https://github.com/MiCode/Xiaomi_Kernel_OpenSource/tree/umi-q-oss|url-status=live}}</ref>
In August 2013 the company announced that it was hiring Hugo Barra from [[Google]] where he served as vice president of product management for the [[Android (operating system)|Android]] platform, after the revelation that Google co-founder [[Sergey Brin]] was in a relationship with Barra's ex-girlfriend.<ref name="autogenerated1"/><ref>{{cite web|url=http://www.ecommercetimes.com/story/Googles-Barra-Gets-the-Heck-Out-of-Dodge-78839.html |title=Google's Barra Gets the Heck Out of Dodge &#124; Hot Topics |publisher=E-Commerce Times |date= |accessdate=2013-10-20}}</ref><ref>{{cite web|url=http://www.ibtimes.com/amanda-rosenberg-marry-alleged-girlfriend-google-founder-sergey-brin-looks-be-planning-wedding |title=Amanda Rosenberg To Marry? Alleged Girlfriend Of Google Founder Sergey Brin Looks To Be Planning A Wedding |publisher=Ibtimes.com |date=2013-08-30 |accessdate=2013-10-20}}</ref><ref>{{cite web|url=http://www.businessweek.com/articles/2013-08-29/what-ex-google-exec-hugo-barra-can-do-for-chinas-xiaomi |title=What Ex-Google Exec Hugo Barra Can Do for China's Xiaomi |publisher=Businessweek |date= |accessdate=2013-08-30}}</ref><ref>{{cite web|url=http://www.forbes.com/sites/simonmontlake/2013/08/28/chinas-xiaomi-hires-ex-google-vp-to-run-overseas-business/ |title=China's Xiaomi Hires Ex-Google VP To Run Overseas Business |publisher=Forbes |date=2013-08-14 |accessdate=2013-08-30}}</ref><ref>{{cite web|last=Chapman |first=Matthew |url=http://www.marketingmagazine.co.uk/article/1209763/android-exec-hugo-barra-departs-google-xiaomi |title=Android exec Hugo Barra departs Google for Xiaomi |publisher=Marketingmagazine.co.uk |date= |accessdate=2013-08-30}}</ref><ref>{{cite web|url=http://blogs.marketwatch.com/thetell/2013/08/29/google-soap-opera-gets-a-pass-from-investors-for-now/ |title=Google soap opera gets a pass from investors - for now - The Tell - MarketWatch |publisher=Blogs.marketwatch.com |date=2011-10-18 |accessdate=2013-08-30}}</ref><ref>{{cite web|author=Kevin Parrish |url=http://www.tomshardware.com/news/hugo-barra-sergey-brin-susan-wojcicki-xiaomi-google,24054.html |title=Google Executive Departs During "Love Quadrangle" Rumors |publisher=Tomshardware.com |date= |accessdate=2013-08-30}}</ref> Barra has declined to comment on the unfortunate timing of the thorny situation regarding the Google relationships, and stated that he had been in talks with Xiaomi for over a year prior to announcing the move.<ref>{{cite web|url=http://allthingsd.com/20130912/exclusive-hugo-barra-talks-about-his-future-at-xiaomi-and-why-he-left-google/ |title=Hugo Barra Talks About His Future at Xiaomi and Why He Left Google - Kara Swisher - Mobile |publisher=AllThingsD |date=2013-09-12 |accessdate=2013-10-20}}</ref> He will be employed as vice president of Xiaomi Global, making Xiaomi the first company selling smartphones to [[Executive search|poach]] a senior staffer from Google's Android team.<ref>{{cite web|url=http://www.pcpro.co.uk/news/383866/android-vice-president-quits-for-chinese-phone-maker |title=Android vice president quits for Chinese phone maker &#124; News |publisher=PC Pro |date= |accessdate=2013-08-31}}</ref> He will focus on helping Xiaomi to grow internationally.<ref>{{cite web|author=12:10 amAug 29, 2013 |url=http://blogs.wsj.com/digits/2013/08/29/google-android-vp-joins-chinese-smartphone-maker-xiaomi/ |title=Google Vice President for Android Hugo Barra Joins Chinese Smartphone Maker Xiaomi - Digits - WSJ |publisher=Blogs.wsj.com |date=2013-08-29 |accessdate=2013-10-20}}</ref><ref>{{cite web|url=http://www.businessweek.com/articles/2013-08-29/what-ex-google-exec-hugo-barra-can-do-for-chinas-xiaomi |title=What Ex-Google Exec Hugo Barra Can Do for China's Xiaomi |publisher=Businessweek |date=2013-08-29 |accessdate=2013-10-20}}</ref>

===Privacy concerns and data collection===
As a company based in China, Xiaomi is obligated to share data with the Chinese government under the [[Cybersecurity Law of the People's Republic of China|China Internet Security Law]] and [[National Intelligence Law of the People's Republic of China|National Intelligence Law]].<ref>{{Cite news |url=https://www.zdnet.com/article/chinas-cybersecurity-law-update-lets-state-agencies-pen-test-local-companies/ |last=Cimpanu |first=Catalin |title=China's cybersecurity law update lets state agencies 'pen-test' local companies |work=[[ZDNet]] |date=9 February 2019 |access-date=31 October 2020 |archive-date=9 March 2021 |archive-url=https://web.archive.org/web/20210309020149/https://www.zdnet.com/article/chinas-cybersecurity-law-update-lets-state-agencies-pen-test-local-companies/ |url-status=live}}</ref><ref>{{Cite news |last=Mohan |first=Geeta |title=How China's Intelligence Law of 2017 authorises global tech giants for espionage |work=[[India Today]] |url=https://www.indiatoday.in/news-analysis/story/china-national-intelligence-law-2017-authorise-companies-espionage-india-1705033-2020-07-27 |date=27 July 2020 |access-date=31 October 2020 |archive-date=20 January 2021 |archive-url=https://web.archive.org/web/20210120205037/https://www.indiatoday.in/news-analysis/story/china-national-intelligence-law-2017-authorise-companies-espionage-india-1705033-2020-07-27 |url-status=live}}</ref> There were reports that Xiaomi's Cloud messaging service sends some private data, including call logs and contact information, to Xiaomi servers.<ref>{{cite news |title=Xiaomi phones send search and browsing data to China, researcher says |url=https://www.scmp.com/abacus/tech/article/3082533/xiaomi-phones-send-search-and-browsing-data-china-researcher-says |last=Borak |first=Masha |work=[[South China Morning Post]] |date=1 May 2020 |access-date=20 April 2021 |archive-date=20 April 2021 |archive-url=https://web.archive.org/web/20210420015449/https://www.scmp.com/abacus/tech/article/3082533/xiaomi-phones-send-search-and-browsing-data-china-researcher-says |url-status=live}}</ref><ref>{{cite news |title=Xiaomi, accused of tracking 'private' phone use, defends data practices |url=https://www.cnet.com/news/xiaomi-defends-data-practices-after-being-accused-of-tracking-private-phone-use/ |last1=Mihalcik |first1=Carrie |last2=Hautala |first2=Laura |work=[[CNET]] |date=1 May 2020 |access-date=20 April 2021 |archive-date=20 April 2021 |archive-url=https://web.archive.org/web/20210420015449/https://www.cnet.com/news/xiaomi-defends-data-practices-after-being-accused-of-tracking-private-phone-use/ |url-status=live}}</ref> Xiaomi later released an MIUI update that made cloud messaging optional and that no private data was sent to Xiaomi servers if the cloud messaging service was turned off.<ref>{{cite web |title=LIVE post: Evidence and statement in response to media coverage on our privacy policy |url=https://blog.mi.com/en/2020/05/02/live-post-evidence-and-statement-in-response-to-media-coverage-on-our-privacy-policy/ |website=Blog |publisher=Xiaomi |date=2 May 2021 |access-date=13 May 2020 |archive-date=5 February 2021 |archive-url=https://web.archive.org/web/20210205163757/https://blog.mi.com/en/2020/05/02/live-post-evidence-and-statement-in-response-to-media-coverage-on-our-privacy-policy/ |url-status=live}}</ref>

On 23 October 2014, Xiaomi announced that it was setting up servers outside of China for international users, citing improved services and compliance to regulations in several countries.<ref>{{cite news |url=https://www.zdnet.com/article/xiaomi-moving-international-user-data-and-cloud-services-out-of-beijing/ |title=Xiaomi moving international user data and cloud services out of Beijing | first=Liam | last=Tung |date=23 October 2014| work=[[ZDNet]]|archive-url=https://web.archive.org/web/20141023152139/http://www.zdnet.com/xiaomi-moving-international-user-data-and-cloud-services-out-of-beijing-7000034994/|archive-date=23 October 2014 |url-status=live}}</ref>

On 19 October 2014, the [[Indian Air Force]] issued a warning against Xiaomi phones, stating that they were a national threat as they sent user data to an agency of the Chinese government.<ref>{{cite news | url=https://www.newindianexpress.com/thesundaystandard/2014/oct/19/chinese-smartphones-a-security-threat-says-iaf-673334.html | title=Chinese Smartphones a Security Threat, says IAF | work=[[The New Indian Express]] | first=Pradip | last=Sagar | date=19 October 2014 | archive-url=https://web.archive.org/web/20141022234655/http://www.newindianexpress.com/thesundaystandard/Chinese-Smartphones-a-Security-Threat-says-IAF/2014/10/19/article2484248.ece | archive-date=22 October 2014 |url-status=live}}</ref>

In April 2019, researchers at [[Check Point]] found a security breach in Xiaomi phone apps.<ref>{{cite web |url=https://research.checkpoint.com/vulnerability-in-xiaomi-pre-installed-security-app/ |title=Vulnerability in Xiaomi Pre-Installed Security App |work=[[Check Point]] |date=4 April 2019 |access-date=1 July 2019 |archive-date=8 November 2020 |archive-url=https://web.archive.org/web/20201108000822/https://research.checkpoint.com/2019/vulnerability-in-xiaomi-pre-installed-security-app/ |url-status=live}}</ref><ref>{{Cite web |url=https://www.timesofisrael.com/check-point-researchers-find-security-breach-in-xiaomi-phone-app/ |title=Check Point researchers find security breach in Xiaomi phone app |work=[[The Times of Israel]] |first=Shoshanna |last=Solomon |date=4 April 2019 |access-date=9 April 2019 |archive-date=28 February 2021 |archive-url=https://web.archive.org/web/20210228213550/https://www.timesofisrael.com/check-point-researchers-find-security-breach-in-xiaomi-phone-app/ |url-status=live}}</ref> The security flaw was reported to be preinstalled.<ref>{{cite news |url=https://www.cnet.com/news/xiaomis-phones-had-a-security-flaw-preinstalled-on-millions-of-devices/ |title=Xiaomi phones came with security flaw preinstalled |first=Alfred |last=Ng |work=[[CNET]] |date=4 April 2019 |access-date=9 April 2019 |archive-date=7 November 2020 |archive-url=https://web.archive.org/web/20201107232509/https://www.cnet.com/news/xiaomis-phones-had-a-security-flaw-preinstalled-on-millions-of-devices/ |url-status=live}}</ref>

On 30 April 2020, [[Forbes]] reported that Xiaomi extensively tracks use of its browsers, including private browser activity, phone metadata and device navigation, and more alarmingly, without secure encryption or [[data anonymization]], more invasively and to a greater extent than mainstream browsers. Xiaomi disputed the claims, while confirming that it did extensively collect browsing data, and saying that the data was not linked to any individuals and that users had consented to being tracked.<ref>{{cite news | first=Thomas | last=Brewster | title=Exclusive: Warning Over Chinese Mobile Giant Xiaomi Recording Millions Of People's 'Private' Web And Phone Use | url=https://www.forbes.com/sites/thomasbrewster/2020/04/30/exclusive-warning-over-chinese-mobile-giant-xiaomi-recording-millions-of-peoples-private-web-and-phone-use/ | work=[[Forbes]] | date=30 April 2020 | access-date=30 April 2020 | archive-date=19 February 2021 | archive-url=https://web.archive.org/web/20210219213911/https://www.forbes.com/sites/thomasbrewster/2020/04/30/exclusive-warning-over-chinese-mobile-giant-xiaomi-recording-millions-of-peoples-private-web-and-phone-use/ | url-status=live}}</ref> Xiaomi posted a response stating that the collection of aggregated usage statistics data is used for internal analysis, and would not link any personally identifiable information to any of this data.<ref>{{cite news|url=https://blog.mi.com/en/2020/05/02/live-post-evidence-and-statement-in-response-to-media-coverage-on-our-privacy-policy/|title=Live Post: Evidence and Statement in Response to Media Coverage on Our Privacy Policy|date=2 May 2020|access-date=13 May 2020|archive-date=5 February 2021|archive-url=https://web.archive.org/web/20210205163757/https://blog.mi.com/en/2020/05/02/live-post-evidence-and-statement-in-response-to-media-coverage-on-our-privacy-policy/|url-status=live}}</ref> However, after a follow-up by Gabriel Cirlig, the writer of the report, Xiaomi added an option to completely stop the information leak when using its browser in incognito mode.<ref>{{Cite web|title=Change This Browser Setting to Stop Xiaomi from Spying On Your Incognito Activities|url=https://thehackernews.com/2020/05/xiaomi-browser-history.html|access-date=23 October 2020|website=The Hacker News|language=en|archive-date=26 October 2020|archive-url=https://web.archive.org/web/20201026043733/https://thehackernews.com/2020/05/xiaomi-browser-history.html|url-status=live}}</ref>

===Censorship===
In September 2021, amidst a political spat between [[China]] and [[Lithuania]], the [[Lithuania]]n [[Ministry of National Defence (Lithuania)|Ministry of National Defence]] urged people to dispose the Chinese-made mobile phones and avoid buying new ones,<ref>{{cite web|title=Lithuania urges people to throw away Chinese phones|url=https://www.bbc.co.uk/news/technology-58652249|website=BBC News |date=22 September 2021|access-date=25 January 2022|archive-date=25 January 2022|archive-url=https://web.archive.org/web/20220125204653/https://www.bbc.co.uk/news/technology-58652249|url-status=live}}</ref> after the [[National Cyber Security Centre of Lithuania]] claimed that Xiaomi devices have built-in censorship capabilities that can be turned on remotely.<ref>{{Cite web|date=24 September 2021|title=Xiaomi Denies Censorship Accusations from Lithuania – September 24, 2021|url=https://dailynewsbrief.com/2021/09/24/xiaomi-denies-censorship-accusations-from-lithuania/|access-date=4 October 2021|website=Daily News Brief|language=en-US|archive-date=29 October 2021|archive-url=https://web.archive.org/web/20211029204429/https://dailynewsbrief.com/2021/09/24/xiaomi-denies-censorship-accusations-from-lithuania/|url-status=live}}</ref>

Xiaomi denied the accusations, saying that it "does not censor communications to or from its users", and that they would be engaging a third-party to assess the allegations. They also stated that regarding data privacy, it was compliant with two frameworks for following Europe's General Data Protection Regulation (GDPR), namely its ISO/IEC 27001 Information Security Management Standards and the ISO/IEC 27701 Privacy Information Management System.<ref>{{Cite news|url = https://www.reuters.com/technology/chinas-xiaomi-is-engaging-3rd-party-expert-assess-lithuania-censorship-claims-2021-09-27/|title = China's Xiaomi hires expert over Lithuania censorship claim|newspaper = Reuters|date = 27 September 2021|last1 = Horwitz|first1 = Josh|access-date = 30 March 2022|archive-date = 30 March 2022|archive-url = https://web.archive.org/web/20220330130415/https://www.reuters.com/technology/chinas-xiaomi-is-engaging-3rd-party-expert-assess-lithuania-censorship-claims-2021-09-27/|url-status = live}}</ref>

==Legal actions==

=== State administration of radio, film and television issue ===
In November 2012, Xiaomi's smart set-top box stopped working one week after the launch due to the company having run foul of China's [[National Radio and Television Administration]].<ref>{{cite web |url=https://www.techinasia.com/xiaomi-tv-box-sarft-regulations |title=How and Why Xiaomi Ran Afoul of China's Media Regulator | first=Paul | last=Bischoff |date=26 November 2012 |work=[[Tech in Asia]] |archive-url=https://web.archive.org/web/20130906001911/http://www.techinasia.com/xiaomi-tv-box-sarft-regulations/ |archive-date=6 September 2013 |url-status=live}}</ref><ref>{{cite news |url=https://www.techinasia.com/xiaomi-box-streaming-content-suspended |title=Xiaomi TV Set-Top Box Service Suspended, Regulatory Kerfuffle Perhaps to Blame | first=Paul | last=Bischoff |date=23 November 2012 |work=[[Tech in Asia]] |archive-url=https://web.archive.org/web/20130920024753/http://www.techinasia.com/xiaomi-box-streaming-content-suspended/ |archive-date=20 September 2013|url-status=live}}</ref><ref>{{cite news |url=https://www.scmp.com/business/china-business/article/1089504/xiaomi-suspends-set-top-box-amid-illegal-content-talk |title=Xiaomi suspends set-top box amid illegal content talk | first=Celine | last=Sun |work=[[South China Morning Post]] |date=24 November 2012 |archive-url=https://web.archive.org/web/20130928061341/http://www.scmp.com/business/china-business/article/1089504/xiaomi-suspends-set-top-box-amid-illegal-content-talk |archive-date=28 September 2013 |url-status=live}}</ref> The regulatory issues were overcome in January 2013.<ref>{{cite web |url=https://www.techinasia.com/xiaomi-box-regulatory-approval-cntv |title=Xiaomi Box Finally Gets Regulatory Approval, Can Soon Go on Sale | first=Paul | last=Bischoff |work=[[Tech in Asia]] |date=25 January 2013 |archive-url=https://web.archive.org/web/20130918072236/http://www.techinasia.com/xiaomi-box-regulatory-approval-cntv/ |archive-date=18 September 2013 |url-status=live}}</ref>

===Misleading sales figures===
The [[Fair Trade Commission (Taiwan)|Taiwanese Fair Trade Commission]] investigated the flash sales and found that Xiaomi had sold fewer smartphones than advertised.<ref>{{cite web |url=https://sg.news.yahoo.com/xiaomi-fined-claiming-sold-more-023018669.html |title=Xiaomi Fined For Misleading Their Consumers, Selling Less Units Than Advertised |publisher=Yahoo! News |date=5 August 2014 |url-status=live |archive-url=https://web.archive.org/web/20140812200734/https://sg.news.yahoo.com/xiaomi-fined-claiming-sold-more-023018669.html |archive-date=12 August 2014}}</ref> Xiaomi claimed that the number of smartphones sold was 10,000 units each for the first two [[Deal-of-the-day|flash sales]], and 8,000 units for the third one. However, FTC investigated the claims and found that Xiaomi sold 9,339 devices in the first flash sale, 9,492 units in the second one, and 7,389 for the third.<ref>{{cite web |url=https://www.ftc.gov.tw/internet/main/doc/docDetail.aspx?uid=126&docid=13606 |title=公平交易委員會新聞資料|language=zh |trans-title=Fair Trade Commission Press Kit |publisher=[[Fair Trade Commission (Taiwan)|Taiwanese Fair Trade Commission]] |date=31 July 2014 |url-status=live |archive-url=https://web.archive.org/web/20140810173251/http://www.ftc.gov.tw/internet/main/doc/docDetail.aspx?uid=126&docid=13606 |archive-date=10 August 2014}}</ref> It was found that during the first flash sale, Xiaomi had given 1,750 priority ‘F-codes’ to people who could place their orders without having to go through the flash sale, thus diminishing the stock that was publicly available. The FTC fined Xiaomi {{currency|600000|TWD}}.<ref>{{cite news |url=https://thenextweb.com/asia/2014/07/31/taiwan-slaps-20000-fine-xiaomi-declaring-number-devices-flash-sales/ |title=Xiaomi gets slapped with a $20,000 fine for misleading consumers in Taiwan | work=[[The Next Web]] |date=31 July 2014 |archive-url=https://web.archive.org/web/20140804225304/http://thenextweb.com/asia/2014/07/31/taiwan-slaps-20000-fine-xiaomi-declaring-number-devices-flash-sales/ |archive-date=4 August 2014 |url-status=live}}</ref>

===Shut down of Australia store===
In March 2014, Xiaomi Store Australia (an unrelated business) began selling Xiaomi mobile phones online in Australia through its website, XiaomiStore.com.au.<ref name="Oz">{{Cite news | url=https://www.pcworld.idg.com.au/article/552482/exclusive_xiaomi_global_shuts_down_australian_online_stores/ | work=[[PC World]] | title=Xiaomi Global shuts down Australian online stores | first=Tony | last=Ibrahim | date=15 August 2014 | access-date=3 December 2019 | archive-date=24 April 2019 | archive-url=https://web.archive.org/web/20190424082641/https://www.pcworld.idg.com.au/article/552482/exclusive_xiaomi_global_shuts_down_australian_online_stores/ | url-status=live}}</ref> However, Xiaomi soon requested that the store be shut down by 25 July 2014.<ref name="Oz"/> On 7 August 2014, shortly after sales were halted, the website was taken down.<ref name="Oz"/> An industry commentator described the action by Xiaomi to get the Australian website closed down as unprecedented, saying, "I’ve never come across this <nowiki>[before]</nowiki>. It would have to be a strategic move."<ref name="Oz"/> At the time this left only one online vendor selling Xiaomi mobile phones into Australia, namely Yatango (formerly MobiCity), which was based in Hong Kong.<ref name="Oz"/> This business closed in late 2015.<ref>{{Cite news | url=https://www.news.com.au/technology/online/yatango-shopping-online-website-goes-white-leaving-customers-thousands-of-dollars-out-of-pocket/news-story/6b44610ecba81527021e46118f8f9c43 | title=Yatango Shopping online website goes white leaving customers thousands of dollars out of pocket | first=Jennifer | last=Dudley-Nicholson | work=[[News.com.au]] | date=29 November 2015 | access-date=3 December 2019 | archive-date=28 February 2021 | archive-url=https://web.archive.org/web/20210228213138/https://www.news.com.au/technology/online/yatango-shopping-online-website-goes-white-leaving-customers-thousands-of-dollars-out-of-pocket/news-story/6b44610ecba81527021e46118f8f9c43 | url-status=live}}</ref>

===Temporary ban in India due to patent infringement===
On 9 December 2014, the [[Delhi High Court]] granted an [[ex parte]] injunction that banned the import and sale of Xiaomi products in India. The injunction was issued in response to a complaint filed by Ericsson in connection with the infringement of its patent licensed under [[reasonable and non-discriminatory licensing]].<ref>{{cite web |url=http://thetechportal.in/2014/12/10/xiaomi-banned-india-following-delhi-high-court-injunction/ |title=Xiaomi banned in India following Delhi High Court injunction |date=10 December 2014 |publisher=the techportal.in|archive-url=https://web.archive.org/web/20150415204243/http://thetechportal.in/2014/12/10/xiaomi-banned-india-following-delhi-high-court-injunction/|archive-date=15 April 2015|url-status=live |access-date=8 April 2015}}</ref> The injunction was applicable until 5 February 2015, the date on which the High Court was scheduled to summon both parties for a formal hearing of the case. On 16 December, the High Court granted permission to Xiaomi to sell its devices running on a Qualcomm-based processor until 8 January 2015.<ref>{{cite news | url=https://timesofindia.indiatimes.com/tech-news/xiaomi-india-ban-partially-lifted-by-delhi-hc/articleshow/45532631.cms | title=Xiaomi India ban partially lifted by Delhi HC |work=[[The Times of India]] | date=16 December 2014 |archive-url=https://web.archive.org/web/20150424052828/http://timesofindia.indiatimes.com/tech/tech-news/Xiaomi-India-ban-partially-lifted-by-Delhi-HC/articleshow/45532631.cms |archive-date=24 April 2015 |url-status=live}}</ref> Xiaomi then held various sales on [[Flipkart]], including one on 30 December 2014. Its flagship Xiaomi Redmi Note 4G phone sold out in six seconds.<ref>{{cite web |url=https://www.businesstoday.in/technology/news/story/xiaomi-redmi-note-4g-sold-out-on-flipkart-in-6-seconds-138366-2014-12-30 |title=Xiaomi Redmi Note 4G sold out on Flipkart in 6 seconds |date=30 December 2014 |work=[[India Today]] |archive-url=https://web.archive.org/web/20150414153902/http://businesstoday.intoday.in/story/xiaomi-redmi-note-4g-sold-out-on-flipkart-in-6-seconds/1/214060.html|archive-date=14 April 2015 |url-status=live}}</ref> A judge extended the division bench's interim order, allowing Xiaomi to continue the sale of Qualcomm chipset-based handsets until March 2018.<ref>{{cite news |url=https://gadgets.ndtv.com/mobiles/news/xiaomi-violating-delhi-high-courts-interim-order-says-ericsson-657591 |title=Xiaomi Violating Delhi High Court's Interim Order, Says Ericsson | work=[[NDTV]] |date=5 February 2015 |archive-url=https://web.archive.org/web/20150413071431/http://gadgets.ndtv.com/mobiles/news/xiaomi-violating-delhi-high-courts-interim-order-says-ericsson-657591|archive-date=13 April 2015 |url-status=live}}</ref>

===Lawsuit by KPN alleging patent infringement===
On 19 January 2021, [[KPN]], a Dutch landline and mobile telecommunications company, sued Xiaomi and others for [[patent infringement]]. KPN filed similar lawsuits against Samsung in 2014 and 2015 in a court in the US.<ref>{{Cite web | url=https://dockets.justia.com/docket/delaware/dedce/1:2021cv00041/74294 | title=Koninklijke KPN N.V. v. Xiaomi Corporation et al | publisher=[[Justia]] | access-date=16 September 2021 | archive-date=16 September 2021 | archive-url=https://web.archive.org/web/20210916171726/https://dockets.justia.com/docket/delaware/dedce/1:2021cv00041/74294 | url-status=live}}</ref>

===Lawsuit by Wyze alleging invalid patent===
In July 2021, Xiaomi submitted a report to Amazon alleging that [[Wyze Labs]] had infringed upon its 2019 "Autonomous Cleaning Device and Wind Path Structure of Same" robot vacuum patent. On 15 July 2021, Wyze filed a lawsuit against Xiaomi in the [[United States District Court for the Western District of Washington|US District Court for the Western District of Washington]], arguing that [[prior art]] exists and asking the court for a declaratory judgment that Xiaomi's 2019 robot vacuum patent is invalid.<ref>{{cite news | url=https://www.geekwire.com/2021/wyze-sues-xiaomi-roborock-invalidate-robotic-vacuum-patent-save-amazon-listing/ | title=Wyze sues Xiaomi and Roborock to invalidate robotic vacuum patent and save its Amazon listing | first=Todd | last=Bishop | work=[[GeekWire]] | date=20 July 2021 | access-date=16 September 2021 | archive-date=14 August 2021 | archive-url=https://web.archive.org/web/20210814192128/https://www.geekwire.com/2021/wyze-sues-xiaomi-roborock-invalidate-robotic-vacuum-patent-save-amazon-listing/ | url-status=live}}</ref>

=== Asset seizure in India ===
In April 2022, India's [[Enforcement Directorate]] seized assets from Xiaomi as part of an investigation into violations of foreign exchange laws.<ref>{{Cite web |date=30 April 2022 |title=India seizes $725 million China's Xiaomi over remittances |url=https://apnews.com/article/business-india-new-delhi-437e5c4125bdfea1c8e240804fc0dbc8 |access-date=3 May 2022 |website=[[Associated Press]] |language=en |archive-date=3 May 2022 |archive-url=https://web.archive.org/web/20220503013437/https://apnews.com/article/business-india-new-delhi-437e5c4125bdfea1c8e240804fc0dbc8 |url-status=live}}</ref> The asset seizure was subsequently put on hold by a court order, but later upheld.<ref name=":4">{{Cite news |last=Kalra |first=Aditya |date=6 May 2022 |title=Indian court lifts block on $725 million of Xiaomi's assets in royalty case |language=en |work=[[Reuters]] |url=https://www.reuters.com/technology/indian-court-lifts-block-725-mln-xiaomis-assets-royalty-case-sources-2022-05-06/ |access-date=6 May 2022 |archive-date=6 May 2022 |archive-url=https://web.archive.org/web/20220506224822/https://www.reuters.com/technology/indian-court-lifts-block-725-mln-xiaomis-assets-royalty-case-sources-2022-05-06/ |url-status=live}}</ref><ref>{{Cite news |last= |date=30 September 2022 |title=India enforcement body says $682 mln block on Xiaomi's bank assets upheld |language=en |work=[[Reuters]] |url=https://www.reuters.com/world/india/india-enforcement-body-says-682-mln-block-xiaomis-bank-assets-upheld-2022-09-30/ |access-date=30 September 2022 |archive-date=30 September 2022 |archive-url=https://web.archive.org/web/20220930142134/https://www.reuters.com/world/india/india-enforcement-body-says-682-mln-block-xiaomis-bank-assets-upheld-2022-09-30/ |url-status=live}}</ref><ref>{{Cite news |last1=Dixit |first1=Nimitt |last2=Arora |first2=Namrata |date=6 October 2022 |title=India court declines relief to Xiaomi over $676 mln asset freeze |language=en |work=[[Reuters]] |url=https://www.reuters.com/world/india/india-court-declines-relief-xiaomi-over-676-mln-asset-freeze-2022-10-06/ |access-date=7 October 2022 |archive-date=6 October 2022 |archive-url=https://web.archive.org/web/20221006151548/https://www.reuters.com/world/india/india-court-declines-relief-xiaomi-over-676-mln-asset-freeze-2022-10-06/ |url-status=live}}</ref><ref>{{Cite news |last=Kalra |first=Aditya |date=21 April 2023 |title=India court rejects Xiaomi's challenge to $676 million asset freeze |language=en |work=[[Reuters]] |url=https://www.reuters.com/technology/india-court-rejects-xiaomis-challenge-676-mln-asset-freeze-live-law-2023-04-21/ |access-date=22 April 2023 |archive-date=21 April 2023 |archive-url=https://web.archive.org/web/20230421203506/https://www.reuters.com/technology/india-court-rejects-xiaomis-challenge-676-mln-asset-freeze-live-law-2023-04-21/ |url-status=live}}</ref>

== Sanctions ==

===US sanctions due to ties with People's Liberation Army===
{{Further|United States sanctions against China}}
In January 2021, towards the end of the [[presidency of Donald Trump]], the United States government named Xiaomi as a company "owned or controlled" by the [[People's Liberation Army]] and thereby [[Executive Order 13959|prohibited]] any American company or individual from investing in it.<ref>{{Cite news |last=Stone |first=Mike |date=14 January 2021 |title=Trump administration adds China's Comac, Xiaomi to Chinese military blacklist |url=https://www.reuters.com/article/us-usa-china-comac-military-exclusive-idUSKBN29J2HK |url-status=live |archive-url=https://web.archive.org/web/20210125210232/https://www.reuters.com/article/us-usa-china-comac-military-exclusive-idUSKBN29J2HK |archive-date=25 January 2021 |access-date=14 January 2021 |work=[[Reuters]]}}</ref> However, the investment ban was blocked by a US court ruling after Xiaomi filed a lawsuit in the [[United States District Court for the District of Columbia]], with the court expressing skepticism regarding the government's national security concerns.<ref>{{Cite news |last=Yaffe-Bellany |first=David |date=23 March 2021 |title=Xiaomi Wins Court Ruling Blocking U.S. Restrictions on It |url=https://www.bloomberg.com/news/articles/2021-03-12/xiaomi-wins-court-ruling-blocking-u-s-ban-on-smartphone-maker |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20210321175702/https://www.bloomberg.com/news/articles/2021-03-12/xiaomi-wins-court-ruling-blocking-u-s-ban-on-smartphone-maker |archive-date=21 March 2021 |access-date=23 March 2021 |work=[[Bloomberg News]]}}</ref> Xiaomi denied the allegations of military ties and stated that its products and services were of civilian and commercial use.<ref>{{Cite tweet |number=1350039882970763265 |user=Xiaomi |title=Clarification Announcement}}</ref> In May 2021, Xiaomi reached an agreement with the Defense Department to remove the designation of the company as military-linked.<ref>{{cite news |date=12 May 2021 |title=U.S. Agrees to Remove Xiaomi From Blacklist After Lawsuit |url=https://www.bloomberg.com/news/articles/2021-05-12/xiaomi-u-s-government-agree-to-drop-firm-from-blacklist |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20210512155348/https://www.bloomberg.com/news/articles/2021-05-12/xiaomi-u-s-government-agree-to-drop-firm-from-blacklist |archive-date=12 May 2021 |access-date=12 May 2021 |agency=[[Bloomberg News]]}}</ref>

=== Sponsoring the Russian invasion of Ukraine ===
After the beginning of [[Russian invasion of Ukraine]] Xiaomi reported the suspension of operations in Russia, but in July 2022, Xiaomi and its sub-brand POCO together held 42% of the Russian smartphone market, ranking first in terms of sales.<ref>{{Cite web| website=The New Voice of Ukraine |title=Ukraine declares Xiaomi Corporation international sponsor of war |url=https://english.nv.ua/business/chinas-xiaomi-corporation-named-international-sponsor-of-war-50317860.html |date = 14 April 2023 |access-date = 3 June 2023}}</ref> On 13 April 2023 Xiaomi Corporation and 13 Xiaomi officials (responsible key management), namely [[Lei Jun]], [[Lin Bin]], Lu Weibing, Liu De, Zhang Feng, Zeng Xuezhong, Yan Kesheng, Lam Sai Wai Alain, Zhu Dan, Wang Xiaoyan, Qu Heng, Ma Ji and Yu Man, were listed by Ukraine's [[National Agency on Corruption Prevention]] (NACP) on their list of "international sponsors of war"<ref name="W&S" /> because the company continued its operations in Russia after Russia's invasion and remained a leader in smartphone sales there.<ref name="W&S">{{Cite web |title=Xiaomi Corporation – International sponsor of war |url=https://sanctions.nazk.gov.ua/en/boycott/25/ |website=War and Sanctions}}</ref><ref>{{Cite web |title=NAPC adds Chinese Xiaomi to the list of international war sponsors |url=https://mind.ua/en/news/20256082-napc-adds-chinese-xiaomi-to-the-list-of-international-war-sponsors |date=13 April 2023 |access-date=30 April 2023 |website=Mind.ua |language=en}}</ref><ref>{{Cite web |title=NAPC adds Chinese corporation Xiaomi to list of international sponsors of war |url=https://en.lb.ua/news/2023/04/13/20087_napc_adds_chinese_corporation_xiaomi.html |date=13 April 2023 |access-date=30 April 2023 |website=LB.ua}}</ref>

=== Finland's reaction to Xiaomi's Russia operations ===
Chinese smartphone brands continued to gain market share in Russia filling the gap left by Western brands which withdrew following Russia's invasion of Ukraine, according to a local retailer.<ref>{{Cite web |last=Deng |first=Iris |date=18 April 2023 |title=Xiaomi tops Russia market sales as Western brands retreat after Ukraine invasion |url=https://www.scmp.com/tech/big-tech/article/3217430/chinese-smartphone-brands-gain-market-share-russia-xiaomi-gaining-top-spot-displacing-samsung |access-date=16 April 2024 |website=South China Morning Post |language=en}}</ref>

On 21 September 2023, Telia, DNA, and Elisa, Finland's major mobile carriers, halted the sale of Xiaomi Technology products due to the company's ongoing business activities in Russia.<ref>{{Cite web |title=Finland's mobile carriers ban Xiaomi sales over Russian presence |url=https://b4ukraine.org/whats-new/finland-boycott-xiaomi-pepsi |access-date=16 April 2024 |website=B4Ukraine |language=en}}</ref> This decision reflects the company's commitment to maintaining its operations in Russia despite the [[Russian invasion of Ukraine|Ukraine invasion]]. The Finnish carriers' move came after Xiaomi faced several challenges in its European business in 2023.

In addition to this, the EU has implemented a ban on exporting various goods to Russia, including semiconductors crucial for smartphone manufacturing. Xiaomi's ongoing operations in Russia have sparked debate. While the company asserts its obligation to serve Russian customers and support its employees, some contend that it indirectly supports the Russian government financially.<ref>{{Cite web |date=21 September 2023 |title=Finnish mobile carriers suspend Xiaomi sales over Russian presence |url=https://finance.yahoo.com/news/finnish-mobile-carriers-suspend-xiaomi-090941411.html |access-date=16 April 2024 |website=Yahoo Finance |language=en-US}}</ref>

==Overseas manufacturing==
=== Inaugural plant in Pakistan ===
Xiaomi's mobile device manufacturing plant was inaugurated on 4 March 2022, to begin production in [[Pakistan]]. The plant was set up in conjunction with Select Technologies (Pvt) Limited, an Air Link fully owned subsidiary. The production plant is located in [[Lahore]].<ref>{{cite web | url=https://247news.com.pk/xiaomi-to-start-manufacturing-mobile-devices-in-pakistan-from-march-04/ | title=Xiaomi to start manufacturing mobile devices in Pakistan from March 04 | date=March 2022 | access-date=31 August 2023 | archive-date=31 August 2023 | archive-url=https://web.archive.org/web/20230831014609/https://247news.com.pk/xiaomi-to-start-manufacturing-mobile-devices-in-pakistan-from-march-04/ | url-status=live}}</ref>

As of July 2022, the future of the plant is uncertain due to the [[2021–2023 global supply chain crisis]].<ref>{{cite web | url=https://propakistani.pk/2022/06/22/smartphone-assembly-units-may-shut-down-in-pakistan-report/ | title=Smartphone assembly units may shut down in Pakistan | date=June 2022 | access-date=31 August 2023 | archive-date=31 August 2023 | archive-url=https://web.archive.org/web/20230831014457/https://propakistani.pk/2022/06/22/smartphone-assembly-units-may-shut-down-in-pakistan-report/ | url-status=live}}</ref>

==See also==
*[[List of Xiaomi products]]


==References==
==References==
{{Reflist}}
{{reflist|colwidth=30em}}


==External links==
==External links==
*{{Official website|http://www.xiaomi.com}}
* {{Official website}}
* {{Finance links
| name = Xiaomi Corporation
| symbol = 1810
| google = HKG:+1810
| yahoo = 1810.HK
| bloomberg = 1810:HK
| reuters = 1810.HK
}}
* {{Commons category-inline}}

{{Xiaomi}}
{{Electronics industry in China}}
{{Major mobile device companies}}
{{Hang Seng Index}}
{{Hang Seng China 50 Index}}
{{Hang Seng China Enterprises Index}}
{{authority control}}

{{coord|40.0457|116.3115|type:landmark_region:CN-11|display=title}}


[[Category:Privately held companies of China]]
[[Category:Xiaomi| ]]
[[Category:Companies established in 2010]]
[[Category:2018 initial public offerings]]
[[Category:Companies based in Beijing]]
[[Category:Chinese brands]]
[[Category:Chinese companies established in 2010]]
[[Category:Companies listed on the Hong Kong Stock Exchange]]
[[Category:Computer hardware companies]]
[[Category:Computer systems companies]]
[[Category:Electronics companies established in 2010]]
[[Category:Electronics companies of China]]
[[Category:Home automation companies]]
[[Category:Manufacturing companies established in 2010]]
[[Category:Mobile phone companies of China]]
[[Category:Mobile phone manufacturers]]
[[Category:Mobile phone manufacturers]]
[[Category:Multinational companies headquartered in China]]
[[Category:Networking hardware companies]]

Latest revision as of 22:23, 21 August 2024

Xiaomi Corporation
Xiaomi
Native name
小米集团
Xiǎomǐ
Company typePublic
Industry
Founded6 April 2010; 14 years ago (2010-04-06)
FounderLei Jun
Lin Bin Edit this on Wikidata
Headquarters,
China
Area served
Worldwide
Key people
  • Lei Jun (founder & CEO)
  • Lin Bin (co-founder and vice-chairman)
  • Lu Weibing (president)
Products
Brands
RevenueDecrease CN¥280.04 billion US$40.7 billion
(2022)[1]
Decrease CN¥2.81 billion US$0.408 billion (2022)[1]
Decrease CN¥2.5 billion US$0.36 billion (2022)[1]
Total assetsDecrease CN¥273.51 billion US$39.72 billion (2022)[1]
Total equityIncrease CN¥143.92 billion US$20.9 billion (2022)[1]
Number of employees
32,543 (31 December 2022)[1]
Subsidiaries
Websitemi.com
Xiaomi
"Xiaomi" in Chinese characters
Chinese小米
Literal meaningMillet
Transcriptions
Standard Mandarin
Hanyu Pinyinxiǎomǐ
IPA[ɕjǎʊ.mì]
Xiaomi's Redmi Note
A Xiaomi Exclusive Service Centre for customer support in Kuala Lumpur

Xiaomi Corporation (/ˈʃmi/;[2] Chinese: 小米集团), commonly known as Xiaomi (registered as Xiaomi Inc.), is a Chinese designer and manufacturer of consumer electronics and related software, home appliances, automobiles and household hardware, with headquarters in Beijing, China. It is the second-largest manufacturer of smartphones in the world, behind Samsung,[3] most of which run on the MIUI (now HyperOS) operating system. The company is ranked 338th and is the youngest company on the Fortune Global 500.[4][5]

Xiaomi stores
In Qingdao, China
In Loulé, Portugal
In Hangzhou, China

Xiaomi was founded in 2010 in Beijing by Lei Jun along with six associates. Lei had founded Kingsoft as well as Joyo.com, the latter of which he sold to Amazon for $75 million in 2004. In August 2011, Xiaomi released its first smartphone and, by 2014, it had the largest market share of smartphones sold in China. Initially the company only sold its products online; however, it later opened brick and mortar stores.[6] By 2015, it was developing a wide range of consumer electronics.[7] In 2020, the company sold 149.4 million smartphones and its MIUI (now HyperOS) mobile operating system has over 500 million monthly active users.[8] As of 2023, Xiaomi is the third-largest seller of smartphones worldwide, with a market share of about 12%, according to Counterpoint.[9] Its presence led some people to call Xiaomi the "Apple of China".[10] It has come up with its own range of wearable items.[11] It also is a major manufacturer of appliances including televisions, flashlights, unmanned aerial vehicles, and air purifiers using its Internet of things and Xiaomi Smart Home product ecosystems.

Xiaomi keeps its prices close to its manufacturing costs and bill of materials costs by keeping most of its products in the market for 18 months, longer than most smartphone companies.[12][13] The company also uses inventory optimization and flash sales to keep its inventory low.[14][6]

History

[edit]

2010–2013

[edit]

On 6 April 2010 Xiaomi was co-founded by Lei Jun and six others:

  • Lin Bin (林斌), vice president of the Google China Institute of Engineering
  • Zhou Guangping (周光平), senior director of the Motorola Beijing R&D center
  • Liu De (刘德), department chair of the Department of Industrial Design at the University of Science and Technology Beijing
  • Li Wanqiang (黎万强), general manager of Kingsoft Dictionary
  • Huang Jiangji (黄江吉), principal development manager
  • Hong Feng (洪峰), senior product manager for Google China

Lei had founded Kingsoft as well as Joyo.com, the latter of which he sold to Amazon for $75 million in 2004.[15] At the time of the founding of the company, Lei was dissatisfied with the products of other mobile phone manufacturers and thought he could make a better product.

On 16 August 2010, Xiaomi launched its first Android-based firmware MIUI (Now HyperOS).[16]

In 2010, the company raised $41 million in a Series A round.[17]

In August 2011, the company launched its first phone, the Xiaomi Mi 1. The device had Xiaomi's MIUI firmware along with Android installation.[15][18]

In December 2011, the company raised $90 million in a Series B round.[17]

In June 2012, the company raised $216 million of funding in a Series C round at a $4 billion valuation. Institutional investors participating in the first round of funding included Temasek Holdings, IDG Capital, Qiming Venture Partners and Qualcomm.[15][19]

In August 2013, the company hired Hugo Barra from Google, where he served as vice president of product management for the Android platform.[20][21][22][23] He was employed as vice president of Xiaomi to expand the company outside of mainland China, making Xiaomi the first company selling smartphones to poach a senior staffer from Google's Android team. He left the company in February 2017.[24]

In September 2013, Xiaomi announced its Xiaomi Mi 3 smartphone and an Android-based 47-inch 3D-capable Smart TV assembled by Sony TV manufacturer Wistron of Taiwan.[25][26]

In October 2013, it became the fifth-most-used smartphone brand in China.[27]

In 2013, Xiaomi sold 18.7 million smartphones.[28]

2014–2017

[edit]

In February 2014, Xiaomi announced its expansion outside China, with an international headquarters in Singapore.[29][30]

In April 2014, Xiaomi purchased the domain name mi.com for a record US$3.6 million, the most expensive domain name ever bought in China, replacing xiaomi.com as the company's main domain name.[31][32]

In September 2014, Xiaomi India acquired a 24.7% stake in Roborock.[33][34]

In December 2014, Xiaomi raised US$1.1 billion at a valuation of over US$45 billion, making it one of the most valuable private technology companies in the world. The financing round was led by Hong Kong-based technology fund All-Stars Investment Limited, a fund run by former Morgan Stanley analyst Richard Ji.[35][36][37][38][39]

In 2014, the company sold over 60 million smartphones.[40] In 2014, 94% of the company's revenue came from mobile phone sales.[41]

In April 2015, Ratan Tata acquired a stake in Xiaomi.[42][43]

On 30 June 2015, Xiaomi announced its expansion into Brazil with the launch of locally manufactured Redmi 2; it was the first time the company assembled a smartphone outside of China.[44][45][46] However, the company left Brazil in the second half of 2016.[47]

On 26 February 2016, Xiaomi launched the Mi5, powered by the Qualcomm Snapdragon 820 processor.[48]

On 3 March 2016, Xiaomi launched the Redmi Note 3 Pro in India, the first smartphone to be powered by a Qualcomm Snapdragon 650 processor.[49]

On 10 May 2016, Xiaomi launched the Mi Max, powered by the Qualcomm Snapdragon 650/652 processor.[50]

In June 2016, the company acquired patents from Microsoft.[51]

In September 2016, Xiaomi launched sales in the European Union (EU) through a partnership with ABC Data.[52]

Also in September 2016, the Xiaomi Mi Robot vacuum was released by Roborock.[53][54]

On 26 October 2016, Xiaomi launched the Mi Mix, powered by the Qualcomm Snapdragon 821 processor.[55]

On 22 March 2017, Xiaomi announced that it planned to set up a second manufacturing unit in India in partnership with contract manufacturer Foxconn.[56][57]

On 19 April 2017, Xiaomi launched the Mi6, powered by the Qualcomm Snapdragon 835 processor.[58]

In July 2017, the company entered into a patent licensing agreement with Nokia.[59]

On 5 September 2017, Xiaomi released Xiaomi Mi A1, the first Android One smartphone under the slogan: Created by Xiaomi, Powered by Google. Xiaomi stated started working with Google for the Mi A1 Android One smartphone earlier in 2017. An alternate version of the phone was also available with MIUI, the MI 5X.[60]

In 2017, Xiaomi opened Mi Stores in India, Pakistan and Bangladesh. The EU's first Mi Store was opened in Athens, Greece in October 2017.[61] In Q3 2017, Xiaomi overtook Samsung to become the largest smartphone brand in India. Xiaomi sold 9.2 million units during the quarter.[62] On 7 November 2017, Xiaomi commenced sales in Spain and western Europe.[63]

2018–2021

[edit]

In April 2018, Xiaomi announced a smartphone gaming brand called Black Shark. It had 6GB of RAM coupled with Snapdragon 845 SoC, and was priced at $508, which was cheaper than its competitors.[64]

On 2 May 2018, Xiaomi announced the launch of Mi Music and Mi Video to offer "value-added internet services" in India.[65] On 3 May 2018, Xiaomi announced a partnership with 3 to sell smartphones in the United Kingdom, Ireland, Austria, Denmark, and Sweden[66]

In May 2018, Xiaomi began selling smart home products in the United States through Amazon.[67]

In June 2018, Xiaomi became a public company via an initial public offering on the Hong Kong Stock Exchange, raising $4.72 billion.[68]

On 7 August 2018, Xiaomi announced that Holitech Technology Co. Ltd., Xiaomi's top supplier, would invest up to $200 million over the next three years to set up a major new plant in India.[69][70]

In August 2018, the company announced POCO as a mid-range smartphone line, first launching in India.[71]

In Q4 of 2018, the Xiaomi Pocophone F1 became the best-selling smartphone sold online in India.[72] The Pocophone was sometimes referred to as the "flagship killer" for offering high-end specifications at an affordable price.[73][74][72]

The company opened new headquarters in Beijing in July 2019 after almost four years of construction.[75][76]

In October 2019, the company announced that it would launch more than 10 5G phones in 2020, including the Mi 10/10 Pro with 5G functionality.[77]

On 5 November 2019, Xiaomi announced that it would enter the Japanese market.[78] It established a subsidiary, Xiaomi Japan, as parts of its effort to enter the Japanese smartphone market.[79]

On 17 January 2020, POCO India became a separate sub-brand of Xiaomi with entry-level and mid-range devices,[80][81] followed by its global counterpart on 24 November 2020.[82][83]

In March 2020, Xiaomi launched their first foldable phone, the Mi Mix Fold. Powered by Qualcomm Snapdragon 888 with an 8.01-inch foldable AMOLED display when open and a 6.5-inch external display when folded.[84] In March 2020, Xiaomi showcased its new 40W wireless charging solution, which was able to fully charge a smartphone with a 4,000mAh battery from flat in 40 minutes.[85][86]

In October 2020, Xiaomi became the third-largest smartphone maker in the world by shipment volume, shipping 46.2 million handsets in Q3 2020.[87]

On 30 March 2021, Xiaomi announced its intention to invest US$10 billion in electric vehicles over the following ten years.[88] On 31 March 2021, Xiaomi announced a new logo for the company, designed by Kenya Hara.[89][90]

In July 2021, Xiaomi became the second largest smartphone maker in the world, according to Canalys.[91] It also surpassed Apple for the first time in Europe, making it the second-largest in Europe according to Counterpoint.[citation needed]

In August 2021, the company acquired autonomous driving company Deepmotion for $77 million.[92][93]

In December 2021, Xiaomi announced the Xiaomi 12 and Xiaomi 12 Pro. The phones are powered by the Snapdragon 8 Gen 1 chipset.[94]

Since 2022

[edit]

In April 2022, Xiaomi officially joined the Car Connectivity Consortium (CCC) board.[95]

In May 2022, the Indian court lifted the $725 million freeze on Xiaomi by federal agencies.[96]

In June 2022, Xiaomi established Zhuhai Xinshi Semiconductor Technology Co., Ltd., with a registered capital of 200 million RMB. The business scope includes: integrated circuit manufacturing, integrated circuit chip design and services, integrated circuit chip and product manufacturing, integrated circuit design, manufacturing of specialized equipment for semiconductor devices, manufacturing of semiconductor discrete devices, manufacturing of semiconductor lighting devices etc. The company is jointly held by Xiaomi's affiliated company Hubei Xiaomi Changjiang Industrial Fund Management and others.[97]

In July 2022, Xiaomi and its sub-brand POCO combined held a 42% market share in the Russian smartphone market, ranking first.[98]

On 1 August 2022, Xiaomi India elevated COO Murali Krishnan B as president, responsible for the company's daily operations, services, public affairs, and strategic projects, stating that he would continue to work towards strengthening the company's commitment to the Made in India and Digital India initiatives.[99]

On 3 August 2022, the 2022 Fortune Global 500 list was released, with Xiaomi Group ranking 266th, a rise of 72 positions compared to the previous year.[100]

In December 2022, Xiaomi announced that the global cumulative sales of the Redmi Note series had exceeded 300 million units.[101]

On 28 February 2023, Redmi released a 300W fast charging technology, claiming that it can charge a 4100mAh battery by 10% in just 3 seconds, 50% in 2 minutes and 13 seconds, and fully charge it within 5 minutes.[102]

Corporate affairs

[edit]
[edit]

The key trends for Xiaomi are (as of the financial year ending December 31):[103]

Revenue (HKD bn) Net profit (HKD bn)
2019 233 11.3
2020 276 22.8
2021 395 23.3
2022 325 2.8
2023 299 19.3

Corporate identity

[edit]

Name etymology

[edit]

Xiaomi (小米) is the Chinese word for "millet".[104] In 2011 its CEO Lei Jun suggested there are more meanings than just the "millet and rice".[105] He linked the "Xiao" () part to the Buddhist concept that "a single grain of rice of a Buddhist is as great as a mountain",[106] suggesting that Xiaomi wants to work from the little things, instead of starting by striving for perfection,[105] while "mi" () is an acronym for Mobile Internet and also "mission impossible", referring to the obstacles encountered in starting the company.[105][107] He also stated that he thinks the name is cute.[105] In 2012 Lei Jun said that the name is about revolution and being able to bring innovation into a new area.[108] Xiaomi's new "Rifle" processor[109] has given weight to several sources linking the latter meaning to the Chinese Communist Party's "millet and rifle" (小米加步枪) revolutionary idiom[110][111] during the Second Sino-Japanese War.[112][113][114][115]

Logo and mascot

[edit]
Xiaomi logo
(2014–2021)
Current logo
(2021–present)
A Mi-Home store with the new logo

Xiaomi's first logo consisted of a single orange square with the letters "MI" in white located in the center of the square. This logo was in use until 31 March 2021, when a new logo, designed by well-known Japanese designer Kenya Hara, replaced the old one, consisting of the same basic structure as the previous logo, but the square was replaced with a "squircle" with rounded corners instead, and with the letters "MI" remaining identical to the previous logo, along with a slightly darker hue.

Xiaomi's mascot, Mitu, is a white rabbit wearing an Ushanka (known locally as a "Lei Feng hat" in China) with a red star and a red scarf around its neck.[116][117] Later on, the red star on the hat was replaced by the company's logo.[118]

Innovation and development

[edit]

In the 2021 review of WIPO's annual World Intellectual Property Indicators Xiaomi was ranked as 2nd in the world, with 216 designs in industrial design registrations being published under the Hague System during 2020.[119] This position is up on their previous 3rd-place ranking in 2019 for 111 industrial design registrations being published.[120]

On 8 February 2022, Lei released a statement on Weibo to announce plans for Xiaomi to enter the high-end smartphone market and surpass Apple as the top seller of premium smartphones in China in three years. To achieve that goal, Xiaomi will invest US$15.7 billion in R&D over the next five years, and the company will benchmark its products and user experience against Apple's product lines.[121] Lei described the new strategy as a "life-or-death battle for our development" in his Weibo post, after Xiaomi's market share in China contracted over consecutive quarters, from 17% to 14% between Q2 and Q3 2021, dipping further to 13.2% as of Q4 2021.[122][123][124]

According to a recent report by Canalys, Xiaomi leads Indian smartphone sales in Q1. Xiaomi is one of the leaders of the smartphone makers in India which maintains device affordability.[125]

In 2022, Xiaomi announced and debuted the company's humanoid robot prototype to the public, while the current state of the robot is very limited in its abilities, the announcement was made to mark the companies ambitions to integrate AI into its product designs as well as develop their humanoid robot project into the future.[126]

Electric vehicles

[edit]

In 2021, Xiaomi announced a 10 billion USD investment into electric vehicles.[127][128] In late 2023, Xiaomi Auto unveiled its first production vehicle, the Xiaomi SU7, and publicly announced a goal to become one of the five largest automakers in the world.[129][130] On 28 March 2024, Xiaomi officially launched the SU7 sedan in Beijing.[131]

The Xiaomi XU7 [132] uses an 800-volt architecture and high-voltage batteries from CATL or BYD and promises an impressive driving range of up to 515 miles (830 kilometers) on the CLTC procedure.

Partnerships

[edit]
Xiaomi 12S Ultra featured a "Leica Summicron 1:1.9-4.1 / 13-120 ASPH camera system".

Xiaomi and Harman Kardon

[edit]

In 2021, Harman Kardon collaborated with Xiaomi for its newest smartphone; the Xiaomi Mi 11 series are the first smartphones to feature with Harman Kardon-tuned dual speaker setup.[133]

Xiaomi and Leica

[edit]

In 2022, Leica Camera entered a strategic partnership with Xiaomi to jointly develop Leica cameras to be used in Xiaomi flagship smartphones, succeeding the partnership between Huawei and Leica. The first flagship smartphones under this new partnership were the Xiaomi 12S Ultra and Xiaomi MIX Fold 2, launched in July and August 2022, respectively.[134]

Xiaomi Studios

[edit]

In 2021, Xiaomi began collaborating with directors to create short films shot entirely using the Xiaomi Mi 11 line of phones. In 2022, they made two shorts with Jessica Henwick.[135] The first, Bus Girl won several awards[136] and was long-listed for Best British Short at the 2023 BAFTA.[137]

Reception

[edit]

Imitation of Apple Inc.

[edit]

Xiaomi has been accused of imitating Apple Inc.[138][139] The hunger marketing strategy of Xiaomi was described as riding on the back of the "cult of Apple".[15]

After reading a book about Steve Jobs in college, Xiaomi's chairman and CEO, Lei Jun, carefully cultivated a Steve Jobs image, including jeans, dark shirts, and Jobs' announcement style at Xiaomi's earlier product announcements.[140][141][142][143] He was characterized as a "counterfeit Jobs."[144][145]

In 2013, critics debated how many of Xiaomi's products were innovative,[143][20][146] and how much of their innovation was just really good public relations.[146]

Others point out that while there are similarities to Apple, the ability to customize the software based upon user preferences through the use of Google's Android operating system sets Xiaomi apart.[147] Xiaomi has also developed a much wider range of consumer products than Apple.[122]

Violation of GNU General Public License

[edit]

In January 2018, Xiaomi was criticized for its non-compliance with the terms of the GNU General Public License. The Android project's Linux kernel is licensed under the copyleft terms of the GPL, which requires Xiaomi to distribute the complete source code of the Android kernel and device trees for every Android device it distributes. By refusing to do so, or by unreasonably delaying these releases, Xiaomi is operating in violation of intellectual property law in China, as a WIPO state.[148] Prominent Android developer Francisco Franco publicly criticized Xiaomi's behaviour after repeated delays in the release of kernel source code.[149] Xiaomi in 2013 said that it would release the kernel code.[150] The kernel source code was available on the GitHub website in 2020.[151]

Privacy concerns and data collection

[edit]

As a company based in China, Xiaomi is obligated to share data with the Chinese government under the China Internet Security Law and National Intelligence Law.[152][153] There were reports that Xiaomi's Cloud messaging service sends some private data, including call logs and contact information, to Xiaomi servers.[154][155] Xiaomi later released an MIUI update that made cloud messaging optional and that no private data was sent to Xiaomi servers if the cloud messaging service was turned off.[156]

On 23 October 2014, Xiaomi announced that it was setting up servers outside of China for international users, citing improved services and compliance to regulations in several countries.[157]

On 19 October 2014, the Indian Air Force issued a warning against Xiaomi phones, stating that they were a national threat as they sent user data to an agency of the Chinese government.[158]

In April 2019, researchers at Check Point found a security breach in Xiaomi phone apps.[159][160] The security flaw was reported to be preinstalled.[161]

On 30 April 2020, Forbes reported that Xiaomi extensively tracks use of its browsers, including private browser activity, phone metadata and device navigation, and more alarmingly, without secure encryption or data anonymization, more invasively and to a greater extent than mainstream browsers. Xiaomi disputed the claims, while confirming that it did extensively collect browsing data, and saying that the data was not linked to any individuals and that users had consented to being tracked.[162] Xiaomi posted a response stating that the collection of aggregated usage statistics data is used for internal analysis, and would not link any personally identifiable information to any of this data.[163] However, after a follow-up by Gabriel Cirlig, the writer of the report, Xiaomi added an option to completely stop the information leak when using its browser in incognito mode.[164]

Censorship

[edit]

In September 2021, amidst a political spat between China and Lithuania, the Lithuanian Ministry of National Defence urged people to dispose the Chinese-made mobile phones and avoid buying new ones,[165] after the National Cyber Security Centre of Lithuania claimed that Xiaomi devices have built-in censorship capabilities that can be turned on remotely.[166]

Xiaomi denied the accusations, saying that it "does not censor communications to or from its users", and that they would be engaging a third-party to assess the allegations. They also stated that regarding data privacy, it was compliant with two frameworks for following Europe's General Data Protection Regulation (GDPR), namely its ISO/IEC 27001 Information Security Management Standards and the ISO/IEC 27701 Privacy Information Management System.[167]

[edit]

State administration of radio, film and television issue

[edit]

In November 2012, Xiaomi's smart set-top box stopped working one week after the launch due to the company having run foul of China's National Radio and Television Administration.[168][169][170] The regulatory issues were overcome in January 2013.[171]

Misleading sales figures

[edit]

The Taiwanese Fair Trade Commission investigated the flash sales and found that Xiaomi had sold fewer smartphones than advertised.[172] Xiaomi claimed that the number of smartphones sold was 10,000 units each for the first two flash sales, and 8,000 units for the third one. However, FTC investigated the claims and found that Xiaomi sold 9,339 devices in the first flash sale, 9,492 units in the second one, and 7,389 for the third.[173] It was found that during the first flash sale, Xiaomi had given 1,750 priority ‘F-codes’ to people who could place their orders without having to go through the flash sale, thus diminishing the stock that was publicly available. The FTC fined Xiaomi NT$600,000.[174]

Shut down of Australia store

[edit]

In March 2014, Xiaomi Store Australia (an unrelated business) began selling Xiaomi mobile phones online in Australia through its website, XiaomiStore.com.au.[175] However, Xiaomi soon requested that the store be shut down by 25 July 2014.[175] On 7 August 2014, shortly after sales were halted, the website was taken down.[175] An industry commentator described the action by Xiaomi to get the Australian website closed down as unprecedented, saying, "I’ve never come across this [before]. It would have to be a strategic move."[175] At the time this left only one online vendor selling Xiaomi mobile phones into Australia, namely Yatango (formerly MobiCity), which was based in Hong Kong.[175] This business closed in late 2015.[176]

Temporary ban in India due to patent infringement

[edit]

On 9 December 2014, the Delhi High Court granted an ex parte injunction that banned the import and sale of Xiaomi products in India. The injunction was issued in response to a complaint filed by Ericsson in connection with the infringement of its patent licensed under reasonable and non-discriminatory licensing.[177] The injunction was applicable until 5 February 2015, the date on which the High Court was scheduled to summon both parties for a formal hearing of the case. On 16 December, the High Court granted permission to Xiaomi to sell its devices running on a Qualcomm-based processor until 8 January 2015.[178] Xiaomi then held various sales on Flipkart, including one on 30 December 2014. Its flagship Xiaomi Redmi Note 4G phone sold out in six seconds.[179] A judge extended the division bench's interim order, allowing Xiaomi to continue the sale of Qualcomm chipset-based handsets until March 2018.[180]

Lawsuit by KPN alleging patent infringement

[edit]

On 19 January 2021, KPN, a Dutch landline and mobile telecommunications company, sued Xiaomi and others for patent infringement. KPN filed similar lawsuits against Samsung in 2014 and 2015 in a court in the US.[181]

Lawsuit by Wyze alleging invalid patent

[edit]

In July 2021, Xiaomi submitted a report to Amazon alleging that Wyze Labs had infringed upon its 2019 "Autonomous Cleaning Device and Wind Path Structure of Same" robot vacuum patent. On 15 July 2021, Wyze filed a lawsuit against Xiaomi in the US District Court for the Western District of Washington, arguing that prior art exists and asking the court for a declaratory judgment that Xiaomi's 2019 robot vacuum patent is invalid.[182]

Asset seizure in India

[edit]

In April 2022, India's Enforcement Directorate seized assets from Xiaomi as part of an investigation into violations of foreign exchange laws.[183] The asset seizure was subsequently put on hold by a court order, but later upheld.[96][184][185][186]

Sanctions

[edit]

US sanctions due to ties with People's Liberation Army

[edit]

In January 2021, towards the end of the presidency of Donald Trump, the United States government named Xiaomi as a company "owned or controlled" by the People's Liberation Army and thereby prohibited any American company or individual from investing in it.[187] However, the investment ban was blocked by a US court ruling after Xiaomi filed a lawsuit in the United States District Court for the District of Columbia, with the court expressing skepticism regarding the government's national security concerns.[188] Xiaomi denied the allegations of military ties and stated that its products and services were of civilian and commercial use.[189] In May 2021, Xiaomi reached an agreement with the Defense Department to remove the designation of the company as military-linked.[190]

Sponsoring the Russian invasion of Ukraine

[edit]

After the beginning of Russian invasion of Ukraine Xiaomi reported the suspension of operations in Russia, but in July 2022, Xiaomi and its sub-brand POCO together held 42% of the Russian smartphone market, ranking first in terms of sales.[191] On 13 April 2023 Xiaomi Corporation and 13 Xiaomi officials (responsible key management), namely Lei Jun, Lin Bin, Lu Weibing, Liu De, Zhang Feng, Zeng Xuezhong, Yan Kesheng, Lam Sai Wai Alain, Zhu Dan, Wang Xiaoyan, Qu Heng, Ma Ji and Yu Man, were listed by Ukraine's National Agency on Corruption Prevention (NACP) on their list of "international sponsors of war"[192] because the company continued its operations in Russia after Russia's invasion and remained a leader in smartphone sales there.[192][193][194]

Finland's reaction to Xiaomi's Russia operations

[edit]

Chinese smartphone brands continued to gain market share in Russia filling the gap left by Western brands which withdrew following Russia's invasion of Ukraine, according to a local retailer.[195]

On 21 September 2023, Telia, DNA, and Elisa, Finland's major mobile carriers, halted the sale of Xiaomi Technology products due to the company's ongoing business activities in Russia.[196] This decision reflects the company's commitment to maintaining its operations in Russia despite the Ukraine invasion. The Finnish carriers' move came after Xiaomi faced several challenges in its European business in 2023.

In addition to this, the EU has implemented a ban on exporting various goods to Russia, including semiconductors crucial for smartphone manufacturing. Xiaomi's ongoing operations in Russia have sparked debate. While the company asserts its obligation to serve Russian customers and support its employees, some contend that it indirectly supports the Russian government financially.[197]

Overseas manufacturing

[edit]

Inaugural plant in Pakistan

[edit]

Xiaomi's mobile device manufacturing plant was inaugurated on 4 March 2022, to begin production in Pakistan. The plant was set up in conjunction with Select Technologies (Pvt) Limited, an Air Link fully owned subsidiary. The production plant is located in Lahore.[198]

As of July 2022, the future of the plant is uncertain due to the 2021–2023 global supply chain crisis.[199]

See also

[edit]

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40°02′45″N 116°18′41″E / 40.0457°N 116.3115°E / 40.0457; 116.3115