User:Culturalresearch/Books/20 Key-Concepts for Consumer Insight & Research in Marketing & Intercultural/International Marketing Strategies
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20 Key-Concepts for Consumer Insight & Research in Marketing & Intercultural/International Marketing Strategies[edit]
Selection by Dr. Daniele Trevisani www.danieletrevisani.com[edit]
- Alpha consumer
- Angel and demon customers
- Behavioral clustering
- Animal spirits (Keynes)
- Drive theory
- Brand
- Visual brand language
- Brand language
- Brand loyalty
- Integrated marketing communications
- Consumer behaviour
- Consumer confusion
- Consumer culture theory
- Intercultural communication
- Brand management
- Marketing research
- Corporate identity
- Coolhunting
- Emotional branding
- Emotion