Fairfield by Marriott is a franchised economy to midscale hotel brand of Marriott International. The properties target guests willing to accept fewer amenities for lower prices. Cost-saving measures included standardized building architecture and bedding, and the absence of a full-service restaurant, but a complimentary hot breakfast.[1]
Logo used from 2019 | |
Industry | hospitality industry |
---|---|
Founded | October 1987 |
Number of locations | 1,169 (30 June 2021) |
Area served | Worldwide |
Parent | Marriott International |
Website | https://fairfield.marriott.com/ |
As of June 30, 2021, the brand had 1,169 hotels with 114,986 rooms with an additional 387 hotels with 47,476 rooms in the pipeline.[2] Amenities at most properties include a pool, whirlpool, health club, same-day dry cleaning, vending machines, meeting rooms, free Wi-Fi, an ergonomic desk and chair, and a complimentary hot breakfast, business center with printing capabilities, in-room television, mini-refrigerator, and microwave.[3] The brand was named Fairfield Inn & Suites between 1987–2019.
Overview
editMarriott International developed the concept for Fairfield Inn in the late 1980s to compete with other economy limited-service (ELS) hotel chains (below $45 a night) like Days Inn, Hampton Inn, and Red Roof Inn. The first location opened in October 1987 in Atlanta, Georgia.[4][5] Management implemented scorecard terminals to allow guests to rate the hotels as either 'excellent', 'average', or 'poor'. Marriott was then able to track important metrics and provide superior customer service. Additionally, employee selection emphasized the appointment of friendly and positive staff, which also reduced turnover. This was achieved by providing higher wages than competitors (at the time being in the top 25% of wages within the lodging industry).[6]
The brand formerly included properties dubbed "Fairfield Suites"; however, in 1998, those properties became the separate SpringHill Suites chain within the Marriott corporation. Many properties feature both suites and rooms, and these were called "Fairfield Inn & Suites."[7] The chain has generally moved away from outside-opening doors in its more recent constructions, preferring traditional interior halls.
In 2004, brand head Liam Brown wanted the brand to move from the budget tier of hotels into the moderate tier by renovating newer locations and closing aging ones. The brand introduced coffee in the hotel rooms, express check-out, and newspaper delivery.[8][9]
In 2013, the brand expanded to Asia.[10] In 2019, the Fairfield Inn & Suites Denver Tech Center opened, the 1000th Fairfield property worldwide.[11] In August 2020, the brand expanded to Peru.[12] In April 2021, Marriott tested a contactless vending machine at Fairfield Inns.[13] In June 2021, the first brand location in Europe opened.[14]
Concept
editThe brand name comes from the Fairfield Farm in Hume, Virginia, which J. Willard Marriott purchased as a family retreat. Originally owned by the King of England, the farm reminded Marriott of the western ranches of his childhood. After being refurbished in 1997, Fairfield Farm opened as Marriott's only bed and breakfast, The Inn at Fairfield Farm.[15]
Accommodations
editHistorical
editUS | Non-US | Total | |||
---|---|---|---|---|---|
2006[16] | Properties | 518 | |||
Rooms | 46,589 | ||||
2007[17] | Properties | 529 | 8 | 537 | |
Rooms | 46,930 | 947 | 47,877 | ||
2008[18] | Properties | 560 | 9 | 569 | |
Rooms | 49,678 | 1,109 | 50,787 | ||
2009[19] | Properties | 620 | 9 | 629 | |
Rooms | 55,622 | 1,109 | 56,731 | ||
2010[20] | Properties | 648 | 10 | 658 | |
Rooms | 58,510 | 1,235 | 59,745 | ||
2011[21] | Properties | 667 | 13 | 680 | |
Rooms | 60,392 | 1,568 | 61,960 | ||
2012[22] | Properties | 678 | 13 | 691 | |
Rooms | 61,477 | 1,568 | 63,045 | ||
2013[23] | Properties | 691 | 17 | 708 | |
Rooms | 62,921 | 2,044 | 64,965 | ||
2014[24] | Properties | 704 | 17 | 721 | |
Rooms | 64,362 | 2,089 | 66,451 |
From 2015
editNorth America |
Europe | Middle E. & Africa |
Asia & Pacific |
Caribbean Latin Am. |
Total | |||
---|---|---|---|---|---|---|---|---|
2015[25] | Properties | 761 | 2 | 5 | 768 | |||
Rooms | 69,970 | 314 | 788 | 71,072 | ||||
2016[26] | Properties | 828 | 5 | 7 | 840 | |||
Rooms | 76,432 | 918 | 1,056 | 78,406 | ||||
2017[27] | Properties | 895 | 14 | 10 | 919 | |||
Rooms | 82,699 | 2,268 | 1,467 | 86,434 | ||||
2018[28] | Properties | 940 | 26 | 13 | 979 | |||
Rooms | 88,052 | 4,403 | 1,833 | 94,288 | ||||
2019[29] | Properties | 1,001 | 42 | 14 | 1,057 | |||
Rooms | 94,063 | 7,050 | 2,036 | 103,149 | ||||
2020[30] | Properties | 1,061 | 58 | 13 | 1,132 | |||
Rooms | 99,901 | 9,300 | 1,863 | 111,064 | ||||
2021[31] | Properties | 1,112 | 78 | 14 | 1,204 | |||
Rooms | 105,330 | 11,970 | 1,971 | 119,271 | ||||
2022[32] | Properties | 1,141 | 96 | 16 | 1,253 | |||
Rooms | 108,338 | 14,283 | 2,222 | 124,843 | ||||
2023[33] | Properties | 1,153 | 119 | 18 | 1,290 | |||
Rooms | 109,445 | 17,361 | 2,576 | 129,382 |
References
edit- ^ "Eat Well". Fairfield Inn & Suites. Marriott International, Inc. Retrieved 18 January 2017.
- ^ "Fairfield by Marriott". Marriott International.
- ^ "Fairfield Inn & Suites". Marriott International.
- ^ "MARRIOTT CORP. TO FRANCHISE ITS FAIRFIELD INNS". Deseret News. September 21, 1989.
- ^ "Fairfield Inn Marriott celebrates 22 years". The Standard-Times. November 12, 2009.
- ^ Ray, Kenneth (June 30, 1989). "Fairfield Inn (A)". Harvard Business Review.
- ^ Liam Brown executive background[dead link]
- ^ "Marriott International Announces New Initiatives For Fairfield Inn And Fairfield Inn & Suites" (Press release). 5 November 2004.
- ^ Gunter, Heather (18 Sep 2006). "Suites extension fuels Fairfield Inn brand's growth engine". Hotel & Motel Management. 221 (16): 4–62.
- ^ "Marriott Introduces Fairfield Brand to Asia". Hotel Business. October 10, 2013.
- ^ "Fairfield By Marriott® Opens Its 1,000TH Property Worldwide With Newest Location In Denver, "The Mile High City"" (Press release). PR Newswire. April 25, 2019.
- ^ "Marriott International Announces Opening of First Fairfield by Marriott in Peru". Marriott International. August 17, 2020.
- ^ "Marriott begins deploying new vending machine concept at Fairfield Inns". Vending Market Watch. April 6, 2021.
- ^ "Marriott International Launches Fairfield by Marriott in Europe". Hotel News Resource. June 22, 2021.
- ^ "Hotel History". Fairfield Inn & Suites. Marriott International, Inc. Archived from the original on 3 November 2017. Retrieved 18 January 2017.
- ^ "2006 Annual Report". www.marriott.gcs-web.com. p. 20.
- ^ "2007 Annual Report". www.marriott.gcs-web.com. p. 26.
- ^ "2008 Annual Report". www.marriott.gcs-web.com. p. 22.
- ^ "2009 Annual Report". www.marriott.gcs-web.com. p. 19.
- ^ "2010 Annual Report". www.marriott.gcs-web.com. p. 18.
- ^ "2011 Annual Report". www.marriott.gcs-web.com. p. 19.
- ^ "2012 Annual Report". www.marriott.gcs-web.com. p. 22.
- ^ "2013 Annual Report". www.marriott.gcs-web.com. p. 20.
- ^ "2014 Annual Report". www.marriott.gcs-web.com. p. 17.
- ^ "2015 Annual Report". www.marriott.gcs-web.com. p. 6.
- ^ "2016 Annual Report". www.marriott.gcs-web.com. p. 7.
- ^ "2017 Annual Report". www.marriott.gcs-web.com. p. 7.
- ^ "2018 Annual Report". www.marriott.gcs-web.com. p. 6.
- ^ "2019 Annual Report". www.marriott.gcs-web.com. p. 6.
- ^ "2020 Annual Report". www.marriott.gcs-web.com. p. 8.
- ^ "2021 Annual Report". www.marriott.gcs-web.com. p. 7.
- ^ "2022 Annual Report". www.marriott.gcs-web.com. p. 7.
- ^ "2023 Annual Report". www.marriott.gcs-web.com. p. 7.