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| Submission declined on 15 October 2024 by Raydann (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Raydann 23 days ago.
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Comment: COI: the article's creator says so on their user page, and is also the creator of the company logo. Hoary (talk) 12:38, 6 November 2024 (UTC) The draft's creator has clarified matters. They're not the creator of the company logo; they're instead an employee of the company that created it and that is the subject of this article. -- Hoary (talk) 05:37, 7 November 2024 (UTC)
 | A major contributor to this article appears to have a close connection with its subject. (November 2024) |
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| Industry |
|
|---|---|
| Founded | 27 July, 2015 |
| Founder |
|
| Headquarters | Gurugram, India |
| Brands |
|
Number of employees | 75-150 |
| Parent | Advergame Technologies Private Limited |
| Subsidiaries | Zop Technologies W.L.L (Bahrain) |
| Website | gamezop.com |
Gamezop is a plug-and-play gaming platform that allows apps and websites to integrate casual games directly into their platforms without requiring users to download individual apps for each game.Founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal, the company is headquartered in Gurugram, India. Gamezop has expanded its offerings to include Quizzop, a quiz platform; Astrozop, which provides astrology content; and Criczop, a cricket-focused content platform.[1]
The company operates using a B2B2C distribution model, collaborating with apps and websites to distribute its products, including Gamezop and Quizzop. Partner developers receive a share of the advertising revenue generated from the users they direct to Gamezop’s platforms.[2]
As of 2023, Gamezop’s products had been integrated with over 8,000 apps and websites across 70 different countries. Notable partners include Amazon, Samsung, Tata Play, Times Internet, and AccuWeather.[2] The platform claims to help its partners grow their user engagement (through its content offerings) while generating advertising revenue.
History
editGamezop was founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal.[3] The idea for Gamezop originated from Yashash's observations about the inefficiency of downloading apps for casual gaming.[4] Gamezop addresses this by embedding HTML5 games directly into apps and websites, which allows users to play games seamlessly without needing separate app installations.[5][6]
In developing Gamezop, the company adopted HTML5 technology to ensure games could be played across different devices and platforms. Gaurav Agarwal, who had previously worked at Bain & Company, joined Yashash in building the company, contributing his experience to the company's business strategy.[7]
Since its founding, Gamezop has added other content offerings beyond HTML5 games, namely Quizzop (for online quizzes), Astrozop (for online astrology content), Newszop (for online news), and Criczop (for online cricket news).[8]
Products
editGamezop offers 250+ wide range of HTML5 casual games across various categories, including action, puzzle, sports and arcade games. Gamezop's platform is integrated into various apps and websites, providing users of those apps / websites access to its collection of online games.[9]
Quizzop is an online quiz platform featuring quizzes across multiple categories, including general knowledge, entertainment, sports, and science. Astrozop offers astrology services including horoscopes, love compatibility, fortune-cookie readings, and tarot readings. Like Gamezop and Quizzop, Astrozop is also available as a plug-and-play integration to apps and websites.[1] Newszop is a plug-and-play solution that can be integrated within apps and websites as a news centre. It offers verified, real-time news and trending stories from trusted sources.[10] Criczop launched in 2023, this platform provides live cricket scores, matches, commentary, latest news & trending content related to cricket.
Partnerships
editGamezop has partnered with over 8,000 apps and websites across 70 different countries. Some notable partners include Amazon, Samsung, Snapdeal, Paytm, Tata Play, Microsoft Start, and AccuWeather. Through these partnerships, Gamezop reports that it helps its partners increase user engagement while monetizing traffic through in-game advertisements.[11][12][13]
In 2022, Gamezop significantly expanded its footprint in the OTT and digital ecosystem through strategic partnerships with various major platforms. It teamed up with Tata Play to bring casual gaming to Tata Play Binge, enabling users to access games without additional downloads.[14] Additionally, Gamezop collaborated with SonyLiv, EPIC ON, Hoichoi, and other OTT platforms to broaden its reach within the industry.[15]
In 2023, Gamezop partnered with Taboola to enhance ad monetization and engagement across its platforms, including Quizzop, serving its 45 million monthly active users.[16][17]
In 2024, Gamezop was nominated by Google to be a Google Certified Publishing Partner (GCPP). As a GCPP, Gamezop is authorized to extend and resell Google Ad Manager and Google Ad Exchange services to app and web developers.[18]
Growth, Expansion, and Funding
editGamezop was established in 2015.[19] In 2016, Gamezop raised $350K in seed funding led by talent-management agency Kwan (now known as Collective Artists Network), with participation from early-stage VC funds Powerhouse Ventures, Tracxn Labs, and AECAL. The funding round also saw participation from notable angels such as Anand Chandrasekaran, redBus co-founder Phanindra Sama, and Bollywood actor Rana Daggubati.[20]
In 2018, Gamezop reported over 1.5 million daily users.[21] That same year, the company stated that revenue from outside India doubled, accounting for 50% of its total revenue, and generated ₹25 crore in revenue with 25% profit margins, projecting to double this figure in the following financial year.
In 2020, Gamezop raised ₹32 crores in a Series A funding round led by BITKRAFT Ventures, further accelerating its growth and expansion.[22] The funding round also saw participation from Velo Partners, and FJ Labs. By then, Gamezop was integrated within 2,800 products, reaching over 25 million monthly users. Gamezop claims that 97% of smartphone users in India have at least 2 apps within which Gamezop's games are integrated.[23] The company reported an annual revenue run rate of ₹21 crore (approximately $2.8 million) in 2020, reflecting a 165% year-on-year growth.
In 2022, Gamezop reported reaching over 40 million monthly active users.[24]
Awards
editNotable awards received by Gamezop and/or its founders are:
References
edit- ^ a b "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop".
- ^ a b "Gaming emerges as a key platform for brand engagement in India: Yashash Agarwal".
- ^ Alves, Glynda (2023-04-01). "The Bro Code: Brothers & Gamezop co-founders set ground rules to enjoy the best of both worlds". The Economic Times. ISSN 0013-0389. Retrieved 2024-09-23.
- ^ Chandra, Nandini (2015-11-30). "Giving Gaming A Social Touch, Gamezop Promises To Be A Gamechanger". Inc42 Media. Retrieved 2024-09-23.
- ^ Parikh, Prasham (2019-12-27). "How HTML5 Games Are Increasing Engagement And Driving Revenue For Apps". Mashable India. Retrieved 2024-09-20.
- ^ "In Conversation With Gaurav Agarwal, Co-founder, Gamezop". www.pcquest.com. Retrieved 2024-09-20.
- ^ Venkatesh, Shruti (2018-09-07). "The Game Changers". Outlook Business. Retrieved 2024-09-20.
- ^ "MSN". www.msn.com. Retrieved 2024-09-23.
- ^ "Gaming company Gamezop backs on tech to stay ahead". www.deccanchronicle.com. 2019-11-30. Retrieved 2024-10-11.
- ^ "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop". Financialexpress. 2023-12-19. Retrieved 2024-10-11.
- ^ "Tata Play adds gaming to OTT, DTH services with Gamezop".
- ^ "Gamezop partners with Taboola to boost ad revenue and engagement for 45 million users". afaqs!. 2022-11-23. Retrieved 2024-09-04.
- ^ "Gamezop drives more than 650 mn minutes of engagement on MX Player with games".
- ^ www.ETBrandEquity.com. "Tata Play partners Gamezop to introduce gaming on OTT platform Binge - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-09-06.
- ^ Lidhoo, Prerna (2022-01-25). "As viewers demand more games on OTTs, gaming firms see a chance to grow". Business Today. Retrieved 2024-09-23.
- ^ "Gamezop partners with Taboola to improve ad monetisation and engagement". Financialexpress. 2022-11-23. Retrieved 2024-09-10.
- ^ "Gamezop partners with Taboola to boost ad revenue and engagement for 45 million users". afaqs!. 2022-11-23. Retrieved 2024-09-06.
- ^ "Find a Publishing Partner". www.google.com. Retrieved 2024-09-18.
- ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2024-09-10.
- ^ Singh, Vishal (2016-02-17). "Gaming Platform Gamezop Raises Seed Funding From Kwan And Others". Inc42 Media. Retrieved 2024-09-10.
- ^ Venkatesh, Shruti (2018-09-07). "The Game Changers". Outlook Business. Retrieved 2024-09-23.
- ^ "Gamezop raises Rs 32 crore in Series A led by BITKRAFT Ventures - CNBC TV18". CNBCTV18. 2020-08-28. Retrieved 2024-09-10.
- ^ Partleton, Kayleigh (2020-09-01). "Gamezop secures $4.3 million in Series A funding". www.pocketgamer.biz. Retrieved 2024-09-06.
- ^ Banerjee, Samarpita. "How this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels".
- ^ "Fortune India 40 Under 40 - Yashash Agarwal and Gaurav Agarwal". Fortune India.
- ^ "Forbes Asia 100 to Watch".
- ^ "Forbes Asia 30 Under 30".