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{{short description|Argentine video-on-demand platform}}
{{Use dmy dates|date=August 2020}}
{{Infobox website
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=== Establishment as Odeon ===
Cine.ar play launched in December 2015 with the name of Odeon.<ref>{{Cite web |title=CINE.AR Play sustains growth in the first half {{!}} TVyVideo |url=https://www.tvyvideo.com/en/2021072618131/news/enterprises/cine-ar-play-sustains-growth-in-the-first-half.html |access-date=2023-01-29 |website=www.tvyvideo.com}}</ref> This new platform, created by the Argentina national film authority (INCAA) with technological support form [[ARSAT]], aimed to be a new display window for the [[Cinema of Argentina|
INCAA was in charge of [[Content Curation|curating]] audiovisual content, managing exhibition rights, and the platform design. On the other hand, the [[state-owned]] [[Telephone company|telco]] [[ARSAT]] managed the technological aspects of the project: [[Data storage|content storage]] and [[Data transmission|transmission]].<ref name="telamODEON" />
It was also meant as a new income source of [[royalties]] for several [[copyright collective]]s in Argentina: Directores Argentinos Cinematográficos (Film director), [[SAGAI]] (Sociedad Argentina de Gestión de Actores e Intérpretes;
=== Relaunch as Cine.ar Play ===
In March 2017, as a [[Mauricio Macri|new government]] had taken office, it was decided that the service would be relaunched as Cine.ar Play along a [[rebrand]] of its sister channel INCAA TV, which was renamed to Cine.ar TV and relaunched as a [[High-definition television|high-definition]] channel.<ref name="infobaeCINEAR">{{cite news |last1=Dergarabedian |first1=César |title=Odeón, el "Netflix" argentino, cambia de nombre y también llegará a los cines |url=https://www.iprofesional.com/notas/247664-arsat-incaa-cinear-Odeon-el-Netflix-argentino-cambia-de-nombre-y-llega-a-los-cines |accessdate=29 July 2020 |work=Infobae |date=31 March 2017 |location=Buenos Aires |language=es-AR}}</ref>
Also, the failed subscription serviced initially planned was replaced with a new [[Pay-per-view]] feature called ''Estrenos'' (Premieres), in which movies premiere simultaneously as in theaters.<ref>{{cite web |title=CINE.AR PLAY CREA UNA VENTANA TRANSACCIONAL PARA INTEGRARLA A OPERADORES |url=https://www.newslinereport.com/ott/nota/cinear-play-crea-una-ventana-transaccional-para-integrarla-a-operadores |website=Newsline Report |accessdate=29 July 2020}}</ref> It was also announced that the platform would now have native clients on several Smart TV platforms, and an iOS native app.<ref>{{cite web |last1=Morales |first1=Germán |title=Lanzamiento de la nueva marca de identidad Cine.Ar |url=https://www.proyectorfantasma.com.ar/lanzamiento-cinear-incaa/ |website=Proyector Fantasma |date=30 March 2017 |language=es-AR}}</ref>
== International ==
In May 2017, Cine.ar Play was launched internationally, with limited programming at an initial stage.<ref>{{cite web |title=Se podrá acceder a la plataforma Cine.ar desde el exterior |url=https://subjetiva.com.ar/2017/12/06/se-podra-acceder-a-cine-ar-desde-el-exterior/ |website=Subjetiva |date=6 December 2017 |accessdate=29 July 2020 |language=es-AR |archive-date=22 September 2020 |archive-url=https://web.archive.org/web/20200922142530/https://subjetiva.com.ar/2017/12/06/se-podra-acceder-a-cine-ar-desde-el-exterior/ |url-status=dead }}</ref><ref>{{cite web |title=Cine.Ar Play lanza su catálogo internacional |url=http://television.com.ar/cine-ar-play-de-argentina-lanza-su-catalogo-internacional/69047 |website=Television.com.ar |accessdate=29 July 2020 |language=es-AR |date=27 November 2017}}</ref> As of September 2019, it had reached 200,000 international users.<ref>{{cite web |author1=INCAA |authorlink1=INCAA |title=MEMORIA DE GESTIÓN 2017–2019 |publisher=INCAA |accessdate=29 July 2020 |page=14 |language=es-AR |url=http://www.incaa.gov.ar/wp-content/uploads/2019/12/INCAA1719.pdf |quote=CINE.AR PLAY es un desarrollo del INCAA y ARSAT; es un servicio de video a demanda para disfrutar de películas, series y cortos nacionales a los que se puede acceder desde todos los navegadores, celulares, tablets, y televisores. En agosto de 2019, alcanzó un total de 1.513.449 usuarios registrados, creciendo casi tres veces desde 2016. Este número incluye 200.000 usuarios de otros países incorporados con el lanzamiento del servicio internacional, en 2018. En solo un año, el número de usuarios internacionales creció un 152 por ciento.}}</ref>
An integration with the VOD services of Latin-American TV providers is being negotiated.<ref>{{cite web |title=Cine.ar play busca integrarse a operadores de TV Paga de Latinoamérica |url=https://nextvlatam.com/cine-ar-play-busca-integrarse-a-operadores-de-tv-paga-de-latinoamerica/ |website=NexTV News Latin America |date=11 June 2019 |publisher=DATAXIS |accessdate=29 July 2020 |language=es}}</ref>
== References ==
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== External links ==
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{{Authority control}}
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