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{{short description|Argentine video-on-demand platform}}
{{Use dmy dates|date=August 2020}}
{{Infobox website
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| commercial = No
| registration = Required
| num_users = {{increase}} 1.38 million ({{as of|2020|04|07}})<ref name="telamUSERS" />
| launch_date = {{Start date and age|df=yes|2015|12}} ''as ODEON''
| current_status =
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}}
'''CINE.AR Play''' is an [[Argentina|Argentine]] [[video streaming]] [[Streaming platform|
== History ==
=== Establishment as Odeon ===
Cine.ar play launched in December 2015 with the name of Odeon.<ref>{{Cite web |title=CINE.AR Play sustains growth in the first half {{!}} TVyVideo |url=https://www.tvyvideo.com/en/2021072618131/news/enterprises/cine-ar-play-sustains-growth-in-the-first-half.html |access-date=2023-01-29 |website=www.tvyvideo.com}}</ref> This new
INCAA was in charge of [[Content Curation|curating]] audiovisual content, managing exhibition rights, and the platform design. On the other hand, the [[state-owned]] [[Telephone company|telco]] [[ARSAT]] managed the technological aspects of the project: [[Data storage|content storage]] and [[Data transmission|transmission]].<ref name="telamODEON" />
It was also meant as a new income source of [[royalties]] for several [[copyright collective]]s in Argentina: Directores Argentinos Cinematográficos (Film director), [[SAGAI]] (Sociedad Argentina de Gestión de Actores e Intérpretes;
=== Relaunch as Cine.ar Play ===
Also, the failed subscription serviced initially planned was replaced with a new [[Pay-per-view]] feature called ''Estrenos'' (Premieres), in which movies premiere simultaneously as in theaters.<ref>{{cite web |title=CINE.AR PLAY CREA UNA VENTANA TRANSACCIONAL PARA INTEGRARLA A OPERADORES |url=https://www.newslinereport.com/ott/nota/cinear-play-crea-una-ventana-transaccional-para-integrarla-a-operadores |website=Newsline Report |accessdate=29 July 2020}}</ref> It was also announced that the platform would now have native clients on several Smart TV platforms, and an iOS native app.<ref>{{cite web |last1=Morales |first1=Germán |title=Lanzamiento de la nueva marca de identidad Cine.Ar |url=https://www.proyectorfantasma.com.ar/lanzamiento-cinear-incaa/ |website=Proyector Fantasma |date=30 March 2017 |language=es-AR}}</ref>
== International ==
In May 2017, Cine.ar Play was launched internationally, with limited programming at an initial stage.<ref>{{cite web |title=Se podrá acceder a la plataforma Cine.ar desde el exterior |url=https://subjetiva.com.ar/2017/12/06/se-podra-acceder-a-cine-ar-desde-el-exterior/ |website=Subjetiva |date=6 December 2017 |accessdate=29 July 2020 |language=es-AR |archive-date=22 September 2020 |archive-url=https://web.archive.org/web/20200922142530/https://subjetiva.com.ar/2017/12/06/se-podra-acceder-a-cine-ar-desde-el-exterior/ |url-status=dead }}</ref><ref>{{cite web |title=Cine.Ar Play lanza su catálogo internacional |url=http://television.com.ar/cine-ar-play-de-argentina-lanza-su-catalogo-internacional/69047 |website=Television.com.ar |accessdate=29 July 2020 |language=es-AR |date=27 November 2017}}</ref> As of September 2019, it had reached 200,000 international users.<ref>{{cite web |author1=INCAA |authorlink1=INCAA |title=MEMORIA DE GESTIÓN 2017–2019 |publisher=INCAA |accessdate=29 July 2020 |page=14 |language=es-AR
An integration with the VOD services of Latin-American TV providers is being negotiated.<ref>{{cite web |title=Cine.ar play busca integrarse a operadores de TV Paga de Latinoamérica |url=https://nextvlatam.com/cine-ar-play-busca-integrarse-a-operadores-de-tv-paga-de-latinoamerica/ |website=NexTV News Latin America |date=11 June 2019 |publisher=DATAXIS |accessdate=29 July 2020 |language=es}}</ref>
== References ==
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== External links ==
*
{{Authority control}}
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