CINE.AR Play is an Argentine video streaming plattform, offering access to films, TV series, documentaries and short films made in Argentina. Most of the content is made with the support of INCAA, which is also the owner of Cine.ar Play and its sister TV channel, Cine.ar TV.
 | |
Type of site | Streaming video |
|---|---|
| Available in | Spanish |
| Predecessor(s) | ODEON |
| Headquarters | , Argentina |
| Country of origin | Argentina |
| Area served | Worldwide [1] |
| Owner | INCAA |
| Created by | |
| Industry | Entertainment |
| Products |
|
| URL | play |
| Advertising | No |
| Commercial | No |
| Registration | Required |
| Users |  1.38 million (As of 7 April 2020[update][1] |
| Launched | December 2015 as ODEON |
| Native client(s) on | |
History
Establishment as Odeon
Cine.ar play launched in December 2015 with the name of Odeon. This new plattform, created by the Argentina national film authority (INCAA) with technological support form ARSAT, aimed to be a new display window for the argentinian cinema industry, planning on offering first a free period, and then launching as a subscription plattform, which never came to an end. On its first days, Odeon reached 150,000 users.[2][3] The develoment costed 3,4 million USD (34 million pesos of 2015) and lasted 18 months.[4]
INCAA was in charge of curating audiovisual content, managing exhibition rights, and the platform design. On the other hand, the state-owned telco ARSAT managed the technological aspects of the project: content storage and transmission.[2]
It was also meant as a new income source of royalties for several copyright collectives in Argentina: Directores Argentinos Cinematográficos (directors), Sociedad Argentina de Gestión de Actores e Intérpretes (actors), SADAIC (musicians), Argentores (screenwriters).[2]
Relaunch as Cine.ar Play
On March 2017, as a new government had taken office, it was decided that the service would be relaunched as Cine.ar Play along a rebrand of its sister channel INCAA TV, which was renamed to Cine.ar TV and relaunched as a high-definition channel.[5]
Also, the failed subscription serviced initially planned was replaced with a new Pay-per-view feature called Estrenos (Premieres), in which movies premiere simultaneously as in theaters.[6] It was also announced that the platform would now have native clients on several Smart TV platforms, and an iOS native app.[7]
International
In May 2017, Cine.ar Play was launched internationally, with limited programming at an initial stage.[8][9] As of September 2019, it had reached 200,000 international users.[10]
An integration with the VOD services of Latin-American TV providers is being negotiated.[11]
References
- ^ a b "Cine.Ar triplicó la cantidad de usuarios registrados durante marzo". Télam (in Spanish). Buenos Aires. Télam. 9 April 2020. Retrieved 29 July 2020.
- ^ a b c "Cómo es Odeón, la nueva plataforma de contenidos argentinos". Télam (in Spanish). Buenos Aires. Agencia Télam. 2 December 2015. Retrieved 29 July 2020.
- ^ Sanzol, Carlos (7 December 2015). "Odeón, una nueva excusa para no irse a dormir". La Nación (in Spanish). Buenos Aires. Retrieved 29 July 2020.
- ^ Battle, Diego (28 November 2015). "La industria audiovisual y su futuro". La Nación (in Spanish). Buenos Aires. Retrieved 29 July 2020.
- ^ Dergarabedian, César (31 March 2017). "Odeón, el "Netflix" argentino, cambia de nombre y también llegará a los cines". Infobae (in Spanish). Buenos Aires. Retrieved 29 July 2020.
- ^ "CINE.AR PLAY CREA UNA VENTANA TRANSACCIONAL PARA INTEGRARLA A OPERADORES". Newsline Report. Retrieved 29 July 2020.
- ^ Morales, Germán. "Lanzamiento de la nueva marca de identidad Cine.Ar". Proyector Fantasma (in Spanish).
- ^ "Se podrá acceder a la plataforma Cine.ar desde el exterior". Subjetiva (in Spanish). Retrieved 29 July 2020.
- ^ "Cine.Ar Play lanza su catálogo internacional". Television.com.ar (in Spanish). 27 November 2017. Retrieved 29 July 2020.
- ^ INCAA. "MEMORIA DE GESTIÓN 2017-2019" (PDF) (in Spanish). INCAA. p. 14. Retrieved 29 July 2020.
CINE.AR PLAY es un desarrollo del INCAA y ARSAT; es un servicio de video a demanda para disfrutar de películas, series y cortos nacionales a los que se puede acceder desde todos los navegadores, celulares, tablets, y televisores. En agosto de 2019, alcanzó un total de 1.513.449 usuarios registrados, creciendo casi tres veces desde 2016. Este número incluye 200.000 usuarios de otros países incorporados con el lanzamiento del servicio internacional, en 2018. En solo un año, el número de usuarios internacionales creció un 152 por ciento.
- ^ "Cine.ar play busca integrarse a operadores de TV Paga de Latinoamérica". NexTV News Latin America (in Spanish). DATAXIS. Retrieved 29 July 2020.