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{{short description|
{{Use American English|date = September 2019}}
{{Use mdy dates|date=August 2019}}
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| area_served = Worldwide
| founders = [[Carl Karcher]]<br />[[Margaret Karcher]]
| key_people = Caleb Hubbard ([[President (corporate title)|president]] & [[Chief executive officer|CEO]])
| industry = [[Fast
| num_employees =
| revenue =
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| products = {{Flatlist|
* [[Hamburger]]s
* [[
* [[Sandwich]]es
* [[French fries]]
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}}
'''Carl's Jr. Restaurants LLC''' is an American [[fast
In 2016, ''[[Entrepreneur (magazine)|Entrepreneur]]'' listed Carl's Jr. as No. 54 on their Top [[Franchise 500]] list, which ranks the overall financial strength, stability, and growth rate for the top 500 franchises in any field across the [[United States]].<ref>{{cite web |url=https://www.entrepreneur.com/franchises/500/2016/2 |title=2016 Top Franchises from Entrepreneur's Franchise 500 List – page 2 |magazine=[[Entrepreneur (magazine)|Entrepreneur]] |access-date=April 5, 2016 |date=<!--undated--> |author=<!--Staff writer(s); no by-line.--> |archive-date=March 31, 2016 |archive-url=https://web.archive.org/web/20160331170517/http://www.entrepreneur.com/franchises/500/2016/2 |url-status=live }}</ref>
As of March 2016, CKE (the parent company of Carl's Jr. and [[Hardee's]]) has a total of 3,664 franchised or company-operated restaurants in 44 states (
==
In 1941, [[Carl Karcher]] (1917–2008), who was a truck driver, and his wife [[Margaret Karcher]] (1915–2006), borrowed $311 (${{formatnum:{{Inflation|US|311|1941}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}) on their Plymouth automobile and added $15 (${{formatnum:{{Inflation|US|15|1941}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}) in savings to purchase a [[hot dog cart]] on the corner of Florence and Central in [[Los Angeles]]. From their newly purchased cart, they sold hot dogs, chili dogs, and tamales for a dime (${{formatnum:{{Inflation|US|.1|1941}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}), and soda for a nickel (${{formatnum:{{Inflation|US|.05|1941}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}). Within a few years, Carl and Margaret owned and operated four hot dog stands in Los Angeles. In 1945, the Karchers moved the short distance to [[Anaheim, California]], and opened their first full-service restaurant, '''Carl's Drive-In Barbecue''' at 1108 N. Palm St. (now Harbor).<ref>{{cite web |url=http://www.carlsjr.com/company/story |title=The Carl's Jr. Story – Celebrating 70 Years |work=Carl's Jr. |date=<!--undated--> |author=<!--Staff writer(s); no by-line.--> |access-date=February 13, 2012 |archive-date=February 11, 2012 |archive-url=https://web.archive.org/web/20120211101236/http://www.carlsjr.com/company/story |url-status=live }}</ref><ref name=CarlsDriveInPopularforAnaheimStudents>{{cite web|title=Carl's Drive-In A Popular Hang Out for Anaheim High Students|url=http://www.anaheimcolonists.com/carls-drive-in-a-popular-hang-out-for-anaheim-high-students/|website=Anaheim High School Alumni Association|publisher=The Burrell Group|access-date=September 2, 2016|archive-date=September 3, 2017|archive-url=https://web.archive.org/web/20170903031658/http://www.anaheimcolonists.com/carls-drive-in-a-popular-hang-out-for-anaheim-high-students/|url-status=live}}</ref> In 1946, hamburgers were added to the menu for the first time.▼
In 1956, Karcher opened the first two '''Carl's Jr.''' restaurants – so named because they were a smaller version of Carl's Drive-In Barbecue restaurant – in Anaheim and [[Brea, California|Brea]].<ref name=lat-2008jan12 /> The first local Carl's Jr. was built in 1956 on the former Janss Street next to St. Boniface Catholic Church about half a block away from [[Anaheim High School]]. That former Carl's Jr. is now the church's Bethany Hall while currently a restaurant is now located one block south on Harbor Boulevard. The former flagship Carl's Jr. is located at 1200 N. Harbor Blvd in Anaheim next to the former corporate headquarter office at 401 Carl Karcher Way until 2003, when the company moved its headquarters to a larger facility 500 feet north of the original location at 1325 N Anaheim Blvd. in Anaheim, then moving again in 2018 to [[Franklin, Tennessee]].<ref name=ckehistory /><ref name="CarlsDriveInPopularforAnaheimStudents" /><ref>{{cite web |last1=McMillan |first1=Rob |title=After more than 40 years, Carl's Jr. closing corporate offices in Anaheim |url=https://abc7.com/carls-jr-cke-restaurants-headquarters-hardees/4728408/ |website
▲In 1941, [[Carl Karcher]] (1917–2008), who was a truck driver, and his wife Margaret Karcher (1915–2006), borrowed $311 (${{formatnum:{{Inflation|US|311|1941}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}) on their Plymouth automobile and added $15 (${{formatnum:{{Inflation|US|15|1941}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}) in savings to purchase a [[hot dog cart]] on the corner of Florence and Central in Los Angeles. From their newly purchased cart, they sold hot dogs, chili dogs, and tamales for a dime (${{formatnum:{{Inflation|US|.1|1941}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}), and soda for a nickel (${{formatnum:{{Inflation|US|.05|1941}}}} in {{Inflation-year|US}} dollars {{inflation-fn|US}}). Within a few years, Carl and Margaret owned and operated four hot dog stands in Los Angeles. In 1945, the Karchers moved the short distance to [[Anaheim, California]], and opened their first full-service restaurant, '''Carl's Drive-In Barbecue''' at 1108 N. Palm St. (now Harbor).<ref>{{cite web |url=http://www.carlsjr.com/company/story |title=The Carl's Jr. Story – Celebrating 70 Years |work=Carl's Jr. |date=<!--undated--> |author=<!--Staff writer(s); no by-line.--> |access-date=February 13, 2012 |archive-date=February 11, 2012 |archive-url=https://web.archive.org/web/20120211101236/http://www.carlsjr.com/company/story |url-status=live }}</ref><ref name=CarlsDriveInPopularforAnaheimStudents>{{cite web|title=Carl's Drive-In A Popular Hang Out for Anaheim High Students|url=http://www.anaheimcolonists.com/carls-drive-in-a-popular-hang-out-for-anaheim-high-students/|website=Anaheim High School Alumni Association|publisher=The Burrell Group|access-date=September 2, 2016|archive-date=September 3, 2017|archive-url=https://web.archive.org/web/20170903031658/http://www.anaheimcolonists.com/carls-drive-in-a-popular-hang-out-for-anaheim-high-students/|url-status=live}}</ref> In 1946, hamburgers were added to the menu for the first time.
▲In 1956, Karcher opened the first two '''Carl's Jr.''' restaurants – so named because they were a smaller version of Carl's Drive-In Barbecue restaurant – in Anaheim and [[Brea, California|Brea]].<ref name=lat-2008jan12 /> The first local Carl's Jr. was built in 1956 on the former Janss Street next to St. Boniface Catholic Church about half a block away from [[Anaheim High School]]. That former Carl's Jr. is now the church's Bethany Hall while currently a restaurant is now located one block south on Harbor Boulevard. The former flagship Carl's Jr. is located at 1200 N. Harbor Blvd in Anaheim next to the former corporate headquarter office at 401 Carl Karcher Way until 2003, when the company moved its headquarters to a larger facility 500 feet north of the original location at 1325 N Anaheim Blvd. in Anaheim, then moving again in 2018 to [[Franklin, Tennessee]].<ref name=ckehistory /><ref name="CarlsDriveInPopularforAnaheimStudents" /><ref>{{cite web |last1=McMillan |first1=Rob |title=After more than 40 years, Carl's Jr. closing corporate offices in Anaheim |url=https://abc7.com/carls-jr-cke-restaurants-headquarters-hardees/4728408/ |website=KABC Television |publisher=KABC Television |access-date=22 November 2021 |archive-date=November 22, 2021 |archive-url=https://web.archive.org/web/20211122210234/https://abc7.com/carls-jr-cke-restaurants-headquarters-hardees/4728408/ |url-status=live }}</ref>
By the end of the 1950s, there were four Carl's Jr. restaurants in [[Orange County, California]]. The restaurants also had a new supervisor, Donald F. Karcher, Carl's younger brother, who would later become the company's president.<ref name=ckehistory>{{cite web |url=http://ckr.com/about_history.html |title=CKE Restaurants History |publisher=CKE Restaurants |date=<!--undated--> |author=<!--Staff writer(s); no by-line.--> |access-date=April 11, 2016 |archive-url=https://web.archive.org/web/20040904181146/http://www.ckr.com/about_history.html |archive-date=September 4, 2004 |url-status=dead }}</ref>
By the 1960s, Carl was operating 24 restaurants in [[Southern California]]. The company incorporated in 1966 as [[CKE Restaurants|Carl Karcher Enterprises, Inc.]], and launched a major expansion of the chain in 1968. The menus were limited for faster service, featuring charbroiled hamburgers, hot dogs, fries, and malts.<ref name=ckehistory />
By 1975, there were more than 100 Carl's Jr. locations in Southern California, and the company expanded into the northern part of the state. Carl's Jr. celebrated its success by building its Anaheim corporate headquarters in 1976. The following year, it became the first [[Fast food restaurant|QSR]] chain to offer salad bars in all 200 locations. The first out-of-state restaurant opened in Las Vegas in 1979. By the end of the decade, sales exceeded the $100 million mark.<ref name=ckehistory /> Carl's Jr. also experimented with fast-food [[Mexican cuisine]] in the 1970s and early 1980s with a spin-off called Taco de Carlos. The units all closed by the early 1980s, with Karcher later stating that this was due to the locations being too far apart from each other.<ref>{{cite journal | url=https://books.google.com/books?id=ziMcAQAAMAAJ&q=%22taco+de+carlos%22+%22Carl%27s+jr%22 | title=Carl's Jr. | journal=The Executive | year=1983 | pages=36}}</ref>
[[File:Carl's_Jr._breakfast_food.jpg|alt=|left|thumb|Breakfast food served at a Carl's Jr. in [[La Mesa, California]], in 2016. Carl's Jr. first began serving breakfast in 1984.]]
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[[File:Carl's Jr. Denton.JPG|left|thumb|Former Carl's Jr. in [[Denton, Texas]]. This location closed in 2018.]]
Carl's Jr. chains had struggled to gain success in [[Arizona]] and [[Texas]], perhaps diminishing hopes of expansion to other states, though later states like [[Nevada]], [[Oregon]], and [[Washington (state)|Washington]] proved successful. During the 1990s, Karcher and the board of directors began clashing, often publicly, over marketing and business practices, including the chain's attempt at dual branding with such chains as [[The Green Burrito]] and its new advertising campaigns. Karcher was removed as chairman of the company by its board of directors on October 1, 1993.<ref>{{cite news |url=
Following Don Karcher's death in 1992, a new management team was installed in 1994, headed by CEO William P. Foley II and President and Chief Operating Officer Tom Thompson. Carl Karcher Enterprises became a wholly owned subsidiary of [[CKE Restaurants|CKE Restaurants Holdings, Inc.]]<ref name=ckehistory />
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Although, since 1997 both Hardee's and Carl's Jr operated essentially as one brand, 2018 saw CKE Restaurants announced plans to try to separate their identities. Part of the effort involved remodeling several Hardee's restaurants as well as giving both brands distinct ad campaigns.<ref name="RBOHARDEES"/><ref name="USAHARDEES">{{cite web |last1=Alfs |first1=Lizzy |title=Hardee's, Carl's Jr. chains part ways in fast-food image shakeup |url=https://www.usatoday.com/story/money/business/2018/06/19/hardees-carls-jr-split-fast-food-shakeup/715586002/ |website=USA Today |access-date=September 27, 2019 |archive-date=February 12, 2019 |archive-url=https://web.archive.org/web/20190212013146/https://www.usatoday.com/story/money/business/2018/06/19/hardees-carls-jr-split-fast-food-shakeup/715586002/ |url-status=live }}</ref> Although both chains at the time of the split shared the same menu CKE noted that they would slowly change over time although with "some overlap" <ref name="RBOHARDEES">{{cite web |last1=Maze |first1=Johnathan |title=FOR CARL'S JR. AND HARDEE'S, 2 ARE BETTER THAN 1 |url=https://www.restaurantbusinessonline.com/marketing/carls-jr-hardees-two-are-better-one |website=Restaurant Business Online |access-date=September 27, 2019 |archive-date=September 27, 2019 |archive-url=https://web.archive.org/web/20190927051733/https://www.restaurantbusinessonline.com/marketing/carls-jr-hardees-two-are-better-one |url-status=live }}</ref>
In January 2019, Carls Jr. introduced a [[Beyond Meat]] patty as an addition to their menu. They were one of the first large chain restaurants to introduce a vegan-friendly patty to their menu and roll it out to all of their locations. Soon after Burger King and many others followed by adding plant-based burgers to their menus.<ref>{{Cite web |url=https://crueltyfreereviews.com/eating-out/vegan-options-at-carls-jr/ |title=Everything Vegan at Carls Jr. |date=November 16, 2018 |access-date=July 3, 2023 |archive-date=April 1, 2023 |archive-url=https://web.archive.org/web/20230401170713/https://crueltyfreereviews.com/eating-out/vegan-options-at-carls-jr/ |url-status=live }}</ref> In February 2024, all Carl’s Jr locations in the Bakersfield, CA area permanently removed the Beyond Burger from its menu. As of April 2024, Carl’s Jr has not issued a press release indicating why this decision was made.
In mid-March 2020, all restaurants temporarily abandoned indoor dining to combat the [[COVID-19 pandemic]]. Customers could still make their orders via [[Drive-through|drive thru]], pick-up or [[take-away]] service.
===
[[File:Carl's Jr portobello mushroom burger and fries, Plaza Semanggi, Indonesia 2018-06-26.jpg|thumb|A portobello mushroom burger and fries from the Carl's Jr. in [[Plaza Semanggi]], [[Jakarta]], Indonesia]]
In 2011, Carl's Jr. first ventured the Canadian market with the opening of an outlet in [[Kelowna]], [[British Columbia]], followed by all British Columbia outlet openings in [[Kamloops]], [[Vernon, British Columbia|Vernon]] and [[Penticton]]. A [[Chilliwack]] outlet opened in September 2012 Then in [[Vancouver]] in 2013 (now closed in 2024). An [[Abbotsford, British Columbia|Abbotsford]] outlet opened in January 2014 then in September 2014, two [[Ontario]] outlets opened in [[Waterloo, Ontario|Waterloo]] and [[Guelph]], followed by two more outlets opened in [[Toronto]] in March/April 2015 and a location at [[Vancouver International Airport]]. By January 2016, all Ontario locations were shut down, although operations continue in [[Western Canada]].<ref>{{cite web|url=https://www.thestar.com/news/gta/carl-s-jr-stores-in-toronto-close-their-doors/article_831bd4b9-5103-5842-bc51-7b23770ecd56.html|title=Carl's Jr. stores in Toronto close their doors|website=[[Toronto Star]] |date=January 14, 2016|access-date=March 26, 2024}}</ref>
In November 2015, Carl's Jr. opened its 200th restaurant in Mexico.<ref>{{cite press release |title=Carl's Jr. Surpasses 200th Restaurant Milestone in Mexico with Opening of Two New Restaurants |url=https://www.businesswire.com/news/home/20151201006291/en/Carl%E2%80%99s-Jr.-Surpasses-200th-Restaurant-Milestone-in-Mexico-with-Opening-of-Two-New-Restaurants |website=BusinessWire |date=December 2015 |publisher=Business Wire |access-date=26 February 2024}}</ref> The brand first entered the market in 1991.<ref>{{cite web |title=Carl's Jr opens 300th Mexican location |url=https://www.qsrweb.com/news/carls-jr-opens-300th-store-in-mexico/ |website=QSRweb |date=January 13, 2021 |access-date=26 February 2024}}</ref>
In August 2016, Carl's Jr. opened its first location in India at Saket's Select Citywalk Mall in Delhi.<ref>{{cite web |url=http://indianexpress.com/article/lifestyle/food-wine/us-burger-chain-carls-jr-enters-india/ |title=US burger chain Carl's Jr. enters India |date=July 17, 2015 |work=Indian Express |access-date=March 27, 2017 |archive-date=January 3, 2017 |archive-url=https://web.archive.org/web/20170103183202/http://indianexpress.com/article/lifestyle/food-wine/us-burger-chain-carls-jr-enters-india/ |url-status=live }}</ref>▼
▲In August 2016, Carl's Jr. opened its first location in India at Saket's Select Citywalk Mall in New Delhi.<ref>{{cite web |url=http://indianexpress.com/article/lifestyle/food-wine/us-burger-chain-carls-jr-enters-india/ |title=US burger chain Carl's Jr. enters India |date=July 17, 2015 |work=Indian Express |access-date=March 27, 2017 |archive-date=January 3, 2017 |archive-url=https://web.archive.org/web/20170103183202/http://indianexpress.com/article/lifestyle/food-wine/us-burger-chain-carls-jr-enters-india/ |url-status=live }}</ref>
As of 2017, CKE (the parent company of Carl's Jr. and Hardee's) has a total of 3665 franchised or company-operated restaurants in 44 states and 39 foreign countries and U.S. territories. Outside of the U.S., Carl's Jr. is currently present in [[Australia]], [[Bolivia]], [[Brazil]], [[Cambodia]], [[western Canada]], [[Chile]], [[China]], [[Colombia]], [[Costa Rica]], [[Denmark]], [[Dominican Republic]], [[Ecuador]], [[France]], [[Guatemala]], [[Honduras]], [[India]], [[Indonesia]], [[Japan]], [[Malaysia]], [[Mexico]], [[New Zealand]], [[Nicaragua]], [[Panama]], [[Russia]], [[Singapore]], [[Spain]], [[Turkey]], and [[Vietnam]].<ref>{{Cite web|url=http://maps.carlsjr.com/stores/international|title=Carl's Jr. | Store Locations|website=maps.carlsjr.com|access-date=December 25, 2018|archive-date=September 27, 2020|archive-url=https://web.archive.org/web/20200927171018/http://maps.carlsjr.com/stores/international|url-status=dead}}</ref>▼
▲As of 2017, CKE (the parent company of Carl's Jr. and Hardee's) has a total of 3665 franchised or company-operated restaurants in 44 states and 39 foreign countries and U.S. territories. Outside of the U.S., Carl's Jr. is currently present in [[Australia]], [[Belarus]], [[Bolivia]], [[Brazil]], [[Cambodia]],
In July 2024, the Carl’s Jr Australia [[master franchise]]e went into [[Australian insolvency law|voluntary administration]] with 20 company owned restaurants immediately closed meantime, but 4 company and 25 independent stores will operate. [[KPMG]] has been appointed [[Insolvency practitioner|administrators]] of CJ’s QSR Group Pty Ltd, and the CJ’s Group. The 25 unaffected stores will be quietly transferred to direct supervision by CKE Resturaunts.<ref>{{cite news |last1=Perrie |first1=Stewart |title=Hundreds of Aussie jobs in limbo as iconic burger chain goes into voluntary administration|url=https://au.finance.yahoo.com/news/hundreds-of-aussie-jobs-in-limbo-as-iconic-burger-chain-goes-into-voluntary-administration-221022769.html |accessdate=July 30, 2024 |publisher= [[Yahoo Finance]]|date=July 30, 2024}}</ref><ref>{{cite news|url=https://www.news.com.au/lifestyle/food/restaurants-bars/beloved-us-burger-chain-carls-jr-goes-into-administration-in-australia/news-story/bb28a8c98be797a05991e2e427906b71|title=Beloved US burger chain Carl's Jr goes into administration in Australia|publisher=[[News.com.au]]|date=July 30, 2024|accessdate=July 31, 2024}}</ref> Suspected factors of the collapse include reduced discretional spending, increased costs, and overly optimistic expansion to places 'the middle of nowhere' amid fierce market saturation. CKE still stands committed to expanding to Australia, despite the 24 stores possibly closing for good. <ref>{{cite news|url=https://www.wyndhamtv.com.au/carls-jr-battles-to-reclaim-its-australian-market-share/|title=Carl’s Jr. Battles to Reclaim its Australian Market Share|date=August 19, 2024|accessdate=September 10, 2024|publisher=Wyndham News}}</ref>
CKE conducts an annual Stars for Heroes in-store fundraising campaign at both Carl's Jr. and Hardee's to benefit U.S. military veterans and their families. Since the program's launch in 2011, Stars for Heroes has raised nearly $5 million.{{cn|date=November 2023}}▼
==
▲CKE conducts an annual Stars for Heroes in-store fundraising campaign at both Carl's Jr. and Hardee's to benefit U.S. military veterans and their families.
==Co-branding==
In several [[Western United States|Western U.S.]] locations, Carl's Jr. parent CKE has begun operating co-branded restaurants with its [[Green Burrito]] group. This same strategy has also been used by [[Yum! Brands]] with its [[KFC]], [[Pizza Hut]], [[Taco Bell]]. And Formerly Yum! Brands [[A&W Restaurants]], and [[Long John Silver's]] concepts to expand brands without the additional expense of new buildings and land.<ref>{{cite web |url=http://www.hoovers.com/yum!/--ID__53993--/free-co-factsheet.xhtml |title=YUM! Brands, Inc. |author=<!--Staff writer(s); no by-line.--> |publisher=[[Hoover's]] |date=<!--undated--> |access-date=October 17, 2007 |archive-date=April 18, 2009 |archive-url=https://web.archive.org/web/20090418144021/http://www.hoovers.com/yum!/--ID__53993--/free-co-factsheet.xhtml |url-status=live }}</ref>
==
[[File:Carl's Jr. Signage.svg|thumb|right|200px|Carl's Jr. logo from June 12, 2006,<ref name="ocregister">{{cite web | url=https://www.ocregister.com/2006/06/12/new-logos-for-carls-jr-and-hardees-revealed/ | title=New logos for Carl's Jr. and Hardee's revealed | publisher=[[The Orange County Register]] | date=12 June 2006 | accessdate=21 November 2022 | archive-date=November 25, 2022 | archive-url=https://web.archive.org/web/20221125010453/https://www.ocregister.com/2006/06/12/new-logos-for-carls-jr-and-hardees-revealed/ | url-status=live }}</ref> to March 28, 2017. Still used at most locations.]]
[[File:Carl's Jr logo.svg|thumb|right|200px|Carl's Jr. logo from November 5, 2018,<ref name="adweek">{{cite web | url=https://www.adweek.com/creativity/carls-jr-satirizes-its-scandalous-past-with-ad-starring-the-famously-awkward-celeste-barber/ | title=Carl's Jr. Satirizes Its Scandalous Past With Ad Starring the Famously Awkward Celeste Barber | publisher=[[Adweek]] | date=5 November 2018 | accessdate=21 November 2022 | author=Zanger, Doug | archive-date=November 22, 2022 | archive-url=https://web.archive.org/web/20221122002206/https://www.adweek.com/creativity/carls-jr-satirizes-its-scandalous-past-with-ad-starring-the-famously-awkward-celeste-barber/ | url-status=live }}</ref> to September 21, 2022 (it was still used on its website until early December). Still used on some newly remodeled locations.]]
When Carl's Jr. first started rebranding Hardee's locations into the Carl's Jr. name, both chains mostly kept separate ads. This changed with the now-infamous [[Paris Hilton]] ad (see below) and the "Without us, some guys would starve." Campaign, which aired as either for Carl's Jr. or Hardee's, depending on where the ads aired. This would continue with other ads for the next several years, including ads by [[Kate Upton]], [[Kim Kardashian]], [[Emily Ratajkowski]], [[Sara Jean Underwood]],<ref>{{cite web |url=http://www.cinemablend.com/television/Watch-Uncut-Version-Burger-Commercial-Featuring-Playmate-Sara-Underwood-46388.html |title=Watch the Uncut Version of the Burger Commercial Featuring Playmate Sara Underwood |access-date=July 10, 2014 |date=September 1, 2012 |publisher=Cinema Blend |last=Grabert |first=Jessica |archive-date=July 14, 2014 |archive-url=https://web.archive.org/web/20140714161719/http://www.cinemablend.com/television/Watch-Uncut-Version-Burger-Commercial-Featuring-Playmate-Sara-Underwood-46388.html |url-status=live }}</ref><ref>{{cite news |url=http://www.people.com/article/paris-hilton-returns-carls-jr-ad-commercial-cameo-model-hannah-ferguson |title=Paris Hilton Returns in a New Carl's Jr. Commercial |date=July 24, 2014 |magazine=[[People (magazine)|People]] |first=Mariah |last=Haas |access-date=February 1, 2015 |archive-date=December 2, 2014 |archive-url=https://web.archive.org/web/20141202033646/http://www.people.com/article/paris-hilton-returns-carls-jr-ad-commercial-cameo-model-hannah-ferguson |url-status=live }}</ref> [[Hannah Ferguson]], [[Heidi Klum]], [[Charlotte McKinney]], [[Ronda Rousey]], [[Padma Lakshmi]],<ref>{{cite news |url=http://sacramento.cbslocal.com/2015/05/29/carls-jr-ceo-not-all-models-know-how-to-eat-burgers/ |title=Carl's Jr. CEO: Not all models know how to eat burgers |last=Choi |first=Candace |agency=[[Associated Press]] |work=[[KOVR]] |date=May 29, 2015 |access-date=June 25, 2015 |archive-date=June 26, 2015 |archive-url=https://web.archive.org/web/20150626121421/http://sacramento.cbslocal.com/2015/05/29/carls-jr-ceo-not-all-models-know-how-to-eat-burgers/ |url-status=live }}</ref> and [[Hayden Panettiere]].<ref>{{cite web |url=http://www.eonline.com/news/751811/hayden-panettiere-has-a-sexy-new-role-carl-s-jr-commercial-star |title=Hayden Panettiere Has a Sexy New Role: Carl's Jr. Commercial Star |last=Heller |first=Corinne |publisher=[[E! Online]] |date=March 26, 2016 |access-date=March 31, 2016 |archive-date=March 29, 2016 |archive-url=https://web.archive.org/web/20160329070620/http://www.eonline.com/news/751811/hayden-panettiere-has-a-sexy-new-role-carl-s-jr-commercial-star |url-status=live }}</ref>
In January 1997, commercials featuring [[NBA]] player [[Dennis Rodman]] were
In 2005, Carl's Jr. launched a marketing campaign featuring bikini-clad models posing suggestively to capture the "hungry, young guy" demographic. The advertisements were criticized for objectifying women and prompted calls to boycott Carl's Jr.<ref>{{cite news |last1=Mccombs |first1=Brady |title=Utah women target Carl's Jr. for racy ads |url=http://archive.sltrib.com/story.php?ref=/sltrib/news/58365773-78/women-ads-carl-kite.html.csp |work=The Salt Lake Tribune |agency=Associated Press |date=September 2, 2014 |access-date=January 27, 2017 |archive-date=December 20, 2016 |archive-url=https://web.archive.org/web/20161220105232/http://archive.sltrib.com/story.php?ref=/sltrib/news/58365773-78/women-ads-carl-kite.html.csp |url-status=live }}</ref> Company CEO [[Andrew Puzder]] defended the campaign in ''[[Entrepreneur (magazine)|Entrepreneur]]'' magazine, saying, "I like our ads. I like beautiful women eating burgers in bikinis. I think it's very American."<ref>{{cite news |last=Taylor |first=Kate |title=The CEO of Carl's Jr. Doesn't Care If You're Offended by the Chain's Sexy Ads |url=https://www.entrepreneur.com/article/246487 |work=Entrepreneur |date=May 20, 2015 |access-date=January 27, 2017 |archive-date=January 27, 2017 |archive-url=https://web.archive.org/web/20170127171042/https://www.entrepreneur.com/article/246487 |url-status=live }}</ref>
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In the years before his death in 2008, Karcher objected to the sexualized nature of the company's advertising, and was reported "just heartbroken" that a company he founded on Christian principles has taken such "an amoral act."<ref>{{cite news |url=http://www.dailynews.com/article/ZZ/20080111/NEWS/801119880 |title=Carl Karcher, founder of Carl's Jr. restaurant chain, dead at 90 |newspaper=[[Los Angeles Daily News]] |date=January 11, 2008 |first=Gillian |last=Flaccus |agency=Associated Press |access-date=August 12, 2016 |archive-date=September 5, 2016 |archive-url=https://web.archive.org/web/20160905065104/http://www.dailynews.com/article/ZZ/20080111/NEWS/801119880 |url-status=live }}</ref> Karcher had previously criticized CKE's previous campaigns during the 1990s.<ref>{{Cite web|date=1993-10-02|title=Karcher Board Ousts Chairman : Shake-up: Elizabeth Sanders replaces Carl Karcher as battle for control of Anaheim-based Carl's Jr. empire escalates. Founder says he may try to unseat his foes.|url=https://www.latimes.com/archives/la-xpm-1993-10-02-mn-41277-story.html|access-date=2021-01-28|website=Los Angeles Times|language=en-US|archive-date=February 9, 2021|archive-url=https://web.archive.org/web/20210209141114/https://www.latimes.com/archives/la-xpm-1993-10-02-mn-41277-story.html|url-status=live}}</ref>
===
In May 2005, Carl's Jr. introduced its "Spicy BBQ Six Dollar Burger" in a television advertisement created by Mendelsohn Zien Advertising. The ad features [[Paris Hilton]] in a provocative swimsuit soaping up a [[Bentley]] automobile and crawling all over it before taking a big bite out of her burger and giving her signature phrase, "That's hot."<ref name="cnnmoney-unapologetic-spicy">{{cite news |url=https://money.cnn.com/2005/05/24/news/newsmakers/carls_ad/ |title=Carl's Jr. Unapologetic over Spicy Burger commercial |date=June 1, 2005 |publisher=[[CNNMoney]] |access-date=October 22, 2010 |author=<!--Staff writer(s); no by-line.--> |archive-date=December 30, 2020 |archive-url=https://web.archive.org/web/20201230062458/https://money.cnn.com/2005/05/24/news/newsmakers/carls_ad/ |url-status=live }}</ref><ref>{{cite book |first=Margo |last=Berman |author2=Robyn Blakeman |year=2009 |chapter=Where Campaigns and Brands Go Off Course |chapter-url=https://books.google.com/books?id=vV_jXfalhtEC&q=%22Paris+Hilton%22+%22that%27s+hot%22+signature&pg=PA147 |title=The Brains Behind Great Ad Campaigns |publisher=[[Rowman & Littlefield Publishers]] |location=[[Lanham, Maryland]] |page=147 |isbn=978-0-7425-5550-1 |lccn=2008055414 |access-date=January 16, 2017 |via=Google Books |archive-date=July 3, 2023 |archive-url=https://web.archive.org/web/20230703233413/https://books.google.com/books?id=vV_jXfalhtEC&q=%22Paris+Hilton%22+%22that%27s+hot%22+signature&pg=PA147 |url-status=live }}</ref> The commercial was directed by [[Chris Applebaum]].<ref name=":0" />
With the two chains selling many common menu items by 2013, Carl's Jr. began to advertise nationally in conjunction with Hardee's for products sold by both brands.
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In January 2015, Carl's Jr. released a commercial online featuring model [[Charlotte McKinney]] advertising its new [[Organic food|All Natural]] Burger to air regionally [[Super Bowl advertising|during]] [[Super Bowl XLIX]]. The ad features McKinney walking around a [[farmers' market]], implying that she is [[Naturism|"all natural"]], and uses [[double entendre]]s to suggest that she is naked with strategically placed items in the market until it reveals McKinney in a [[bikini]] eating the All Natural Burger. Critics suggest that the ad "sets [[feminism]] back four decades," while others, including McKinney's elderly grandfather, enjoyed the ad.<ref>{{cite news |url=http://wtnh.com/2015/01/22/racy-super-bowl-ad-draws-controversy/ |title=Racy Super Bowl ad draws controversy |website=[[WTNH]] |date=January 22, 2015 |author=<!--Staff writer(s); no by-line.--> |access-date=February 1, 2015 |archive-date=August 30, 2017 |archive-url=https://web.archive.org/web/20170830145544/http://wtnh.com/2015/01/22/racy-super-bowl-ad-draws-controversy/ |url-status=dead }}</ref><ref>{{cite news |url=http://www.eonline.com/news/617474/carl-s-jr-s-new-super-bowl-commercial-featuring-a-naked-model-may-be-too-hot-for-tv-watch-now |title=Carl's Jr.'s New Super Bowl Commercial Featuring a Naked Model May Be Too Hot for TV! Watch Now |website=[[E!]] |date=January 22, 2015 |first=Brett |last=Malec}}</ref><ref>{{cite news |url=http://www.people.com/article/charlotte-mckinney-dad-loves-carls-jr-commercial |title=Charlotte McKinney's Dad 'Friggin' Loved' Her Carl's Jr. Super Bowl Commercial |magazine=[[People (magazine)|People]] |date=January 29, 2015 |first=Ana |last=Calderone |access-date=February 1, 2015 |archive-date=March 4, 2016 |archive-url=https://web.archive.org/web/20160304061826/http://www.people.com/article/charlotte-mckinney-dad-loves-carls-jr-commercial |url-status=live }}</ref> The ad now features Hardee's co-branding as the All Natural Burger is now offered by Hardee's. As of June 2016, Charlotte McKinney's "Au Natural" ad debut has garnered over 4.5 billion media impressions worldwide<ref name=bw-2015oct15>{{cite press release |url=http://www.businesswire.com/news/home/20151015005400/en/Carl%E2%80%99s-Jr.-Hardee%E2%80%99s-Team-Activision%E2%80%99s-Call-Duty |title=Carl's Jr. and Hardee's Team With Activision's Call of Duty: Black Ops III to Create the Ultimate Care Package: First-of-its-kind collaboration includes in-restaurant and in-game integrations, sweepstakes, and nationwide ad featuring the return of Charlotte McKinney |work=[[Business Wire]] |date=October 15, 2015 }}</ref> and more than 13 million views on the chains' YouTube channel.<ref>{{cite AV media |url=https://www.youtube.com/watch?v=4WTA_8waxTo |title=Carl's Jr. Charlotte McKinney All-Natural "Too Hot For TV" Commercial|publisher=Carl's Jr.|format=[[YouTube]] |date=January 10, 2015}}</ref>
===Carl Hardee Sr. campaign===
In March 2017, Carl's Jr. released a commercial featuring a white-bearded character named Carl Hardee Sr. (played by [[Charles Esten]]) who had come back into the office (much to the delight of the employees) to find his son Carl Jr. ([[Drew Tarver]]) who was focusing on sex appeal over its food. The commercial marked a turning point in CKE's advertising, claiming it wanted to move away from its provocative ads and focus more on food and as a competitor to [[Five Guys]], [[Steak 'n Shake]], and [[In-N-Out Burger]]. "Carl Hardee Sr." is also expected to become the new company spokesperson. The campaign also introduced
===The Call of Carl's campaign===
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==See also==
* [[List of hamburger restaurants]]▼
▲* [[Hardee's]]
*[[Hardee's]]
▲* {{portal-inline|Food}}
▲* {{portal-inline|Companies}}
==References==
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{{Wikivoyage|Fast food in North America}}
{{Commons category|Carl's Jr.}}
*
<!--spacing-->
{{Fast-food chains of the United States}}▼
{{CKE Restaurants, Inc.}}
▲{{Fast-food chains of the United States}}
{{Food chains in Japan}}
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