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Line 5: \| logo = Carl's Jr. logo (2022).svg \| name = Carl's Jr. Restaurants LLC \| logo_caption = Logo used since September 22, 2022.<ref name="mdive">{{cite web \| url=https://www.marketingdive.com/news/carls-jr-hardees-brand-identity-refresh-flavor-logo/632385/ \| title=~~Carl’s~~Carl's Jr., ~~Hardee’s~~Hardee's refresh brand identity with flavor as inspiration \| publisher=Marketing Dive \| date=22 September 2022 \| accessdate=21 November 2022 \| author=Kelly, Chris}}</ref> \| parent = [[CKE Restaurants]]<br>(1966–present) \| image = Carls Jr Rancho Cordova.jpg Line 115: == Advertising == [[File:Carl's Jr. Signage.svg\|thumb\|right\|200px\|Carl's Jr. logo from June 12, 2006<ref name="ocregister">{{cite web \| url=https://www.ocregister.com/2006/06/12/new-logos-for-carls-jr-and-hardees-revealed/ \| title=New logos for ~~Carl’s~~Carl's Jr. and ~~Hardee’s~~Hardee's revealed \| publisher=[[The Orange County Register]] \| date=12 June 2006 \| accessdate=21 November 2022}}</ref> to March 28, 2017. Still used at most locations.]] [[File:Carl's Jr logo.svg\|thumb\|right\|200px\|Carl's Jr. logo from November 5, 2018<ref name="adweek">{{cite web \| url=https://www.adweek.com/creativity/carls-jr-satirizes-its-scandalous-past-with-ad-starring-the-famously-awkward-celeste-barber/ \| title=~~Carl’s~~Carl's Jr. Satirizes Its Scandalous Past With Ad Starring the Famously Awkward Celeste Barber \| publisher=[[Adweek]] \| date=5 November 2018 \| accessdate=21 November 2022 \| author=Zanger, Doug}}</ref> to September 21, 2022 (it was still used on its website until early December). Still used on some advertisements and some newly remodeled locations.]] When Carl's Jr. first started rebranding Hardee's locations into the Carl's Jr. name, both chains mostly kept separate ads. This changed with the now-infamous [[Paris Hilton]] ad (see below) and the "Without us, some guys would starve." Campaign, which aired as either for Carl's Jr. or Hardee's, depending on where the ads aired. This would continue with other ads for the next several years, including ads by [[Kate Upton]], [[Kim Kardashian]], [[Emily Ratajkowski]], [[Sara Jean Underwood]],<ref>{{cite web \|url=http://www.cinemablend.com/television/Watch-Uncut-Version-Burger-Commercial-Featuring-Playmate-Sara-Underwood-46388.html \|title=Watch the Uncut Version of the Burger Commercial Featuring Playmate Sara Underwood \|access-date=July 10, 2014 \|date=September 1, 2012 \|publisher=Cinema Blend \|last=Grabert \|first=Jessica}}</ref><ref>{{cite news \|url=http://www.people.com/article/paris-hilton-returns-carls-jr-ad-commercial-cameo-model-hannah-ferguson \|title=Paris Hilton Returns in a New Carl's Jr. Commercial \|date=July 24, 2014 \|magazine=[[People (magazine)\|People]] \|first=Mariah \|last=Haas}}</ref> [[Hannah Ferguson]], [[Heidi Klum]], [[Charlotte McKinney]], [[Ronda Rousey]], [[Padma Lakshmi]],<ref>{{cite news \|url=http://sacramento.cbslocal.com/2015/05/29/carls-jr-ceo-not-all-models-know-how-to-eat-burgers/ \|title=Carl's Jr. CEO: Not all models know how to eat burgers \|last=Choi \|first=Candace \|agency=[[Associated Press]] \|work=[[KOVR]] \|date=May 29, 2015 \|access-date=June 25, 2015}}</ref> and [[Hayden Panettiere]].<ref>{{cite web \|url=http://www.eonline.com/news/751811/hayden-panettiere-has-a-sexy-new-role-carl-s-jr-commercial-star \|title=Hayden Panettiere Has a Sexy New Role: Carl's Jr. Commercial Star \|last=Heller \|first=Corinne \|publisher=[[E! Online]] \|date=March 26, 2016 \|access-date=March 31, 2016}}</ref>

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