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{{Short description|American "outdoor adventure" company}}
{{Multiple issues|
{{Primary sources|date=April 2010}}
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| headquarters = [[Winter Park, Florida]]
| distribution =
| keypeople ={{Unbulleted list|class=nowrap|David Ritchie (CEO) |Tara Bisciello (SVP, Finance
| publications = Formerly [[Magazine]]
| topics =
| genre =
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|name=Bonnier LLC}}
'''Bonnier LLC''' (formerly '''Bonnier Corporation''') is an American "outdoor adventure" company that originally operated numerous U.S.-based media brands but struggled in the magazine publishing industry, leading to the decline or closure of several well-known titles. Formed in 2007 after [[Bonnier Group]]'s acquisition of publishing assets from [[Time Inc.|Time]],<ref>{{cite news |title=Time Inc. sells 18 magazines to Bonnier |url=https://www.hollywoodreporter.com/business/business-news/time-sells-18-magazines-bonnier-128800/ |access-date=20 June 2024 |publisher=Associated Press |date=26 January 2007}}</ref> today it operates events within the vertical of [[outdoor recreation]].
== History ==
{{Expand section|date=August 2023}}
The company was formed in March 2007 as the U.S. subsidiary of Bonnier Group, after it acquired the 18 magazines of the [[Time Warner]] divisions Time4 Media<ref>{{Cite news |last=Norris |first=Floyd |date=1989-03-05 |title=Time Inc. and Warner to Merge, Creating Largest Media Company |language=en-US |work=The New York Times |url=https://www.nytimes.com/1989/03/05/us/time-inc-and-warner-to-merge-creating-largest-media-company.html |access-date=2023-11-03 |issn=0362-4331}}</ref> (owner of publications such as ''[[Transworld Skateboarding]]'') and The Parenting Group (owner of publications such as ''[[Parenting (magazine)|Parenting]]'') for $200 million, and combined them with its 50% stake in [[World Publications]].<ref>{{Cite news |date=2007-01-25 |title=UPDATE 1-Sweden's Bonnier buys 18 Time Warner magazines |language=en |work=Reuters |url=https://www.reuters.com/article/bonnier-timewarner-idUKL2574425120070125 |access-date=2023-08-21}}</ref><ref>{{Cite web |date=2007-03-05 |title=World Publications becomes Bonnier Corp. after 18-magazine deal |url=https://www.bizjournals.com/orlando/stories/2007/03/05/daily6.html |access-date=2023-08-21 |website=Orlando Business Journal}}</ref> In June 2009 Hachette Filipacchi sold ''American Photo, [[Boating (magazine)|Boating]],'' ''[[Flying (magazine)|Flying]],'' ''[[Sound & Vision (magazine)|Sound & Vision]],'' and ''[[Popular Photography]]'' to Bonnier.<ref name="PressRelease06Jan10">{{cite web |title=Bonnier Corp. Acquires Five Magazine Brands from Hachette Filipacchi Media U.S. |url=http://www.bonniercorp.com/news/bonnier-corp-acquires-five-magazine-brands-from-hachette-filipacchi-media-us-1000072410.html |url-status=dead |archive-url=https://web.archive.org/web/20100329145313/http://www.bonniercorp.com/news/bonnier-corp-acquires-five-magazine-brands-from-hachette-filipacchi-media-us-1000072410.html |archive-date=March 29, 2010 |access-date=January 6, 2010}}</ref>
In April 2013, Bonnier sold its skiing publications, including ''[[Skiing (magazine)|Skiing]]'' and [[Warren Miller Entertainment]], to [[Active Interest Media]].<ref>{{Cite web |date=2013-04-30 |title=Bonnier Sells Ski and Skiing, Magazines Bought as Part of 'Time 18' |url=https://adage.com/article/media/bonnier-sells-ski-skiing-warren-miller/241192 |access-date=2023-08-21 |website=Ad Age |language=en}}</ref> In May 2013, Bonnier sold ''Sound & Vision'' and the TransWorld Group titles to [[Source Interlink]], and in turn acquired Source Interlink's motorcycle magazines.<ref>{{Cite web |last=Bazilian |first=Emma |date=2013-05-20 |title=Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group |url=https://www.adweek.com/performance-marketing/bonnier-acquires-source-interlinks-motorcycle-titles-sells-transworld-group-149687/ |access-date=2023-08-21 |website=Adweek |language=en-US}}</ref> That month, it also sold The Parenting Group to [[Meredith Corporation]]; its publications were immediately shut down, and subscribers were transferred to other Meredith-owned publications.<ref>{{cite news |author=Michael Sebastian |date=14 May 2013 |title=Parenting and Babytalk Magazines Shut Down in Sale to Meredith |work=AdAge |url=https://adage.com/article/media/parenting-babytalk-magazines-shut-sale-meredith/241468 |accessdate=2 May 2020}}</ref>
In June 2015, Bonnier Corp. was defrauded of $1.5 million through a phishing e-mail scam emanating from China that targeted its accounting department. The perpetrators hacked into the email of Bonnier Corp. CEO Dave Freygang and sent instructions to the accounting department to transfer the funds to a Chinese bank account. Bonnier Corp. said money was electronically sent in two $1.5 million wire transfers four days apart. The second transfer was able to be recalled before it was received, but the first transfer could not be recovered. <ref>{{cite news |last1=Kelly |first1=Keith |title=Magazine publisher loses $1.5M in cyberfraud |url=https://nypost.com/2015/06/16/magazine-publisher-swindled-out-of-1-5-million-in-cyber-fraud/ |publisher=The New York Post |date=June 16, 2015}}</ref>
In October 2020, Bonnier sold a number of its major magazines, including ''[[Popular Science]]'', ''[[Popular Photography]]'', ''[[Outdoor Life]]'', and ''[[Field & Stream]]'', to North Equity LLC.<ref>{{Cite news |last=Alpert |first=Lukas I. |date=2020-10-06 |title=Bonnier Corp to Sell Its Biggest U.S. Magazines to Venture Equity Group |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/bonnier-corp-to-sell-its-biggest-u-s-magazines-to-venture-equity-group-11601992861 |access-date=2023-08-21 |issn=0099-9660}}</ref><ref>{{Cite web |last=Stenberg |first=Mark |date=2021-07-09 |title=Get to Know Mel Magazine’s New Owners, Recurrent Ventures |url=https://www.adweek.com/media/mel-magazine-new-owners-recurrent-ventures/ |access-date=2023-08-21 |website=www.adweek.com |language=en-US}}</ref> In 2022, the company began to reposition and restructure its operations, and began to brand itself as an "outdoor adventure company" to emphasize its events, focusing specifically upon core verticals of marine recreation (including boating, sailing, and fishing), hunting, and travel.<ref>{{Cite web |date=2023-02-09 |title=Bonnier Shifts Divisions to Better Serve Outdoor Adventure Interests |url=https://www.marinadockage.com/bonnier-shifts-divisions-to-better-serve-outdoor-adventure-interests/ |access-date=2023-08-21 |website=Marina Dock Age |language=en}}</ref><ref>{{Cite web |title=Bonnier Recasts Itself From Publisher To Experiential Adventure Company |url=https://www.mediapost.com/publications/article/373330/bonnier-recasts-itself-from-publisher-to-experient.html |access-date=2023-08-21 |website=www.mediapost.com |language=en}}</ref>
==Brands and events==
{{div col|colwidth=22em}}
* ''[[Boating (magazine)|Boating]]''▼
* ''Cruising World''▼
* "Florida Travel + Life"▼
* "Islands"▼
* ''[[Marlin (magazine)|Marlin]]''
* ''Sailing World''▼
* ''[[Salt Water Sportsman]]''▼
* ''Sport Fishing''▼
* ''Wakeboarding''▼
* ''[[Yachting (magazine)|Yachting]]''▼
{{div col end}}
Events operated by Bonnier LLC include:
{{div col|colwidth=22em}}
*
*
*
* Offshore World Championship<ref name="offshoreworldchampionship/tournament-news">{{cite web |title=Tournament News |url=https://www.offshoreworldchampionship.com/tournament-news/ |website=Offshore World Championship |quote=Costa Offshore World Championship presented by Continental |access-date=12 September 2023}}</ref><ref>[[International Game Fish Association]]</ref>
*
{{div col end}}
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* ''SHOT Business''
* ''[[Saveur]]''
▲* ''Sailing World''
▲* ''[[Salt Water Sportsman]]''
▲* ''Sport Fishing''
▲* ''Wakeboarding''
▲* ''[[Yachting (magazine)|Yachting]]''
▲* ''[[Boating (magazine)|Boating]]''
▲* ''Cruising World''
▲* "Florida Travel + Life"
▲* "Islands"
{{div col end}}
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