Gianandrea Fabbro: Difference between revisions

'''Gianandrea Fabbro''' is an [[Italians|Italian]] [[motorcycle]] designer and a senior designer for [[Ducati]] motorcycles in Bologna Italy. He gained notoriety when he was given the responsibility to design the next generation of Ducati's Superbike line, the [[Ducati 1098|1098]], after [[Pierre Terblanche]]'s [[Ducati 999|999]] failed to gain the popularity and success of the iconic [[Ducati 916|916]] designed by [[Massimo Tamburini]].<ref>{{cite web |url=http://www.ducatinewstoday.com/2009/09/how-the-999-nearly-killed-ducati/ |title=How the 999 Nearly Killed Ducati |publisher=DucatiNewsToday.com |year=2009 |url-status=dead |archiveurl=https://web.archive.org/web/20101102051018/http://www.ducatinewstoday.com/2009/09/how-the-999-nearly-killed-ducati/ |archivedate=2010-11-02 }}</ref>

In 2006 Ducati decided to go back to the 1994 roots, and the design of the 916, while still keeping the 1098 modern for many years. Fabbro was given the task of designing the 1098 while he was still Terblanche's junior.<ref>{{Cite magazine |author=Kerr |first=Glynn |date= |year=2007 |title=The Next Tamburini|author=Glynn Kerr|publishermagazine=Motorcycle Consumer News |yearpublisher=2007 |page=10}}</ref>

In an interview about the development of the 1098 Fabbro downplayed his role in the success of the 1098 design when he said “I have my dreams and take care of the creative. Other people work on different parts of the bike. My creative department are closely connected to the technical department. Part of the success of a bike is its technical specs. It is always like this.” <ref>{{cite web |url=http://www.raptorsandrockets.com/News/Giandrea_Fabbro_1098_interview.htm |title=Giandrea Fabbro 1098 interview |publisher=raptorsandrockets.com |url-status=dead |archiveurl=https://web.archive.org/web/20091231000710/http://www.raptorsandrockets.com/news/Giandrea_Fabbro_1098_interview.htm |archivedate=2009-12-31 }}</ref>

After the launch of 1098, Ducati started working on its successor [[Ducati_1199Ducati 1199|Ducati 1199 Panigale]]. The project was code-named 0801. The company started an internal contest for the job of designing the new Ducati [[sport bike]]. Three Ducati designers were chosen to compete, and two of the designs were developed into full-size mock-ups. Fabbro’s design won the contest.<ref>{{Cite web|url=http://blogwww.leatherupmotorcyclenews.com/2012MCN/02News/21newsresults/originalNew-design-sketches-ofbikes/2011/November/nov2511-ducati-1199-panigale-where-it-all-began/</ref>|title=Ducati Fabbro’s1199 designPanigale wonS the(2012-2014) contest.Motorcycle Review}}</ref>

In an interview, Fabbro admits that he made the first drawings of what would become Ducati 1199 at the end of 2006, without knowing about the new project. “The first design was for fun! I knew there was no new bike happening but my dream was to make something very modern, compact and technical in design. The first sketch took me one afternoon. It was a pencil drawing so it was easy to erase it as I went along." <ref>{{Cite web|url=http://blogwww.leatherupmotorcyclenews.com/2012MCN/02News/21newsresults/originalNew-designbikes/2011/November/nov2511-sketchesducati-of1199-ducatipanigale-where-it-all-began/|title=Ducati 1199 Panigale S (2012-2014) Motorcycle Review}}</ref> He was awarded the 2014 [[Compasso d'Oro]] for the design.<ref>{{Cite web |title=1199 PANIGALE |url=https://www.adidesignmuseum.org/en/schede/1199-panigale/ |access-date=2024-06-26 |website=ADI Design Museum |language=en-US}}</ref><ref>{{Cite web |title=ADI - Associazione per il Disegno Industriale |url=https://www.adi-design.org/xxiii-compasso-d-oro-adi-i-vincitori.html |access-date=2024-07-20 |website=www.adi-design.org}}</ref>