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{{Short description|Guitar pickups and EQ accessories manufacturer}}
{{more citations needed|date=July 2014}}
{{Use mdy dates|date=February 2023}}
{{Infobox company
| name = EMG, Inc.
| logo = EMG,
| logo_size = 160px
| type =
| genre =
| fate =
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| location_city = [[Santa Rosa, California]]
| location_country = United States
| locations =
| area_served = Worldwide
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| intl =
}}
'''EMG, Inc.''' is the current legal name of an American company based in [[Santa Rosa, California|Santa Rosa]], California that manufactures [[guitar pickup]]s and [[Equalization (audio)|EQ]] accessories. Among guitar and bass accessories, the company sells active humbucker pickups, such as the [[EMG 81]],<ref name="humbucker" /> the [[EMG 85]], the EMG 60, and the EMG 89. They also produce passive pickups such as the EMG-HZ series, which include SRO-OC1's and SC Sets. There is also a series geared towards a more traditional and passive sound known as the X series.
Their active pickups are most popular among [[hard rock]] and [[metal (music)|metal]] artists<ref name="humbucker" /> such as [[Metallica]], [[Slayer]], [[Zakk Wylde]], [[Sepultura]], [[Judas Priest]], [[Exodus (American band)|Exodus]], [[Emperor (band)|Emperor]], [[Cannibal Corpse]], [[Children of Bodom]], [[Death Angel]], [[Cryptopsy]], [[Malevolent Creation]] and [[Primus (band)|Primus]] but also used by others such as [[Prince (musician)|Prince]], [[Vince Gill]], [[Kyle Sokol]], [[Steve Winwood]], [[Steve Lukather]] and [[David Gilmour]].<ref name="artistlist" />
==History==
The company was founded in 1976 by Rob Turner in [[Long Beach, California]]. It was originally called Dirtywork Studios, and their first pickup
In 1981, EMG active pickups became standard equipment on [[Steinberger]] basses and guitars. According to Hap Kuffner, EMG pickups originally had widespread success in
Early EMG pickup designs were made with a bar magnet inside for two reasons. The first reason is that the pole pieces had too much magnetism on the strings and could cause some lower notes to go out of pitch in a [[Doppler effect]]. The second reason is that the pole pieces can make tuning and placement of the strings much more difficult. Using the bar magnet however gave the strings a more balanced output. The design of the bar magnet gives it a smoother distortion, better sustain through the amplifier, and have less fade onto the strings than the design of pole pieces.<ref>{{
== Products ==
===Overview===
=== Pickup product range ===
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;Standard Series
The Standard Series consists of all their standard active guitar, bass, and acoustic pickups, including humbucking, single coil, and bass models for 4, 5, and 6 string basses. EMG [[Pickup (music technology)#Active and passive pickups|active]] pickups (such as the [[EMG 60]], [[EMG 81]], [[EMG 85]], and [[EMG 89]]) tend to have much higher [[Pickup (music technology)#Output|output]] than [[Pickup (music technology)#Active and passive pickups|passive]] pickups of similar design (such as the [[EMG HZ]]) because of the on-board [[preamplifier]]. The high output, noise-reduction and responsiveness of EMG active pickups has made them popular with [[hard rock]] and [[heavy metal music|heavy metal]] guitarists because they [[overdrive (music)|overdrive]] the input stage of [[guitar amplifiers]] more dramatically than a lower output pickup could. In 2012 EMG introduced a new 57/66 set to replace the outdated [[EMG 60]] and [[EMG 81]] configuration in which the designs were based
;HZ / SRO Series
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;SA Series
The SA Series is an active single coil pick up with moderate gain output levels famous among [[Fender
[[File:EMG-PX.jpg|thumb|EMG P-X
;X-Series
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;Signature Pickups and Sets
EMG has released several signature pickups and sets for various artists, the two longest signature artists being [[Kerry King]] ("KFK Set") and [[Zakk Wylde]] ("ZW Set"), both are which are based around the EMG 81 and EMG 85 set. There are also signature sets for Judas Priest's [[Glenn Tipton]] ("GTV Vengenace" set custom-made for
==Endorsements==
Some artists and bands who use or endorse EMG pickups include:
* [[Aaron Fink (musician)|Aaron Fink]]
* [[Adam Darski]]
* [[Adam Duce]]
* [[Andy James]]
*[[Anthrax (American band)|Anthrax]]<ref name="wylde" />
* [[Black Veil Brides]]<ref name="artistlist" />
* [[Cannibal Corpse]]<ref name="artistlist" />
* [[Children Of Bodom]]
* [[David Ellefson]]
* [[David Gilmour]]<ref>{{Cite web |last=Tolinski, Brad |date=September 1994 |title=Welcome to the Machines |url=http://www.pinkfloydfan.net/t11634-phil-taylor-welcome-machines-guitar.html |url-status=dead |archive-url=https://web.archive.org/web/20110724013318/http://www.pinkfloydfan.net/t11634-phil-taylor-welcome-machines-guitar.html |archive-date=July 24, 2011 |access-date=July 29, 2011 |website=Guitar World}}</ref>
* [[Dino Cazares]]<ref name="artistlist" />
* [[El Hefe]]<ref name="artistlist" />
* [[Geezer Butler]]
* [[James Hetfield]]<ref name="artistlist" />
* [[Jason Newsted]]
* [[Jim Root]]<ref name="artistlist" />
* [[Killswitch Engage]]<ref name="wylde" />
* [[Kirk Hammett]]<ref name="artistlist" />
* [[Kyle Sokol]]<ref name="artistlist" />
* [[Les Claypool]]<ref name="artistlist" />
* [[Matt Heafy]]
* [[Mikey Way]]
* [[Nickelback]]
* [[Rammstein]]<ref name="artistlist" />
* [[Reb Beach]]
* [[Ricky Phillips]]
* [[Rob Trujillo]]<ref name="artistlist" />
* [[Sepultura]]<ref name="artistlist" />
* [[Slayer]]<ref name="artistlist" />
* [[Vince Gill]]
* [[Vito Bratta]]
* [[Zakk Wylde]]
== References ==
{{
<ref name="book">{{Cite book |last=Brosnac |first=Donald |title=Guitar Electronics For Musicians |publisher=Omnibus Press |year=1983 |isbn=978-0-7119-0232-9 |page=40}}</ref>
<ref name="wylde">{{Cite magazine |last=Charupakorn |first=Joe |date=September 2010 |title=EMG: The Active Pickup Makers Celebrate 35 Years of Pioneering Tone |url=https://www.premierguitar.com/gear/emg-the-active-pickup-makers-celebrate-35-years-of-pioneering-tone |magazine=[[Premier Guitar]] |access-date=April 13, 2011}}</ref>
<ref name="emg-history">{{
<ref name="humbucker">{{Cite magazine |last=Rardin |first=Kenny |date=June 2008 |title=EMG-81TW Active Humbucker |url=http://www.premierguitar.com/Magazine/Issue/2008/Jun/EMG_81TW_Active_Humbucker.aspx |magazine=[[Premier Guitar]] |access-date=April 13, 2011 |archive-date=February 19, 2011 |archive-url=https://web.archive.org/web/20110219105134/http://www.premierguitar.com/Magazine/Issue/2008/Jun/EMG_81TW_Active_Humbucker.aspx |url-status=dead }}</ref>
<ref name="artistlist">{{Cite news |title=EMG Artists Roster |publisher=EMG Pickups |url=http://www.emgpickups.com/artist/index |access-date=November 27, 2015}}</ref>{{primary source inline|date=November 2015}}
}}
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*[https://www.youtube.com/watch?v=FSZy5oWl9hw ''Premier Guitar'' Video: EMG Inc. Factory Tour]
*[https://www.namm.org/library/oral-history/rob-turner Rob Turner Interview] NAMM Oral History Library (2009)
{{Authority control}}
{{DEFAULTSORT:Emg, Inc.}}
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