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''The Mary Sue'' writer Kirsten Carey noted that this was the first age-restricted video from Nintendo's YouTube account. According to Carey, influencers close to Nintendo were unaware of what it could be, praising its "minimalist social media campaign" as "brilliant marketing." They speculated that it would be the first M-rated title developed internally by Nintendo.<ref name="TMS">{{cite web |url=https://www.themarysue.com/nintendo-who-is-emio-explained/ |title=Nintendo's First-Ever Age-Restricted Video Has Everyone Asking the Same Question |work=The Mary Sue |last=Carey |first=Kirsten |date=July 10, 2024 |accessdate=July 17, 2024 |archive-date=August 28, 2024 |archive-url=https://web.archive.org/web/20240828171027/https://www.themarysue.com/nintendo-who-is-emio-explained/ |url-status=live }}</ref> ''[[GamePro]]'' writer David Whey commented that the teaser trailer was an unusual way for Nintendo to announce a game, arguing that they typically revealed games during [[Nintendo Direct]]s. He stated that this made the trailer more exciting.<ref>{{cite magazine |url=https://www.gamepro.de/artikel/nintendo-teast-horror-exclusive-switch-raetseln,3416231.html |title=Nintendo teast völlig überraschend neues Horror-Exclusive für die Switch an und Spieler rätseln, was genau dahinter steckt |magazine=[[GamePro]] |last=Whey |first=David |date=July 11, 2024 |accessdate=July 17, 2024 |archive-date=July 17, 2024 |archive-url=https://web.archive.org/web/20240717144744/https://www.gamepro.de/artikel/nintendo-teast-horror-exclusive-switch-raetseln,3416231.html |url-status=live }}</ref> ''[[GamesRadar+]]'' writer Jordan Gerblick felt that the method of revealing the game was also unusual due to the lack of context and not being shown in a Nintendo Direct. Gerblick also argued that this was an unusual trailer for Nintendo to produce, considering the tone uncharacteristic for a game they believed was developed internally. Gerblick expressed excitement about the prospect of a Mature-rated title developed by Nintendo, stating that it was an unprecedented thing for the company.<ref>{{cite web |url=https://www.gamesradar.com/games/horror/is-nintendo-making-a-full-blown-horror-game-because-it-sure-looks-like-it-in-this-surprisingly-creepy-teaser-trailer-flagged-for-disturbing-content/ |title=Is Nintendo making a full-blown horror game? Because it sure looks like it in this surprisingly creepy teaser trailer flagged for "disturbing" content |work=[[GamesRadar+]] |last=Gerblick |first=Jordan |date=July 10, 2024 |accessdate=July 17, 2024}}</ref> Fellow ''GamesRadar'' writer Jasmine Gould-Wilson was similarly excited for ''Emio'', feeling that an "in-house horror game" could make them take the Switch seriously. They discussed the trailer's "insidious horror aesthetics," citing things like the "celluloid crackle of damaged tape recordings [and] the discordant piano keys trembling behind them." She also discussed how the titular Smiling Man evokes Japanese [[body horror]], comparing it to the video game ''[[Slitterhead]]''. Gould-Wilson argued that Nintendo's reputation as a family-friendly company also contributed to the unprecedented nature of the trailer. She compared it to ''[[The Legend of Zelda: Breath of the Wild]]'' and ''[[The Legend of Zelda: Tears of the Kingdom|Tears of the Kingdom]]'', games she believed "widen[ed] the scope" of what Nintendo has to offer.<ref>{{cite web |url=https://www.gamesradar.com/games/horror/nintendo-publishing-its-first-in-house-horror-game-could-finally-make-me-take-the-switch-seriously/ |title=Nintendo publishing its first in-house horror game could finally make me take the Switch seriously |work=[[GamesRadar+]] |last=Gould-Wilson |first=Jasmine |date=July 15, 2024 |accessdate=July 17, 2024 |archive-date=July 17, 2024 |archive-url=https://web.archive.org/web/20240717025438/https://www.gamesradar.com/games/horror/nintendo-publishing-its-first-in-house-horror-game-could-finally-make-me-take-the-switch-seriously/ |url-status=live }}</ref>
=== Post-release ===
{{Expand section|date=August 2024}}
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==Notes==
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