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Elvira was a frequent guest on ''[[The Tonight Show Starring Johnny Carson]]'' and other talk shows. She also produced a long-running series of Halloween-themed television commercials for [[Coors Brewing Company|Coors Light Beer]] and [[Mug Root Beer]] (her trademark cleavage was concealed for the Coors campaign). She appeared in guest roles on television dramas such as ''[[CHiPs]]'', ''[[The Fall Guy]]'' and ''[[Fantasy Island]]'' and appeared on numerous awards shows as a presenter. Although she is known primarily as Elvira, Peterson has made out-of-costume appearances as herself for television interviews and specials.
2 million pairs of $0.99 3D glasses were reportedly sold for the 22 May 1982, broadcast of ''[[The Mad Magician]]''.<ref>#4784 May 25, 1982 Suzanne Pleshette, Argus Hamilton, Frank Thomas, Ollie Johnston [[List of The Tonight Show Starring Johnny Carson episodes (1982)]]</ref>
In 1982, with the success of ''Movie Macabre'', [[Knott's Berry Farm|Knott's Theme Parks]] hired Elvira to replace Seymour as the host of its annual Halloween Haunt during October. Elvira appeared nightly at the park, live on stage with a Halloween-themed musical comedy revue similar to her ''Mamma's Boys'' act from the 1970s.
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