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| coordinates = {{nowrap|{{coord|32|41|48.7|N|116|56|9.2|W|type:landmark_scale:2000|display=inline, title}}}}
| licensing_authority = [[Federal Communications Commission|FCC]]
| website = {{urlURL|www.nbcsandiego.com}}
}}
 
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For a four-year period from the late 1960s to the early 1970s, Western Telecasters tried to take the [[American Broadcasting Company|ABC]] affiliation from [[XETV-TDT|XETV]] (channel 6)–a station licensed across the [[Mexico|Mexican]] [[Mexico–United States border|border]] in [[Tijuana]] but which broadcast exclusively in [[American English|English]], with a studio facility based in San Diego. XETV had been San Diego's ABC affiliate since 1956 under a special arrangement between the [[Federal Communications Commission]] (FCC) and Mexican authorities, subject to renewal by the Commission every year. Upon the FCC granting its annual renewal to ABC/XETV in late 1968, Western Telecasters countered, claiming that the presence of KCST made it no longer necessary for an American television network to affiliate with a Mexican television station.<ref>{{ cite news | url = http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/68-OCR/1968-11-18-BC-OCR-Page-0046.pdf | title = U asks FCC aid in quest for ABC | magazine = [[Broadcasting & Cable|Broadcasting]] | page = 46 | date = November 18, 1968 | access-date = December 28, 2018 }}</ref><ref>{{ cite news | url = http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/68-OCR/1968-12-23-BC-OCR-Page-0037.pdf | title = ABC resists shift to San Diego U | magazine = [[Broadcasting & Cable|Broadcasting]] | page = 37 | date = December 23, 1968 | access-date = December 28, 2018 }}</ref>
 
In May 1972, the FCC revoked XETV's permission to carry ABC programming.<ref>{{ cite news | url = http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/72-OCR/1972-06-05-BC-OCR-Page-0036.pdf | title = Beginning of the end for XETV-ABC association | magazine = [[Broadcasting & Cable|Broadcasting]] | page = 36 | date = June 5, 1972 | access-date = December 28, 2018 }} {{ cite news | url = http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/72-OCR/1972-06-05-BC-OCR-Page-0037.pdf | title = Beginning of the end for XETV-ABC association | magazine = [[Broadcasting & Cable|Broadcasting]] | page = 37 | date = June 5, 1972 | access-date = December 28, 2018 }}</ref> As the only commercial station in the market other than [[CBS]] affiliate [[KFMB-TV]] (channel 8) and then-NBC affiliate [[KGTV]] (channel 10), KCST took over the ABC affiliation in two stages: daytime programming moved to channel 39 in June 1973, followed by prime time programs and all other shows (including children's programs, network newscasts and sports) by July 1, 1973.<ref>{{ cite news | url = http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/73-OCR/1973-03-12-BC-OCR-Page-0057.pdf | title = San Diego truce approved | magazine = [[Broadcasting & Cable|Broadcasting]] | page = 57 | date = March 12, 1973 | access-date = December 28, 2018 }}</ref> Four months earlier in March, Western Telecasters agreed to sell KCST to [[Storer Broadcasting]], which owned major network affiliates in the [[Eastern United States|Eastern]] and [[Midwestern United States]].<ref>{{ cite news | url = http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/73-OCR/1973-03-19-BC-OCR-Page-0050.pdf | title = Storer to pay $12 million for San Diego UHF | magazine = [[Broadcasting & Cable|Broadcasting]] | page = 48 | date = March 19, 1973 | access-date = December 28, 2018 }}</ref> The sale was completed on September 30, 1974; on January 1, 1975, Storer added a "-TV" suffix to the KCST callsign.<ref name="fcc-historycards">{{cite web |title=KCST-TV (KNSD) history cards |url=https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=84544 |website=CDBS Public Access |publisher=[[Federal Communications Commission]] |access-date=May 19, 2019 |format=PDF}}</ref> The switch and sale changed channel 39's fortunes, transforming the low-rated independent into a major player in the market. Riding on the heels of ABC's ascent to first place nationally during the [[1975–76 United States network television schedule|1975-761975–76 season]], KCST also out-rated its network-affiliated rivals locally.<ref>{{ cite news | url = http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/76-OCR/1976-03-29-BC-OCR-Page-0019.pdf | title = ABC's gains are turning television upside down | magazine = [[Broadcasting & Cable|Broadcasting]] | page = 19 | date = March 29, 1976 | access-date = December 28, 2018 }} {{ cite news | url = http://www.americanradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/76-OCR/1976-03-29-BC-OCR-Page-0020.pdf | title = ABC's gains are turning television upside down | magazine = [[Broadcasting & Cable|Broadcasting]] | page = 20 | date = March 29, 1976 | access-date = December 28, 2018 }}</ref> By 1976, KCST had actually become the highest-rated station in San Diego, displacing longtime leader KFMB-TV.<ref>"ABC's gains are turning television upside down." ''Broadcasting'', March 29, 1976, pp. 19–20. [https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/76-OCR/1976-03-29-BC-OCR-Page-0019.pdf] [https://worldradiohistory.com/hd2/IDX-Business/Magazines/Archive-BC-IDX/76-OCR/1976-03-29-BC-OCR-Page-0020.pdf]</ref> XETV, meanwhile, operated as an independent station until October 1986, when it became a charter affiliate of the [[Fox Broadcasting Company]] (the station is now an exclusive Spanish-language outlet for [[Canal 5 (Mexico)|Canal 5]]).
 
===NBC affiliation===