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Innovation may occur due to effort from a range of different agents, by chance, or as a result of a major system failure. According to [[Peter F. Drucker]], the general sources of innovations are changes in industry structure, in market structure, in local and global demographics, in human perception, in the amount of available scientific knowledge, etc.<ref name="Drucker" />
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In the simplest [[linear model of innovation]] the traditionally recognized source is ''manufacturer innovation''. This is where a person or business innovates in order to sell the innovation.
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