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Plugge, a radio enthusiast, would collect the schedules of radio stations he visited during long motoring holidays on the European continent and sell them to the BBC to publish in ''[[Radio Times]]'' and other magazines such as ''[[Wireless World]]''. On one such journey, Plugge asked the café owner at the Café Colonne, located in the coastal village of [[Fécamp]], [[Normandy]], what there was to see in the town. He was told that a young member of the Le Grand family – which owned the town's [[Benedictine]] distillery – had a small radio transmitter behind a piano in his house, and that a local cobbler's business had increased after his name was mentioned during a broadcast.
Plugge went to see Fernand Le Grand and offered to buy time to broadcast programmes in English. Le Grand agreed, and a studio was set up in the loft over the old stables in rue George Cuvier, from which the programmes were broadcast by Plugge's employees. The first presenter was a cashier from the [[National Provincial Bank]]'s [[Le Havre]] branch named [[William Evelyn Kingwell]], whom Plugge had met when drawing cash after leaving Le Grand.
Kingwell fell ill and Plugge brought in new announcers, including [[Maxwell Staniforth|Max Staniforth]] and Stephen Williams, and later [[Bob Danvers-Walker]] and general manager-cum-presenter David Davies, who, after the war, became station manager and managing director of the English-language 'offshore' broadcaster, LM Radio (Radio Lourenco Marques), [[Mozambique]], from 1947 to 1969.<ref>[http://www.lmradio.org/People01.htm LMRadio.org].Accessed 17 August 2007.</ref> Many others joined during the life of Radio Normandy (the station used this anglicised spelling in its British literature and advertising).
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