MINISO: Difference between revisions

While Miniso is a Chinese company from China, itsthe productscompany arehas heavilystated influenced,that ifits notproducts completelytend copyingto reflect Japanese design which they attributed to having a lead designer from Japan.<ref name="SEC1"/> Miniso's marketing strategy has been compared to Japanese retailers such as [[Muji]] and [[Uniqlo]] due to similarities in both store aesthetics, brand design, and inventory.<ref name="straits times" /><ref>{{cite web|title=被指抄襲 名創優品：「首席設計師是日本人」|trans-title=Accused of plagiarism, Miniso responds that their head designer is Japanese |url=http://topick.hket.com/article/642367/%E8%A2%AB%E6%8C%87%E6%8A%84%E8%A5%B2%20%E5%90%8D%E5%89%B5%E5%84%AA%E5%93%81%EF%BC%9A%E3%80%8C%E9%A6%96%E5%B8%AD%E8%A8%AD%E8%A8%88%E5%B8%AB%E6%98%AF%E6%97%A5%E6%9C%AC%E4%BA%BA%E3%80%8D |language=zh|publisher=HKET|date=July 6, 2015|access-date=January 3, 2017}}</ref> Because of its Japanese-influenced branding strategy, the company's products have been criticized as "made in China to look Japanese",<ref name="Macau">{{cite web|url=http://macaudailytimes.com.mo/44850.html|title=Is Miniso a Japan-based chain store?|publisher=Macau Daily Times|date=January 26, 2016|access-date=January 3, 2017}}</ref><ref>{{cite web |url=http://asia.nikkei.com/Business/Consumers/Japanese-disguise-helps-sell-Made-in-China-in-Vietnam|title=Japanese disguise helps sell 'Made in China' in Vietnam|author=Tomiyama, Atsushi |publisher=Nikkei Asian Review|date=October 17, 2016|access-date=January 3, 2017}}</ref> particularly when most of the company's stores are located in China, where people trust Japanese brands more than domestic offerings.<ref name="hkeconomicjournal" /> It has also been criticized for affixing grammatically incorrect Japanese-language labels to many products, a consequence of using Baidu Translate to produce Japanese language copy, as admitted by Miniso's management.<ref name="hkeconomicjournal" /><ref name="alliance" />